What STOUT Creative does

STOUT Creative, legally MLT Creative, Inc., is a privately held B2B marketing agency founded in 1984 in Atlanta, Georgia, and rebranded to its current name in 2024 following the retirement of co-founders Craig Lindberg and Glenn Taylor. The firm is led by President Billy Mitchell, the remaining original founder, and operates with a small, "tight, task-driven" team. STOUT provides a full-service marketing offering covering positioning and message mapping, brand refresh and creative systems, website design and development, content marketing, digital campaigns, video storytelling, sales enablement, SEO/SEM, paid media, and public relations, organized around three commercial formats: discrete projects ($2,500–$27,500), 90-day marketing action plans ($3,750–$7,500), and monthly retainer engagements ($5,000–$7,500/month).

The agency's core technical proposition is the combination of 40+ years of human strategic and creative expertise with an "AI-enhanced" workflow that uses AI tools to accelerate research, ideation, content production, and SEO/SEM execution, supported by a proprietary "Idea Launch Pad Process" methodology for client engagements. STOUT also sells a discrete SEO + AI Search Readiness (SEO + AEO) service and publishes transparent pricing on its website — an unusual move for the sector. Recognition includes DesignRush Top Challenger Brand 2024 and Clutch Global Direct Marketing Award Spring 2024.

STOUT serves a horizontal B2B client base across diverse verticals (poultry, industrial coding, printing, adapted sports, research services, solar, EV, non-profit), primarily small and mid-market companies with limited in-house marketing staff. The go-to-market is sales-led and consultative, beginning with a free 15–30 minute introductory consultation, followed by ballpark estimates, scope-of-work agreements, and gradual ramp into monthly retainer relationships. The company has no disclosed external funding, no parent company, no app store presence, no public APIs or SDKs, and no proprietary AI model — STOUT is a services business rather than a software or platform business.

Name

STOUT Creative

Legal name

MLT Creative, Inc.

Website

https://stoutcreative.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

STOUT Creative is an Atlanta-based B2B marketing agency founded in 1984 that provides branding, website design, content, video, digital campaigns, and sales enablement to local, regional, and national clients through project-based engagements and monthly retainers.

Ownership category

akta.pro rank

Product category

B2B Marketing & Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• B2b marketing agency
• Brand strategy services
• Content marketing services
• Website design services
• Video storytelling

Headquarters

HQ city

Tucker, GA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Services: One-time fees for discrete marketing projects including brand refresh, website design, video production, and promotional campaigns. Pricing ranges from $2,500 to $27,500 per project depending on scope.
2. Monthly Retainer Engagements: Recurring monthly engagements scaled to ongoing marketing objectives, with most clients investing $5,000-$7,500/month for focused execution and ongoing marketing support. Services include account management, creative direction, content, design, production, SEO/SEM, paid media, and PR.
3. 90-Day Marketing Action Plans: Focused roadmap engagements at $3,750-$7,500 covering priorities, quick wins, and execution steps with budget and timing recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

STOUT Creative is an Atlanta-based B2B marketing agency that sells strategy-led creative marketing services to local, regional, and national clients. Core offerings include positioning and message mapping, brand refresh and creative systems, website design and development, SEO and AI-search readiness, promotional campaigns, video storytelling, sales and marketing collateral, and ongoing monthly retainer engagements combining account management, creative direction, content, design, digital and print production, paid media, and PR.

Product overview

STOUT Creative is an Atlanta-based B2B marketing agency providing a comprehensive suite of creative marketing services. The agency operates as a service-based business rather than a software product company, offering strategic and creative services including positioning and branding, website design and development, content marketing, digital campaigns, video storytelling, and sales enablement. Services are available through project-based engagements, 90-day action plans, and monthly retainer arrangements. The agency combines 40+ years of strategic and creative expertise with AI-enhanced workflows to deliver marketing solutions across campaigns, content, digital, print, and sales enablement.

Differentiator

Problem solved

Functional benefit

Products and services

• Positioning and Strategic Message Mapping Strategic service that clarifies client positioning, messaging, and growth priorities, including market landscape and competitor messaging analysis. Priced at $5,000-$7,500.
• Brand Refresh and Campaign Creative System Visual direction, logo update options, messaging, brand guidelines, and creative frameworks for digital and print marketing. Priced at $7,500-$12,500.
• 90-Day Marketing Action Plan Focused roadmap outlining marketing priorities, quick wins, and execution steps, with budget and timing recommendations. Priced at $3,750-$7,500.
• Sales and Marketing Collateral Packages Sales enablement collateral development for B2B sales teams. Priced at $2,500-$5,000.
• Website Design and Development Custom website design, responsive build, content integration, structure, page priorities, messaging framework, UX and conversion guidance, pre-launch QA, and performance tuning. Priced at $7,500-$27,500.
• SEO + AI Search Readiness (SEO + AEO) Technical review, content gap analysis, and AI-search visibility foundations to improve organic and answer-engine discoverability. Priced at $3,750-$7,500.
• Ongoing Website Maintenance and Enhancement Updates, performance improvements, and ongoing website optimization services available on request.
• Promotional Campaign Package Strategic direction, content themes, visuals, messaging, production, and execution for promotional marketing campaigns. Priced at $7,500-$12,500.
• Video Storytelling Projects Production of brand stories, explainers, or short-form video series for marketing use. Priced at $7,500-$15,000.
• Webinar or Event Promotion Kits Messaging, landing page, email, direct mail, exhibit design, onsite engagement assets, and follow-up services for webinars and events.
• Monthly Engagements Ongoing monthly retainer marketing support covering account service, project management, creative direction, graphic design, content strategy, digital and print production, video, website design, sales enablement, marketing automation, SEO/SEM/AEO, paid media, and PR. Most engagements start with a project or 90-day plan and scale from there. Priced at $5,000-$7,500/month.
• Content Marketing Creation of captivating content that attracts and converts prospects into leads as part of broader marketing programs for B2B clients.
• Digital Campaigns Data-driven digital campaign planning, optimization, and execution designed for measurable marketing performance.
• Design Services Tailored design services for special projects and comprehensive marketing programs, supporting brand and campaign visual needs.

Quantifiable outcome

• Clients gain market share during economic downturns by maintaining or increasing marketing investment while competitors cut back
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• SowGrow Marketing CouncilminorGTM or Marketing PartnerSTOUT Creative is a SowGrow Marketing Council member. The SowGrow Marketing Council is a peer network or marketing community. The partnership badge is displayed on the company's website footer, indicating membership and association with this marketing professional network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 22Squared: Atlanta-based full-service advertising agency serving national brands. Comparable to STOUT as a similarly sized integrated creative shop operating in the same Atlanta market with cross-channel capabilities.
• Walker Sands: Mid-size B2B marketing agency with PR, content, digital, and ABM capabilities. Comparable to STOUT on B2B focus, integrated service stack, and ABM campaign offerings.
• The Brandon Agency: Full-service integrated marketing agency serving mid-market B2B and B2C clients. Comparable to STOUT on integrated services across brand, digital, content, and video.
• Erwin Penland: Atlanta-headquartered full-service creative agency with B2B and B2C clients. Comparable to STOUT on geography, integrated service offering, and mid-market B2B positioning.
• Nebo Agency: Atlanta-based digital marketing agency offering SEO, content, web design, and paid media. Highly comparable to STOUT's digital campaign and SEO/AEO service offerings for B2B clients.
• Matchstic: Atlanta-based branding agency specializing in brand identity, positioning, and messaging strategy. Directly comparable to STOUT's branding, positioning, and message-mapping service lines.
• Cardinal Digital Marketing: B2B-focused digital marketing agency with strong SEO, paid media, and content capabilities. Comparable to STOUT on the B2B horizontal focus and SEO/AEO positioning.
• Godfrey: B2B-focused marketing agency with strategy, content, digital, and ABM expertise. Comparable to STOUT on B2B horizontal focus and full-funnel campaign execution.

Emerging players

• Big Drop Inc: Digital agency specializing in web design, branding, and digital marketing. Comparable to STOUT on web design/development and brand refresh service lines for B2B clients.

Broad incumbents

• Stein IAS: Global B2B marketing agency within the Omnicom network. Comparable to STOUT on B2B brand strategy and ABM offerings but with significantly larger scale and network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stout-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STOUT Creative