St. Paul Harley-Davidson®

What St. Paul Harley-Davidson® does

St. Paul Harley-Davidson® is a privately held, authorized premier Harley-Davidson motorcycle dealership operating from a single retail site at 2899 Hudson Blvd N in St. Paul, Minnesota, with a staff of approximately 41 employees. The dealership has carried the Harley-Davidson franchise since its 1945 founding and transitioned to new ownership in August 2018, since which time management reports significant growth across every operating department.

The business sells new 2026 Harley-Davidson motorcycles across five categories — Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport — with model MSRPs ranging from $9,999 (Nightster®) to $54,999 (CVO Street Glide 3 Limited). Underlying motorcycle technology is OEM-supplied (Milwaukee-Eight® and Revolution Max® powertrains, Skyline™ OS infotainment, Adaptive Ride Height, Rider Safety Enhancements) rather than dealer-developed. Beyond unit sales, the dealership runs an aftermarket ecosystem comprising a full service department (Express Lane Service, Saturday first-come-first-served slots, insurance repairs, performance upgrades), a genuine parts and accessories department (including Buell parts with Dignifi financing), a MotorClothes® apparel and merchandise store, a Shinin' Eagle Detailing service, a Riding Academy learn-to-ride program, trade-in valuations, and free test rides.

Revenue is generated through direct-to-consumer retail transactions at the physical dealership, with supporting online inventory browsing on stpaulhd.com, captive financing through Harley-Davidson Financial Services (HDFS), and a rental channel via the EagleRider partnership. Marketing is primarily local and community-driven — events, promotions (August Service Specials, $1,000 Low Rider customer cash, $250 military/first-responder P&A credit, the Let's Ride Challenge 2026), social media, and SEO-optimized inventory pages. Pricing follows Harley-Davidson's published MSRP schedule plus options, freight (~$895), and HDFS-financed monthly payments; financing F&I income and parts/service margins are meaningful contributors in addition to gross profit on unit sales.

Name

St. Paul Harley-Davidson®

Legal name

St. Paul Harley-Davidson®

Website

https://stpaulhd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Paul Harley-Davidson® is a privately held, authorized premier Harley-Davidson dealership in St. Paul, Minnesota, selling new and pre-owned motorcycles, parts, accessories, apparel, and service to retail consumers across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

St Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sales of new, pre-owned, and certified pre-owned Harley-Davidson motorcycles across multiple categories including touring, cruiser, trike, adventure, and sport segments
2. Service Department: Full-service maintenance and repair department including Express Lane Service, insurance repairs, and performance upgrades
3. Parts and Accessories: Genuine Harley-Davidson parts, Buell parts, and accessories sales including financing options for parts purchases
4. MotorClothes Merchandise: Branded apparel, riding gear, and lifestyle merchandise through dedicated MotorClothes department
5. Financing and Insurance: HDFS (Harley-Davidson Financial Services) financing, insurance products, and pre-approval services
6. Detailing Services: Shinin' Eagle Detail Services offering professional motorcycle detailing
7. Riding Academy: Rider training and education programs for new and experienced riders
8. Motorcycle Rentals: Partnership with Eagle Rider for motorcycle rentals

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St. Paul Harley-Davidson® is an authorized Harley-Davidson dealership franchise that sells new, pre-owned, and certified pre-owned Harley-Davidson motorcycles across touring, cruiser, trike, adventure, and sport categories. The dealership also provides a full service department, genuine parts and accessories, MotorClothes® branded apparel, HDFS financing and insurance, riding academy training, and EagleRider motorcycle rentals.

Product overview

St. Paul Harley-Davidson® is a premier Harley-Davidson motorcycle dealership offering a comprehensive portfolio of 2026 model year motorcycles across five categories: Grand American Touring (Street Glide®, Road Glide®, CVO models), Cruiser (Street Bob®, Low Rider® S/ST, Breakout®, Fat Boy®, Heritage Classic, Super Glide®, Deadwood™), Trike (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited), Adventure Touring (Pan America® 1250 ST/Special/Limited), and Sport (Nightster®, Sportster® S, Nightster® Special). The dealership provides a full range of services including new and pre-owned motorcycle sales, HDFS financing, service department with express lane and detailing, genuine parts & accessories, MotorClothes® merchandise, motorcycle rentals via EagleRider partnership, Riding Academy training, test rides, and trade-in valuations. The dealership operates under new ownership since August 2018 and is located at 2899 Hudson Blvd N, St Paul, Minnesota 55128.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycle Sales Sale of new Harley-Davidson motorcycles with access to the full 2026 lineup across touring, cruiser, trike, adventure, and sport segments. Targeted at individual consumer buyers.
• Pre-Owned Motorcycle Sales Certified pre-owned and used motorcycle sales including a Bikes under $10k category for budget-conscious individual buyers.
• Service Department Full-service maintenance and repair including Express Lane Service, first-come-first-served Saturdays, Shinin' Eagle Detail Services, insurance repairs, and performance upgrades for motorcycle owners.
• Genuine Parts and Accessories Factory-original Harley-Davidson parts and accessories including Buell parts, with financing options available for parts purchases.
• MotorClothes® and Merchandise Harley-Davidson riding gear, apparel, riding essentials, and MotorClothes® merchandise with personal shopper and request form options.
• Motorcycle Financing (HDFS) Harley-Davidson Financial Services (HDFS) financing, pre-approval, and credit application services for motorcycle purchases.
• Motorcycle Rentals (EagleRider) Partnership with EagleRider for motorcycle rentals providing customers flexibility for short-term riding needs.
• Riding Academy Learn to ride program for new riders covering essential skills and safety training.
• Test Ride Program Free test ride bookings available for all new motorcycle models to facilitate purchase decisions.
• Trade-In Valuation Online trade value calculator and appraisal services for customers looking to upgrade their current motorcycle.
• Street Glide® Grand American touring motorcycle with Milwaukee-Eight 117 motor, Skyline™ OS 12.3" display, 105 hp, 129.8 ft-lb torque, 16 color options. Base MSRP $24,999.
• Super Glide® Serialized limited edition cruiser inspired by 1971 FX with White Onyx Pearl paint, vintage tank graphics, chrome details, Milwaukee-Eight 117 Classic motor. Base MSRP $15,999.
• Deadwood™ Badlands-inspired cruiser with Denim Black paint, black tubeless laced wheels, smoked chopped windshield, blacked-out powertrain, solo seat, Milwaukee-Eight 117 Classic motor. Base MSRP $17,999.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Harley-Davidson Motor CompanycoreStrategic or Co-development PartnerSt. Paul Harley-Davidson is an authorized/premier Harley-Davidson dealership representing the full Harley-Davidson motorcycle lineup, including Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport models. Benefits include access to new inventory, genuine parts, factory warranty support, HDFS financing programs, and Harley-Davidson marketing materials and promotions.
• Eagle RiderminorChannel Partner/ Reseller/ DistributorPartnership for motorcycle rentals at the St. Paul location. Eagle Rider is a motorcycle rental company that provides tourists and casual riders access to Harley-Davidson motorcycles without ownership commitment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RevZilla: E-commerce-first retailer of motorcycle parts, accessories, and riding gear owned by Comoto. Directly comparable to this dealership's parts/accessories/MotorClothes revenue streams, capturing online share of the same motorcycle enthusiast buyer.
• Indian Motorcycle: Polaris-owned cruiser and touring motorcycle brand and dealer network. Direct competitive alternative to Harley-Davidson in the same cruiser/touring segments that drive the bulk of St. Paul Harley-Davidson's mix.
• Cycle Gear: Multi-brand motorcycle parts, accessories, and apparel retailer owned by Comoto with physical storefronts. Comparable to this dealership's parts/accessories and MotorClothes operations from a retail-format and customer-overlap perspective.
• MotoSport: Online and offline powersports retailer carrying parts, accessories, and gear across motorcycle, ATV, and snowmobile categories. Comparable to this dealership's aftermarket and apparel business in target customer and product mix.

Regional players

• House of Harley-Davidson: Established Harley-Davidson dealership based in Green Bay, Wisconsin. Operates as a similarly structured authorized H-D dealer with new/pre-owned sales, service, parts, and apparel — directly comparable single-franchise business model serving a neighboring Midwest market.

Broad incumbents

• Polaris Inc. Parent of Indian Motorcycle, Slingshot, and other powersports brands, plus a multi-brand dealer footprint. Comparable as a competing manufacturer-franchisor ecosystem that competes for cruiser/touring share and dealer allocation against Harley-Davidson.
• Comoto Holdings: Multi-brand powersports retailer and parent of RevZilla and Cycle Gear. Operates overlapping parts, accessories, and apparel channels that compete with this dealership's parts/MotorClothes revenue, plus dealer-network investments that overlap with traditional motorcycle retail.
• Harley-Davidson, Inc. Manufacturer and franchisor of the Harley-Davidson brand. As the parent brand and exclusive supplier, it sets pricing, allocation, and franchise standards that directly govern this dealership's economics — comparable as the upstream ecosystem the dealership sits within.
• Triumph Motorcycles America: Motorcycle manufacturer and dealer network with cruiser, touring, adventure, and sport segments. Comparable as a multi-category competitor whose dealer footprint competes for the same enthusiast customers across the segments St. Paul Harley-Davidson serves.
• Yamaha Motor USA: Major powersports manufacturer with motorcycle, ATV, and side-by-side lines plus an authorized dealer network. Comparable as a competing manufacturer-dealer system whose sport, adventure, and cruiser-adjacent models overlap with several of this dealership's segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/st--paul-harley-davidson-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Paul Harley-Davidson®