stilkompagniet

What stilkompagniet does

Stilkompagniet is a Danish direct-to-consumer fashion e-commerce retailer operated under the legal entity Le Zest Aps (CVR 36964863), headquartered in Holbæk, Denmark. Founded in 2020 with a 5-person team, the company runs a Shopify-based online storefront at stilkompagniet.dk selling curated women's fashion, footwear, accessories, jewelry, and beauty products to Danish consumers. The assortment spans more than 50 brands across price tiers — from budget basics under 200 DKK to premium designer pieces above 2,000 DKK — including flagship labels such as Anine Bing, Karl Lagerfeld, Sassy Copenhagen, Andcopenhagen, Axel Arigato, and Missoni. The catalog covers women's clothing (dresses, tops, denim, outerwear, shapewear, underwear), shoes (sneakers, boots, sandals, heels, loafers), accessories and jewelry, plus adjacent categories including a Beauty & Care vertical, Pre-Loved Luxury Bags (Gucci, Chloé, Louis Vuitton), and Unisex items.

The business operates a single product-led revenue stream: one-time retail sales at listed prices, supplemented by aggressive promotional activity including a Summer Sale with discounts up to 80% off across 542 sale SKUs. Distribution is exclusively online and domestic (Denmark), with checkout supporting Visa, Mastercard, MobilePay, and Anyday installment payments; free shipping is offered above a 799 DKK order threshold and gift wrapping is available for 15 DKK. Marketing relies on organic social (Instagram, Facebook, TikTok), SEO-optimized category and trend pages, and an email newsletter. Underlying technology is a standard Shopify storefront with no disclosed proprietary systems, APIs, or AI/ML capabilities. The company is privately held with no disclosed parent company, institutional investors, or funding rounds, and no management team information is publicly available in the source data.

Name

stilkompagniet

Legal name

Le Zest Aps

Website

https://stilkompagniet.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stilkompagniet is a Danish direct-to-consumer fashion e-commerce retailer (Le Zest Aps) operating a Shopify storefront in Holbæk, selling curated women's clothing, footwear, jewelry, accessories, and beauty products from 50+ brands to Danish consumers across budget-to-luxury price tiers.

Ownership category

akta.pro rank

Product category

Online Women's Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE), Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Women's fashion retail
• Online clothing store
• Multi-brand fashion
• Fashion accessories
• Danish e-commerce

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Direct E-commerce Retail: The company operates as an online fashion retailer selling curated women's clothing, shoes, accessories, jewelry, and beauty products directly to consumers through its e-commerce platform. Revenue is generated through one-time product sales at listed retail prices, with periodic sale events offering discounts. Products are sourced from various fashion brands including Anine Bing, Karl Lagerfeld, Sassy Copenhagen, Andcopenhagen, and many others. The company offers gift wrapping services as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stilkompagniet is a Danish direct-to-consumer online fashion retailer selling women's clothing, shoes, accessories, jewelry, and beauty products through its Shopify-based storefront. It curates and resells merchandise from more than 50 brands spanning budget to luxury price points, with periodic sales (up to 80% off), gift wrapping, pre-loved luxury bags, and lucky-bag bundles as part of the offering.

Product overview

Stilkompagniet is a Danish fashion e-commerce platform offering a comprehensive women's fashion portfolio. The store operates as a multi-brand marketplace featuring clothing, shoes, accessories, jewelry, and beauty products. Core offerings include women's clothing (dresses, tops, blazers, jeans, outerwear), footwear (sneakers, boots, sandals, heels), and fashion accessories (jewelry, bags, sunglasses). The platform also features curated sub-categories including shapewear, pre-loved luxury bags, and lucky bags. Notable branded collections include Sassy Copenhagen, Andcopenhagen (jewelry), Anine Bing, Karl Lagerfeld, Selected Femme, and JJXX. The business model combines first-party inventory with third-party brand partnerships, offering both full-price and sale items with discounts up to 80%.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing (Tøj) Core clothing assortment for women spanning dresses, tops, shirts, blouses, sweaters, jackets, coats, jeans, pants, shorts, and outerwear across multiple Danish and international brands.
• Shoes (Sko) Footwear collection including sneakers, loafers, ballerinas, heels, sandals, flip flops, and boots in sizes 36-42, sourced from brands such as Axel Arigato and Pavement.
• Fashion Accessories Fashion accessories including bags, sunglasses, caps, hair accessories, belts, scarves, hats, gloves, and hosiery/stockings.
• Jewelry (Smykker) Jewelry collection including rings, earrings, necklaces, bracelets, and anklets in gold-plated, sterling silver, and gold materials from brands including Andcopenhagen, Nine Jewelry, Anni Lu, Enamel Copenhagen, Coster Copenhagen, CC Heart, A.Kjærbede, and Ibu Jewels.
• Beauty & Care (Beauty) Beauty assortment covering skincare, makeup, hair care, nail polish, supplements, home fragrances, and beauty tools from brands including Apeer, David Mallett, Munkholm, My Organics, Nailberry, Sandstone, That's So, Tolure, Verden, Vitayummy, Waterclouds, and Woods.
• Pre-Loved Luxury Bags Verified pre-owned luxury designer bags from brands such as Gucci, Chloé, and Louis Vuitton, offered as a sustainable and accessible entry point to designer accessories.
• Shapewear and Intimates Body-shaping undergarments, shapewear shorts, reusable adhesive nipple covers, strapless bras, and underwear, with Sassy Copenhagen as a prominent brand in this category.
• Gift Wrapping Service Paid gift wrapping service available at checkout for 15 DKK per gift, allowing customers to send purchases as gifts without separate wrapping.
• Lucky Bags / Gift Boxes (Lykkeposer) Assorted gift boxes containing multiple fashion accessories and jewelry items sold at discounted bundle prices (often marked 60-80% off) as ready-made gift options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered major, flagship and core.

• AndcopenhagenmajorChannel Partner/ Reseller/ DistributorDanish jewelry brand whose products are prominently featured across multiple categories including rings, earrings, necklaces, bracelets, hair accessories, and socks. The store highlights &Copenhagen as a key brand in their portfolio with dedicated collection pages and frequent inclusion in sale promotions.
• Sassy CopenhagenmajorChannel Partner/ Reseller/ DistributorDanish intimates and shapewear brand featured prominently including nipple covers, strapless bras, underwear, body wear, and matching sets. Multiple dedicated product collections and seasonal sale promotions.
• Anine BingflagshipChannel Partner/ Reseller/ DistributorPremium American fashion brand and influencer-founded label carried in the portfolio. Products include denim, jackets, dresses, sunglasses, and bags at higher price points (1,000-3,000+ DKK). Featured as a flagship/premium brand in the collection.
• Karl LagerfeldflagshipChannel Partner/ Reseller/ DistributorLegacy designer brand represented in portfolio with various clothing items including leggings, dresses, skirts, t-shirts, scarves, gloves, and wallets. Positioned as a premium/designer tier in the assortment.
• JJXXmajorChannel Partner/ Reseller/ DistributorDanish fashion brand featured extensively across categories including tops, shirts, jeans, pants, shorts, and dresses. One of the most featured brands with frequent sale items and new arrival updates.
• Noisy MaymajorChannel Partner/ Reseller/ DistributorDanish fashion brand with strong presence in denim, jackets, tops, dresses, and skirts. Extensive product range with frequent updates in new arrivals and regular inclusion in sale events.
• OnlymajorChannel Partner/ Reseller/ DistributorDanish fashion brand represented across dresses, jeans, blouses, skirts, tops, and casual wear. Strong presence in budget-friendly price segments with regular sale offerings.
• Selected FemmemajorChannel Partner/ Reseller/ DistributorScandinavian women's fashion brand with products including blazers, shorts, swimwear, tops, and pants. Positioned in mid-range to premium price segment with strong presence in sale collections.
• MY ESSENTIAL WARDROBEmajorChannel Partner/ Reseller/ DistributorDanish fashion brand featured across denim, jackets, leather goods, bags, and clothing basics. Strong presence in the portfolio with dedicated collection pages and frequent sale items.
• HalocoreChannel Partner/ Reseller/ DistributorDanish rainwear and functional clothing brand with products including rain jackets, rain covers, tech pants, and fleece jackets. Featured as a seasonal/weather-appropriate brand in the collection.
• Lollys LaundrycoreChannel Partner/ Reseller/ DistributorDanish fashion brand with dresses, jackets, and coordinated sets. Positioned in the mid-range price segment with frequent inclusion in new arrivals.
• Sofie SchnoorcoreChannel Partner/ Reseller/ DistributorDanish designer brand featured in dresses, jackets, blazers, tops, and knitwear. Positioned as a premium Scandinavian brand in the portfolio.
• VilacoreChannel Partner/ Reseller/ DistributorDanish women's fashion brand with dresses, tops, shirts, skirts, and pants. Regular presence in new arrivals and sale sections.
• American VintagecoreChannel Partner/ Reseller/ DistributorDanish fashion brand known for basic and essential clothing including t-shirts, sweatshirts, and casual wear. Featured in both regular and sale collections.
• Axel ArigatoflagshipChannel Partner/ Reseller/ DistributorSwedish sneakers and fashion brand featured in footwear and accessories categories. Premium positioning with sneakers priced at 1,500+ DKK. Featured in sale events with discounts.
• PavementcoreChannel Partner/ Reseller/ DistributorDanish footwear brand with loafers, sandals, boots, and shoes. Featured in both regular and sale collections across multiple categories.
• Enamel CopenhagencoreChannel Partner/ Reseller/ DistributorDanish jewelry brand featuring rings, earrings, bracelets, and charms. Premium jewelry positioning with gold and silver pieces at various price points.
• Nine (NINE)coreChannel Partner/ Reseller/ DistributorDanish jewelry brand featuring rings, earrings, necklaces, and bracelets. Positioned in the mid-range jewelry segment with frequent sale inclusions.
• LALA BERLINcoreChannel Partner/ Reseller/ DistributorGerman fashion brand featuring bags and accessories. Premium positioning in the accessories category with items priced at 1,000+ DKK.
• MbyM / MbymcoreChannel Partner/ Reseller/ DistributorDanish fashion brand featured across dresses, denim, jackets, and casual wear. Regular presence in new arrivals and sale collections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Luxedaze: Luxedaze is a Scandinavian authenticated pre-owned luxury fashion platform specializing in second-hand designer bags and accessories. It directly overlaps with Stilkompagniet's pre-loved luxury bags category and circular fashion positioning.

Regional players

• Ellos: Ellos is a Nordic online retailer offering women's fashion, home, and beauty across Sweden, Norway, Denmark, and Finland. It overlaps with Stilkompagniet in selling curated multi-brand women's fashion in Scandinavian markets.
• Trendsales: Trendsales is a Danish peer-to-peer fashion resale marketplace serving Denmark and Scandinavia. It is comparable in operating in the Danish women's fashion market with overlap in pre-loved luxury items.

Direct peers

• Miinto: Miinto is a Danish-based fashion marketplace aggregating multiple boutique brands onto a single platform. It directly competes with Stilkompagniet in curating multi-brand women's fashion for the Danish market via an e-commerce model.
• Boozt: Boozt is a major Nordic multi-brand fashion and beauty e-commerce platform headquartered in Malmö, Sweden, operating across Denmark, Sweden, Norway, and other markets. It directly overlaps with Stilkompagniet's curated multi-brand women's fashion model and Scandinavian market focus.
• NA-KD: NA-KD is a Swedish digital-first women's fashion retailer operating across Europe with a focus on trend-driven apparel at accessible price points. It is comparable in targeting young, fashion-conscious women via a digital-only storefront.
• Nelly (Nelly.com): Nelly is a Nordic online fashion retailer targeting young women with multi-brand apparel, shoes, beauty, and accessories. It is highly comparable as a regional multi-brand fashion e-commerce player serving the same Scandinavian customer base.

Broad incumbents

• Zalando: Zalando is Europe's largest fashion e-commerce platform operating across 25+ markets including Denmark. While vastly larger, it overlaps with Stilkompagniet in selling curated multi-brand women's apparel, shoes, and accessories online.
• ASOS: ASOS is a global online fashion retailer targeting young adults with multi-brand apparel, accessories, and beauty. It is comparable as a broad incumbent digital fashion platform with overlap in women's apparel and accessories.
• H&M: H&M is a global fast-fashion retailer headquartered in Sweden with strong Nordic presence. It is comparable as a multi-brand women's fashion retailer operating in Denmark with significant scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stilkompagniet
• Instagraminstagram.com/stilkompagniet
• TikToktiktok.com/@stilkompagniet
• LinkedInlinkedin.com/company/stilkompagniet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about stilkompagniet