Sterling Home Rentals
Sterling Home Rentals is a privately held, 7-employee single-family rental property management firm founded in 2021 in Lee's Summit, Missouri, serving small to institutional SFR investors in the Kansas City Metro, MO, KS, and Indianapolis markets with full-cycle management, brokerage, and acquisition/rehab services.
- Company typePrivate
- Founded2021
- HeadquartersLee's Summit, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sterling Home Rentals does
Sterling Home Rentals is a privately held single-family rental (SFR) property management company founded in 2021 and headquartered in Lee's Summit, Missouri. The firm provides full-cycle, turnkey property management services to SFR investors ranging from small individual landlords to institutional-sized portfolio operators, with a current operating footprint in the Kansas City Metro and expansion into Missouri, Kansas, and Indianapolis. Its core offering bundles tenant screening, leasing, rent collection, maintenance coordination, property inspections, lease renewals, and portfolio reporting, supported by 24/7 owner and tenant portals hosted on the third-party Rent Manager property management platform, an online rental application workflow (RentButter), and a third-party pet screening service. The company extends beyond pure management through a "team of companies" structure, pairing Sterling with affiliated Huck Homes (an SFR brokerage with 5,000+ historical transactions) and a Sterling Acquisition Team that handles underwriting, deal flow, and in-house construction/rehab management for institutional capital partners.
The business model is a managed-services fee structure: Sterling charges property owners management fees on managed units, with additional transaction-based and ancillary fees flowing from tenants — including a $45 application fee per adult, $30 monthly pet rent, tiered late payment fees ($60 after the 5th, additional $120 after the 10th), a $500 lease-break remarketing fee, and payment-processing fees (ACH/debit $2.95–$4.95, credit card 3% + $2.95). The go-to-market is sales-led and regional, targeting both small and institutional SFR owners through direct outreach, the company website, and a sample-lease/info-sheet funnel. Customer segments split between SFR investors (primary) and individual renters (horizontal), with a stated GTM that explicitly courts institutional-sized portfolios despite the firm's 7-person in-house team. The management team's deep industry pedigree — including prior COO experience at Tricon American Homes (4,000 homes / $1.0B), Meridian Property Management (400-home portfolio), and co-founder Ian Fisher's $100MM+ personal SFR portfolio via Golden Pacific Capital — is positioned as the central differentiator.
Sterling Home Rentals firmographics
Firmographics- Name
- Sterling Home Rentals
- Legal name
- Sterling Home Rentals
- Website
- https://sterlinghomerentals.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sterling Home Rentals is a privately held, 7-employee single-family rental property management firm founded in 2021 in Lee's Summit, Missouri, serving small to institutional SFR investors in the Kansas City Metro, MO, KS, and Indianapolis markets with full-cycle management, brokerage, and acquisition/rehab services.
- Ownership category
- akta.pro rank
Sterling Home Rentals industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Services-To Dwellings & Other Buildings (7340), Investors, Nec (6799)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Sterling Home Rentals is headquartered
LocationHeadquarters
- HQ city
- Lee's Summit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sterling Home Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees: Full-service property management fees charged to investment property owners. Services include tenant screening, leasing, rent collection, maintenance coordination, property inspections, and administrative support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Application fee per adult applicant |
| Other | Monthly | Late payment fees |
| Subscription | Monthly | Pet rent |
| Transaction based/ take rate | Pay-as-you-go | Online payment processing fees |
| Transaction based/ take rate | Pay-as-you-go | Early termination remarketing fee |
| Other | Pay-as-you-go | Security deposit with credit-based adjustment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sterling Home Rentals product offering
Product offeringCore offering
Sterling Home Rentals is a full-service property management firm specializing in single family rental (SFR) portfolios for real estate investors in the Midwest. Core services include tenant screening, leasing, rent collection, maintenance coordination, property inspections, lease renewals, and administrative support for owners, delivered alongside affiliated brokerage and acquisition/rehab services. The company serves investors ranging from small portfolios to institutional-sized portfolios across the Kansas City Metro area and expanding to MO/KS/Indy markets.
Product overview
Sterling Home Rentals offers a unified property management platform for single family rental investors in the Midwest. The core offering is Property Management Services, which provides full-cycle turnkey solutions from acquisition to disposition. This platform is supported by multiple integrated modules: the Rent Manager Platform for core administration and operations, the Tenant Portal and Owner Portal for 24/7 self-service access, a Rental Application Platform for applicant processing, and a Pet Screening Service for animal-related policy management. The system emphasizes institutional-quality service delivered at reasonable prices with local professional support.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Full-cycle turnkey property management for single family rental investors in the Midwest. Includes acquisition support, tenant screening, lease execution, rent collection, maintenance coordination, routine property inspections, lease renewals, and portfolio performance optimization.
- Single Family Rental Brokerage (via Huck Homes) Brokerage services for evaluating, purchasing, and selling single family rental properties for investors. Provides detailed SFR valuations, NOI analysis, and assistance with acquisition and disposition transactions. Has bought and sold over 5,000 SFR across the US.
- Acquisition and Rehab Services (via Sterling Acquisition Team) Underwriting, deal flow organization, and construction/rehab management services for real estate investors. In-house construction and rehab teams coordinate with analyst team and contractor networks to deliver cost-effective, high-quality rehabs for institutional capital partners and investors.
Companies that use Sterling Home Rentals
Customer profileSegments2 records
Ideal customer profiles1 record
Sterling Home Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sterling Home Rentals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Huck HomescoreExpert single family rental brokerage affiliated with Sterling Home Rentals. Specializes in evaluating, purchasing, and selling local real estate for investors. Has bought and sold over 5000 SFR across the US, providing detailed SFR valuations, NOI analysis, and assisting in acquisition/disposition.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Sterling Home Rentals competitors and assessment
Company assessmentDirect peers
- Meridian Property Management: Kansas City-area single-family property management firm where Sterling COO LeAnn Hiatt previously served as Director of Operations. Direct regional peer serving the same Kansas City Metro SFR investor base with overlapping service offerings.
- Roofstock: Online marketplace for buying, selling, and managing single-family rental properties. Offers Roofstock Management for third-party property management services; directly comparable to Sterling in serving individual-to-mid-sized SFR investors with tech-enabled management.
- Mynd Property Management: Tech-enabled property management company specializing in single-family rentals across multiple US markets with a focus on small-to-mid-sized investors (10-1,000 doors). Directly comparable in customer segment, technology approach, and regional expansion strategy.
Broad incumbents
- Invitation Homes: Largest publicly traded single-family rental owner/operator in the US with ~80,000+ homes. Sets the institutional benchmark for SFR property management technology, scale, and service; competes with Sterling for institutional investor portfolios.
- FirstKey Homes: Institutional SFR owner-operator (formerly owned by Cerberus) with thousands of single-family rentals. Competes with Sterling for institutional SFR mandates and serves as a reference point for institutional-grade SFR operations.
- Tricon Residential: Large institutional single-family rental operator and one of the largest SFR owners in North America. Sterling's CEO Hubert Hultgren was previously COO of Tricon American Homes (predecessor entity) managing 4,000 homes, making it the closest institutional reference point and a direct competitor for institutional SFR management mandates.
- American Homes 4 Rent: Public REIT owning and operating ~60,000 single-family rental homes across the US. Competes with Sterling in institutional SFR management and acquisitions, particularly for portfolios in Midwest growth markets.
- Progress Residential: Large institutional single-family rental owner-operator with over 80,000 homes across 30+ markets. Competes with Sterling for SFR management business and serves as a benchmark for institutional-grade service delivery.
- Pretium Partners: Vertically integrated SFR investment and property management firm managing tens of thousands of homes. Comparable full-stack model (acquisition through management) at much larger scale; a key institutional competitor for Sterling in mid-market portfolio mandates.
Emerging players
- Belong Home: Residential property management startup focused on single-family and small multifamily rental homes, offering technology-forward owner and tenant portals. Comparable in business model and target investor segment to Sterling but with broader geographic presence and venture backing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sterling Home Rentals social profiles
Digital presenceSterling Home Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Home Rentals leadership team
Management profileNumber of profiles
Profiles4 records
Sterling Home Rentals subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sterling Home Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Home Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Home Rentals
What does Sterling Home Rentals do?
Sterling Home Rentals is a full-service property management firm specializing in single family rental (SFR) portfolios for real estate investors in the Midwest. Core services include tenant screening, leasing, rent collection, maintenance coordination, property inspections, lease renewals, and administrative support for owners, delivered alongside affiliated brokerage and acquisition/rehab services. The company serves investors ranging from small portfolios to institutional-sized portfolios across the Kansas City Metro area and expanding to MO/KS/Indy markets.
Is Sterling Home Rentals a public or private company?
Sterling Home Rentals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Home Rentals founded?
Sterling Home Rentals was founded in 2021. It employs 1 to 10 people.
Where is Sterling Home Rentals based?
Sterling Home Rentals is headquartered in Lee's Summit, United States, in the North America region.
How does Sterling Home Rentals make money?
One revenue line is on record: property Management Fees.
Who are Sterling Home Rentals's main competitors?
Direct peers on record are Meridian Property Management, Roofstock and Mynd Property Management. Broad incumbents are Invitation Homes, FirstKey Homes, Tricon Residential, American Homes 4 Rent, Progress Residential and Pretium Partners. Belong Home is listed as an emerging player.
Does Sterling Home Rentals have an API?
No public API is recorded for Sterling Home Rentals.
What industry is Sterling Home Rentals in?
Sterling Home Rentals's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 532 and its SIC code is 7340.