Strength In Peers

What Strength In Peers does

Strength In Peers, Inc. is a 501(c)(3) nonprofit peer-run Recovery Community Organization headquartered in New Market, Virginia, serving Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia. Founded by Nicky Fadley in 2015 after spinning out of the Future Generations nonprofit, the organization delivers no-cost, voluntary, and confidential peer recovery support services to individuals facing substance use, mental health, trauma, homelessness, reentry from incarceration, and maternal health challenges. The model is grounded in evidence-based peer methodologies including Intentional Peer Support (IPS), Wellness Recovery Action Plan (WRAP), SMART Recovery, Motivational Interviewing, and 12-step facilitation, delivered by staff who are themselves in active recovery.

The organization operates an integrated service portfolio spanning twelve core service lines: walk-in Community Resource Centers (Harrisonburg, New Market, Rocktown Health Clinic), peer-run support groups, integrated counseling and telepsychiatry via telehealth partnerships with Harrisonburg Center for Relational Health and UVA Department of Psychiatry, the Compassionate Crisis Care Network, Comprehensive Harm Reduction Program with mobile unit, HIV/Hep C rapid testing, Safe and Secure Homeless Respite housing, two recovery houses (Joe's Place 8-bed, Tony's Townhouse 4-bed), the Rocktown Maternal Health Hub, street and jail outreach across three regional facilities, and a professional development pipeline (Lion's PRIDE internship, DBHDS 72-hour PRS training). Technology infrastructure is intentionally minimal — no proprietary platform exists, with delivery relying on partner-provided telehealth, mobile outreach, and a participant data system managed internally.

The revenue model combines Medicaid billing (as the first Recovery Community Organization registered with Medicaid in Virginia in 2022), federal and state grants (DBHDS, VDH, transfers from Future Generations for trauma, reentry, and youth programs), and donations as a 501(c)(3) public charity (EIN 81-1604006). All services are free to participants. Distribution occurs through four regional offices and partner sites, a mobile harm reduction unit, telehealth, and jail-embedded peer support groups, with go-to-market driven entirely by community outreach, partner referrals, and word-of-mouth.

Name

Strength In Peers

Legal name

Strength In Peers, Inc.

Website

https://strengthinpeers.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Strength In Peers is a Virginia-based 501(c)(3) peer-run Recovery Community Organization delivering free peer recovery support, harm reduction, recovery housing, homelessness respite, maternal health, and reentry services across Harrisonburg, Rockingham, Page, and Shenandoah Counties.

Ownership category

akta.pro rank

Product category

Behavioral Health Peer Recovery Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Peer recovery support
• Harm reduction services
• Recovery housing
• Peer support groups
• Community resource center

Headquarters

HQ city

New Market

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid Billing: First Recovery Community Organization to register with Medicaid in Virginia (2022). Peer recovery specialists provide billable services through Medicaid.
2. Grants and Government Funding: Federal grants transferred from Future Generations including trauma, reentry, and youth programs. DBHDS grants for peer support services and training. VDH funding for harm reduction programs.
3. Donations: 501(c)(3) public charity (EIN 81-1604006) accepting monetary donations, food pantry donations, and backpack/supply donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Strength In Peers is a nonprofit, peer-run Recovery Community Organization that delivers free, barrier-free peer support, case management, recovery housing, harm reduction, HIV/Hep C testing, maternal health support, and crisis intervention services to individuals facing substance use, mental health, and trauma-related challenges in Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia. Services are led by staff in active recovery using evidence-based methodologies such as Intentional Peer Support, WRAP, SMART Recovery, and Motivational Interviewing.

Product overview

Strength In Peers is a nonprofit, peer-run Recovery Community Organization offering a comprehensive portfolio of peer-based recovery support services for individuals facing substance use, mental health, and trauma-related challenges. The organization operates multiple integrated service lines including Community Resource Centers for case management and referrals, Peer-Run Support Groups (SMART Recovery, Sober Living, Anger Management, Yoga & Meditation, Dual Recovery Therapy), Integrated Counseling and Telepsychiatry via telehealth partnerships, the Compassionate Crisis Care Network for crisis intervention, a Comprehensive Harm Reduction Program with mobile unit services, HIV/Hepatitis C Rapid Testing, Safe and Secure Homeless Respite housing, Recovery Housing (Joe's Place and Tony's Townhouse), the Rocktown Maternal Health Hub for pregnant/postpartum women, Street and Jail Outreach programs, and Professional Development training for Peer Recovery Specialists. Services are primarily free, voluntary, and confidential, serving Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Resource Centers Walk-in centers in Harrisonburg, Rocktown Health, and New Market offering case management, referrals, application assistance for housing/healthcare/employment/recovery, public computer lab, emergency supplies, and food pantry services to community members in need.
• Peer-Run Support Groups Peer-led support groups including SMART Recovery, Sober Living, Anger Management, Yoga & Meditation, and Dual Recovery Therapy with Acudetox, available in-person and via Zoom for individuals in recovery.
• Integrated Counseling and Telepsychiatry Individual therapy and psychiatry services via telehealth through partnerships with Harrisonburg Center for Relational Health and UVA Department of Psychiatry and Neurobiology, available to Medicaid-eligible individuals and grant-funded participants.
• Compassionate Crisis Care Network Crisis support network pairing individuals at risk of behavioral health crisis with Peer Recovery Specialists for weekly one-on-one peer support, combined with telehealth counseling for assessment and therapy, delivered through a regional partnership of peer-run Recovery Community Organizations.
• Comprehensive Harm Reduction Program Harm reduction services including needle and syringe exchange, naloxone distribution, fentanyl and xylazine testing strips, rapid HIV and Hepatitis C testing, condoms, peer recovery support, referrals, and prevention education via a mobile unit serving rural Page, Shenandoah, and Rockingham Counties. Authorized under Virginia Code §32.1-45.4.
• HIV/Hepatitis C Rapid Testing Rapid HIV and Hepatitis C testing conducted via finger prick with results in 20 minutes, including counseling, resources, and peer support regardless of test results. Conducted in partnership with the Virginia Department of Health.
• Safe and Secure Homeless Respite 8-bedroom respite house providing temporary shelter, health education, and connection to community services for individuals experiencing homelessness following inpatient hospitalization. Partnership with Sentara RMH.
• Recovery Housing Two sober-living recovery homes for men: Joe's Place (8-bed home with live-in Recovery House Coordinator) and Tony's Townhouse (4-bed home for individuals further along in recovery). Participants engage in recovery activities, work or volunteer, and pay a weekly fee.
• Rocktown Maternal Health Hub Free, confidential maternal health services from prenatal visits through baby's first year, including transportation assistance, benefit applications (WIC, Medicaid), mental health support, prenatal/postpartum education, and parenting classes for pregnant and postpartum women.
• Street Outreach Homeless street outreach team distributing emergency supplies such as thermal blankets, flashlights, and food, connecting people to community services, providing education, and conducting eligibility interviews for housing assistance programs.
• Jail Outreach Peer support services for incarcerated individuals at Page County Jail, Rockingham/Harrisonburg Regional Jail, and Middle River Regional Jail, including individual peer support and two weekly peer support groups to develop coping strategies.
• Professional Development Training programs for Peer Recovery Specialists including DBHDS 72-hour PRS training, Crisis Service Training endorsement courses, Lion's PRIDE internship program, and preparation for Virginia certification as CPRS and Registered Peer Recovery Specialist.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major, minor and historical.

• Sentara RMH Medical CentercoreStrategic or Co-development Partner · 1 January 2020Partnership for Safe and Secure Homeless Respite program located on Sentara RMH campus. Also partner for Rocktown Maternal Health Hub providing free maternal health services.
• Harrisonburg Center for Relational HealthcoreStrategic or Co-development PartnerProvides integrated counseling and telepsychiatry services via telehealth for Strength In Peers participants. Partner in Compassionate Crisis Care Network providing DRT and Acudetox groups.
• UVA Department of Psychiatry and NeurobiologymajorStrategic or Co-development PartnerProvides telepsychiatry services for participants through telehealth platform.
• Virginia Department of Health (VDH)coreStrategic or Co-development PartnerPartner for HIV and Hepatitis C testing program and authorized Comprehensive Harm Reduction Program under Virginia Code §32.1-45.4.
• Virginia Department of Behavioral Health and Developmental Services (DBHDS)coreStrategic or Co-development PartnerFunding partner for peer support services, training, and Region 1 behavioral health equity planning grant. DBHDS Office of Recovery Services supports Crisis Service Training.
• Roads to RecoverymajorStrategic or Co-development PartnerPeer-run partner in Compassionate Crisis Care Network, a regional partnership of Recovery Community Organizations led by individuals in recovery.
• I'm Just Me MovementmajorStrategic or Co-development PartnerPeer-run partner in Compassionate Crisis Care Network providing crisis support through regional network of peer organizations.
• The ARROW ProjectmajorStrategic or Co-development PartnerCounseling partner in Compassionate Crisis Care Network with expertise in crisis care and trauma care.
• Concern HotlinemajorStrategic or Co-development Partner24-hour crisis support hotline partner for Compassionate Crisis Care Network ensuring round-the-clock availability for individuals in crisis.
• Blue Ridge Area Food BankminorStrategic or Co-development PartnerProvides food supplies for the organization's food pantry serving participants in need.
• Future GenerationshistoricalStrategic or Co-development PartnerOriginal parent organization that developed Strength In Peers as a program in 2014. Provided fiscal sponsorship until full independence in January 2018. Future Generations develops capacity of communities to address challenges by seeding programs.
• Western Virginia Continuum of CaremajorStrategic or Co-development PartnerRegional homeless service organization network that Strength In Peers partners with for housing assistance programs and advocacy for participants.
• Rocktown Health ClinicminorChannel Partner/ Reseller/ DistributorSatellite office location at 25 W. Water Street in downtown Harrisonburg providing walk-in services and peer support.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shatterproof: National nonprofit focused on addiction policy, treatment access, and stigma reduction. Comparable as a larger advocacy and systems-change organization working on the same substance use and recovery ecosystem Strength In Peers operates in.
• Faces & Voices of Recovery: National advocacy organization representing the recovery community. Comparable as the leading RCO umbrella body, setting standards for peer-run recovery organizations and advocating for Medicaid reimbursement for peer support services that Strength In Peers now bills.
• Oxford House: National network of sober-living recovery homes. Comparable as a larger, established operator of recovery housing overlapping with Strength In Peers' Joe's Place and Tony's Townhouse sober-living residences.
• Partnership to End Addiction: National nonprofit addressing substance use and addiction through family support, treatment access, and policy advocacy. Comparable as a broader-scale organization operating in the same substance use disorder treatment and recovery space.
• National Harm Reduction Coalition: National organization advancing harm reduction strategies including syringe access, naloxone distribution, and drug checking. Comparable in mission around the harm reduction program line Strength In Peers operates under Virginia Code §32.1-45.4.

Direct peers

• RASE Project: Pennsylvania-based Recovery Community Organization offering peer recovery support, recovery housing, and community education. Directly comparable as a peer-run RCO with multiple program lines serving people with substance use disorder.
• The McShin Foundation: Virginia-based Recovery Community Organization offering peer-led recovery support, recovery housing, and resource navigation. Directly comparable as a peer-run RCO in Virginia with sober-living residences and peer specialist programs aligned with Strength In Peers' model.
• Young People in Recovery: National Recovery Community Organization focused on youth and young adults in recovery. Comparable through its peer-led support model and youth-focused recovery programming, overlapping with Strength In Peers' youth mentoring and recovery services.
• CCAR (Connecticut Community for Addiction Recovery): One of the original Recovery Community Organizations in the United States, providing peer recovery support, advocacy training, and recovery housing. Directly comparable as a peer-run RCO with a national footprint of similar programs and methodologies.
• The Chris Atwood Foundation: Virginia-based peer recovery organization offering recovery housing, peer support, and family programs. Comparable as a peer-run RCO in Virginia with sober-living and recovery coaching services overlapping Strength In Peers' portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StrengthInPeers
• Facebookfacebook.com/StrengthInPeers
• Instagraminstagram.com/strengthinpeers
• LinkedInlinkedin.com/company/strength-in-peers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strength In Peers