my essential collection

What my essential collection does

My Essential Collection is a privately held direct-to-consumer e-commerce wellness retailer headquartered at 460 Hwy 101 S in Rockaway Beach, Oregon, selling essential oils, body care products, chakra and Reiki items, CBD products, and digital organizational tools to U.S. consumers. Its core catalog spans single essential oils (5ml-15ml bottles priced $5-$55), pre-formulated blends targeting specific conditions (Allergy, Anxiety, Energy Boost, Headache, Immune Boost, plus chakra-specific gemstone rollers), carrier oils, and MEC starter and beginner kits. Body care lines include the RAD Cream family (Arnica, Cool, Ultra, Restore), Sleepy Cream, Essential Face Elixir, multiple lotions, soaps, sprays, and the Dreamz CBD sub-brand for sleep support. The technology layer is fundamentally formulation and curation expertise rather than a software platform, with a custom blend service ($8-$100) and a deeply layered content taxonomy organized across 30+ health categories that supports organic search-driven acquisition.

The business model combines one-time product sales across physical wellness goods, two recurring subscription tiers (SIMPLE at $120, VIP at $360), a published content line (My Oracle Journaling with an associated Zoom group), paid professional services (foot readings at $66, human design readings at $77, 30- and 60-minute spiritual sessions at $88, custom blend sessions), and digital organizational products (Google Doc checklists and spreadsheets). Distribution is primarily U.S. domestic e-commerce on the company website supplemented by phone ordering and a single physical storefront. Customer segments identified are health-conscious consumers, spiritual/wellness practitioners, families and pet owners, CBD and sleep support seekers, and personal development enthusiasts, indicating a horizontal segmentation approach. The company is privately held with no disclosed funding, parent company, or public ticker, and is actively operating with a scheduled Oregon Energy Healing Event for Labor Day Weekend 2026 signaling continued community-based marketing investment.

Name

my essential collection

Legal name

My Essential Collection

Website

https://myessentialcollection.com

Company type

Private

Operating status

Operating

Short description

My Essential Collection is a private direct-to-consumer e-commerce wellness retailer based in Rockaway Beach, Oregon, selling essential oils, body care, chakra/Reiki items, Dreamz CBD products, and digital organizational tools to health-conscious consumers across the United States.

Ownership category

akta.pro rank

Product category

Essential Oils and Aromatherapy Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Health and Personal Care Retailers (45619)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Essential oils retail
• Aromatherapy products
• Body care goods
• CBD wellness items
• Chakra reiki accessories

Headquarters

HQ city

Rockaway Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Essential Oil Products: Sale of single essential oils, blended oils, carrier oils, and custom blends. Products range from $5 to $100+ depending on oil type and volume.
2. Body Care Products: Sale of creams, lotions, soaps, sprays, and perfumes. Includes branded products like RAD Cream, Sleepy Cream, and various aromatherapy body care items.
3. Subscription Services: VIP subscription ($360) and SIMPLE subscription ($120) offering recurring product deliveries and exclusive benefits.
4. Wellness Services: Paid services including foot readings ($66), human design readings ($77), spiritual sessions (30-min and 60-min options), and custom blend consultation sessions.
5. Published Products: Sale of published journals, oracle cards, and digital products like the My Oracle Journaling publication.
6. Organizational Products: Sale of organizational digital products including Google Doc checklists and spreadsheet tools for personal productivity.
7. Dreamz CBD Products: Sale of Dreamz CBD product line including Dreamz CBD 1oz formulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

My Essential Collection is a direct-to-consumer e-commerce retailer selling essential oils (singles, blends, carrier oils, kits, custom blends), body care products (creams, lotions, soaps, skin/hair, sprays), Chakra/Reiki wellness items (gemstone rollers, oracle cards, stones), Dreamz CBD sleep products, and organizational digital tools. The company also offers paid wellness services including custom blend sessions, foot readings, human design readings, and spiritual guidance sessions, plus recurring subscription tiers (VIP and SIMPLE).

Product overview

My Essential Collection is an e-commerce wellness retailer offering a comprehensive portfolio of essential oils and aromatherapy products, body care formulations, chakra/spiritual wellness items, CBD products, and digital organizational tools. The core offering centers on essential oils sold as singles (individual botanical oils), blends (pre-formulated therapeutic mixes), carrier oils, and customizable blends. Complementary product lines include body care products (creams, lotions, soaps, sprays), Chakra/Reiki items (gemstone rollers, oracle cards, chakra stone sets), Dreamz CBD sleep products, and lifestyle organization digital products. The company also provides services including custom blend consultations, foot readings, human design readings, and spiritual guidance sessions. Products are organized by category (Aromatherapy, Beauty/Body Care, Health Topics) and by health concerns (Addictions, Pain Management, Immune Support, etc.).

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oils - Singles Individual botanical essential oils sold in 5ml and 15ml sizes, including Lavender, Peppermint, Eucalyptus, Frankincense, Tea Tree, Rosewood, Chamomile, and many other varieties, aimed at consumers seeking natural aromatherapy options.
• Essential Oils - Blends Pre-formulated essential oil blends targeting specific therapeutic needs such as Allergy, Anxiety, Energy Boost, Focus, Headache, and Immune Boost, plus chakra-specific gemstone roller blends, for individual wellness consumers.
• Essential Oils - Carrier Oils Fractionated Coconut Oil and other carrier oils sold for diluting essential oils for topical application, intended for individual aromatherapy users.
• Essential Oils - Kits Curated starter bundles including the MEC Beginners Kit (set of 10 oils) and MEC Starter Kit (set of 6 oils) for new essential oil users.
• Essential Oils - Custom Blends Personalized essential oil blends created to customer specifications at price points ranging from $8 to $100, tailored to individual wellness needs.
• Body Care - Creams Topical cream formulations including the RAD Cream line (Arnica, Cool, Ultra, Restore), FAD Cream (First Aid Dermal), and Sleepy Cream, for personal body care and pain relief.
• Body Care - Lotions Scented body lotions including Artic Ice, Goat's Milk, Forest Walk, Honeysuckle Lav, Intensitation, Sweet Merlot, and Let's Chill Sunburn Relief for individual personal care consumers.
• Body Care - Skin & Hair Skincare and haircare products including Essential Face Elixir, Wild Rose & Walnut Scrub, and Healthy Hair treatment for personal beauty and grooming.
• Body Care - Soaps Hand and body cleansers including Immune Boost Foaming Hand Wash and MEC Hand Sanitizer for daily hygiene use.
• Body Care - Sprays/Perfumes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Energy Muse: Energy Muse is a niche metaphysical retailer focused on crystals, gemstone jewelry, and chakra-based wellness products. It is comparable to MEC's chakra/reiki accessories and gemstone rollers, though it focuses on stones rather than oils.
• Public Goods: Public Goods is a DTC wellness and household brand selling personal care, body care, and home essentials through subscription and one-time purchase. It is an emerging comparable for MEC's body care, soaps, and subscription business model.

Direct peers

• Revive Essential Oils: Revive Essential Oils is a DTC essential oils retailer offering singles, blends, and wellness bundles through e-commerce. It is comparable to MEC as a smaller independent online essential oils brand targeting similar wellness consumers.
• Plant Therapy: Plant Therapy is a DTC essential oils and aromatherapy brand offering singles, blends, kids-safe formulations, and body care. It is directly comparable to MEC for product breadth, target audience (families, wellness seekers), and DTC channel mix.
• Young Living: Young Living is a major MLM essential oils and wellness brand offering singles, blends, and infused personal-care products. It is a direct competitor to MEC's essential oils and aromatherapy business with a global distributor network.
• Edens Garden: Edens Garden is a direct-to-consumer essential oils retailer offering singles, blends, and aromatherapy products at competitive price points. It is a direct peer because it bypasses the MLM model and serves the same customer via e-commerce, mirroring MEC's approach.
• doTERRA: doTERRA is the largest MLM essential oils company in the world, selling singles, blends, and wellness products directly comparable to MEC's core essential oils catalog. It competes for the same health-conscious consumer with vastly larger distribution and brand awareness.
• Sage Goddess: Sage Goddess is a metaphysical and spiritual wellness retailer selling oracle cards, gemstones, chakra tools, and essential oils. It is a direct peer for MEC's Chakra/Reiki, oracle cards, and gemstone roller lines.
• Aura Cacia: Aura Cacia is a natural personal care and aromatherapy brand selling essential oils, body care, and diffusers through retail and online channels. It is a direct peer across MEC's oils, body care, and aromatherapy lines.
• Saje Natural Wellness: Saje Natural Wellness is an aromatherapy and wellness retailer offering essential oils, body care, and in-store wellness experiences. It overlaps with MEC's aromatherapy, body care, and experience-based service layer (custom blends, spiritual sessions).

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-essential-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about my essential collection