Steensma Lawn and Power Equipment
Steensma Lawn and Power Equipment is a family-owned, multi-brand outdoor power equipment dealer serving residential and commercial customers in Southwest Michigan through two retail showrooms in Kalamazoo and Plainwell.
- Company typePrivate
- Founded1999
- HeadquartersKalamazoo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Steensma Lawn and Power Equipment does
Steensma Lawn and Power Equipment is a family-owned, multi-brand outdoor power equipment dealership founded around 1999 and operating two retail showrooms in Kalamazoo and Plainwell, Michigan. The company serves residential homeowners (primary) and commercial/professional landscapers (secondary) in Southwest Michigan, acting as an authorized dealer for more than 14 major equipment brands including John Deere, Exmark, STIHL, Generac, Toro, Cub Cadet, Wright, Honda, Western Plows, Billy Goat, SnowEx, and Woods. Its core offering spans residential walk-behind mowers (entry-level units from $419), premium zero-turn mowers (over $11,000), commercial-grade equipment, standby and portable generators, snow plows, robotic mowers, log splitters, wood chippers, and tractor attachments.
The business operates a full-service dealer model with five revenue streams: new equipment sales, OEM parts sales, service and repair (including off-season storage and a Generac generator service program), generator products and installation (with free in-home quoting), and pre-owned equipment sales. Distribution is primarily through direct retail sales at the two Michigan showrooms, supplemented by an e-commerce storefront (shop.steensmalawn.com), online payments, a YouTube channel, and social media presence. The underlying technology stack is standard retail-dealer infrastructure — DealerSpike website platform, Google Maps and YouTube API integrations — with no proprietary AI/ML capability. The company employs approximately 35 people and is privately held with no disclosed funding, acquisitions, or external investors.
Steensma Lawn and Power Equipment firmographics
Firmographics- Name
- Steensma Lawn and Power Equipment
- Legal name
- Kalamazoo Location - Steensma Lawn & Power
- Website
- https://steensmalawn.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steensma Lawn and Power Equipment is a family-owned, multi-brand outdoor power equipment dealer serving residential and commercial customers in Southwest Michigan through two retail showrooms in Kalamazoo and Plainwell.
- Ownership category
- akta.pro rank
Steensma Lawn and Power Equipment industry classification
Industry- Product category
- Outdoor Power Equipment Retail
- NAICS
- Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Steensma Lawn and Power Equipment is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steensma Lawn and Power Equipment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Sales: Sales of new outdoor power equipment including lawn mowers, zero-turn mowers, generators, snow plows, and related equipment from branded manufacturers. Revenue generated from one-time equipment purchases by customers.
- OEM Parts Sales: Sales of original equipment manufacturer (OEM) replacement parts for all equipment brands carried. Customers purchase parts for repair and maintenance of their existing equipment.
- Service and Repair: Professional service department providing repair and maintenance services for outdoor power equipment. Includes new service requests and off-season storage and service programs.
- Generator Products and Installation: Sales and installation of Generac standby generators including free in-home quotes, generator models, and ongoing generator service program.
- Pre-Owned Equipment Sales: Sales of pre-owned, certified outdoor power equipment to customers seeking more affordable options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Walk-Behind Mowers |
| Unit Pricing | Pay-as-you-go | Residential Riding Mowers and Zero-Turn Mowers |
| Unit Pricing | Pay-as-you-go | Commercial Equipment |
| Unit Pricing | Pay-as-you-go | Generac Generators |
| Unit Pricing | Pay-as-you-go | Service Department |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Steensma Lawn and Power Equipment product offering
Product offeringCore offering
Steensma Lawn and Power Equipment is a family-owned outdoor power equipment dealership operating two retail locations in Kalamazoo and Plainwell, Michigan. The company sells new and pre-owned branded lawn mowers, zero-turn mowers, generators, snow plows, and handheld power equipment from 14+ manufacturers, while also providing OEM replacement parts, professional service and repair, off-season storage, and standby generator installation services.
Product overview
Steensma Lawn & Power Equipment is a multi-brand outdoor power equipment dealership serving Southwest Michigan with two locations in Kalamazoo and Plainwell. The company operates as a full-service dealer offering new equipment sales, OEM parts, and service department capabilities. The product portfolio consists primarily of third-party branded equipment across multiple categories including lawn mowers (John Deere, Exmark, Cub Cadet, Toro, Wright), handheld power equipment (STIHL), generators (Generac, Honda), snow removal equipment (Western Plows, SnowEx), and specialty attachments (Woods, Wallenstein). The company sells products ranging from residential walk-behind mowers to commercial zero-turn riders, standby generators, and log splitters/chippers. Services include new equipment sales, pre-owned inventory, OEM parts, and off-season storage/service programs.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Lawn and Power Equipment Full line of John Deere residential and commercial lawn mowers and outdoor power equipment sold at the dealership for residential homeowners and professional landscapers.
- STIHL Handheld Power Equipment STIHL handheld outdoor power equipment including chainsaws, backpack blowers, trimmers, and the STIHL iMOW robotic mower line for residential and commercial users.
- Exmark Commercial Mowers Exmark commercial and residential lawn mowers and grounds care equipment for professional landscapers and homeowners.
- Toro Lawn and Snow Equipment Toro commercial and residential lawn mowers, snow blowers, and irrigation equipment for property maintenance.
- Generac Standby Generators Generac automatic standby and portable generators for residential and commercial backup power applications, including free in-home quotes and an ongoing generator service program.
- Cub Cadet Lawn Equipment Cub Cadet residential and commercial lawn mowers including Ultima Series, XT Enduro Series, zero-turn riders, and walk-behind mowers.
- Western Snow Plows Western snow plows and snow removal equipment for trucks and UTVs for residential and commercial snow management.
- Wright Commercial Mowers Wright commercial-grade stand-on and sit-after lawn mowers for professional landscapers.
- Honda Power Equipment Honda residential generators and Honda-powered outdoor equipment for residential property maintenance.
- Billy Goat Turf Equipment Billy Goat debris loaders, aerators, overseeders, and specialty turf equipment for lawn care professionals and homeowners.
- SnowEx Salt and Sand Spreaders SnowEx snow and ice control equipment including salt and sand spreaders for commercial winter maintenance.
- Woods Tractor Attachments Woods attachments including loaders, backhoes, and implements for tractors and UTVs for property maintenance.
- Service and Repair Department Professional service department providing repair, maintenance, and service for outdoor power equipment across all brands sold, with service pricing available on request and a new service request submission option.
- OEM Parts Original equipment manufacturer (OEM) replacement parts for all equipment brands carried, supporting customer self-repair and shop service needs.
- Pre-Owned Equipment Sales of pre-owned, certified outdoor power equipment to customers seeking more affordable alternatives to new units.
- Off-Season Storage and Service Off-season equipment storage and service programs that allow customers to store and have their outdoor power equipment serviced during off-season months.
- Generator Service Program Ongoing service program for Generac standby generators including installation support and post-installation maintenance for backup power customers.
Companies that use Steensma Lawn and Power Equipment
Customer profileSegments2 records
Ideal customer profiles2 records
Steensma Lawn and Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Steensma Lawn and Power Equipment partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- John DeerecoreAuthorized dealer for John Deere residential and commercial lawn equipment including riding mowers, zero-turn mowers, and tractor attachments. Full product line sales, service, and parts support.
- ExmarkcoreAuthorized dealer for Exmark commercial lawn mowers and related equipment. Exmark Original Parts also available through the dealer.
- STIHLcoreAuthorized STIHL dealer offering STIHL handheld equipment, backpack blowers, and STIHL iMow robotic mowers. Full product line and parts support.
- GeneraccoreAuthorized Generac generator dealer offering residential standby generators, commercial generators, and generator service program. Includes free in-home quote program.
- TorocoreAuthorized Toro dealer for lawn mowers, snow blowers, and irrigation equipment. Full sales and service support.
- Cub CadetcoreAuthorized Cub Cadet dealer offering residential and commercial lawn mowers including Ultima Series, XT Enduro Series, and Pro Series commercial mowers.
- Western PlowscoreAuthorized Western snow plow dealer for truck plows, rescue plows, and related snow removal equipment.
- Honda Power EquipmentcoreAuthorized Honda dealer for power equipment including lawn mowers, generators, and Honda engine products.
- WrightcoreAuthorized Wright dealer for stand-on mowers and commercial lawn care equipment.
- Billy GoatsecondaryAuthorized Billy Goat dealer for aerators, blowers, and debris loaders.
- SnowExsecondaryAuthorized SnowEx dealer for salt and sand spreaders for winter maintenance.
- WoodssecondaryAuthorized Woods dealer for rotary cutters, backhoes, and other tractor implements.
- Original Equipment Manufacturers (OEM)coreData sharing partnerships with OEM manufacturers to perform statistical analysis and measure dealer performance. Lead data and analytics shared with original equipment manufacturers for business purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Steensma Lawn and Power Equipment competitors and assessment
Company assessmentDirect peers
- Atlantic Tractor: John Deere dealer group across the Mid-Atlantic region (PA, MD, DE, NJ) offering residential, commercial, and ag equipment with full service and parts. Comparable multi-location authorized dealer with overlapping brand portfolio.
- Blanchard Equipment: John Deere dealer group across South Carolina, North Carolina, and Georgia with full outdoor power equipment lines and integrated service departments. Comparable authorized multi-brand dealer operating across a contiguous regional footprint.
- Shoppa's Farm Supply: Texas-based John Deere dealer group with multiple locations selling new and used equipment, parts, and service. Comparable authorized dealer of similar scale and multi-store regional footprint.
- Martin Implement: Family-owned John Deere dealer group across northern and central Illinois. Comparable regional dealer with similar service-oriented, family-led culture and full-line outdoor power offerings.
- RDO Equipment Co. Large multi-state John Deere dealer network with full outdoor power and compact construction equipment lines plus integrated service departments. Directly comparable multi-brand dealer model with regional density.
- Papé Machinery: Multi-location John Deere and full-line outdoor power equipment dealer across the Pacific Northwest (OR, WA, ID, CA). Comparable in that it is a multi-brand authorized dealer combining new equipment sales, OEM parts, and in-house service in regional territories.
- Greenway Equipment: John Deere dealer group covering Arkansas and southern Missouri with multiple retail locations offering new equipment, OEM parts, and service. Comparable regional multi-store dealer structure.
- Heritage Tractor: Family-owned John Deere dealer group operating across Kansas, Missouri, and Oklahoma with full-line lawn, ag, and compact equipment plus service. Closely comparable family-led regional dealer with similar service-driven business model.
- Hoober Inc. Family-owned John Deere dealer group operating across Pennsylvania, Delaware, Maryland, and Virginia with full sales, parts, and service operations. Comparable multi-store authorized dealer with similar family-led positioning.
- Stotz Equipment: John Deere dealer group across the Mountain West and Southwest (AZ, CO, ID, NM, TX, UT, WY). Similar multi-brand authorized dealer structure with full sales, parts, and service operations across multiple locations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Steensma Lawn and Power Equipment social profiles
Digital presenceSteensma Lawn and Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steensma Lawn and Power Equipment leadership team
Management profileNumber of profiles
Steensma Lawn and Power Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steensma Lawn and Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steensma Lawn and Power Equipment
What does Steensma Lawn and Power Equipment do?
Steensma Lawn and Power Equipment is a family-owned outdoor power equipment dealership operating two retail locations in Kalamazoo and Plainwell, Michigan. The company sells new and pre-owned branded lawn mowers, zero-turn mowers, generators, snow plows, and handheld power equipment from 14+ manufacturers, while also providing OEM replacement parts, professional service and repair, off-season storage, and standby generator installation services.
Is Steensma Lawn and Power Equipment a public or private company?
Steensma Lawn and Power Equipment is a private company. It is classified as family owned and is currently operating.
When was Steensma Lawn and Power Equipment founded?
Steensma Lawn and Power Equipment was founded in 1999. It employs 11 to 50 people.
Where is Steensma Lawn and Power Equipment based?
Steensma Lawn and Power Equipment is headquartered in Kalamazoo, United States, in the North America region.
How does Steensma Lawn and Power Equipment make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are OEM Parts Sales, service and Repair, generator Products and Installation and pre-Owned Equipment Sales.
Who are Steensma Lawn and Power Equipment's main competitors?
Direct peers on record are Atlantic Tractor, Blanchard Equipment, Shoppa's Farm Supply, Martin Implement, RDO Equipment Co., Papé Machinery, Greenway Equipment, Heritage Tractor, Hoober Inc. and Stotz Equipment.
Does Steensma Lawn and Power Equipment have an API?
No public API is recorded for Steensma Lawn and Power Equipment.
What industry is Steensma Lawn and Power Equipment in?
Steensma Lawn and Power Equipment's product category is Outdoor Power Equipment Retail. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444230 and its SIC code is 3524.