What Storehouse Wellness does

Storehouse Wellness is a privately held, faith-based wellness company headquartered in Lebanon, Tennessee (near Nashville) that delivers a Christ-centered wellness platform organized around four pillars — Nourishment, Physical Fitness, Mental Wellness, and Financial Health. The core product is a web and mobile subscription platform aggregating 200+ trainings, on-demand fitness/meditation/sleep/nutrition content, and wellness navigator support, with 24/7 chaplaincy provided through Corporate Chaplains of America. The company extends the platform via WholeBio Insights, an in-studio service line at a second Lebanon, TN location that runs the proprietary 360°POV Assessment (emotional frequency scan, bioresonance scan, quality-of-life survey, attitudes and behaviors assessment) plus VIBEx Platinum HALO (vibroacoustic resonance, vPEMF, Dolby 7.2, negative-ion HALO dome), Sonic Smart Wave Therapy, Quantum Cellular Body Scans, OligoScan intracellular testing, and a precision peptide program partnered with Innovate Wellness.

The business model combines an individual freemium subscription at $35 per month after a 30-day free trial, a one-time $499 360°POV Assessment that bundles three months of membership, custom-priced employer and church subscriptions (with churches receiving a share of member revenue), and per-session in-studio therapy revenue. Distribution is multi-channel: direct-to-consumer via website/app, enterprise direct sales to employers and healthcare providers, reseller/channel partnerships with churches, Christian colleges, advocacy organizations, and Christian healthshare programs, and a physical studio in Lebanon, TN. Leadership is small (6 employees) and founder-led under CEO April Jones, PharmD, MBA, C-HPM, with no disclosed external funding; the company is actively operating, has launched multiple products and a new College Edition (with Psalmlog AI Biblical coach) in 2025, and reports 2,000+ members and 50+ expert contributors.

Name

Storehouse Wellness

Legal name

Storehouse Wellness

Website

https://storehousewellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Storehouse Wellness is a privately held Christ-centered wellness company in Lebanon, Tennessee offering a four-pillar subscription platform (nourishment, fitness, mental, financial health) plus WholeBio Insights in-studio assessments and therapies, serving individuals, faith-based employers, churches, colleges, and healthshare members.

Ownership category

akta.pro rank

Product category

Faith-Based Wellness Platform

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Faith-based wellness platform
• Corporate wellness benefits
• Wellness coaching services
• Holistic health assessments
• Spiritual wellness programs

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Individual Subscription Membership: Monthly subscription providing access to the full four-pillar wellness platform including nourishment, physical fitness, mental wellness, and financial health content, plus 24/7 chaplaincy access. Converts from a 30-day free trial to paid subscription at $35/month.
2. 360°POV Assessment (WholeBio Insights): One-time purchase of comprehensive wellness assessment including emotional frequency scan, bioresonance scan, personalized reports, coaching debrief, 12-week wellness plan, 3-months of membership access, and bone conducting headset. Priced at $499 for in-person or virtual delivery.
3. Organizational / Employer Plans: Corporate wellness plans sold to employers as supplemental benefits or voluntary benefit options. Pricing not publicly disclosed, requires contact for custom quotes based on organization size and needs.
4. Church / Ministry Subscription: Monthly subscription for churches implementing Ministry of Wellness programs. Includes leadership access, implementation toolkit, marketing videos, email and brochure templates, small group planner, and volunteer onboarding guides. Plus portion of member subscriptions supports the church.
5. Add-on Services (Chaplaincy, Events, Challenges): Optional add-ons including 24/7 Non-Denominational Chaplaincy Access, project manager support, wellness challenges, live or virtual wellness events, and community board features available at additional cost.
6. Precision Peptide Support: Custom peptide compounds prescribed via healthcare partner for metabolic, recovery, cognitive, or regenerative goals. Includes small-group coaching and accountability. Requires clinical review and prescription access through referral partner.
7. In-Studio Therapies and Sessions: Individual therapy sessions including Sonic Smart Wave therapy and VIBEx Platinum healing bed experiences, sold on a per-session or membership basis at the Nashville studio location.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Storehouse Wellness sells a comprehensive Christ-centered wellness platform organized around four pillars (Nourishment, Physical Fitness, Mental Wellness, and Financial Health) delivered via web and mobile apps, with 200+ trainings, on-demand fitness/meditation/sleep/nutrition classes, 24/7 chaplaincy access through Corporate Chaplains of America, wellness navigator coaching, and an in-person WholeBio Insights studio in Lebanon, TN offering proprietary 360°POV assessments, VIBEx Platinum healing bed sessions, quantum cellular scans, and precision peptide support. The company sells individual monthly subscriptions ($35/mo after 30-day free trial), one-time 360°POV assessments ($499), custom employer wellness plans, church Ministry of Wellness programs, and a College Edition with AI biblical coaching.

Product overview

Storehouse Wellness is a unified Christ-centered wellness platform built around four pillars (Nourishment, Physical Fitness, Mental Wellness, and Financial Health) delivered via web/mobile app. The core Storehouse Wellness Platform (200+ trainings, on-demand content) serves as the foundation, with WholeBio Insights (sub-brand) providing in-studio advanced services near Nashville including 360°POV Assessment, quantum cellular scanning, VIBEx Platinum healing bed, and Sonic Smart Wave therapy. College Edition adds campus-specific content plus Psalmlog AI Biblical coach. Optional add-ons include 24/7 Chaplaincy (Corporate Chaplains of America), Health Coaching, and Church Ministry of Wellness Programs. The 360°POV Assessment ($499) serves as the flagship entry point combining voice-based emotional scan, bioresonance scanning, and coaching into a personalized 12-week plan with 3 months platform membership included.

Differentiator

Problem solved

Functional benefit

Brands

• WholeBio Insights: In-studio whole-person wellness service offering personalized Christ-centered wellness assessments, quantum cellular scans, and custom wellness plans. Located in Lebanon, TN near Nashville.

Products and services

• Individual Membership Subscription Monthly subscription providing individual access to the full Storehouse Wellness platform across all four pillars (Nourishment, Physical Fitness, Mental Wellness, Financial Health) plus 24/7 chaplaincy access and wellness navigator support. $35/month after a 30-day free trial.
• 360°POV Assessment One-time comprehensive personalized wellness assessment at $499 combining emotional frequency voice scan, bioresonance scan, quality of life survey, and attitudes/behaviors assessment. Includes a 3-page snapshot report, 3-page coaching debrief, 12-week plan, bone conducting headset, and 3 months of Storehouse Wellness membership. Available virtually or in-person near Nashville.
• WholeBio Insights Studio Services In-studio whole-person wellness service at 726 W Main St, Lebanon, TN (near Nashville) offering advanced assessments and therapies including quantum cellular scanning (550+ functions in under one minute with 24-page report), VIBEx Platinum healing bed (vibroacoustic resonance, vPEMF, Dolby 7.2 sound, light therapy, brainwave entrainment), Sonic Smart Wave therapy, peptide support, and the Path to Well 12-week coaching program.
• Employer Wellness Plans Custom subscription-based corporate wellness plans sold to employers as supplemental employee benefits or voluntary benefit options. Includes access to all four pillars, wellness navigator support, chaplaincy, and optional add-ons such as wellness challenges and live/virtual events. Pricing is custom based on organization size and selected features.
• Church Ministry of Wellness Program Monthly subscription program for churches and ministry organizations implementing a Ministry of Wellness for their congregations. Includes leadership access, implementation toolkit, marketing videos, email and brochure templates, small group planner, volunteer onboarding guides, and optional add-ons (24/7 chaplaincy, project manager support, wellness challenges, live/virtual events). A portion of member subscriptions flows back to support the church.
• College Edition Tailored version of the Storehouse Wellness platform for Christian college campuses and fraternities/sororities, with exclusive content for young adults, implementation toolkit for campus wellness programs, and the Psalmlog AI-powered Biblical coach providing 24/7 personalized Scripture-rooted guidance.
• Rooted Resilience Cancer Support Program Holistic education and support program for individuals navigating cancer and their caregivers, covering nutrition, faith, gentle movement, detox support, emotional wellness, and mindset. Delivered through the WholeBio Insights platform to complement medical treatment.
• Precision Peptide Support Monthly subscription offering custom peptide compounds prescribed via healthcare partner Innovate Wellness for metabolic, recovery, cognitive, or regenerative goals. Includes small-group coaching and accountability; requires clinical review and prescription access through referral partner.
• First Responder Support Program Specialized wellness program for first responders, active-duty military, and veterans offering special discounts and confidential 24/7 chaplaincy access. Delivered in partnership with Mission First Alliance to address unique stressors of frontline service including suicide prevention awareness and resilience support.

Quantifiable outcome

• 95% increased chance of success when sharing goals with wellness navigator consistently
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Corporate Chaplains of AmericacoreStrategic or Co-development PartnerProvides 24/7 non-denominational chaplaincy access to Storehouse Wellness members. Chaplains offer faith-based spiritual support, prayer, and guidance through life's challenges. Available as add-on for organizations and included in individual memberships.
• Freedom HealthcarecoreStrategic or Co-development Partner508(c)(1) faith-based member association providing alternative healthcare system access. Storehouse Wellness is a proud member, and clients can access telehealth, direct primary care, and concierge options through this membership.
• US Christian Chamber of Commerce (USCCC)coreGTM or Marketing PartnerStorehouse Wellness is a proud member and sponsor. USCCC members who enroll in the organization health plan (authored by Imago Dei Insurance Solutions) receive Storehouse Wellness membership as part of their plan.
• Christian Employers AlliancecoreGTM or Marketing PartnerStorehouse Wellness is a proud member of the Christian Employers Alliance, enabling partnerships with faith-based employers seeking Christ-centered wellness solutions.
• Mission First AllianceminorGTM or Marketing PartnerCoalition uniting organizations, churches, and individuals reaching first responders for Christ. Storehouse Wellness supports this mission through specialized wellness resources for first responders.
• TPUSA Faith HubminorGTM or Marketing PartnerVirtual Turning Point Faith arm providing Biblical Citizenship education, awareness, and group training. Storehouse Wellness provides wellness content through this partnership.
• Innovate WellnesscoreStrategic or Co-development PartnerMedical partner providing precision peptide support. Peptide compounds are created custom for members via this partner, with clinical review required for medical appropriateness and prescription access.
• Imago Dei Insurance SolutionscoreGTM or Marketing PartnerInsurance solutions partner authoring organization health plans for USCCC. Members enrolling in these plans receive Storehouse Wellness membership as a benefit.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Noom: Noom is a large-scale behavior-change wellness platform combining coaching, content, and community across nutrition, fitness, and mental wellness — overlapping with Storehouse's four-pillar coaching-driven subscription model, but focused on secular weight management at significantly larger scale.
• ClassPass: ClassPass is a broad-incumbent fitness and wellness subscription platform connecting users to studios, classes, and at-home content — overlapping with Storehouse's wellness subscription and physical-studio strategy, though operating at much larger scale and with secular positioning.
• Calm: Calm is the leading secular meditation and wellness subscription app serving millions of consumers and enterprises globally — comparable in platform-based wellness delivery, on-demand content library, and B2B distribution, but operates in the secular mass market rather than faith-based niche.
• Headspace: Headspace is a broad-incumbent mental wellness platform with consumer subscriptions, employer B2B distribution, and on-demand meditation, sleep, and movement content — directly comparable to Storehouse's digital platform + employer channel strategy, though secular and at much larger scale.

Direct peers

• Restore Hyper Wellness: Restore Hyper Wellness operates physical wellness studios offering cryotherapy, IV therapy, infrared, and other modalities — directly comparable to Storehouse's WholeBio Insights in-studio service concept (premium wellness therapies delivered in a physical location), though secular and franchise-based at much larger scale.
• Wellable: Wellable is a corporate wellness platform offering employers a turnkey wellness benefit with content, challenges, and rewards — directly comparable to Storehouse Wellness's employer/organizational subscription product, though secular and without the in-person assessment or faith-based positioning.
• Wellbeats: Wellbeats provides on-demand fitness, nutrition, and mindfulness content to employers and individuals — directly comparable to Storehouse Wellness's digital content platform and employer-channel distribution, though secular and narrower in pillar coverage.
• Hallow: Hallow is a leading Catholic prayer and meditation app offering guided Scripture-based sessions, sleep content, and mental wellness tools — directly competing with Storehouse Wellness in the faith-based, on-demand wellness subscription category, though narrower in scope (no employer/church distribution or in-person studio).
• Abide: Abide is a Christian meditation and Bible-based sleep app targeting the same faith-based consumer wellness segment as Storehouse Wellness's individual membership — comparable product (guided meditation, sleep, scripture) and similar faith-aligned positioning, though narrower in pillar breadth and GTM.
• Pray.com: Pray.com provides faith-based meditation, sleep, and prayer content via a consumer subscription app — directly comparable to Storehouse's individual consumer offering on the faith-aligned wellness dimension, with overlapping features (daily prayer, sleep, mental wellness) but without Storehouse's four-pillar or organizational channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storehouse-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storehouse Wellness