Strategic Insurance Services Pty Ltd

What Strategic Insurance Services Pty Ltd does

Strategic Insurance Services Pty Ltd was the predecessor name of Ausure Pty Ltd, an Australian insurance broking network now headquartered in Brisbane, Queensland. The company was founded in 1996 by Wayne Brown with initial offices in New South Wales, Victoria and the ACT, and now operates through a network of more than 250 Authorised Representative insurance brokers across every Australian state and territory. Ausure holds Australian Financial Services Licence (AFSL) No. 238433 and is a Steadfast Network Broker, with Steadfast Group identified as a major shareholder providing access to exclusive policy options, training, technical support and centralised insurance arrangements. The company celebrated its 30th anniversary in February 2026 with a conference attended by 290 representatives from across the network.

Ausure's product portfolio spans business insurance packs, trade and tradie cover, retail and hospitality, farm insurance, public and products liability, professional indemnity, management liability, cyber insurance, commercial motor and fleet, landlords, transit and logistics, trade credit, industrial special risks, contract works, corporate travel, and personal accident cover, plus a PassportCard travel insurance add-on. The core technology layer is an insurance broking platform that aggregates access to more than 150 national and international insurers, including Key Partners such as Allianz, Chubb, QBE, Zurich, NTI and Market Lane. Distribution is sales-led through the AR network, with digital lead generation allocated by postcode, complemented by content marketing, sports sponsorships (Newcastle Knights, Melbourne City FC), charitable partnerships (RizeUp Australia, Black Dog Institute) and the M&M Insurance Podcast.

Revenue is generated primarily through insurer commissions of 0%-38% of premium (excluding taxes, charges and levies), supplemented by broker fees for complex placements such as industrial special risks, and premium funding commissions of up to 4% on funded premium. Customers range from individual consumers and SMEs through to mid-market and enterprise commercial accounts across manufacturing, hospitality, trades, agriculture, property development and professional services. The business has no public ticker, no disclosed revenue and no significant AI or proprietary technology differentiation; its competitive position rests on distribution scale, Steadfast-aligned insurer access, regulatory licensing, and the embedded-renewal economics of an established broker network.

Name

Strategic Insurance Services Pty Ltd

Legal name

Ausure Pty Ltd

Website

https://strategicis.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Ausure Pty Ltd (formerly Strategic Insurance Services Pty Ltd) operates one of Australia's largest insurance broker networks, with 250+ Authorised Representatives distributing business, commercial, farm, and personal insurance from more than 150 national and international insurers under Steadfast Group backing.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Business insurance advice
• Commercial insurance broking
• Farm insurance coverage
• Personal insurance solutions

Headquarters

HQ city

Rosny Park, TAS

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: Ausure receives commission from insurers based on a percentage of the premium paid (excluding taxes, charges, and levies). Commission percentage ranges from 0% to 38% depending on the insurer and policy type.
2. Broker Fees: Ausure may charge a broker fee depending on the complexity of the services provided.
3. Premium Funding Commission: If premium funding is arranged, Ausure may receive commission from the funding provider, typically between 4% of the funded premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Strategic Insurance Services Pty Ltd operates as 'Ausure Strategic', a local Tasmanian insurance brokerage within the Ausure network of Authorised Representatives. The firm advises on and places insurance across business, commercial, farm, trades, hospitality/retail, and personal lines by approaching 150+ insurers on behalf of clients, delivering tailored coverage, market comparison, and full claims advocacy.

Product overview

Ausure is an insurance broker network operating as an Authorized Representative (AR) network under the Steadfast Group. The company provides a comprehensive portfolio of insurance products and services through its network of 250+ insurance brokers across Australia. The core offering consists of business insurance (including business packages, trade cover, and commercial lines), personal insurance (home, car, landlord, travel), and specialized covers such as farm insurance, cyber insurance, professional indemnity, management liability, and industrial special risks. Ausure acts as an intermediary between clients and over 150 national and international insurers, offering tailored insurance solutions, claims management, and market comparison services. The network model allows member brokerages to access competitive rates, training, compliance support, and operational resources while maintaining local client relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Ausure Strategic: Regional insurance brokerage operations in Tasmania, operated alongside David Reid.
• Ausure Collective

Products and services

• Business Insurance Comprehensive business insurance coverage for business owners against main operational risks, including affordable and comprehensive business insurance packs.
• Tradie Insurance Insurance coverage tailored for tradies starting a new business or growing an existing one, covering trade-specific business needs.
• Retail & Hospitality Insurance Cover for businesses in hospitality, cafes, restaurants, or licensed premises.
• Farm Insurance Cover for farm, crops, livestock, or vineyard operations, with options including crop, drones, home buildings, harvested crops, gates & fences, livestock, working dogs, farm property, farm motor vehicles, farm interruption, machinery interruption, motor interruption, theft of farm property, and theft of farm machinery.
• Public & Products Liability Insurance Coverage for businesses and individuals against legal claims by third parties for bodily injury, property damage, or financial loss resulting from negligence.
• Professional Indemnity Insurance Cover for anyone providing a professional service or advice for a fee, protecting against claims of professional negligence.
• Cyber Insurance Coverage for incident response costs, forensics, legal advice, business interruption losses, and third-party liability for client or partner data breaches, with optional value-added services such as threat monitoring and dark-web scans.
• Management Liability Insurance Protects businesses, directors, officers, and managers against legal risks and financial losses arising from mismanagement, employment disputes, regulatory investigations, and other liabilities.
• Commercial Motor & Fleet Insurance Coverage for vehicles owned and used by businesses against financial loss from damage or liability resulting from commercial vehicle use.
• Industrial Special Risks Insurance Comprehensive coverage for commercial properties and industrial risks, covering property damage and business interruption for large commercial buildings and portfolios.
• Landlords Insurance Insurance coverage for investment properties helping protect landlords from property-related risks.
• Personal Accident Insurance Individual coverage for injury, sickness, death, or disability for individuals and sole traders with various scopes of cover available.
• PassportCard Travel Insurance Australia's only travel insurance with instant payouts for common claims, allowing policyholders to pay approved claim expenses and manage most claims in minutes.

Quantifiable outcome

• $25,000 savings on $50,000 ISR premium vs $76,000 renewal quote from competitor broker
• +1 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, key partner, flagship and minor.

• Status Insurance BrokerscoreChannel Partner/ Reseller/ Distributor · 1 February 2026Joined Ausure in February 2026. Led by Director Taela Bloemers. Provides business, tradie, motor fleet, transit, professional indemnity, and public liability insurance.
• Steadfast GroupcoreStrategic or Co-development PartnerAusure is a Steadfast Network Broker and part of the Steadfast Group (major shareholder). Steadfast provides access to services such as training, technical support, insurance arrangements, and exclusive policy options. Steadfast has arrangements with some insurers and premium funders for strategic support.
• Allianz Insurancekey partnerStrategic or Co-development PartnerAwarded Mike Dunn Insurer of the Year for second consecutive year (2025-2026). Allianz provides strong relationships, effective use of technology and customer first culture essential for long-term success.
• Chubb Insurancekey partnerStrategic or Co-development PartnerGold Sponsor of Ausure Conference 2026 (Welcome Dinner) and ongoing partner. Provides commercial and personal insurance solutions through the network.
• QBE Qnectkey partnerStrategic or Co-development PartnerGold Sponsor of Ausure Conference 2026 (Welcome Dinner). Sponsors Young Achiever Award. Provides insurance and premium funding solutions.
• Zurich Insurancekey partnerStrategic or Co-development PartnerGold Sponsor of Ausure Conference 2026 (Sunset Cocktail Cruise). Sponsors Hogs Tour regional community programs. Supports Tackle Your Feelings mental health initiative.
• NTI Limitedkey partnerStrategic or Co-development PartnerSponsor of Awards Gala Dinner 2026. Research into real drivers behind placement decisions. Long-term partner supporting Ausure events and network.
• Market Lane Insurance Groupkey partnerStrategic or Co-development PartnerAwarded Underwriting Agency of the Year 2026. Provides communication support and partnership engagement for the network.
• Newcastle KnightsflagshipGTM or Marketing PartnerPremium partner for fourth consecutive year (2026 season). NRL club with national broadcast reach. Partnership supports community engagement and brand presence.
• Melbourne City FCflagshipGTM or Marketing PartnerSponsorship partnership announced June 2026. A-League football club providing national brand exposure.
• RizeUp AustraliaminorOthersAusure's Conference 2026 Charity of Choice. National organisation creating real, lasting change for families fleeing domestic and family violence.
• Black Dog InstituteminorOthersSupported through DUAL Signature Charity Event. Leading organisation dedicated to improving mental health and preventing suicide.
• DUAL Australiakey partnerStrategic or Co-development PartnerLong-term partner since 2017. Hosts Advanced Adventure Program for future leaders. Co-hosts charity events supporting mental health.
• SafetyCulture CareminorStrategic or Co-development PartnerUnderwriting Agency of the Year finalist 2026. Technology for risk conversations and workplace safety.
• Lion Underwritingkey partnerStrategic or Co-development PartnerSponsor of Fastest Growing Branch Award. Long-term partner hosting annual Kurt's Day celebration at Ausure Campfest.
• Newcastle Insurance GroupcoreChannel Partner/ Reseller/ DistributorJoined Ausure network in early 2025. Led by Gavin Walker, provides commercial insurance solutions in Hunter region. Collaborated with Insuranet on complex ISR placements.
• InsuranceTek Pty LtdcoreChannel Partner/ Reseller/ DistributorJoined Ausure network. Led by Principal Broker Mark Adams. Building and construction, farm, retail, hospitality, business insurance services.
• EIB Melbourne Insurance ServicescoreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2023. Led by Director Kieran Lacey. Business insurance, management liability, professional indemnity, and private client coverage.
• WEB Financial & Insurance Services (WEBFIS)coreChannel Partner/ Reseller/ DistributorJoined Ausure in mid-2025. Impressed by clear communication, responsiveness, and cross-departmental support for smooth integration.
• McRae Insurance ServicescoreChannel Partner/ Reseller/ DistributorJoined Ausure network. Led by Grant McRae, Principal. Based in Horsham.
• Wright Insurance BrokerscoreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2025.
• AIFG (Australian Insurance and Financial Group)coreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2025.
• DBK Insurance SolutionscoreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2025.
• BOK Insurance SolutionscoreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2025.
• Lion Insurance ServicescoreChannel Partner/ Reseller/ DistributorJoined Ausure network in 2025.
• InsurancetekcoreChannel Partner/ Reseller/ DistributorJoined Ausure network in late 2025. Led by Mark Adams.
• Arteva FundingminorStrategic or Co-development PartnerConference presenter on key economic indicators and funding solutions for premium funding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aon Australia: Global insurance and risk advisory firm with a substantial Australian presence. Competes with Ausure in mid-market and large corporate insurance brokerage and benefits brokerage but with a much broader international footprint, employee base, and analytics capabilities.
• Insurance Australia Group (IAG): ASX-listed parent of NRMA, CGU, and other major Australian general insurers. As both an Ausure Key Partner (CGU) and a competitor via its growing broker intermediary business (Honan), IAG represents the supply-side and increasingly the buy-side of the same market Ausure addresses.
• Marsh Australia (Marsh McLennan): Global insurance broker and risk adviser with a Sydney-based Australian operation serving enterprise and mid-market clients. Overlaps with Ausure in commercial and specialty lines but offers a far broader portfolio (consulting, reinsurance, Mercer sister business).
• Arthur J. Gallagher & Co (Australia): Global insurance brokerage with growing Australian operations built through acquisitions (e.g., ODL Group). Competes with Ausure for mid-market commercial accounts but operates as a fully integrated global firm rather than an AR network.
• Willis Towers Watson Australia: Global advisory, brokerage, and solutions firm with an Australian insurance brokerage arm. Comparable to Aon/Marsh in serving larger commercial clients, with overlap on specialty lines (cyber, professional indemnity) where Ausure also operates.

Direct peers

• AUB Group Limited: ASX-listed Australian insurance and finance broker network (Australasia) operating a parallel Authorized Representative model with similar scale, product breadth (commercial, personal, specialty), and Steadfast-equivalent market positioning. Closest head-to-head competitor for AR recruitment and insurer partnerships.
• Honan Insurance Group: Australian mid-market insurance broker (now part of Insurance Australia Group's Intermediary business). Direct competitor for SME, commercial, and specialty placement; comparable product breadth but without the Steadfast-AR network structure at Ausure's scale.
• Steadfast Group Limited: ASX-listed Australasia's largest general insurance broker network. Ausure is a Steadfast Network Broker with Steadfast as a major shareholder. Both operate the same Authorized Representative aggregator model, providing brokers with insurer access, technical support, and back-office infrastructure.
• McLardy McShane & Co: Australian family-owned insurance broker serving commercial, personal, and professional lines through multiple offices. Closely comparable mid-sized Australian broker competing for similar SME/mid-market client segments, though without a national AR aggregator model.

Others

• Blue Zebra Insurance: An Australian underwriting agency partnering with brokers; relevant peer as a Steadfast-aligned ecosystem participant that competes for placement of SME and specialty business. Useful proxy for the capacity-side counterparties that shape Ausure's product shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-insurance-services-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Insurance Services Pty Ltd