Steak and Company

What Steak and Company does

Steak and Company is a privately held Central London steakhouse group operated by Noble Restaurant Group Limited, running four restaurants in the West End and Kensington (Leicester Square flagship, Piccadilly Circus, Covent Garden, and Gloucester Road). The brand's central product is the hot stone dining experience, in which cuts from a globally sourced beef programme — including Wagyu, USDA Prime, Black Angus, Galician Blond and British beef — are served on a 320°C volcanic lava stone so guests can cook each bite to their preferred doneness at the table, accompanied by flavoured salts, infused butters and sauces. The group also offers a vegan steak on the stone in partnership with Redefine Meat, a full bar and cocktail programme curated by Master of Wine Adrian Garforth's wine list, and dietary-inclusive menus (halal, kids) alongside pre-theatre set menus tied to its Shaftesbury Theatre partnership.

The business model is overwhelmingly direct-to-consumer dine-in, supplemented by home delivery via Deliveroo (now extended into the Leicester Square catchment), gift cards from £30 sold through an own e-commerce storefront, and private event hire with combined venue capacity exceeding 290 guests across the four sites. Pricing is publicly disclosed on the website and varies by format: theatre pre-show menus from £25.50 per person, group set menus at £55 (three-course) and £75 (four-course), and a discretionary 12.5% service charge on dine-in bills. Reservations are taken through SevenRooms (three sites) and OpenTable (Gloucester Road), and the group actively markets through Instagram (@steakandco), earned media in UK press, the Taste of London festival, and partnerships with theatre and cultural institutions in the West End.

Customer segments are intentionally diversified: West End visitors and theatre-goers are the primary audience, with secondary demand from central London office workers and shoppers, tourists, families, and corporate/private event clients. The group has ~65 employees and a registered office in Gateshead, Tyne and Wear, operates entirely in the United Kingdom, and has announced expansion to at least one additional London location in 2024–2025 alongside recent product extensions (vegan steak, expanded delivery, summer 2025 menu refresh).

Name

Steak and Company

Legal name

Noble Restaurant Group Limited

Website

https://steakandcompany.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Steak and Company operates four Central London steakhouses (Leicester Square, Piccadilly Circus, Covent Garden, Gloucester Road) serving globally sourced beef on 320°C volcanic lava stones, with theatre, group, halal, vegan and private-event menus, Deliveroo delivery and gift cards.

Ownership category

akta.pro rank

Product category

Steakhouse Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Fine Dining Restaurants (THAFACAA)

Keywords

• Steakhouse restaurants
• Hot stone dining
• Premium beef cuts
• Pre-theatre dining
• Private dining events

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining (Dine-in): Full-service in-restaurant dining across four Central London locations. Revenue is generated from food and beverage sales, including premium steaks, cocktails, wines, and desserts. A discretionary 12.5% service charge is added to bills.
2. Delivery (Deliveroo): Specialty steaks and menu items available for home delivery via Deliveroo. Expanded delivery radius to Leicester Square location.
3. Gift Cards: Digital and physical gift cards sold online. Gift cards start from £30 and expire 12 months after purchase. Promotion: two complimentary glasses of prosecco with £100+ gift card purchases.
4. Group Dining / Private Events: Group set menus (3-course at £55 per person, 4-course at £75 per person) and exclusive venue hire for private events. Piccadilly Circus accommodates up to 110 guests (60 on private top floor); Gloucester Road up to 132; Covent Garden up to 52.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Steak and Company operates a collection of four premium steakhouse restaurants across central London (Leicester Square, Piccadilly Circus, Covent Garden, and Gloucester Road/Kensington). The core offering is an interactive hot stone dining experience where guests cook premium beef cuts, sourced from international and British suppliers, on 320°C volcanic lava stones at their table. The business also runs group set menus, theatre pre-show packages, private event hire, gift card sales, and home delivery via Deliveroo.

Product overview

Steak and Company is a collection of four modern steakhouse eateries located across central London (Leicester Square, Covent Garden, Piccadilly Circus, and Gloucester Road/Kensington). The core offering is the Hot Stone Dining Experience, where guests cook premium steaks on a volcanic lava stone at their table. The portfolio includes specialty cuts (Wagyu, USDA Prime, Black Angus, British beef), a vegan plant-based steak option, hand-shaken cocktails with Happy Hour specials, and various dining formats including group set menus, theatre pre-show menus, express lunch, breakfast, and kids menus. The company also offers halal-certified options, gift cards, private dining, and home delivery via Deliveroo.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Stone Dining Experience Signature interactive dining experience where guests cook premium beef cuts on a 320°C volcanic lava stone at their table, with the stone retaining heat for over 20 minutes. Guests control doneness from rare to well-done and choose from flavoured salts, butters, and sauces for seasoning and dipping. Available across all four central London locations.
• Specialty Steaks Curated menu of premium beef cuts including Wagyu, USDA Prime, Black Angus, Galician Blond, and British PGI beef, typically dry-aged 21-45 days. Cuts are sourced from global and local premium suppliers and finished on the hot stone at the table.
• Vegan Steak on the Stone Plant-based steak alternative made with Redefine Meat 100% plant-based product, served on the signature hot stone with homemade chimichurri sauce. Introduced to provide a vegan interactive dining option alongside traditional beef.
• Group Set Menus Set menu offerings designed for group bookings of 6 or more, available in 3-course (£55 per person) and 4-course premium variants (£75 per person with Wagyu and USDA Prime options). Available for private dining, corporate events, and celebration bookings across all locations.
• Theatre Set Menu Pre-theatre dining package offering 2 courses at £25.50 per person or 3 courses at £29.50 per person, available Monday-Friday 4pm-6pm and from 10pm onwards. Designed to be consumed by 6:30pm for early slots, located near major West End theatres including Shaftesbury Theatre.
• Gift Cards Gift vouchers starting from £30 sold via the company's own e-commerce platform (steakandcompany.voucherconnect.com), valid across all four locations. Promotional offer provides two complimentary glasses of prosecco on gift cards of £100 or more. Cards expire 12 months after purchase.
• Private Dining and Venue Hire

Quantifiable outcome

• Four Central London restaurant locations across West End and Kensington
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Tom Hixson (Tom Hixson Meat Ltd / Ocean Beef)coreStrategic or Co-development Partner · 17 June 2026Steak and Company partnered with Tom Hixson for exclusive Ocean Beef Sirloin Steak featured at Taste of London and in ongoing specialty cuts. Tom Hixson is a premium British meat supplier. Collaboration included a competition giveaway with £200 Tom Hixson voucher for Ocean Beef products.
• Taste of London FestivalcoreStrategic or Co-development Partner · 17 June 2026Steak and Company is an annual participant at Taste of London in Regent's Park. The event features exclusive dishes not available in restaurants, including Tom Hixson Ocean Beef Sirloin, pork belly bites, and BBQ ribs. The 2026 event runs 17–21 June.
• Shaftesbury TheatrecoreGTM or Marketing Partner · 1 January 2025Official dining partner of Shaftesbury Theatre. Offers pre-theatre dining packages for theatre-goers attending West End productions. Provides theatre set menus (£25.50 2-course, £29.50 3-course) for diners attending shows.
• Toast AleminorChannel Partner/ Reseller/ Distributor · 10 May 2021Toast Ale craft beer (made from surplus bread to reduce food waste) is served at Steak and Company restaurants. Toast won a Queen's Enterprise Award and the 'Covid Contribution Award' at the Footprint Drinks Sustainability Awards. First UK brewery to become a Certified B Corp.
• Hepworth BrewerycoreStrategic or Co-development Partner · 29 October 2019Hepworth Brewery developed the bespoke Steak & Co Lager — an organic, gluten-free lager made with Sussex-sourced barley and hops. Hepworth is an independent Sussex brewery with sustainability credentials including solar panels, reed beds, and the world's first beer-source heat pump.
• No.1 Living KombuchaminorStrategic or Co-development Partner · 28 October 2019No.1 Living organic kombucha range is served at Steak and Company restaurants. Founded by Jonny Wilkinson, No.1 Living produces certified organic, dairy and gluten-free kombucha under 50 calories per bottle. Recommended by Oz Clarke and rated by BBC Good Food as one of the best kombuchas of 2019.
• Pierre KoffmannminorStrategic or Co-development PartnerPierre Koffmann Chips featured as a side in the Taste of London exclusive Sirloin Steak & Chips dish, in collaboration with Tom Hixson Ocean Beef and Steak and Company.
• Redefine MeatminorStrategic or Co-development PartnerSteak and Company partnered with Redefine Meat to introduce a plant-based 'vegan steak' served on the hot stone — the first ever vegan steak on the stone. Available as part of the summer menu expansion.
• Heart of London Business AllianceminorGTM or Marketing PartnerSteak and Company is featured in Heart of London Business Alliance communications and exclusive offers via the Heart of London Club App, providing marketing exposure to London's West End business community.
• Tequila EnemigominorStrategic or Co-development PartnerTequila Enemigo supplied tequila for Steak and Company's seasonal Paloma cocktail menu featuring four cocktails: Flor De Fuego Paloma, Classic Paloma, Crimson Garden Paloma, and Frozen Paloma.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• STK Steakhouse: International steakhouse brand with a London location in Covent Garden, combining premium steaks with a strong cocktail and nightlife program. Comparable as a high-energy, design-led steakhouse targeting tourists, theatre-goers, and groups in central London.
• Hawksmoor: London-born steakhouse group with multiple Central London locations and a strong reputation for premium British beef and craft cocktails. Directly comparable as a full-service steakhouse chain targeting a similar premium but accessible customer base in the West End and City.
• Gaucho: Premium Argentine steakhouse chain with prime London locations and a focus on high-quality beef cuts. Comparable as a sophisticated steakhouse brand competing in the same premium-but-accessible London segment as Steak and Company.
• The Cut at 45: London steakhouse offering premium cuts plus an extensive cocktail and wine list. Comparable as a premium Central London steakhouse with a curated beverage program and similar price positioning.
• Goodman Restaurant: London-based steakhouse chain known for dry-aged steaks and an extensive wine list, with locations in the City and Mayfair. Comparable as a premium steakhouse operator with strong wine and beef provenance credentials.
• Blacklock: London chop house specializing in dry-aged steaks and Sunday roasts with multiple sites in central London. Comparable as a multi-location London steakhouse with a casual-premium positioning and shared set-menu / group dining model.
• Flat Iron: UK steakhouse chain focused on a single signature cut at accessible price points, with multiple London sites. Comparable as a multi-location London steakhouse operator targeting broad consumer demand rather than ultra-luxury diners.
• Beast London: London restaurant known for dry-aged steaks served from a dedicated meat counter. Comparable as a premium steakhouse destination in central London with a singular, differentiated meat experience.

Emerging players

• Burger & Lobster: London-founded casual premium restaurant chain with multiple central London sites. Comparable as a multi-location London operator running a focused, high-quality menu in prime tourist locations, though anchored in surf-and-turf rather than steakhouse.

Broad incumbents

• Marco Pierre White Restaurants: Established UK steakhouse and fine dining brand with multiple London locations under the Marco Pierre White name. Comparable as a broader steakhouse and grill operator in the UK premium dining market with a chef-led brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/steak-and-company
• Instagraminstagram.com/steakandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steak and Company