Strasser GmbH & Co. KG
Strasser GmbH & Co. KG is a family-owned Austrian general agent (founded 1979) that distributes and services new and refurbished food processing machinery from ~22 international manufacturers for butcher shops, meat processors, and industrial food manufacturers, primarily in Austria with global used-machinery exports.
- Company typePrivate
- Founded1979
- HeadquartersNussdorf am Haunsberg, Austria
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strasser GmbH & Co. KG does
Strasser GmbH & Co. KG is a privately held, family-owned Austrian limited partnership (Kommanditgesellschaft) founded in 1979 and headquartered in Nussdorf am Haunsberg, Salzburg. The company operates as the general agent (Generalvertreter) in Austria for approximately 22 international manufacturers of food processing machinery, serving primarily butcher shops, meat processors, and industrial food manufacturers. With only six employees and a 1,000 m² exhibition and workshop facility in Salzburg, Strasser runs a lean distribution-and-service operation that supplies premium brands such as Seydelmann, Magurit, Henneken, Frey, Bastra, Henkovac, Marel, and others.
The company's offering is structured around three business divisions: new machinery (Neumaschinen), used/refurbished machinery (Gebrauchtmaschinen) checked and serviced in-house, and professional service and assembly (Service & Montage) provided by specialized technicians. Product categories span cutters, grinders, mixers, tumblers, injectors, vacuum and piston fillers, smoking and cooking systems, vacuum packaging lines, portion cutters, band saws, dicers, exhaust air purification, and recently introduced fully automated robotic production lines for industrial meat processing. Distribution combines direct sales in Austria with worldwide export of refurbished used machinery shipped in containers, supported by a password-protected dealer (Händler) portal for wholesale pricing.
Strasser makes money primarily through one-time machinery sales (both new agency lines and certified used equipment) plus professional services revenue from installation, commissioning, and technical support. GTM is sales-led and event-driven, anchored by participation in major industry trade fairs (IFFA, SÜFFA Stuttgart, Anuga FoodTec) and complemented by the website, newsletter, dealer network, and customer seminars. The customer base spans SMB butcher shops (e.g., Ellegast, Metzgerei Senninger) to enterprise customers such as Food Square Hong Kong; the firm operates a horizontal segmentation approach across use cases rather than vertical specialization. No external funding, acquisitions, or public-market activity has been disclosed, consistent with a traditional medium-sized family business model.
Strasser GmbH & Co. KG firmographics
Firmographics- Name
- Strasser GmbH & Co. KG
- Legal name
- Strasser GmbH & Co. KG
- Website
- https://strasser.co.at
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strasser GmbH & Co. KG is a family-owned Austrian general agent (founded 1979) that distributes and services new and refurbished food processing machinery from ~22 international manufacturers for butcher shops, meat processors, and industrial food manufacturers, primarily in Austria with global used-machinery exports.
- Ownership category
- akta.pro rank
Strasser GmbH & Co. KG industry classification
Industry- Product category
- Food Processing Machinery Distribution
- NAICS
- Food Product Machinery Manufacturing (333241)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Strasser GmbH & Co. KG is headquartered
LocationHeadquarters
- HQ city
- Nussdorf am Haunsberg
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Strasser GmbH & Co. KG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Machinery Sales: Sales of new food processing machinery as general agent for major manufacturers in Austria. Products include Seydelmann cutters, grinders, mixers; Magurit frozen meat cutters; Henneken tumblers; Frey fillers; Bastra smoking units; Henkovac vacuum machines; and many other brands.
- Used Machinery Sales: Sale of refurbished and used food processing machinery. Machines are checked and serviced by technicians in the company's in-house workshop. Equipment sold globally with worldwide distribution from the 1000m² exhibition room.
- Service and Assembly: Professional mounting and commissioning services by specialized in-house technicians. Service includes assembly, installation, and immediate support for urgent situations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Strasser GmbH & Co. KG product offering
Product offeringCore offering
Strasser is a general agent and full-line distributor of food processing machinery for butcher shops and meat processors in Austria, offering new equipment from roughly two dozen premium European brands (cutters, grinders, tumblers, injectors, vacuum fillers, smoking/cooking systems, vacuum packaging, portion cutters) as well as a global export business for refurbished used machinery. The company also provides professional assembly, installation, and on-site technical service delivered by its in-house technician team from a 1,000 m² showroom and workshop in Salzburg.
Product overview
Strasser GmbH & Co. KG is a traditional Austrian medium-sized company (founded 1979) that serves as a full-line provider and general representative for major food processing machinery manufacturers in Austria. The company offers a comprehensive portfolio of new and used meat processing equipment across three main business divisions: New Machinery (Neumaschinen), Used Machinery (Gebrauchtmaschinen), and Service & Assembly. The product range includes Seydelmann cutters, grinders, mixers, and vacuum massagers; Magurit frozen block cutters; Henneken tumblers and injectors; Frey vacuum and piston stuffers; Vakona cool tumblers; VC999 and Henkovac vacuum packaging machines; Marel V-Cut portion cutters; Mado band saws and grinders; KT Oy steakers and slicers; Gaser breading and skewering machines; OXYTEC exhaust air systems; and specialty equipment from Schroeter, JBT ALCO, Jeros, Kitzinger, Korimat, and Maja. The company also offers custom special machines and accessories. Strasser supplies equipment throughout the meat processing, butcher, and convenience food industries, with a 1000m² showroom in Salzburg and worldwide distribution of refurbished used machinery.
Differentiator
Problem solved
Functional benefit
Products and services
- New Machinery (Neumaschinen) New food processing machinery from premium European manufacturers covering the full meat processing workflow: cutters, grinders (Wölfe), mixers, vacuum massagers, vacuum tumblers, frozen meat block cutters, injectors, roller steakers, vacuum and piston fillers, smoking and cooking systems, cooking kettles, vacuum packaging machines, chamber belt machines, portion cutters (V-Cut), band saws, dicers, breading and skewering machines, burger/meatball formers, crate washing systems, dishwashers, sausage peelers, ice machines, derinding machines, and exhaust-air purification systems. Target customers: butcher shops, sausage producers, and meat processing operations in Austria.
- Used Machinery (Gebrauchtmaschinen) Refurbished and second-hand food processing machines that are checked and serviced by in-house technicians in the company's 1,000 m² exhibition room and workshop in Salzburg. Machines are distributed worldwide (including containerized export of multiple 40ft containers to international customers) and provide a cost-effective alternative to new equipment for butcher shops, meat processors, and food manufacturers globally.
- Service & Assembly (Service & Montage) Professional mounting, commissioning, and on-site technical service delivered by Strasser's in-house specialized technician team for all distributed brands. Includes assembly, installation, and immediate support for urgent situations. Available to Austrian customers and global buyers of refurbished used machinery.
- Special Machines & Accessories (Sondermaschinen & Zubehör) Special machines and accessories distributed alongside core equipment, including loader systems, cutter knives, ham forms, smoke spike washers, tipping stations, screw conveyors, clippers, autoclaves, and hygiene airlocks. Supports the operation and integration of food processing lines for butcher shops and meat processors.
Companies that use Strasser GmbH & Co. KG
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Strasser GmbH & Co. KG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Strasser GmbH & Co. KG partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- SeydelmanncoreMaschinenfabrik Seydelmann KG - Key partnership as general agent in Austria for cutters, grinders, mixers, and tumblers. Strasser has worked with Seydelmann for decades, featuring their products at trade shows like IFFA and SÜFFA. Supplied machinery to major customers globally.
- MaguritcoreFrozen meat cutter manufacturer. Strasser is general agent for Magurit products in Austria.
- HennekencoreTumbler, injector, and marination equipment manufacturer. Strasser distributes Henneken products in Austria.
- FreycoreVacuum fillers and piston fillers manufacturer. Part of Strasser's full-line provider offering.
- BastracoreSmoking and cooking systems, cooking kettles. Distributed by Strasser in Austria.
- HenkovaccoreVacuum packaging machines and packaging lines. Part of Strasser's product portfolio.
- VC999majorVacuum machines and chamber band machines. Distributed by Strasser in Austria.
- MajamajorIce machines and skinning machines. Part of product offering.
- VakonamajorEnergy-saving cool tumblers, deli mixers, injectors. Distributed by Strasser.
- FoodlogistikmajorDicer and chop cutter manufacturer. Distributed by Strasser.
- SchrötermajorSmoking systems and intensive cooling systems (Arcticjet). Part of Strasser's Austrian distribution.
- GasermajorBattering machines and skewering machines. Spanish manufacturer distributed by Strasser.
- MarelmajorPortion cutters (V-Cut series) for volumetric portioning. Distributed by Strasser.
- MaincamajorPiston fillers, table grinders, mixers, band saws. Spanish manufacturer in Strasser's portfolio.
- OXYTECminorAir purification and disinfection systems for food industry exhaust air concepts.
- KT Oy (Koneteollisuus)minorFinnish manufacturer of steakers, slicers, schnitzel platters, and shredders. Since 1938.
- MadominorBand saws, grinding machines, and table grinders. German manufacturer.
- JerosminorDishwashers for the food industry. Part of product range.
- KitzingerminorCrate washing systems. German manufacturer.
- SchälomatminorSemi-automatic and fully automatic sausage peeling machines. Invented by butcher and master craftsman Daniel Kürz.
- KorimatminorKettles for sterilizing and cooking. Part of cooking kettles category.
- JBT ALCOminorConvenience systems for food processing.
- DJM Food ProcessingminorForming machines for burger and meatball production.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Strasser GmbH & Co. KG competitors and assessment
Company assessmentDirect peers
- Handtmann: German family-owned manufacturer of meat-processing equipment (stuffers, portioners, forming systems). Sells direct and through agents to the same butcher and industrial meat-processor customers Strasser serves. Often the principal competitor for premium equipment sales in DACH.
Broad incumbents
- GEA Group: Global DAX-listed industrial conglomerate with a large food-processing equipment division including meat solutions. Represents the broadest incumbent threat to regional agents, particularly for larger industrial processors in Austria.
- K+G Wetter: German manufacturer of food-processing machinery including grinders, mixers, and cooking systems. Direct competitor for premium equipment sales to mid-sized European meat processors.
- Seydelmann: Strasser's most important Austrian general agency partner. German premium meat-processing equipment manufacturer (cutters, grinders, mixers, vacuum massagers, robotics) that also maintains direct international sales — making it both supplier and competitor for end customers.
- Marel: Icelandic-headquartered global leader in food-processing equipment (including meat, poultry, fish). Strasser is one of Marel's Austrian distribution partners (V-Cut portion cutters), but Marel increasingly sells direct and through its own subsidiaries, representing both a partner and a competitive threat.
- Fessmann: German manufacturer of smoking, cooking, and climate systems for meat and sausage production. Competes with Strasser's Bastra and Schröter agency lines for the same industrial processing customer segment.
- JBT (John Bean Technologies): US-listed global food-processing equipment manufacturer including the ALCO convenience-food systems Strasser distributes. Serves large industrial meat and poultry processors worldwide with a direct-sales force and aftermarket service network.
- Vemag Maschinenbau: German manufacturer of vacuum stuffers, portioners, and sausage production lines. Sells into the same butcher and industrial sausage-producer customer base that Strasser targets through its Frey and Henneken agency lines.
- Lutetia: French manufacturer of meat-processing equipment (massaging, tumbling, injecting). Competes for the same DACH industrial sausage and meat-producer customers, primarily via its own sales network.
Regional players
- Inject Star: Austrian-based manufacturer of injection, tenderizing, and marinating equipment for the meat industry. Direct regional competitor in Austria, competing for the same customer base Strasser covers via Henneken and Vakona agency lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Strasser GmbH & Co. KG social profiles
Digital presenceStrasser GmbH & Co. KG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strasser GmbH & Co. KG leadership team
Management profileNumber of profiles
Strasser GmbH & Co. KG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strasser GmbH & Co. KG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strasser GmbH & Co. KG
What does Strasser GmbH & Co. KG do?
Strasser is a general agent and full-line distributor of food processing machinery for butcher shops and meat processors in Austria, offering new equipment from roughly two dozen premium European brands (cutters, grinders, tumblers, injectors, vacuum fillers, smoking/cooking systems, vacuum packaging, portion cutters) as well as a global export business for refurbished used machinery. The company also provides professional assembly, installation, and on-site technical service delivered by its in-house technician team from a 1,000 m² showroom and workshop in Salzburg.
Is Strasser GmbH & Co. KG a public or private company?
Strasser GmbH & Co. KG is a private company. It is classified as family owned and is currently operating.
When was Strasser GmbH & Co. KG founded?
Strasser GmbH & Co. KG was founded in 1979. It employs 1 to 10 people.
Where is Strasser GmbH & Co. KG based?
Strasser GmbH & Co. KG is headquartered in Nussdorf am Haunsberg, Austria, in the Europe region.
How does Strasser GmbH & Co. KG make money?
Three revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales and service and Assembly.
Who are Strasser GmbH & Co. KG's main competitors?
Handtmann is listed as a direct peer. Broad incumbents are GEA Group, K+G Wetter, Seydelmann, Marel, Fessmann, JBT (John Bean Technologies), Vemag Maschinenbau and Lutetia. Inject Star is listed as a regional player.
Does Strasser GmbH & Co. KG have an API?
No public API is recorded for Strasser GmbH & Co. KG.
What industry is Strasser GmbH & Co. KG in?
Strasser GmbH & Co. KG's product category is Food Processing Machinery Distribution. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale. Its NAICS code is 333241 and its SIC code is 3550.