Stiegler

What Stiegler does

Stiegler Wohnkultur GmbH is a traditional German Raumausstatter (room outfitting specialist) founded in 1968 and headquartered in Füssen, Bavaria, serving private residential and commercial/hospitality customers in the Allgäu region. The company operates a 16-employee craft-based business built around an in-house sewing atelier, an upholstery workshop, a certified (ISO 9001) carpet cleaning center, and a physical showroom featuring a 360° virtual tour. Its product portfolio spans floor coverings (vinyl, cork, parquet, carpet, laminate, linoleum from JOKA, Tisca), custom-made curtains and drapes (in-house sewing with JAB/Heco/Gardisette fabrics), interior and exterior sun/privacy protection (roller shades, pleated blinds, vertical slats, MHZ), a full awnings program as a 22+ year LEINER specialist dealer, SHADE ONE sail shades, Gibus bioclimatic pergolas, HELLA roller shutters, Fama upholstered furniture, Organoid natural-material wall panels, insect screens, and a new motorhome/camper interior outfitting line.

The business model combines one-time product sales with professional services — installation, custom manufacturing, cleaning, and on-site consultation. Go-to-market is sales-led with expert advisory: owner Tamas Györkö personally conducts free, no-obligation home and business consultations ('Chefssache'), complemented by the showroom, click & collect, and digital marketing via the company website, Facebook, and Instagram. Revenue is generated from residential long-tail customers (primary) and a smaller commercial/hospitality book (secondary, including the Festspielhaus Füssen venue relationship). Authorized specialist dealer status with multiple premium brands (LEINER, Fama, JOKA, Gibus, SHADE ONE, Tisca, HELLA, MHZ, Interstil, Organoid) provides product breadth without inventory risk.

Since the January 1, 2023 ownership transition to Tamas Györkö and Aniko Mader, the company has pursued modest expansion through new product categories (bioclimatic pergolas, sail shades, motorhome interiors, sustainability-focused wall panels) while preserving its craft and service-led positioning. There is no proprietary technology, no AI/ML capability, no app or API, and no disclosed funding; the company's competitive position rests on local brand reputation, craft expertise, premium-brand distribution rights, and certified cleaning credentials.

Name

Stiegler

Legal name

Stiegler Wohnkultur GmbH

Website

https://stieglerwohnkultur.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Stiegler Wohnkultur GmbH is a traditional German Raumausstatter founded in 1968 in Füssen, Bavaria, offering comprehensive room outfitting — floors, curtains, awnings, sun protection, furniture, upholstery, and certified carpet cleaning — to residential and commercial customers across the Allgäu region under 16-employee craft-based operations.

Ownership category

akta.pro rank

Product category

Interior Decoration Services

NAICS

Reupholstery and Furniture Repair (811420), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Carpet & Upholstery Deodorizing & Sanitizing (HSAEAIAF)

akta.pro secondary industries

Upholstery Cleaning (Sofas, Chairs, Cushions) (HSAJAJAC), Rug Cleaning (Area Rugs & Runners) (HSAJAJAA), Upholstery Cleaning (Sofas/Chairs/Mattresses) (HSAEAIAD)

Keywords

• Interior decoration services
• Custom window treatments
• Sun protection systems
• Flooring installation services
• Upholstery and carpet care

Headquarters

HQ city

Füssen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of floor coverings (vinyl, cork, parquet, carpet, laminate, linoleum), sun and privacy protection (awnings, blinds, pleated shades, roller shades, vertical slats), curtains and drapes, insect screens, wallpaper, Fama furniture, and accessories.
2. Craft and Installation Services: In-house sewing service for custom curtains and drapes; upholstery service for furniture re-upholstery; professional floor laying; on-site measurement and installation of awnings and sun protection; carpet washing and cleaning services; curtain washing, installation and re-hanging.
3. Cleaning Services: Carpet washing center with certified ISO9001 quality management; curtain and drape cleaning service; floor deep cleaning and care for all floor types; pickup and delivery service for carpets (Wednesdays).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stiegler Wohnkultur is a traditional German Raumausstatter (interior decorator) founded in 1968 in Füssen, Bavaria. The company sells and installs floor coverings (vinyl, cork, parquet, carpet, laminate), custom-made curtains and drapes via an in-house sewing atelier, sun and privacy protection (awnings, roller shades, pleated blinds, vertical lamellas), Fama upholstered furniture, insect screens, wallpaper, and wall panels. It also offers bespoke craft services including in-house upholstery, custom curtain sewing, professional floor laying, on-site measurement and awning installation, and an ISO9001-certified carpet washing center with pickup and delivery.

Product overview

Stiegler Wohnkultur is a traditional room furnishing company (Raumausstatter) founded in 1968 in Füssen, Germany, offering a comprehensive portfolio of interior finishing products and related services. The core offering centers on five main product categories: (1) floor coverings including vinyl, cork, parquet, carpet, and laminate from brands such as JOKA and Tisca; (2) window treatments and decoration encompassing custom-made curtains, drapes, sheers, and panel curtains with an in-house sewing service; (3) sun and privacy protection covering roller shades, pleated blinds, vertical lamella systems, interior and exterior blinds, and awnings; (4) upholstery services including in-house reupholstery and Fama upholstered furniture from Spain; and (5) complementary services such as certified carpet cleaning, curtain washing, insect protection screens, roller shutters (HELLA), and hand-woven Tisca carpets. The company is also a specialist dealer for LEINER awnings (Kassetten- and Gelenkarmmarkisen, SunRain, AREA glass systems) and SHADE ONE sail shades. JOKA room-world collections provide coordinated design concepts across five lifestyle themes, supported by a digital JOKA Raumplaner tool. Services include on-site consultation, measurement, and professional installation, with dedicated offerings for motorhome interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Coverings (Vinyl, Cork, Parquet, Carpet, Laminate) Comprehensive floor coverings range including vinyl, cork, parquet, carpet, and laminate flooring, sold with professional installation and on-site measurement for residential and commercial customers in the Füssen and Allgäu region.
• Custom Curtains and Drapes Custom-made curtains, drapes, sheers, and window decorations including panel curtains, wave curtains, and tie-back curtains produced in-house for homes, holiday apartments, hotels, and restaurants in the Allgäu region.
• Interior Sun and Privacy Protection Interior and exterior sun and privacy protection solutions including roller shades, pleated blinds, aluminum blinds, exterior blinds, and vertical lamella systems for windows and large glass surfaces in residential and commercial properties.
• LEINER Awnings and Terrace Systems Premium awning systems from LEINER (a German manufacturer since 1839), including cassette awnings, articulated arm awnings, SunRain rain-protected awnings, and terrace glass systems such as AREA, supplied and installed for residential and hospitality customers.
• SHADE ONE Sail Shades Innovative sail shade systems by SHADE ONE (manufactured by shadesign) with a patented winding system, waterproof membranes with UPF 50+, self-cleaning fabric, and shading areas up to 25 m², available in 6 solid colors as a modern alternative to traditional awnings.
• Fama Upholstered Furniture Upholstered furniture from Spanish manufacturer Fama Colchones S.L., including designer sofas and armchairs, sold through the showroom and featured at the Festspielhaus Füssen cultural venue.
• In-House Sewing Service In-house sewing atelier service producing made-to-measure curtains, drapes, cushion covers, tablecloths, runners, panel curtains, and roller shades for homes, holiday apartments, hotels, and restaurants.
• Upholstery Workshop (Polsterei) In-house upholstery service reupholstering chairs, sofas, and corner bench cushions, and producing new custom-made cushion covers and furniture upholstery for residential customers.
• Carpet Washing Center (Teppich-Wasch-Center) ISO9001-certified carpet washing service with weekly pickup and delivery, operating as a member of the Textilreinigungsverband (Textile Cleaning Association) and Umweltpakt Bayern (Bavarian Environmental Pact).
• Insect Protection Screens Insect protection solutions for residential properties including window tension frames, insect roller screens, and swing door frames for doors and windows.
• HELLA Roller Shutters Premium roller shutter systems from HELLA, including surface-mounted and built-in models, with the smart-home-ready ONYX control system offering thermal insulation up to 30%, UV protection, and integrated insect screen options.
• Wallpaper Collection Wallpaper collection featuring non-woven, vinyl, and digital photo wallpapers with diverse motifs including tropical, stone, floral, and graphic patterns, sourced from JOKA and other suppliers.
• Tisca Hand-Woven Carpets Hand-woven carpets from Tisca (Austria/Germany/Switzerland/Liechtenstein region), including virgin wool, sisal, and GOTS-certified organic wool rugs, made to custom order with reversible two-sided use.
• Motorhome and Camper Interior Outfitting Custom interior outfitting solutions for motorhomes, campers, and vans, including seat cushions, decorative pillows, curtains, vinyl flooring, blankets, and plaids.
• Curtain Washing Service Curtain and drape cleaning service including on-site removal, professional washing, and rehanging of curtains for residential and hospitality customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LEINER GmbHcoreChannel Partner/ Reseller/ DistributorLEINER is one of Germany's oldest awning manufacturers (since 1839). Stiegler has been an authorized LEINER specialist dealer for over 22 years, offering the full LEINER product range including cassette awnings, articulated arm awnings, SUNRAIN rain-protected awnings, GASTRO SUNRAIN for gastronomy, PICO, COMO, CAPRI, AREA glass systems, and accessories. LEINER provides training, marketing materials, and product certifications to Stiegler as a Fachpartner.
• Fama Sofas (Fama Colchones S.L., Spain)coreChannel Partner/ Reseller/ DistributorFama is a Spanish furniture manufacturer known for designer sofas and upholstered furniture. Stiegler is an authorized Fama dealer offering Fama sofas and furniture in their showroom and at the Festspielhaus Füssen. The partnership positions Stiegler as a premium furniture retailer in the Allgäu region.
• JOKA (W. & L. Jordan GmbH)coreChannel Partner/ Reseller/ DistributorJOKA is a German manufacturer of flooring (laminate, vinyl, parquet, design floors), wall coverings (wallpapers, acoustic panels, organoid panels), and curtains. Stiegler has been a JOKA specialist dealer for over 20 years. JOKA provides Stiegler with the JOKA room planner digital tool, product training, and access to the JOKA Wohnissimo lifestyle magazine for customer inspiration. Stiegler promotes JOKA's five 'Raumwelten' (living space concepts) on their website.
• SHADE ONE / ShadesignminorChannel Partner/ Reseller/ DistributorSHADE ONE is an Austrian manufacturer of design sun sails with patented winding technology. Stiegler offers SHADE ONE sun sails as part of their outdoor shading portfolio, positioning them as a modern minimalist alternative to traditional awnings for terraces.
• Gibus (Gibus S.p.A., France/Italy)minorChannel Partner/ Reseller/ DistributorGibus is a European manufacturer of bioclimatic pergolas. Stiegler features Gibus bioclimatic pergolas in their outdoor shading range, promoted on their homepage as a product for creating comfortable outdoor atmospheres in all weather conditions with minimal energy consumption.
• Tisca (Tiscarpets GmbH, Austria/Germany/Switzerland/Liechtenstein border region)minorChannel Partner/ Reseller/ DistributorTisca is a manufacturer of hand-woven wool and sisal rugs, including GOTS-certified collections. Stiegler offers Tisca web rugs as part of their flooring and interior decoration range, emphasizing sustainability, uniqueness, and the natural climate-regulating properties of wool.
• JAB Josef Anstoetz KGminorChannel Partner/ Reseller/ DistributorJAB is a premium fabric manufacturer supplying curtain and decoration fabrics. Stiegler sources curtain fabrics from JAB for custom-made curtains and drapes, using them in their in-house sewing atelier.
• MHZ Hachtel GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorMHZ is a German manufacturer of sun protection systems including roller shades and pleated blinds. Stiegler offers MHZ products as part of their interior sun protection range.
• Interstil GmbHminorChannel Partner/ Reseller/ DistributorInterstil is a manufacturer of curtain rail systems, wave curtain systems, and styling solutions. Stiegler offers Interstil products (including the patented wave curtain system) as part of their window decoration hardware range, featuring over 400 models with 50+ surface finishes.
• Organoid Technologies GmbHminorChannel Partner/ Reseller/ DistributorOrganoid Technologies produces wall panels made from natural materials (hay, flowers, lavender). Stiegler offers Organoid wall panels as part of their wall decoration range, emphasizing natural and sustainable living aesthetics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• LEINER GmbH: Premium German awning manufacturer (since 1839) for which Stiegler has been an authorized specialist dealer for over 22 years. Relevant as a key supplier partner and ecosystem participant, not a direct competitor.
• MHZ Hachtel: German manufacturer of sun protection and window decoration products (roller shades, pleated blinds). Stiegler is one of MHZ's regional dealers; relevant as an ecosystem participant and supplier, not a direct competitor.

Broad incumbents

• Höffner: Major German furniture and home furnishings retail chain with showrooms across Germany. Overlaps with Stiegler in furniture, flooring, and home accessories, but operates at significantly larger scale and does not offer the bespoke sewing, upholstery, and on-site consultation services that define Stiegler.
• XXXLutz: One of Europe's largest furniture retailers with extensive German presence. Comparable in offering home furnishings (furniture, flooring, décor) to German consumers, but operates at massive scale with big-box retail model rather than the custom-installation / Raumausstatter service depth that Stiegler delivers.
• Roller: German furniture and home furnishings discounter with nationwide presence. Targets budget-conscious German homeowners with furniture, flooring, and décor — comparable to Stiegler's residential customer focus but at much lower price points and without custom installation services.
• Segmüller: Premium German furniture retailer with large showrooms in Bavaria and southern Germany, overlapping with Stiegler's Bavarian footprint. Offers comparable furniture and home décor categories but at much greater scale and without the Raumausstatter craft specialization.
• Porta Möbel: Cooperative German furniture retail group with stores across Germany. Comparable in serving residential customers seeking furniture and home furnishings, but operates as a multi-category big-box retailer rather than a regional craft-based Raumausstatter.

Emerging players

• Westwing Group: German-founded online home and living e-commerce platform selling furniture, décor, and home accessories. Not a direct competitor on installation services, but competes for the same residential customer's home-furnishing budget through a digital-first model that contrasts with Stiegler's physical showroom and on-site consultation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StieglerWohnkultur
• Instagraminstagram.com/stiegler.wohnkultur
• LinkedInlinkedin.com/company/stiegler

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiegler