Studio Yogi

What Studio Yogi does

Studio Yogi is a single-location yoga studio operating in Chicago's South Shore neighborhood, founded by Julia Perkins to address the absence of local yoga services in the community. The studio offers more than 15 distinct class types including Kemetic Yoga, Rocket Yoga, Hot Vinyasa, Yin, Restorative, sound healing, chair yoga, family yoga, and trauma-informed modalities, taught by a roster of 20+ contracted instructors with diverse credentials ranging from RYT-200 and RYT-500 certifications to clinical psychology, nursing, and professional dance backgrounds. Revenue is generated through drop-in classes ($14), six-class packs ($72), a monthly 'Free to Be a Yogi' subscription ($85/month for unlimited classes), and a Founding Membership ($129 one-time plus $79/month for 12 months), with 100% of the founding fee allocated to subsidized access for South Shore residents. The studio also rents its space for private group classes and events. All class booking and pass management is handled through the Union.fit third-party platform; no proprietary technology or AI capabilities are disclosed. Go-to-market is community-led, relying on Instagram, email newsletters, earned media coverage in South Side Weekly, CBS2 Chicago, and Canvas Rebel, plus partnerships with Blue Door Neighborhood Center, Recovery Cafe, and The Phoenix to drive word-of-mouth acquisition and member retention.

Name

Studio Yogi

Legal name

Studio Yogi LLC

Website

https://studioyogi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga studio
• Yoga classes
• Wellness services
• Community wellness
• Yoga instruction

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Drop-in Class Sales: Single class passes sold at $14 per class. Customers book via Union.fit platform.
2. Six-Class Pack: Six visits at $72 ($12 per class), valid for 30 days. A discounted per-class rate that incentivizes repeat visits.
3. Monthly Subscription — Free to Be a Yogi: Unlimited classes for $85 per month. The primary recurring revenue stream for the studio, locking in monthly subscribers.
4. Founding Membership Pass: One-time fee of $129 plus $79/month for 12 months (locked rate). Includes a free month of classes, SY Founding Member t-shirt, 15% discounts on special classes, four friendship passes ($48 value each), and 15% discount on merchandise. 100% of the $129 fee is allocated to subsidized access for South Shore residents who otherwise could not afford classes.
5. Studio Rental: The studio space is rented out for private group classes and events. Interested parties contact [email protected] to inquire.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Studio Yogi is a single-location yoga studio in Chicago's South Shore neighborhood that sells in-person yoga and wellness classes to community members through drop-in passes, class packs, a monthly unlimited subscription, and a mission-driven founding membership. Its offerings span 18+ class types including Vinyasa, Kemetic, Rocket, Hot Vinyasa, Chair Yoga, Yin, Restorative, Sound Healing, Tai Chi, Meditation, Men's Yoga (free), and family/teen classes, taught by 20+ contracted instructors with diverse certifications and specialties. The studio also rents its physical space for private group classes and events via direct email inquiry.

Product overview

Studio Yogi is a yoga studio offering a portfolio of in-person yoga and wellness classes in Chicago's South Shore neighborhood. The core offering consists of over 15 distinct class types (Ambisonic Sound Cleanse, Chair-ish Your Health, Evening Mellow Flow, Flow and Rest, Gentle Reset, Hot Vinyasa, Kemetic Yoga, Meditation, Men's Yoga, Morning Flow, Power Movement, Rocket Yoga, Stretch N' Flex, Tai Chi, Vinyasa Flow, We are Family Yoga, Yin Chill, Yoga Basics, and Yogi Restorative) available through multiple access tiers: Studio Yogi Drop-In ($14/class), Studio Yogi Six Pack ($72 for 6 visits), Free to Be a Yogi monthly membership ($85/month unlimited), and the Studio Yogi Founding Member Pass ($129 + $79/month with community fund allocation and locked rate). The studio also offers private studio rental for group classes and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yogi Drop-In

Quantifiable outcome

• Subsidized classes available at up to 50% discount for qualifying South Shore residents
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Blue Door Neighborhood CenterminorGTM or Marketing PartnerBlue Door Neighborhood Center sponsors the free Men's Yoga class at Studio Yogi, which is also co-hosted by Dr. Obari Cartman. This partnership lowers barriers for male community members to access yoga.
• Dr. Obari CartmanminorGTM or Marketing PartnerDr. Obari Cartman co-hosts the free Men's Yoga class at Studio Yogi, providing credibility and community connection to attract male students.
• Recovery CafeminorStrategic or Co-development PartnerInstructor Charity Coleman previously taught community-based beginner yoga classes for individuals in recovery in partnership with Recovery Cafe, demonstrating the studio's community health mission.
• The Phoenix: Sober Active CommunityminorStrategic or Co-development PartnerInstructor Charity Coleman previously taught community-based beginner yoga classes for individuals in recovery in partnership with The Phoenix: Sober Active Community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YogaSix: Boutique yoga franchise offering class packs, memberships, and signature class formats across a growing national footprint. Comparable in offering tiered access (drop-in, packs, unlimited monthly) similar to Studio Yogi's pricing structure, but at franchise scale.
• YogaWorks: Established yoga studio brand offering classes, workshops, and teacher training programs across multiple locations. Comparable as a multi-format yoga operator with subscription and class-pack monetization, though at much larger scale.
• CorePower Yoga: National yoga fitness chain offering heated power yoga, teacher training, and memberships across hundreds of locations. Comparable as a yoga studio operator with subscription revenue model, but operates at vastly larger scale and is not community-rooted in underserved neighborhoods.
• Y7 Studio: Boutique hip-hop and vinyasa yoga chain offering class packs and memberships across U.S. cities. Comparable in class-pack and monthly subscription pricing architecture, though with a fundamentally different brand positioning.

Others

• Black Yoga Teachers Alliance: Community and professional organization supporting Black yoga instructors and inclusive yoga spaces. Not a direct competitor, but a relevant ecosystem peer — Studio Yogi's founder is a member and the studio is featured in affiliated directories like the Chicago Black Women's Instructors Guide.

Emerging players

• Modo Yoga: Mission-driven, sustainability- and community-focused yoga studio chain with multiple studios. Comparable in its values-driven positioning and teacher-training offerings, though operating at a larger, multi-city scale.

Direct peers

• Define Yoga (Chicago): Chicago-based boutique yoga studio offering group classes and memberships in the city. Operates a similar single-city, multi-class-format model with monthly subscription revenue and is one of the most direct local comparables for Studio Yogi.
• Be Yoga (Chicago): Chicago neighborhood yoga studio offering drop-ins, class packs, and unlimited memberships with diverse class styles. Closely comparable in size, location type, and pricing/membership structure to Studio Yogi.
• The Lab Yoga (Chicago): Independent Chicago yoga studio offering group classes and memberships with a community-focused brand. Comparable as a single-market boutique studio competing for the same Chicago yoga consumer.
• Harlem Yoga Studio: Community-rooted yoga studio in Harlem, NYC offering diverse class styles and a mission to make yoga accessible in an underserved neighborhood. Closely comparable in mission, community-embedded positioning, and inclusive brand narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studioyogichicago
• LinkedInlinkedin.com/company/studio-yogi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Yogi