St John Ambulance SA Ltd

What St John Ambulance SA Ltd does

St John Ambulance SA Ltd is a charitable non-profit organization headquartered in Unley, South Australia, operating as the state-level entity of the St John Ambulance Australia network. Founded in 1882, it has delivered first aid training, products, and health services to the South Australian community for over 140 years. Its core offerings include nationally recognized first aid training courses (Provide First Aid, CPR, Mental Health First Aid, Occupational First Aid, Low Voltage Rescue, Remote Area First Aid, and Education and Care First Aid) delivered via classroom, blended, and 100% online formats under RTO 88041, with prices ranging from $45 to $575 per participant. The organization also sells first aid supplies and defibrillators through an online store, provides event health and medical services for approximately 2,000 events annually, and operates non-emergency patient transport services. In 2026 it launched the SJx (St John Experience) immersive training delivery method and the Pocket AED, a sub-700g portable defibrillator, both signaling a modernization of its core product surface.

The company serves four primary customer segments: workplaces and employers requiring compliance-driven first aid training, event organizers needing professional medical coverage, the general public seeking personal first aid skills, and the childcare/education and construction industries via specialized vertical courses. Distribution is multi-channel: a 24/7 e-commerce website, approximately 20 physical training locations across South Australia (Adelaide metropolitan and regional centres including Port Augusta, Mount Gambier, Murray Bridge, and Tanunda), on-site workplace training, and channel partnerships with the Construction Industry Training Board (CITB) for subsidized course delivery. Revenue is generated from course fees, hardware sales, professional service contracts for events and patient transport, and charitable donations (including community partnerships such as the Drakes Charity Showbag program). Marketing is supported by social media presence across Facebook, Instagram, LinkedIn, and X, plus a Youth Development Program for ages 11-17 that builds future customer pipeline.

The organization has approximately 150 employees and reports annual operational outcomes of 40,519 people trained, 745 patients transported, 2,000 events kept safe, 2,684 patients cared for, and 14,897 community support hours. A new CEO, A/Prof Steve Morris, was appointed in April 2026. St John SA sits within the broader St John Ambulance Australia governance structure and holds a designated role in the South Australian State Emergency Management Plan. No revenue figures, funding rounds, or AI/ML capabilities are disclosed in the available data.

Name

St John Ambulance SA Ltd

Legal name

St John Ambulance SA Ltd

Website

https://stjohnsa.com.au

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

101–250 employees

Short description

St John Ambulance SA Ltd is a charitable non-profit founded in 1882 that delivers first aid training, first aid products, event medical services, and non-emergency patient transport to individuals, workplaces, and event organizers across South Australia.

Ownership category

akta.pro rank

Product category

First Aid Training and Emergency Medical Services

NAICS

Educational Services (61), Ambulance Services (621910), Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• First aid training
• Emergency medical services
• Patient transport services
• First aid supplies
• Workplace safety training

Headquarters

HQ city

Unley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. First Aid Training Courses: Nationally recognized training courses including Provide First Aid, CPR, Mental Health First Aid, and specialized courses. Delivered in classroom, blended, and fully online formats. Revenue from course fees ranging from $45 to $575 depending on course type and duration.
2. First Aid Products and Supplies: Sale of first aid kits, defibrillators (AEDs), medical supplies including bandages, dressings, antiseptic products, PPE, and related consumables through online store.
3. Event Health and Medical Services: Provision of first aid and medical services at events, staffed by qualified personnel. Revenue from service contracts with event organizers.
4. Non-Emergency Patient Transport: Ambulance transport services for non-emergency patient movements, potentially including ground ambulance aeromedical provider coordination.
5. Donations and Charity Programs: Community donations received through programs such as the Drakes Charity Showbag program ($35,000 received in 2026), supporting delivery of first aid education and community programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

St John Ambulance SA Ltd is a charitable nonprofit organization delivering nationally recognized first aid training courses (Provide First Aid, CPR, Mental Health First Aid, Occupational, Remote Area, and Low Voltage Rescue courses) in classroom, blended SJx, and fully online formats. It also sells first aid kits, defibrillators (including the new Pocket AED), and consumable supplies, provides professional event health and medical staffing, runs non-emergency patient transport, and operates a youth development program for ages 11-17.

Product overview

St John Ambulance SA Ltd offers a comprehensive portfolio of first aid training courses and health services. The core offering includes nationally recognised training courses (under RTO No. 88041) such as Provide First Aid, CPR, Mental Health First Aid, and industry-specific courses like Low Voltage Rescue and Remote Area First Aid. Training is delivered through multiple formats including traditional face-to-face, blended SJx immersive technology sessions, and 100% online options. The organisation also provides event health and medical services, non-emergency patient transport, community care programs, and a Youth Development program for ages 11-17. Physical products include first aid supplies (burn gels, dressings, gloves, splinter probes), defibrillators including the new Pocket AED, and e-learning courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Provide First Aid (full day on SJx) Comprehensive 7.5-hour face-to-face first aid course covering HLTAID009, HLTAID010, and HLTAID011 units, delivered using the SJx immersive technology approach. Targets individuals and workplaces needing full nationally recognized first aid certification.
• Provide First Aid (half day blended on SJx) Blended 4.75-hour first aid course combining compulsory online pre-learning with an in-person practical session, covering the same HLTAID009/010/011 units as the full-day course.
• Provide First Aid 100% Online Fully online first aid qualification covering the same comprehensive topics as classroom courses. Requires a second person for practical assessments at home.
• CPR on SJx (2.5 hours) 2.5-hour cardiopulmonary resuscitation qualification covering HLTAID009, teaching CPR skills for adults, children, and infants per Australian Resuscitation Council guidelines. Priced at $65 per participant.
• Mental Health First Aid (2 day) Two-day course teaching adults how to provide initial support to others developing mental health problems or experiencing crises, externally accredited by Mental Health First Aid Australia. Successful completion enables Accredited Mental Health First Aider status. Priced $199-$295.
• Mental Health First Aid Refresher Four-hour refresher for holders of a Standard Mental Health First Aid certification achieved within the last 3 years, to refresh knowledge and skills.
• Emergency First Aid Basic emergency life support course covering management of unconscious casualties, CPR, controlling bleeding, and other emergencies. Covers HLTAID009 and HLTAID010 units.
• Low Voltage Rescue & CPR on SJx Six-hour course for electrical services industry workers covering first aid situations including rescue from low voltage panels. Covers HLTAID009 and UETDRMP018 units. Priced $130 per participant; CITB-subsidized at $90.
• Remote Area First Aid (3 day) Three-day course for bushwalkers, wilderness guides, and remote workers covering comprehensive first aid treatments, aeromedical evacuation, long-term care, self-care, and contingency planning. Priced $495 per participant; CITB-subsidized at $250.
• Education and Care First Aid with PFA Course designed for childcare and early childhood learning industry workers, covering child-specific first aid including anaphylaxis, asthma, and common injuries. Covers HLTAID009, HLTAID010, HLTAID011, HLTAID012. Priced $190 per participant.
• Occupational First Aid (4 day) Four-day course for high-risk work environments covering advanced first aid skills and first aid room management. Covers HLTAID009, HLTAID010, HLTAID011, HLTAID014, HLTAID015, HLTAID016. Priced $575 per participant; CITB-subsidized at $335.
• First Aid for Mental Health One-day course covering stress, anxiety, depression, and suicidality, aimed at workplace managers and team leaders to support colleagues experiencing mental health concerns.
• E-Learning Defibrillator (AED) Course 30-minute online defibrillation awareness course covering basic AED knowledge, the D.R.S.A.B.C.D. Action Plan, recovery position, and chain of survival.
• St John Pocket AED Portable automated external defibrillator about the size of a soft-drink can and weighing less than 700g, designed to fit in backpacks, jacket pockets, glove boxes, or first aid kits for use during travel or in remote/mobile environments.
• First Aid Supplies and Consumables Retail range of first aid products including burn gel sachets (AeroBurn 3.5g), sterile splinter probes, gauze swabs (7.5cm x 7.5cm sterile cotton), eye pad dressings, nitrile gloves (powder-free, large), and other consumables available via the online store.
• Event Health & Medical Services Professional first aid and medical staffing services for events of varying scale, with equipment and qualified personnel for festivals, sporting fixtures, corporate functions, and other gatherings. Covers 2,000 events annually.
• Non-Emergency Patient Transport Ambulance-based patient transport services for non-emergency medical movements, transporting 745 patients safely annually. Includes coordination with ground ambulance and aeromedical providers.
• Youth Development Program Community program teaching first aid skills to children aged 11 to 17, with opportunities to attend events, earn proficiency badges, and earn SACE points, supporting leadership development and volunteer pipeline.

Quantifiable outcome

• 40,519 people trained with first aid skills annually
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Drakes SupermarketscoreGTM or Marketing Partner · 9 June 2026St John SA received $35,000 through the Drakes Charity Showbag program. The iconic fundraiser has been supporting South Australian charities since 1999 and has raised more than $2 million for local organisations. Funds are generated through sale of charity showbags packed with products donated by suppliers and assembled by supported employees at Bedford Group's Elizabeth facility.
• Construction Industry Training Board (CITB)coreChannel Partner/ Reseller/ DistributorCITB provides access to subsidized training for construction industry workers. Each financial year, eligible persons with an approved CITB number can obtain up to $3,000 of training subsidies off CITB-endorsed short courses. CITB subsidies available for multiple St John courses including Provide First Aid, CPR, Occupational First Aid, and Low Voltage Rescue courses.
• Bedford GroupminorGTM or Marketing PartnerBedford Group's Elizabeth facility assembles Drakes Charity Showbags, enabling the charity program that benefits St John SA alongside other charities including Flinders Foundation, The Hospital Research Foundation Group, and SA Police Legacy.
• Mental Health First Aid AustraliacoreTechnology or IntegrationMental Health First Aid courses are externally accredited by Mental Health First Aid Australia. Successful completion enables participants to become Accredited Mental Health First Aiders through the external organization.
• St John of Jerusalem Eye Hospital Group (SJEGH)minorStrategic or Co-development PartnerSt John SA Ophthalmic Program supports the SJEGH, the only charitable provider of eye care in the West Bank, Gaza and East Jerusalem, treating patients regardless of ethnicity, religion or ability to pay. Also supports ophthalmic activities in Timor Leste and remote Australia.
• St John Ambulance Australia (RTO 88041)coreStrategic or Co-development PartnerNationally recognized training delivered in partnership with St John Ambulance Australia Limited (RTO 88041). Training is delivered by third-party arrangements with State or Territory St John organizations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Life Saving Society Australia: Provides first aid, CPR, and aquatic rescue training alongside community education and drowning prevention programs. Overlaps directly with St John's training courses and youth/school education mission.
• Australian Red Cross: Major Australian provider of accredited first aid and CPR training, emergency response, and community health programs. Directly competes with St John for workplace training, community education, and volunteer-driven service delivery.
• Surf Life Saving Australia: Delivers first aid and resuscitation training, patrol/event medical services, and community education with a strong volunteer base. Comparable to St John in training revenue mix, event-services model, and youth/community development programs.
• St John Ambulance Victoria: Sibling state entity within the St John network offering the same first aid training, products, event health, and patient transport services in Victoria. Direct operational and catalog peer to St John SA, differentiated only by state geography.
• St John Ambulance Australia (National): The national umbrella body and parent RTO (RTO No. 88041) under which St John SA delivers accredited training. Directly comparable in mission, course catalog, and brand, with broader geographic reach across all Australian states and territories.
• St John Ambulance NSW: Another St John state entity with parallel training, event, and product offerings in NSW. Closely comparable on course catalog, brand assets, and revenue mix, providing a useful benchmark for unit economics.

Others

• Heart Foundation (Australia): National nonprofit focused on cardiovascular health, including AED advocacy, community CPR awareness, and cardiac arrest survival initiatives. Comparable mission alignment and adjacent role in the AED/training ecosystem that St John serves.

Emerging players

• Allens Training (RTO 90909): National commercial RTO offering accredited first aid, CPR, and workplace safety training with online and on-site delivery. Competes with St John SA on workplace compliance training, particularly in price-sensitive segments.
• CPR First Aid Australia: Commercial RTO delivering accredited first aid and CPR training across Australia with strong online and on-site delivery. Comparable as a training-only competitor without the event services, transport, or community-program breadth of St John SA.

Regional players

• SA Ambulance Service: State government ambulance service that is both a peer in non-emergency patient transport and a partner in emergency response. Operates only in South Australia and shapes the regulatory and reimbursement environment for St John's transport and event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/st-john-ambulance-australia-sa-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St John Ambulance SA Ltd