Sterck
Sterck is a Madrid-based digital transformation consultancy that selects, implements, and integrates best-of-breed third-party tools across CRM, ERP, AI, automation, and BI for mid-market and enterprise clients in Spain, using a proprietary Digital Maturity Assessment as its diagnostic entry point.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Madrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sterck does
Sterck Strategy, S.L. is a Madrid-based digital transformation and strategic consulting firm that serves mid-market and enterprise clients across Spain. Rather than developing proprietary software, the company operates as a platform-agnostic technology integrator, selecting, configuring, and connecting best-of-breed third-party tools across CRM, ERP, AI, automation, business intelligence, marketing, HR, ecommerce, and cloud infrastructure. Its offering is anchored by a proprietary Digital Maturity Assessment diagnostic and delivered through service modules including CRM consulting and implementation (Clientify, HubSpot, Zoho, Pipedrive, Bitrix24, Odoo), ERP/business management (Holded), business intelligence (Power BI, Looker Studio), sales playbook design, process automation (Make, Zapier, Webhook), AI training and integration (ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity), and organizational change management. Supporting resources include eight sector whitepapers and a regularly published blog on digital transformation, CRM ROI, AI in sales, and sales playbook design.
Sterck employs 11–50 people under founder Pablo Caño Sterck, with a multidisciplinary bench drawn from Grupo Prisa, elEconomista, IESE, Toyota, Vodafone, Oracle, Athletic Club, and other major Spanish institutions. Revenue is generated through project-based and retainer consulting engagements sold via direct consultative sales and inbound inquiries through sterck.es, with a Digital Maturity Assessment as the primary top-of-funnel demand generation mechanism. The firm holds official partner status with Clientify (CRM and marketing automation) and Holded (ERP and finance) and executed the flagship Certamen Forbes a la Innovación by Kyndryl in 2022, an innovation competition that drew 100+ submissions and reached executives across most IBEX 35 companies. Pricing is quote-based with no public disclosure. The firm is privately held with no disclosed external funding, no subsidiaries, and operates as a GDPR-compliant Spanish SL.
Sterck firmographics
Firmographics- Name
- Sterck
- Legal name
- Sterck Strategy, S.L.
- Website
- https://sterck.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sterck is a Madrid-based digital transformation consultancy that selects, implements, and integrates best-of-breed third-party tools across CRM, ERP, AI, automation, and BI for mid-market and enterprise clients in Spain, using a proprietary Digital Maturity Assessment as its diagnostic entry point.
- Ownership category
- akta.pro rank
Sterck industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Sterck is headquartered
LocationHeadquarters
- HQ city
- Madrid, Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sterck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Digital Consulting Services: Sterck generates revenue primarily through professional consulting engagements, offering bespoke digital transformation strategy, CRM implementation and optimization, AI integration and training, process automation, sales playbook design, and organizational culture consulting. Engagements are structured around diagnostic assessments, roadmap design, implementation, and ongoing advisory, with delivery models that include both project-based and retainer arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Sterck product offering
Product offeringCore offering
Sterck is a digital strategic consultancy that delivers digital transformation engagements for mid-market and enterprise clients in Spain. The firm provides strategy, CRM implementation, AI integration, process automation, business intelligence deployment, sales playbook design, and organizational change management, selecting and integrating best-of-breed third-party tools from an ecosystem of over 100 solutions. Engagements are structured around a proprietary Digital Maturity Assessment diagnostic and delivered through project-based and retainer consulting arrangements.
Product overview
Sterck is a digital strategic consultancy focused on digital transformation and profitability optimization. Rather than a single software product, Sterck operates as a services firm that selects, implements, and integrates best-of-breed technology solutions from an ecosystem of over 100 platforms. The core offering is strategic digital consulting, anchored by a proprietary Digital Maturity Test diagnostic tool. This is delivered through multiple service modules including CRM consulting and implementation (Clientify, HubSpot, Zoho, Pipedrive, Bitrix24, Odoo), Business Intelligence services (Power BI, Looker Studio), Sales Playbook design, AI Training and Enablement, Process Automation (Make, Zapier, Webhook), and Organizational Change Management. Supporting resources include sector-specific whitepapers and CAC analysis content. The company holds official partner status with Clientify (CRM/Marketing Automation) and Holded (ERP/Finance).
Differentiator
Problem solved
Functional benefit
Products and services
- Consultoría Estratégica Digital (Strategic Digital Consulting)
- Test de Madurez Digital (Digital Maturity Assessment)
Quantifiable outcome
- Organizations with an aligned CRM and playbook achieve a measurable increase in sales closing rates and reduction in commercial cycle time
- +1 more outcomes
Companies that use Sterck
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Sterck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability5 records
Feature2 records
Sterck partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Forbes EspañaflagshipForbes España partnered with Sterck to design and execute the inaugural 'Certamen Forbes a la Innovación by Kyndryl,' a flagship innovation awards competition. Sterck was responsible for designing the competition framework, methodology, landing page, automation of candidate collection, CRM integration, communication campaigns, and the finalist selection process. The event received over 100 project submissions and reached over 1.5 million social media impressions, consolidating Forbes' positioning in the innovation space.
- KyndrylflagshipKyndryl (IBM's infrastructure services spin-off) commissioned Sterck, in partnership with Forbes España, to design and manage the 'Certamen Forbes a la Innovación by Kyndryl' — an innovation awards competition intended to position Kyndryl as a leading digital transformation and business model innovation consultancy in Spain. Sterck handled the full design and execution of the competition.
- ClientifycoreClientify is listed as one of Sterck's official partners in the CRM, Marketing Automation, and Sales categories. As an official partner, Sterck provides implementation, configuration, and integration services for Clientify's platform to client organizations. The partnership is featured under 'Nuestras alianzas estratégicas' (Our Strategic Alliances) on Sterck's technology stack page, indicating a formal channel relationship for CRM and marketing automation deployments.
- HoldedcoreHolded is listed as one of Sterck's official partners in the ERP, Finances, and Business Management categories. Sterck implements and integrates Holded's ERP and financial management platform for clients as part of its connected digital ecosystem approach. The partnership is featured under 'Nuestras alianzas estratégicas' (Our Strategic Alliances) on Sterck's technology stack page.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sterck competitors and assessment
Company assessmentBroad incumbents
- Accenture (Spain): Global professional services firm with a Spanish practice covering CRM (Salesforce), ERP, AI and transformation consulting; overlaps with Sterck's enterprise transformation services.
- Deloitte Digital (Spain): Global consulting firm's Spanish digital practice delivering CRM, ERP and transformation services; competes with Sterck for mid-market and enterprise transformation mandates in Spain.
- Telefónica Tech: Spanish-headquartered technology services provider offering digital transformation, cloud, cybersecurity and IoT consulting to enterprises; competes with Sterck for Spanish corporate transformation mandates.
- everis (NTT DATA): Spanish-origin digital consulting firm (now part of NTT DATA) offering CRM, ERP, analytics and transformation services to enterprise clients; comparable in services mix with significantly larger scale.
- Minsait (Indra): Spanish IT services arm of Indra providing large-scale digital transformation, CRM and ERP consulting to enterprise and public-sector clients; overlaps Sterck's space as a much larger incumbent.
Direct peers
- SEIDOR: Spanish-headquartered technology consultancy implementing ERP, CRM and digital transformation solutions across mid-market and enterprise clients; directly comparable to Sterck in scope, geography and customer profile.
- Paradigma Digital: Madrid-based digital consultancy providing CRM, martech and digital transformation services to mid-market Spanish firms; closely comparable in size, geography and offering.
- VASS: Spanish digital transformation consultancy offering CRM, automation, data and process consulting to mid-market and large enterprises; closely comparable in offering breadth and Spanish market focus.
Emerging players
- Salesforce Consulting Partners (Spain): Salesforce's certified SI/consulting partner ecosystem that delivers CRM implementation services to Spanish mid-market and enterprise clients; directly comparable implementation-focused services.
- HubSpot Solutions Partners (Spain): HubSpot's certified partner network of consultancies that implement and configure the HubSpot CRM and marketing platform; Sterck is a comparable HubSpot ecosystem implementer in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sterck social profiles
Digital presenceSterck compliance and trust
Trust signalCompliance1 record
Sterck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterck leadership team
Management profileNumber of profiles
Profiles14 records
Sterck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterck
What does Sterck do?
Sterck is a digital strategic consultancy that delivers digital transformation engagements for mid-market and enterprise clients in Spain. The firm provides strategy, CRM implementation, AI integration, process automation, business intelligence deployment, sales playbook design, and organizational change management, selecting and integrating best-of-breed third-party tools from an ecosystem of over 100 solutions. Engagements are structured around a proprietary Digital Maturity Assessment diagnostic and delivered through project-based and retainer consulting arrangements.
Is Sterck a public or private company?
Sterck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterck founded?
Sterck was founded in 2020. It employs 11 to 50 people.
Where is Sterck based?
Sterck is headquartered in Madrid, Madrid, Spain, in the Europe region.
How does Sterck make money?
One revenue line is on record: strategic Digital Consulting Services.
Who are Sterck's main competitors?
Broad incumbents on record are Accenture (Spain), Deloitte Digital (Spain), Telefónica Tech, everis (NTT DATA) and Minsait (Indra). Direct peers are SEIDOR, Paradigma Digital and VASS. Emerging players are Salesforce Consulting Partners (Spain) and HubSpot Solutions Partners (Spain).
Does Sterck have an API?
No public API is recorded for Sterck.
What industry is Sterck in?
Sterck's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 54161 and its SIC code is 8742.