What Stichting MEERGroen does

Stichting MEERGroen is a Dutch volunteer-driven non-profit foundation (stichting) founded in 2011 and headquartered in Haarlemmermeer, Noord-Holland, focused on biodiversity restoration, climate forest creation, and ecological management of public green spaces. Its core methodology — the Boompjes Redden Methode (Tree Rescue Method) — physically relocates young trees from unfavorable locations (construction sites, overgrown areas) to viable planting sites, reporting 70-90% survival rates and scaling to 190,000+ trees rescued nationally. The organization operates a portfolio of physical projects including the Lincolnpark food and neighborhood garden (1 ha, since 2023), the New Terra fruit park and climate forest with SADC (3 ha, since 2024), a 10,000 m2 greenhouse in Rijsenhout, and 20+ community orchards across public spaces.

MEERGroen monetizes through three streams: municipal and organizational management contracts (approximately 58% of 2025 revenue) for ecological maintenance of public green spaces, donations and grants (approximately 30%), and product sales including vegetables from the MEERGroente stand and handcrafted insect hotels (approximately 12%). It serves local municipalities (Gemeente Haarlemmermeer, Gemeente Heemstede), corporate CSR clients (ING Bank, SBS6), schools (Hageveld College), and individual community members. Distribution is anchored by a network of 100+ regional tree hubs and national tree distribution days, with the national MeerBomenNU campaign (originated by founder Franke van der Laan) functioning as the primary community engagement platform. The organization has expanded internationally to 8+ countries, including a PiuAlberi.Ora launch in Italy and a 2.5-year European partnership with the Eco Restoration Campaign (ERC).

Name

Stichting MEERGroen

Legal name

Stichting MEERGroen

Website

https://stichtingmeergroen.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting MEERGroen is a Dutch volunteer non-profit foundation that rescues and relocates young trees, manages public green spaces under municipal contract, and runs community food gardens and biodiversity projects across the Haarlemmermeer region and the Netherlands.

Ownership category

akta.pro rank

Product category

Ecological Land Management and Biodiversity Services

NAICS

Support Activities for Forestry (115310), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

akta.pro secondary industries

Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF)

Keywords

• Ecological land management
• Biodiversity conservation
• Tree rescue services
• Community gardening
• Urban greening projects

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Grants: Private donations, corporate donations, and government support. In 2025, approximately 30% of revenue came from donations.
2. Management Contracts: Service agreements with municipalities and organizations for ecological management of public green spaces. Accounted for approximately 58% of 2025 revenue.
3. Product Sales: Sales of vegetables from community gardens and handmade insect hotels. Accounted for approximately 12% of 2025 revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting MEERGroen delivers volunteer-driven ecological land management and biodiversity enhancement services, including seasonal tree rescue and free redistribution (MeerBomenNU campaign), community food gardens, pesticide-free vegetable production, handcrafted insect hotels and nest boxes, ecological management of public green spaces for municipalities, and educational workdays for companies and schools. The foundation combines urban greening, climate forest creation, habitat creation, and nature education under a single community-participation model.

Product overview

Stichting MEERGroen is a volunteer-based non-profit foundation founded in 2011 focused on ecological green management, biodiversity, and climate action. Rather than a single product, it offers a portfolio of interconnected ecological programs: the seasonal Meer Bomen Nu tree rescue campaign, community food gardens (Lincolnpark Buurttuin, Rijsenhout greenhouses), the New Terra climate forest project, a vegetable stand (MEERGroente Kraampje), and handcrafted biodiversity products (insect hotels, nest boxes). Services include educational workdays for companies and schools, and flower meadow creation. The projects span tree harvesting and distribution, urban food production, ecological management of public green spaces, and nature education, all connected through active citizen participation.

Differentiator

Problem solved

Functional benefit

Brands

• MeerBomen Nu: National tree-saving campaign originally initiated by MEERGroen's ecoloog Franke van der Laan, focused on rescuing young trees from unfavorable locations and distributing them for planting.
• MEERGroente

Products and services

• Meer Bomen Nu (More Trees Now) Campaign Annual seasonal campaign that rescues young trees from precarious locations and redistributes them free to suitable planting locations; co-founded by MEERGroen's ecologist and running nationally each winter.
• MEERGroente Kraampje (Vegetable Stand) Local vegetable stall selling pesticide-free produce grown at MEERGroen's gardens at affordable prices, targeted at local community members.
• Insectenhotels en Nestkasten (Insect Hotels and Nest Boxes) Handcrafted insect hotels, bat boxes, bird houses, owl boxes, and tit boxes built from recycled materials to support biodiversity; sold as part of the foundation's product revenue stream.
• Lincolnpark Buurttuin (Food and Neighborhood Garden) Community food and neighborhood garden started in 2023 on approximately 1 hectare, functioning as a social cohesion and biodiversity hub with a clay oven and community growing space.
• New Terra Project (Fruit Park and Climate Forest) 3-hectare fruit park and climate forest development started in 2024 in partnership with SADC, featuring vertical gardens and biodiversity corridors.
• Rijsenhout Greenhouses and Vegetable Garden Greenhouse complex (10,000 m² site, 7,000 m² under management) and vegetable garden producing the majority of MEERGroente's pesticide-free vegetables at 3–4 harvests per bed per season.
• Educatieve Werkdagen (Educational Workdays) Hands-on nature management experience, team-building, and ecological awareness programs delivered at MEERGroen's project sites for corporate teams and school groups.
• Bloemenweides (Flower Meadows) Creation and maintenance of flower meadows with dozens of native plant species to support biodiversity, implemented across public spaces and cemeteries.
• Ecological Green Space Management Contracts Contracted ecological management of public green spaces, including cemetery biodiversity projects and public park management for municipalities such as Gemeente Haarlemmermeer and Gemeente Heemstede.

Quantifiable outcome

• 70-90% survival rate for rescued trees when properly planted
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• UrgendacoreStrategic or Co-development Partner · 1 January 2011Key partner for the MeerBomenNU campaign; Urgenda founder Marjan Minnesma was instrumental in establishing the national tree planting initiative. MEERGroen is the local implementation partner for this climate action campaign.
• ERC (Eco Restoration Campaign)coreStrategic or Co-development PartnerInternational NGO working in 90 projects globally to restore degraded areas. MEERGroen participates in a 2.5-year European project to integrate the MeerBomenNU tree rescue method with ERC's restoration approach across multiple countries.
• SADC (Schiphol Development Company)coreStrategic or Co-development PartnerDevelopment partner for the 3 ha New Terra project in Hoofddorp, combining commercial development with ecological restoration and climate forest creation.
• ING BankminorOthersCorporate sustainability teams have visited approximately 16 times for volunteer workdays. ING employees participate in ecological projects as part of corporate social responsibility programs.
• De MeerkerkminorOthersLocal church community partnered for social cohesion initiatives; enables shared access through garden fence during tree distribution events.
• MeerBusiness (Bedrijvenkoepel)minorGTM or Marketing PartnerBusiness association interested in sustainability partnerships and potential collaboration on ecological projects.
• Gemeente HaarlemmermeercoreOthersMunicipal government providing land access and support for ecological projects including management of public green spaces and support for cemetery biodiversity.
• Gemeente HeemstedecoreOthersMunicipal partner for nature education and biodiversity initiatives including weekly nature news columns and project support.
• Recreatieschap SpaarnwoudeminorOthersRegional recreation authority managing green spaces where MEERGroen conducts tree rescue activities in the Herdenkingsbos.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urgenda: Dutch sustainability organization driving the MeerBomenNU campaign alongside MEERGroen. Comparable as a Netherlands-based action-oriented nonprofit working on climate mitigation, volunteer mobilization, and government/corporate partnerships.
• Justdiggit: Dutch climate-restoration nonprofit that mobilizes community participation to regreen landscapes in Africa. Comparable as a Dutch foundation combining volunteer engagement, government/corporate partnerships, and nature-based climate solutions with a methodology-led approach.
• Trees for All: Dutch nonprofit foundation focused on reforestation and tree planting, both domestically and internationally. Directly comparable as a Netherlands-based stichting running volunteer- and donation-driven tree-planting campaigns with similar funding mix and mission.
• Trees Everywhere: Dutch foundation coordinating tree-planting initiatives, including in Italy. Directly comparable as a Dutch stichting running cross-border reforestation campaigns through volunteer and partner networks.
• LandschappenNL: Umbrella of regional Dutch landscape conservation organizations managing public green spaces and biodiversity. Comparable in managing public green areas, volunteer mobilization, and ecological restoration projects across the Netherlands.
• IVN Natuureducatie: Dutch nature-education association running volunteer-led programs for schools, companies, and communities. Comparable in its education-workday model, corporate CSR engagement, and Dutch nonprofit structure serving similar audiences.

Broad incumbents

• Staatsbosbeheer: Dutch governmental organization managing state-owned forests and nature areas. Comparable in forestry, biodiversity management, and public-land stewardship, but as a government agency with vastly greater scale and permanent funding.
• Eden Reforestation Projects: Global reforestation nonprofit operating in multiple countries with an employment-based model planting millions of trees. Comparable in mission and methodology, but at significantly larger international scale.
• Natuurmonumenten: Largest Dutch nature conservation organization managing nature reserves nationwide. Comparable as a Dutch nonprofit focused on biodiversity, habitat creation, and public engagement, but operates at much larger scale and more established member/donation base.
• One Tree Planted: International nonprofit reforestation organization partnering with corporate sponsors for global tree-planting projects. Comparable in donation- and corporate-partnership-driven reforestation, but operates at much broader international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@st.meergroen5099
• Facebookfacebook.com/stichtingmeergroen
• LinkedInlinkedin.com/company/meergroen
• Instagraminstagram.com/meergroen_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting MEERGroen