SSPACE
SSPACE (IDX: DOOH) is an Indonesian OOH and digital out-of-home advertising operator that monetizes transit, roadside, and retail media inventory in Jakarta and beyond, serving 100+ enterprise brands and government ministries through direct sales and a 100% ROAS guarantee.
- Company typePublic
- Founded2021
- HeadquartersSouth Jakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SSPACE does
SSPACE (legal entity PT Era Media Sejahtera Tbk, IDX ticker DOOH) is an Indonesian out-of-home and digital out-of-home advertising operator founded in 2021 and headquartered in South Jakarta. The company monetizes physical and digital advertising inventory across Jakarta's commuter rail (KRL) stations, long-distance trains (KAJJ), buses, roadside locations, and Pasar Jaya retail markets, claiming daily reach to roughly 5 million potential customers through 304 train TV screens, 80+ stations, 61 long-distance train sets, and 153 roadside units.
The product surface spans four core lines: OOH advertising (train branding, bus wraps, billboards, LED pylons, digital totems), Digital OOH / DOOH (train TVs, videotrons, LED pylons, digital totems), Mobile Apps advertising (including WiFi captive-portal ads at KRL stations), and SSPACE Event (brand activations, sampling, and exhibitions introduced in 2024). The supporting ecosystem includes Alternative Intelligence (ad-tech), Diadona (digital media), Dream.co.id (content), Wisdom Crowd (sales strategy consulting, acquired 2024), and Wifi Gratis. A 100% ROAS Guarantee is marketed to differentiate against traditional OOH competitors.
The business model is B2B, sales-led, with direct corporate sales to brands and government institutions on customized packages; pricing is not publicly disclosed. SSPACE transitioned from media agency to media owner in 2022, listed on the Indonesia Stock Exchange in May 2023, and has since used public-capital-fueled M&A (MSS 2022, EMM 2023, Wisdom Crowd 2024) and partnerships to build an integrated media-and-services platform. Customer base spans 100+ brands across consumer electronics, automotive, banking, F&B, beauty, consumer goods, and government ministries, with no disclosed revenue.
SSPACE firmographics
Firmographics- Name
- SSPACE
- Legal name
- PT Era Media Sejahtera Tbk
- Website
- https://sspace.id
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SSPACE (IDX: DOOH) is an Indonesian OOH and digital out-of-home advertising operator that monetizes transit, roadside, and retail media inventory in Jakarta and beyond, serving 100+ enterprise brands and government ministries through direct sales and a 100% ROAS guarantee.
- Ownership category
- akta.pro rank
SSPACE industry classification
Industry- Product category
- Out-of-Home Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where SSPACE is headquartered
LocationHeadquarters
- HQ city
- South Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
SSPACE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Out-of-Home (OOH) Advertising: Traditional out-of-home advertising including KRL train branding, bus branding, billboards, LED pylons, digital totems, and various transit advertising placements in public transportation areas.
- Digital Out-of-Home (DOOH) Advertising: Digital advertising medium displaying advertisements in public places such as highways, train stations, airports, shopping centers and office buildings using digital screens or LED displays including TV Kereta, Videotron, LED Pylon, and Digital Totem.
- Mobile Apps Advertising: Digital ads displayed on mobile devices including banners, full-screen ads, and video ads. Also includes WiFi captive portal advertising at KRL train stations.
- Event & Exhibition Services: Brand activation and event services including promotional activities at bus terminals, product sampling, games, quizzes, booths, exhibitions, product demos, and social activities at stations, Pasar Jaya markets, and terminals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SSPACE product offering
Product offeringCore offering
SSPACE (PT Era Media Sejahtera Tbk) is a next-generation media investment company that sells integrated advertising solutions across Indonesia. The company owns and operates traditional Out-of-Home (OOH) advertising placements (bus branding, train branding, billboards, pasar Jaya locations), Digital OOH (DOOH) networks including TV Kereta screens, Videotron, LED Pylons, and Digital Totems, mobile app advertising via WiFi captive portals, and brand activation/event services. The company directly targets corporate brands and government institutions.
Product overview
SSPACE is a next-generation media investment company operating as a platform of interconnected advertising products. The core offerings include OOH (Out-of-Home) advertising with physical formats like train branding, bus branding, and billboards; Digital OOH with screens and LED displays; Mobile Apps Ads including WiFi captive portal advertising; and SSPACE Event services for brand activations. The company reaches 5,000,000 potential customers daily across transportation and retail networks in Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- SSPACE Event: Engaging events and brand activation services to connect brands with consumers
- Alternative Intelligence
- Diadona
- Dream
- Wisdom Crowd
- Wifi Gratis
Products and services
- OOH (Out-of-Home) Advertising Traditional out-of-home advertising media placed in public locations including KRL train branding, bus branding, billboards, videotrons, digital totems, LED pylons, pasar Jaya branding, warung branding, and rest area advertising for corporate brands and government institutions in Indonesia.
- Digital OOH (DOOH) Advertising Digital advertising medium using screens and LED displays in public places such as highways, train stations, airports, shopping centers, and office buildings. Formats include TV Kereta (train TV), Videotron, LED Pylon, and Digital Totem for enterprise brand and government clients.
- Mobile Apps Ads Digital ads displayed on mobile devices in various formats including banners, full-screen ads, and video ads. Includes WiFi Captive Portal advertising at KRL train stations for brand campaigns targeting commuter audiences.
- SSPACE Event Brand activation and event services conducted at KRL stations, Pasar Jaya locations, and bus terminals. Includes product sampling, games, booths, exhibitions, product demos, and social activities designed to connect brands with consumers in high-traffic locations.
Companies that use SSPACE
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
SSPACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SSPACE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Dream.co.idcoreStrategic partnership with Dream.co.id, a digital content platform, to expand SSPACE's content ecosystem and advertising reach. Dream is part of SSPACE's ecosystem alongside Alternative Intelligence, Diadona, and Wisdom Crowd.
- DiadonacorePartnership with Diadona, a digital media platform, as part of SSPACE's integrated ecosystem strategy. Diadona serves as one of the content and media touchpoints in the ecosystem.
- Alternative IntelligencecorePartnership with Alternative Intelligence (AI), a technology company, to enhance SSPACE's advertising technology capabilities and data-driven marketing solutions.
- PT Konsultan Strategi Penjualan (Wisdom Crowd)coreAcquired by SSPACE in 2024, Wisdom Crowd operates as a sales strategy consulting company that complements SSPACE's advertising and media services.
- PT Era Media Maju (EMM)coreSSPACE acquired 99.9% stake in PT Era Media Maju in 2023, expanding its media ownership and advertising capabilities.
- PT Media Sejahtera Selaras (MSS)coreEstablished as a subsidiary in 2022, MSS (Media Sejahtera Selaras) is a wholly-owned subsidiary of PT Era Media Sejahtera Tbk (SSPACE).
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
SSPACE competitors and assessment
Company assessmentDirect peers
- Plan B Media: Thailand-based OOH media owner operating transit and billboard inventory across Bangkok and SEA. Comparable to SSPACE as a publicly listed OOH pure-play with transit-centric inventory and brand/advertiser client base.
- VGI Global Media: Thai-listed OOH/DOOH leader with transit advertising (BTS, MRT) across Southeast Asia. Closely comparable to SSPACE in business model — owning/managing transit media inventory and selling to enterprise brands — and operates in the same regional ad market.
- Moving Walls: Asia-Pacific focused DOOH platform that operates programmatic OOH inventory across Southeast Asia. Directly comparable to SSPACE's DOOH and programmatic ambitions, particularly the WiFi captive portal and digital screen network components.
Others
- Magnite: Largest independent SSP for CTV and online video globally. Comparable as the programmatic/ad-tech layer that increasingly competes for the same advertiser dollars that flow into SSPACE's DOOH network.
Regional players
- AdAsia Holdings: Asia-based digital advertising technology and media company offering programmatic and content solutions. Comparable regional peer operating in the same Indonesian/SEA advertiser market, focused on digital rather than physical OOH.
Emerging players
- Broadsign: DOOH CMS and programmatic platform powering digital signage networks globally. Comparable to the technology backbone SSPACE uses for TV Kereta, Videotron and Digital Totem, and relevant as a potential platform partner/competitor.
- Place Exchange: Programmatic DOOH supply-side platform connecting media owners to omnichannel DSPs. Comparable to the programmatic layer SSPACE's Alternative Intelligence partnership is targeting, and a relevant technology peer for SSPACE's DOOH ambitions.
Broad incumbents
- Clear Channel Outdoor Holdings: US-listed global OOH operator with airports, transit and billboards worldwide. Comparable broad incumbent in OOH/DOOH with similar product mix (digital billboards, transit media) and enterprise/government advertiser client base.
- Ströer: German-listed OOH/DOOH operator with strong transit and digital display footprint in Europe. Comparable broad incumbent with similar DOOH product suite (digital totems, roadside, transit) selling to large brand advertisers.
- JCDecaux: Global #1 OOH advertising company with street furniture, transit and DOOH networks across 80+ countries including Indonesia. Comparable as a broad incumbent operating DOOH/transit inventory alongside SSPACE's core offering, but at vastly larger scale and with diversified geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SSPACE social profiles
Digital presenceSSPACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SSPACE leadership team
Management profileNumber of profiles
Profiles10 records
SSPACE subsidiaries and ownership
Company hierarchySubsidiaries3 records
SSPACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SSPACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SSPACE
What does SSPACE do?
SSPACE (PT Era Media Sejahtera Tbk) is a next-generation media investment company that sells integrated advertising solutions across Indonesia. The company owns and operates traditional Out-of-Home (OOH) advertising placements (bus branding, train branding, billboards, pasar Jaya locations), Digital OOH (DOOH) networks including TV Kereta screens, Videotron, LED Pylons, and Digital Totems, mobile app advertising via WiFi captive portals, and brand activation/event services. The company directly targets corporate brands and government institutions.
Is SSPACE a public or private company?
SSPACE is a public company. It is classified as public and is currently operating.
When was SSPACE founded?
SSPACE was founded in 2021. It employs 11 to 50 people.
Where is SSPACE based?
SSPACE is headquartered in South Jakarta, Indonesia, in the Asia region.
How does SSPACE make money?
Four revenue lines are on record. Out-of-Home (OOH) Advertising is the primary driver. The others are digital Out-of-Home (DOOH) Advertising, mobile Apps Advertising and event & Exhibition Services.
Who are SSPACE's main competitors?
Direct peers on record are Plan B Media, VGI Global Media and Moving Walls. Magnite is listed as an others. AdAsia Holdings is listed as a regional player. Emerging players are Broadsign and Place Exchange. Broad incumbents are Clear Channel Outdoor Holdings, Ströer and JCDecaux.
Does SSPACE have an API?
No public API is recorded for SSPACE.
What industry is SSPACE in?
SSPACE's product category is Out-of-Home Advertising Services. Its primary akta.pro industry code is MPAAAKAD, Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches). Its NAICS code is 54185 and its SIC code is 7311.