STORHAMAR FOTBALL

What STORHAMAR FOTBALL does

Storhamar Fotball is a Norwegian non-profit football club (idrettslag) founded in 1935 and based in Hamar, Norway. It fields 58 teams across age groups, genders, and skill levels — including elite senior sides, youth squads, walking football, power football, and integration-focused groups — and serves more than 800 active players and over 900 members. The club's commercial and community programs include the TINE Fotballskole (football school), canteen operations, integration initiatives, and structured sponsorship partnerships.

The club's technology footprint is minimal and built on commodity tools: a WordPress website for public communication and the Rubic "Laget Mitt" platform for club administration, team rosters, and member management. There are no proprietary systems, custom-built platforms, or notable technical components in evidence; the digital stack is consistent with Norwegian grassroots football norms.

Revenue is generated through a diversified non-profit mix: individual membership fees, fees and merchandise from the football school, canteen and match-day sales, corporate sponsorship (notably OBOS as Gold sponsor since 2023 and Sparebank 1 Østlandet as a banking partner providing a 10M NOK loan guarantee for a new football hall), and grants from foundations such as Sparebankstiftelsen. Operations are run by a small paid staff of 5 supplemented by a large volunteer base, which is typical for the Norwegian amateur football sector. The club was awarded "Quality Club of the Year 2025" by the Norwegian Football Federation, signaling governance and operating standards above peer clubs. Long-time daily manager Arild Johansen is set to retire at the end of December 2026, initiating a leadership transition.

Name

STORHAMAR FOTBALL

Legal name

Storhamar IL Fotball

Website

https://storhamarfotball.no

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Storhamar Fotball is a Norwegian non-profit football club founded in 1935 in Hamar, operating 58 teams and serving 800+ active players and 900+ members through competitive squads, a football school, walking football, power football, and integration programs.

Ownership category

akta.pro rank

Product category

Amateur community football club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth football programs
• Amateur football club
• Community sports membership
• Football school camps
• Regional football tournaments

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership and training fees: Annual fees charged to members for participation in football activities, including training and matches
2. Football school programs: TINE Football School camps and courses generating revenue through participation fees (1400 kr per participant)
3. Canteen and kiosk sales: Sale of food, beverages, and refreshments at matches and events; equipment shop sales including new and used equipment
4. Dugnad (voluntary work) fundraising: Mandatory volunteer work requirements and Dugnadsbanken system enabling teams to raise funds through community work assignments
5. Sponsorship revenue: Multi-tiered sponsorship program including gold, silver, bronze, and selected partners, providing annual sponsorship income
6. Foundation grants: Received 200,000 kr from Sparebankstiftelsen Hedmark for powerfootball development initiative

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Storhamar Fotball is a member-owned Norwegian football club that organizes and delivers organized football activities, including competitive teams from mini-football to senior 3. divisjon, certified football schools and summer camps, regional tournaments, and adaptive and inclusion programs. The club sells annual memberships, training fees, camp participations, and tournament entries to players, parents, and sponsors, and operates its programs from the Prestrud facilities in Hamar.

Product overview

Storhamar Fotball is a comprehensive football club offering a diverse portfolio of programs and services centered around football activities. The club operates a multi-level team structure from youth to senior level, complemented by extensive football schools (Tine Fotballskole, Miniliga), summer camps (OBOS-Camp), and major regional tournaments (Kiwi/Bama Cup, OBOS-Turneringen Innlandet). Special programs include Powerfotball for players with disabilities, Gåfotball for recreational players, and inclusion-focused initiatives for women with immigrant backgrounds. The club is sponsored by OBOS as main sponsor and operates from facilities at Prestrud in Hamar.

Differentiator

Problem solved

Functional benefit

Brands

• OBOS-Turneringen Innlandet: Annual football tournament organized by Storhamar Fotball for youth teams from multiple clubs
• Tine Fotballskole
• Kiwi/BAMA Cup
• OBOS-Camp
• Sparebank 1 Østlandet Miniliga
• Storhamarfondet

Products and services

• Junior- og seniorfotballag (Youth and Senior Football Teams) Competitive football squads across age groups from G2012, G2013, G15, G16, G19 through to senior men's and women's teams competing in 3. divisjon, open to members based in Hamar.
• TINE Fotballskole (TINE Football School) Official NFF-certified summer football school for children born 2010-2015, including training, lunch, fruit, t-shirt, bag, goalkeeper training, and motor training.
• SpareBank 1 Østlandet Miniliga Mini football league for children aged 5-9 years combining football instruction with play-based activities at Prestrud.
• OBOS-Camp Summer football camp organized in collaboration with OBOS and Norwegian Top Football, featuring professional coaching sessions.
• Kiwi/BAMA Cup Annual youth football tournament hosted by Storhamar Fotball at Prestrud, hosted annually with regional youth teams.
• OBOS-Turneringen Innlandet Major regional youth football tournament organized by Storhamar Fotball, part of the OBOS sponsorship portfolio and attracting teams from multiple football districts.
• SB1 Østlandet Miniliga Cup Miniliga cup tournament for young players sponsored by SpareBank 1 Østlandet, organized by Storhamar Fotball.
• Torshov Sport Jente Elitecup District-level tournament for girls aged J13-J15, organized by Storhamar Fotball for regional representative teams.
• Powerfotball (Power Football) Adaptive football program for people with functional impairments, offering accessible football activities in an inclusive environment.
• Gåfotball (Walking Football) Free walking football program offering low-intensity recreational football for adults, emphasizing social activity and health at a gentle pace.
• Inclusion Pilot for Women with Immigrant Background Free pilot project combining football training with Norwegian language learning and cultural integration for women with immigrant backgrounds, delivered with Opplæringskontoret.
• Storhamarfondet (Storhamar Foundation) Club foundation providing financial support and grants for player development and club activities.
• Annual Club Membership and Training Fees Annual subscription-based membership granting participation in training, matches, and club activities for all registered athletes.
• Dugnadsbanken (Volunteer Work System) Mandatory volunteer work system for members, enabling teams to raise funds through community work assignments.
• Canteen and Equipment Shop Sale of food, beverages, and refreshments at matches and events, plus equipment shop sales including new and used equipment.
• Junior 2 Team New competitive youth football squad (Junior 2) launched in 2026, expanding the club's competitive pathway for developing players.

Quantifiable outcome

• G19 junior team won 1st division championship season
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• OBOScoreGTM or Marketing Partner · 1 April 2023Main sponsor (Gull sponsor/Gold sponsor) of Storhamar Fotball. OBOS is a cooperative housing association and one of Norway's largest housing companies. Partnership includes OBOS-Camp collaboration with Norsk Toppfotball.
• SpareBank 1 ØstlandetcoreGTM or Marketing PartnerSilver sponsor and partner for SpareBank 1 Østlandet Miniliga Cup and Kretsmesternes Mesterturnering. Also provided 10 million kr loan guarantee for new football hall.
• EidsivaminorGTM or Marketing PartnerSilver sponsor - energy company serving Eastern Norway
• PizzabakerenminorGTM or Marketing PartnerSilver sponsor - pizza restaurant chain
• Norges Fotballforbund (NFF)coreStrategic or Co-development PartnerNational football federation providing coach education, quality club certification, grassroot football support, and tournament sanctioning
• Norsk ToppfotballminorStrategic or Co-development PartnerCollaboration on OBOS-Camp - professional football training camps for youth
• BAMA (KIWI)coreGTM or Marketing PartnerEat Move Sleep ambassador partnership; sponsor of KIWI/BAMA Cup tournament; focuses on healthy eating and lifestyle for children
• TINEcoreGTM or Marketing PartnerSponsor of TINE Football School - Norway's official football school program run by NFF since 1998
• Hamar KommuneminorStrategic or Co-development PartnerLocal municipality providing support and approvals for facility development
• OpplæringskontoretminorStrategic or Co-development PartnerCollaboration partner for pilot project for women with immigrant background, providing language training and integration support
• Lillehammer Olympic Legacy Sports CentreminorStrategic or Co-development PartnerPartner for future arrangement leader recruitment program for OBOS-Turneringen
• RubiccoreTechnology or IntegrationDigital platform for membership management, team administration, player/family communication, and scheduling (Laget Mitt system)
• Torshov SportminorChannel Partner/ Reseller/ DistributorEquipment supplier and retail partner for Storhamar Football collection (jerseys, equipment)

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hamarkameratene (HamKam): HamKam is Storhamar's primary local rival, also based in Hamar, Norway. Both are community football clubs serving the same geography with overlapping adult and youth programs, making it the most directly comparable peer for membership economics and sponsor competition.
• KFUM Oslo: KFUM Oslo is a Norwegian non-profit football club with strong social-purpose programs. Similar to Storhamar's integration and adaptive programs, KFUM integrates community-building and inclusion into its football operations and operates multiple teams across age groups.
• Skeid Fotball: Skeid Fotball is an Oslo-based amateur football club with a strong inclusion and community-development focus, comparable to Storhamar's Powerfootball and integration programs. Both operate as non-profit associations serving youth through senior-level play under NFF certification.
• Frisk Asker Fotball: Frisk Asker is a community-anchored amateur football club near Oslo with comparable scale to Storhamar (multiple teams, youth focus, member-driven). It serves as a useful peer for membership economics, volunteer-led coaching models, and multi-program delivery in the Norwegian amateur context.

Regional players

• Lillehammer FK: Lillehammer FK is a football club in nearby Lillehammer, Innlandet. As a fellow community-anchored Norwegian amateur club within the same region, it offers direct comparability on volunteer-driven operations, NFF certification, and tournament economics in the Norwegian grassroots football landscape.
• Elverum Fotball: Elverum Fotball is another Innlandet-region amateur/semi-professional football club. Comparable in scale and operational model to Storhamar, it competes for the same regional talent pool and tournament participation in NFF-sanctioned competitions.
• Kongsvinger IL Fotball: Kongsvinger IL Fotball is a football club in the broader Innlandet region of Norway. It operates a similar community-based model with youth and senior teams, providing a regional peer benchmark for club infrastructure, sponsorship tiering, and progression pathways within the same Norwegian Football Federation district.
• Tromsø IL: Tromsø IL is a northern Norway multi-sport club with a football division. While geographically distant, it operates under the same NFF framework and provides a useful benchmark for regional football club infrastructure, sponsorship tiers, and youth-development programs in less centralized Norwegian markets.

Broad incumbents

• Stabæk Fotball: Stabæk Fotball is a Norwegian football club with a strong academy and youth-development focus. As a larger incumbent in the NFF system, it provides a benchmark for how an amateur-rooted club scales programs, talent pathways, and sponsor relationships over time.
• Vålerenga IF Fotball: Vålerenga IF is a major Oslo-based multi-sport club with a professional football division. While much larger and more commercially established, it represents the broader Norwegian football ecosystem in which Storhamar operates, including NFF governance and OBOS sponsorship structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storhamar-fotball

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STORHAMAR FOTBALL