Sugarboo Designs
Sugarboo Designs (operating as Sugarboo & Co.) is a US-based DTC e-commerce lifestyle and home decor brand selling proprietary hand-painted art prints by founder Rebecca Puig alongside curated jewelry, apparel, stationery, and children's products to individual consumers worldwide via Shopify.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sugarboo Designs does
Sugarboo Designs, operating commercially as Sugarboo & Co., is a US-based direct-to-consumer e-commerce lifestyle and home decor brand founded in 2005 by artist Rebecca Puig. The company sells a curated mix of proprietary and third-party products organized into roughly eight merchandising categories: wall art and frames, journals and stationery, home accents, jewelry, apparel and accessories, mind and body, baby and kids, and sale items. The proprietary differentiator is a line of art prints that begin as hand-painted originals by Rebecca Puig, reproduced on luan wood with signature framing details in Grey Wood and Gallery Wrap styles; the remainder of the catalog is curated third-party lifestyle merchandise ranging from jewelry and ceramics to children's plush toys. The website also offers Custom Art Prints, digital gift cards, and seasonal/curated gift guides segmented by recipient persona.
The business model is a unit-priced, one-time-purchase e-commerce retailer with no subscription tier. Distribution is primarily through the company's own Shopify storefront at sugarbooandco.com, with international shipping to 20+ countries and local currency display in markets including Canada, the UK, Australia, the EU, Japan, South Korea, the UAE, Mexico, and Singapore. A separate wholesale channel exists for retail/boutique partners, evidenced by a dedicated Wholesale page in site navigation. Pricing is individual-product, ranging from under $30 for accessories and stationery to over $80 for art prints, with a 20% first-purchase email signup incentive and Afterpay as a buy-now-pay-later option. Customer acquisition is community-driven via Instagram, Facebook, TikTok, and Pinterest, supplemented by user-generated content under the #sugarbooathome hashtag and email marketing. The company is privately held, headquartered in the Atlanta, Georgia area (area code 770), operates with approximately 6 employees, and has no disclosed funding, revenue, or institutional ownership.
Sugarboo Designs firmographics
Firmographics- Name
- Sugarboo Designs
- Legal name
- Sugarboo & Co.
- Website
- https://sugarboodesigns.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sugarboo Designs (operating as Sugarboo & Co.) is a US-based DTC e-commerce lifestyle and home decor brand selling proprietary hand-painted art prints by founder Rebecca Puig alongside curated jewelry, apparel, stationery, and children's products to individual consumers worldwide via Shopify.
- Ownership category
- akta.pro rank
Sugarboo Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Retail: Direct-to-consumer sales of curated home decor, art prints, jewelry, stationery, apparel, and wellness products through their Shopify e-commerce platform. Individual product purchases with per-transaction pricing.
- Gift Cards: Digital gift cards sold at variable denominations, providing flexible gifting options and driving future customer purchases.
- Wholesale Distribution: Wholesale channel for retail partners to carry Sugarboo & Co. products in their stores, evidenced by the dedicated Wholesale page in the footer navigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sugarboo Designs product offering
Product offeringCore offering
Sugarboo Designs (operating as Sugarboo & Co.) sells hand-painted original art prints by founder Rebecca Puig—printed on luan wood with unique framing details—alongside a curated assortment of home decor, jewelry, stationery, apparel, mind & body, and baby & kids products. Sales occur primarily through a direct-to-consumer Shopify e-commerce storefront with international shipping to 20+ countries, supplemented by a wholesale program for retail partners.
Product overview
Sugarboo & Co. is an e-commerce home décor and lifestyle brand offering a curated marketplace of products across multiple categories including wall art & frames, journals & stationery, home accents, jewelry, apparel & accessories, mind & body products, and baby & kids items. The company operates two distinct product lines: proprietary hand-painted art prints by artist Rebecca Puig (printed on luan wood as Grey Wood & Gallery Wrap styles) and curated third-party lifestyle products across all categories. Their portfolio spans Art Prints, Custom Art Prints, Book & Poetry Collections, Vinyl Records, Poster & Paper Prints, Wall Hangings, Frames & Hardware, Journals & Notebooks, Studio & Home Office supplies, Books/Cards/Stationery, Home & Garden décor, Speckled Ceramics, Kitchen & Dining items, Jewelry (including semi-precious stones, brass, opal collections), Apparel, Bags & Accessories, Mind & Body wellness products, and Baby & Kids items. They also offer seasonal collections (Summer Essentials), curated gift guides, gift cards, and sale items.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Prints (Grey Wood & Gallery Wrap) Hand-painted original art prints by artist Rebecca Puig, printed on luan wood with unique framing details; includes Grey Wood and Gallery Wrap styles. Sold directly to consumers through the Sugarboo & Co. online storefront.
- Custom Art Prints Bespoke art prints created to customer specifications.
- Jewelry Handcrafted jewelry including Earrings, Rings, Necklaces, and Bracelets & Anklets.
- Apparel Clothing including Tops, Bottoms, Dresses & Rompers, Loungewear, Hats, Eyewear, and Accessories.
- Journals & Notebooks Writing and journaling products including Story & Photo Keepers, Journals, Notepads, Fabric Notebooks, Deckled Edge Notebooks, and Passport Covers & Luggage Tags.
- Home & Garden Decor Home decor and outdoor items including Candles & Scents, Decoupage Plates, Trinket Trays & Catchalls, Everyday Ornaments, Garden Finds, and Accent Pieces.
- Kitchen & Dining Dining essentials including Mugs, Tabletop Essentials, Bar & Kitchen Accessories, Cookbooks, and Pantry items.
- Mind & Body Wellness and self-care products including Crystals & Palo Santo, Incenses & Diffusers, Bath & Body, Parfum, and Wellness Books.
- Baby & Kids Children's products including Melamine Plates, Loveys & Swaddles, Jellycat plush toys, Maileg figurines, Plush & Crochet Animals, Children's Books, Children's Apparel, and Games & Toys.
- Bags & Accessories Bags and personal accessories including Zip Bags & Pouches, Handbags & Totes, Keychains & Charms, and Tattoos.
- Gift Cards Digital gift cards for Sugarboo & Co. products, sold at variable denominations to provide flexible gifting options and drive future purchases.
- Gift Guides Pre-curated gift bundles for different recipient types including Creators & Dreamers, Jet Setter, Style Muse, Homebody, and Host(ess) With The Mostest.
- Wholesale Distribution Program Wholesale channel for retail partners and boutiques to carry Sugarboo & Co. products in their stores.
Companies that use Sugarboo Designs
Customer profileSegments3 records
Ideal customer profiles3 records
Sugarboo Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sugarboo Designs partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Sugarboo Designs competitors and assessment
Company assessmentBroad incumbents
- Etsy: Online marketplace for handmade, vintage, and custom goods, including art prints, jewelry, stationery, and baby/kids items. Etsy competes with Sugarboo on the original-art and curated-gift purchase occasions, and also serves as a distribution channel for many similar small makers.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with strong art print and wall decor assortment. Competes with Sugarboo specifically in the wall art and home decor category, with substantially larger marketing and retail infrastructure.
- Anthropologie: Large multi-category lifestyle retailer offering curated women's apparel, home decor, gifts, and wellness with a strong boho/art-led aesthetic. Operates at vastly greater scale than Sugarboo but competes for the same gift and home decor customer.
- Magnolia: Lifestyle home and gift brand from Joanna Gaines, spanning Hearth & Hand (Target), Magnolia Home, and Magnolia Journal. Overlaps with Sugarboo in curated home decor, gifts, and lifestyle storytelling, but with vastly larger retail and media footprint.
Direct peers
- Society6: Online art print and home decor marketplace featuring independent artists' work printed on demand across prints, wallpaper, and lifestyle goods. Comparable in that original artwork is the core asset and is rendered into multi-category home products.
- Rifle Paper Co. Founder-artist-led lifestyle brand (Anna Bond) selling original illustrated art prints, stationery, home decor, and gifts DTC and through wholesale. Closest direct analog to Sugarboo's hand-painted original art → print → lifestyle marketplace model.
- Juniqe: European art print and home decor retailer curating work from independent artists into affordable wall art, accessories, and lifestyle goods. Directly comparable business model to Sugarboo's curated-art-led marketplace approach.
- Rosanna: Designer-led home and lifestyle brand offering curated tabletop, decor, and gifts with a vintage-inspired aesthetic. Comparable to Sugarboo in founder-driven brand storytelling, multi-category curation, and gifting focus.
Regional players
- Maison du Monde: France-headquartered home decor and lifestyle retailer offering affordable, design-led furniture, decor, and gifts across European markets. Comparable in curated-lifestyle positioning, though regionally concentrated versus Sugarboo's US-rooted DTC focus.
Emerging players
- Food52: DTC lifestyle brand and content platform selling curated home, kitchen, and tabletop goods with an editorial-led brand. Overlaps with Sugarboo on home accents, ceramics, and gift-ready curated assortments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sugarboo Designs social profiles
Digital presenceSugarboo Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugarboo Designs leadership team
Management profileNumber of profiles
Profiles1 record
Sugarboo Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugarboo Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugarboo Designs
What does Sugarboo Designs do?
Sugarboo Designs (operating as Sugarboo & Co.) sells hand-painted original art prints by founder Rebecca Puig—printed on luan wood with unique framing details—alongside a curated assortment of home decor, jewelry, stationery, apparel, mind & body, and baby & kids products. Sales occur primarily through a direct-to-consumer Shopify e-commerce storefront with international shipping to 20+ countries, supplemented by a wholesale program for retail partners.
Is Sugarboo Designs a public or private company?
Sugarboo Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sugarboo Designs founded?
Sugarboo Designs was founded in -1. It employs 1 to 10 people.
How does Sugarboo Designs make money?
Three revenue lines are on record. Direct E-commerce Retail is the primary driver. The others are gift Cards and wholesale Distribution.
Who are Sugarboo Designs's main competitors?
Broad incumbents on record are Etsy, West Elm, Anthropologie and Magnolia. Direct peers are Society6, Rifle Paper Co., Juniqe and Rosanna. Maison du Monde is listed as a regional player. Food52 is listed as an emerging player.
Does Sugarboo Designs have an API?
No public API is recorded for Sugarboo Designs.