Sunday School Creative

What Sunday School Creative does

Sunday School Creative is a Toronto-based creative agency founded in May 2017 by Josef Adamu. The firm operates with a 7-person team and specializes in brand activations and cultural storytelling centered on African diaspora communities, providing creative direction, video and photo production, social media marketing, graphic design, brand consulting, and copywriting services. Its client base includes enterprise brands such as Nike, Converse, Sony Music, Topshop Canada, KOTN, Freed of London, and VSCO, with flagship engagements including the Nike HBCU Yardrunners campaign, Converse's Fall/Winter 2020 Counter Climate holiday campaign, and Sony Music's TOBi 'STILL' album cover.

The company's core products span two categories: branded campaign services delivered as project-based engagements, and self-initiated passion projects (Jump Ball series, The Hair Appointment experience, Representation Matters, Mind Matters, On My Stoop) that serve both as portfolio pieces and as community-building IP. The Hair Appointment has expanded into traveling gallery exhibitions across New York, Oakland, London, Toronto, and Accra, and was extended into a consumer mobile application (Sunday School Emojis) for iOS featuring emojis celebrating Black hair braiding styles. The firm operates with a hybrid go-to-market combining direct enterprise outreach to brand partners and community-led growth through social media (particularly Instagram), earned media features in outlets such as Vogue Italia, i-D, and ELLE UK, and organic reach generated by its cultural storytelling projects.

Sunday School Creative is privately held and founder-owned, with no disclosed external funding, parent company, or institutional investors. Revenue is derived from professional services on a quote-based, project-specific pricing model with no public tiers. Geographic reach spans Canada, the United States, the United Kingdom, and Ghana, with no claims of a global footprint.

Name

Sunday School Creative

Website

https://ssunday.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunday School Creative is a Toronto-based creative agency founded in 2017 by Josef Adamu, specializing in brand activations and cultural storytelling for the African diaspora. The 7-person firm develops campaigns and tangible experiences for clients including Nike, Converse, and Sony Music.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430), Independent Artists, Writers, and Performers (71151)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative agency services
• Brand activation campaigns
• Visual storytelling content
• Photography video production
• Cultural content creation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Campaign Development: Sunday School Creative partners with brands to develop branded campaigns and experiences. They create visual content, direct and produce photo and video campaigns, and transform campaigns into tangible experiences for brand clients including Nike, Converse, Sony Music, Topshop Canada, and KOTN.
2. Passion Projects and Cultural Storytelling: The company creates original cultural storytelling content (Jump Ball series, The Hair Appointment, Representation Matters) that generates revenue through media features, exhibition attendance, and brand collaboration opportunities. These projects also serve as portfolio pieces that attract future brand partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sunday School Creative is a brand activation creative agency that develops campaigns and transforms them into tangible experiences for enterprise brand clients. They provide creative direction, video and photo production, social media marketing, graphic design, brand consulting, and copywriting services for clients including Nike, Converse, Sony Music, Topshop Canada, and KOTN. The agency also produces original cultural storytelling projects (such as Jump Ball and The Hair Appointment) that document African diaspora culture and serve as portfolio pieces attracting future brand partnerships.

Product overview

Sunday School Creative is a creative agency founded in 2017 by Josef Adamu, offering brand activation, visual storytelling, and digital content services. The company operates as a single unified offering rather than a platform-plus-modules architecture. Their portfolio includes branded campaigns for clients (Nike, Converse, Topshop, Sony Music), recurring cultural storytelling projects (Jump Ball series, The Hair Appointment Experience, Representation Matters), a mobile application (Sunday School Emojis), and editorial content (Sunday School Blog). Core services span creative direction, video/photo production, social media marketing, graphic design, brand consulting, and copywriting.

Differentiator

Problem solved

Functional benefit

Brands

• Sunday School Emojis: Mobile application featuring emojis celebrating popular hair braiding styles amongst Black women

Products and services

• Branded Campaign Services Full-service creative agency offering that delivers creative direction, video and photo production, social media marketing, graphic design, brand consulting, and copywriting for enterprise brand clients including Nike, Converse, Sony Music, Topshop, KOTN, and others.
• Sunday School Emojis A mobile application featuring custom emojis celebrating popular hair braiding styles amongst Black women, serving as an interactive tool to discuss hair types, share favourite styles, and build momentum for The Hair Appointment exhibits. Currently available via iOS.

Quantifiable outcome

• The Hair Appointment reached 1,000,000+ viewers across 20+ media platforms globally
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• ConverseflagshipStrategic or Co-development Partner · 1 January 2020Directed and produced the 'Counter Climate' holiday campaign for Converse during Fall/Winter 2020. The campaign introduced Converse's durable collection reimagining their sport and utility heritage for warmth and water protection, featuring 7 multitalented Toronto creatives.
• Topshop CanadacoreStrategic or Co-development Partner · 1 January 2020Partnership to create editorial content for Topshop Canada's 2020 Spring/Summer campaign 'Summer Love'. Photography by Josef Adamu, produced by Sunday School, styled by Samantha Skeen.
• KOTNcoreStrategic or Co-development PartnerSunday School Creative collaborated with KOTN (an ethical fashion brand) on the 'School Spirit' collaboration delivering sustainable fashion pieces with a message of encouragement during the school year. The partnership featured 2 sustainable pieces serving as staple items for the community.
• Nike SportswearflagshipStrategic or Co-development PartnerSunday School Creative was commissioned to creatively direct and produce the HBCU Yardrunners campaign for Nike Sportswear. The photo series features 12 notable HBCU alumni and highlights their professional journeys, while celebrating their connection to their alma maters.
• Sony MusicflagshipStrategic or Co-development PartnerDeveloped concept and photographed the debut album cover for Nigerian-Canadian artist Tobi Aji's 'STILL' album. The art was shared by 20,000+ viewers and appeared on a billboard at Toronto's Eaton Centre courtesy of Spotify Music.
• Freed of LondoncoreStrategic or Co-development PartnerPartnership to highlight Black ballerinas during Women's History Month. The photo series 'Ten Toes Down' combined fashion, nostalgia, movement, and history to celebrate representation in dance, featuring Freed of London's brown and bronze satin pointe shoes introduced in 2018.
• VSCOcoreStrategic or Co-development PartnerVSCO hosted the Micro Gallery experience for The Hair Appointment exhibit in Oakland. The minimal gallery experience displayed the best photographs from the series and was open for viewing at VSCO Headquarters until June 2019, welcoming 400+ people on opening night.
• Okay AfricacoreStrategic or Co-development PartnerCollaboration for The Hair Appointment New York gallery installation in Brooklyn. Okay Africa partnered with Sunday School to curate a gallery experience featuring a detailed hair salon set, photo presentation, and networking with over 300 attendees.
• Peckham PalmscoreStrategic or Co-development PartnerSoutheast London Afro-hub partnership for The Hair Appointment's third interactive exhibit. The activation featured visual art, hair experiences, dance performances, and networking, with artists including Favour J, Kione Grandison, Jade Adeyemi, and Verse Writer.
• Alima's Braiding SalonminorStrategic or Co-development PartnerBrooklyn-based hair studio collaborated to document the natural hair braiding experience in an authentic way. The salon provided access to talented models, stylists, designers, and assistants to bring The Hair Appointment visual story to life.
• Artscape Daniel's LaunchpadminorStrategic or Co-development PartnerCollaboration during Black History Month to highlight the importance of mental health amongst the Black creative community in Toronto. The Mind Matters campaign included an unscripted film and mental health workshop curated with mental health specialist Funmilade Taiwo.
• Chucha StudioscoreStrategic or Co-development PartnerPhotography series collaboration introducing Chucha Studios, an initiative that aims to close the gap between social movements and communities by making informational resources more accessible. Founded by Herrana, the movement is inspired by her mother's legacy.
• FourTwo CreativecoreStrategic or Co-development PartnerCollaboration on 'On My Stoop' photo series and interview journal dedicated to shifting the narrative of Black storytelling through the stories of Black women homeowners and their journey to securing history-rich homes including brownstones.
• Chucha StudioscoreStrategic or Co-development PartnerJoint production of 'Dress Rehearsal' short film inspired by Amanda Gorman, starring 12-year-old Mackenzie Shelton from Brooklyn. The film captures the curiosity and creative imagination of a young Black girl filled with aspirations.
• Color of ChangeminorStrategic or Co-development PartnerPartner organization in the production of 'Dress Rehearsal' short film, along with Sunday School Creative and Chucha Studios. The film serves as a reminder to empower youth and provide tools to be seen and heard.
• Post Office CreativeminorImplementation/ SI/ Consulting PartnerProduction partnership for Converse Counter Climate campaign. Post Office Creative (Bobbi Adair) served as producer alongside Sunday School's creative direction.
• Tammie KnightminorStrategic or Co-development PartnerArtist and miniaturist collaboration creating 'The Miniature Gallery' reimagining The Hair Salon Experience. Knight incorporated every detail she remembers observing as a child in miniature form, celebrating Black hair braiding spaces.
• WA55UP MediaminorStrategic or Co-development PartnerIllustrated comic strip featured on the Contact page that emphasizes Sunday School's dedication to collaboration. The comic strip illustrates their philosophy that 'our ideas are yours'.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Saturday Group: Saturday Group is a Toronto-based independent creative agency that develops brand strategy, content, and campaigns for major clients. It is a close peer to Sunday School given its shared Toronto base, comparable independent agency model, and similar mix of brand campaign and cultural storytelling work.
• Group Black: Group Black is a Black-owned collective of media and creative companies built to connect brands with Black audiences. It is directly comparable to Sunday School Creative as a peer in the diaspora-focused creative services space, sharing both target clients (enterprise brands seeking cultural authenticity) and the niche agency model.
• Burrell Communications: Burrell Communications is a leading multicultural advertising agency specializing in marketing to African American and other diverse consumer segments. It is a direct peer to Sunday School as a Black-led creative agency serving enterprise brands that require culturally authentic storytelling.
• Walton Isaacson: Walton Isaacson is a Black-owned, full-service independent advertising agency serving major consumer brands. It is a direct peer to Sunday School in the multicultural creative services space, sharing the same enterprise brand client base and the diaspora-focused creative agency positioning.

Broad incumbents

• Anomaly: Anomaly is an independent creative agency known for integrated brand campaigns and content production for major global clients. It is a broad-incumbent peer to Sunday School, sharing the independent creative agency model and enterprise brand client base, but operating at substantially greater scale and geographic breadth.
• 72andSunny: 72andSunny is a global independent creative agency producing brand campaigns, content, and cultural activations for major clients. It is a broad-incumbent peer to Sunday School in independent creative agency services, sharing brand-campaign DNA but operating at much larger scale and a broader category mix.
• Mother: Mother is a globally recognized independent creative agency with offices in London, New York, and Los Angeles. It is a broad-incumbent peer to Sunday School as a similarly independent creative agency serving major brands, but operates at materially larger scale and without the diaspora-specific positioning.
• The Martin Agency: The Martin Agency is a large independent creative agency based in Richmond, Virginia, producing brand campaigns and cultural storytelling for Fortune 500 clients. It is a broad-incumbent peer to Sunday School in independent creative agency services, operating at significantly larger scale with a broader client portfolio.
• Wieden+Kennedy: Wieden+Kennedy is one of the largest independent creative agencies in the world, with offices across the U.S., Europe, and Asia. It is a broad-incumbent peer to Sunday School as a major independent creative agency serving Nike and other global brand clients, though at vastly greater scale and without diaspora-specific specialization.
• Droga5: Droga5 is a globally recognized creative agency producing integrated brand campaigns and cultural activations for major enterprise clients. It is a broad-incumbent peer to Sunday School given the shared focus on brand storytelling and cultural relevance, but it operates at substantially greater scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ssundayco
• LinkedInlinkedin.com/company/sundayschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday School Creative