Wayup media

What Wayup media does

WayUp Media is a private U.S.-based real estate visual media company founded in 2014 and headquartered in Royal Oak, Michigan. The company produces photography, videography, FPV drone flythroughs, 3D Matterport/Zillow virtual tours, virtual staging, and social media content for residential real estate agents, architects, builders, landscapers, interior designers, and short-term rental hosts. Its core technology stack combines on-location production equipment (cameras, FPV drones, 3D scanning hardware) with third-party platforms (Matterport, Zillow 3D Home) and digital post-production workflows.

The company operates across 11 U.S. states (Arizona, Colorado, Florida, Illinois, Indiana, Michigan, Nevada, New York, Tennessee, Texas, Washington DC) through state-specific booking portals. Its revenue model is predominantly transactional professional services (per-project pricing for shoots and deliverables) with a growing subscription overlay through its Social Media Management offering. Pricing is quote-based and not publicly disclosed. The company claims 1.9M+ combined social media followers, 50M+ monthly views, and 10K+ cumulative clients, positioning its own content distribution as both a marketing channel and a proof-of-capability asset. No funding rounds, institutional investors, M&A activity, or leadership disclosures are present in the available data, leaving ownership structure and financial scale largely opaque.

Name

Wayup media

Legal name

WayUp Media

Website

https://wayupmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WayUp Media is a U.S. real estate visual media company that produces photography, videography, drone, and 3D virtual tour content for real estate agents, architects, builders, and related verticals across 11 states, supplemented by subscription social media management.

Ownership category

akta.pro rank

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Photography Services: One-time photography sessions for residential and commercial properties, including stills and HDR images
2. Videography Services: Cinematic listing videos, realtor-led home tours, drone footage, and brand films for real estate professionals
3. Virtual Tour Services: 3D Matterport and Zillow tours providing immersive property walkthroughs
4. Social Media Management: Ongoing social media account management, content creation, and brand strategy for real estate clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WayUp Media produces professional real estate visual content for real estate agents, architects, builders, designers, and landscapers, including interior/exterior photography, cinematic listing videos, FPV drone flythroughs, 3D Zillow/Matterport virtual tours, virtual staging, twilight photography, vertical social media reels, and ongoing social media account management. Services are delivered on-location across 11 U.S. states and booked through state-specific online portals.

Product overview

WayUp Media is a real estate media company offering a comprehensive suite of visual content services. The core offerings include Photography Stills and Videography (covering FPV Drone Fly Through, Premium Video Reels, and Reels/Vertical Videos). The company also provides value-added services including Virtual Staging/Twilights and 3D Zillow/Matterport Tours for immersive virtual property experiences, plus Social Media Management to help clients build their brand presence online. The portfolio serves architects, builders, residential real estate agents, and landscapers across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Stills Professional real estate photography capturing interior and exterior property images for architects, builders, residential real estate agents, and landscapers.
• Videography Video production services including cinematic listing videos, realtor-led home tours, FPV drone flythroughs, vertical social media content, and builder/designer brand films.
• FPV Drone Fly Through First-person view (FPV) drone video services providing immersive aerial flythroughs of properties.
• Premium Video Reels High-quality video reels showcasing properties in a cinematic format for real estate marketing.
• Reels / Vertical Videos Social media-optimized vertical video content formatted for Instagram Reels and TikTok platforms.
• Virtual Staging / Twilights Digital enhancement of property photos adding virtual furniture and decor, plus twilight/sunset photography services.
• 3D Zillow / Matterport Tour Interactive 3D virtual tours powered by Zillow 3D Home and Matterport technology, enabling immersive property walkthroughs for remote buyers.
• Social Media Management Full-service social media management including content planning, posting, strategy, and growth services for real estate professionals, delivered on a recurring subscription basis.

Quantifiable outcome

• Listings with video receive 403% more inquiries than those without (industry benchmark)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Luxury Presence: Luxury Presence provides websites, marketing, and visual content services to luxury real estate agents and teams. It overlaps with WayUp Media on premium listing media, video, and brand-level marketing for high-end residential agents.
• VHT Studios: VHT Studios is one of the largest U.S. real estate photography and floor-plan providers, serving agents, brokerages, and MLSs. It directly competes with WayUp Media on photography, video, and 3D tour delivery at enterprise and SMB scale.
• ListingPix: ListingPix delivers professional real estate photography, video, drone, and 3D tours to agents across multiple U.S. markets. Service overlap and target customer base are nearly identical to WayUp Media.
• Spiro Media: Spiro Media provides real estate photography, video, drone, and virtual tour services with a similar multi-market SMB-to-mid-market agent focus, competing head-to-head with WayUp Media.
• HomeJab: HomeJab is a U.S. real estate photography and videography marketplace offering on-demand media services to agents and brokers nationwide. It is the closest direct competitor to WayUp Media, sharing an on-location shoot model, multi-market coverage, and an SMB/agent target customer.
• BoxBrownie: BoxBrownie provides virtual staging, photo editing, floor plans, and 3D renders to real estate professionals globally. It directly competes with WayUp Media's virtual staging and twilight add-on services.
• Real Estate Media (REI Media): Real Estate Media operates a national network of photographers and videographers producing listing media for residential real estate. The shared model of distributed local crews producing visual content for agents makes it a direct peer.
• PhotoUp: PhotoUp offers real estate photo editing, virtual staging, video editing, and on-demand photography services to agents and photographers. Its virtual staging and post-production services overlap directly with WayUp Media's add-on offerings.

Emerging players

• PropertyBox: PropertyBox offers AI-enhanced real estate marketing content including photography editing, floor plans, and virtual staging. It overlaps with WayUp Media's add-on services (virtual staging, 3D tours) and represents an emerging software-enabled competitor.

Broad incumbents

• Matterport: Matterport is the leading 3D capture and digital twin platform, integrated into Zillow 3D Home tours that WayUp Media delivers on behalf of clients. It is both a partner technology and a broader incumbent whose expanding self-serve tools could disintermediate WayUp's 3D tour offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/media_wayup
• YouTubeyoutube.com/channel/UCe5Z0_af8zGo2vSRGohHcCg
• Facebookfacebook.com/wayupmediacorp
• LinkedInlinkedin.com/company/wayup-media
• Instagraminstagram.com/wayup_media
• TikToktiktok.com/@wayupmedia?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayup media