SunGuard
SunGuard LTD is an Auckland-based manufacturer and installer of custom indoor and outdoor sunshade solutions, serving residential and commercial customers across New Zealand via a Rosedale showroom and direct project-based sales.
- Company typePrivate
- Founded2017
- HeadquartersRosedale, Auckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SunGuard does
SunGuard LTD is a New Zealand-based manufacturer and installer of custom indoor and outdoor sunshade solutions, founded in 2017 and headquartered in Auckland with a showroom in Rosedale. The company sells direct to end customers and to commercial accounts, offering a broad product portfolio that spans indoor window coverings (roller, honeycomb, venetian, vertical, and pleated blinds plus shutters), outdoor retractable systems (Ziptrak, Omni), retractable awnings, shade sails, and pergolas. SunGuard integrates premium motorization components from Somfy, Alpha, Acmeda, and Dooya with technical fabrics from Serge Ferrari, Uniline, and Monotec to deliver tailored shading installations across residential and institutional sites.
The business operates a sales-led go-to-market model anchored by its Rosedale showroom and in-house installation crews, supported by 650+ five-star Google reviews and SiteWise Gold certification. Recent commercial project work spans Auckland Council installations, Kumeū Arts Centre, and Helier Retirement Village, evidencing a deliberate push into civic, cultural, and retirement-living segments alongside the core residential base. Revenue is generated on a project basis across disclosed price bands of approximately NZ$159-$772 for indoor blinds, NZ$2,314-$8,111 for retractable awnings, and NZ$1,214-$5,478 for outdoor screens, with installation labor and motorized upgrades attached at the point of sale.
Since 2021 SunGuard has extended its service area from Auckland into Coromandel and Tauranga and launched New Zealand-wide shipping, while broadening the product line with Shadowspec umbrellas and the Omega Retractable Pergola. The operation remains small at approximately 9 employees, and unit volumes in the most recent reporting window total roughly 1,603 installations across blinds, screens, awnings, and pergolas.
SunGuard firmographics
Firmographics- Name
- SunGuard
- Legal name
- SunGuard LTD
- Website
- https://sunguard.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SunGuard LTD is an Auckland-based manufacturer and installer of custom indoor and outdoor sunshade solutions, serving residential and commercial customers across New Zealand via a Rosedale showroom and direct project-based sales.
- Ownership category
- akta.pro rank
SunGuard industry classification
Industry- Product category
- Custom Window Coverings and Outdoor Shade Solutions
- NAICS
- Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122), Glass and Glazing Contractors (238150)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG), Architectural & Building Glazing Systems (Curtain Wall/Storefront/Canopies) (IMADAHAB)
Keywords
Where SunGuard is headquartered
LocationHeadquarters
- HQ city
- Rosedale, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SunGuard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Window Covering Sales: One-time sale of custom-made blinds, shutters, awnings and screens. Products are manufactured to customer specifications and include various fabric options, hardware finishes, and operation types (manual or automated). Revenue recognized at point of installation.
- Professional Installation Services: Installation services provided by trained installers. Deposit of 50% required before manufacturing, balance paid prior to or at installation.
- Interest-Free Finance: Partnered with GEM Visa and Q Card to offer 12-14 months interest-free financing, enabling higher-value purchases from customers.
- NZ Wide Shipping: Products shipped nationwide for self-installation, with shipping available to North Island and South Island regions. Full payment required prior to shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Indoor Roller Blinds - Budget to Mid-range |
| Unit Pricing | Pay-as-you-go | Double Roller Blinds - Premium |
| Unit Pricing | Pay-as-you-go | Honeycomb/Cellular Blinds - Mid to Premium |
| Unit Pricing | Pay-as-you-go | Vertical Blinds - Entry to Mid |
| Unit Pricing | Pay-as-you-go | Venetian Blinds - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Retractable Awnings - Entry to Premium |
| Unit Pricing | Pay-as-you-go | Outdoor Screens - Entry to Premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SunGuard product offering
Product offeringCore offering
SunGuard designs, manufactures and installs custom-made indoor window coverings (roller blinds, double roller blinds, honeycomb/cellular blinds, venetian, vertical, pleated blinds and plantation shutters) and outdoor sunshade systems (Ziptrak outdoor blinds, Omni cafe screens, folding arm and pivot arm retractable awnings, shade sails, retractable wave shades, Shaderunner retractable shades, Shadowspec umbrellas, and ClearVue/SunGlaze/Omega pergolas). Products are manufactured to customer specifications in Auckland with both manual and motorised operation, then delivered with professional installation across Auckland (including Coromandel and Tauranga) or shipped NZ-wide for self-installation.
Product overview
SunGuard NZ is a manufacturer and installer of custom indoor and outdoor sunshade solutions based in Auckland, New Zealand. The product portfolio spans indoor window coverings (roller blinds, honeycomb/cellular blinds, venetian blinds, vertical blinds, pleated blinds, plantation shutters) and outdoor living products (Ziptrak track-guided outdoor screens, Omni cafe screens, retractable awnings including folding arm and pivot arm models, shade sails, wave shades, retractable pergolas, and fixed pergola structures). The company offers both manual and motorised/automated operation options using components from Somfy, Alpha, Acmeda, and Dooya, with fabrics sourced from Serge Ferrari, Uniline, Monotec, and other suppliers. Products are manufactured in Auckland and shipped nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Roller Blinds
Quantifiable outcome
- Up to 95% UV protection with premium shade fabrics
- +3 more outcomes
Companies that use SunGuard
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SunGuard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
SunGuard partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- ZiptrakcorePatented track-guided outdoor blind system supplier; multiple award-winning system with smooth and reliable operation
- Serge FerrarimajorPremium fabric supplier for outdoor mesh and waterproof materials including Shadeview mesh, Front Grid mesh, and Lounge W96 Proof waterproof fabric
- DocrilmajorPremium acrylic canvas fabric supplier for retractable awnings with exceptional durability and UV resistance
- DooyamajorMotorization provider for automated blind and screen operation with obstacle detection technology
- SomfymajorPremium motorization brand for roller blinds and awnings, available in wireless and hard-wired options
- AlphamajorMotorization system for outdoor screens and retractable awnings with Australian manufacturing
- AcmedamajorAustralian-made components supplier for roller blinds including ergonomic brackets, chain retention systems, and tube fittings
- UnilinemajorAustralian fabric supplier for blockout, sunscreen, and light filtering roller blind materials
- ClearVuecorePergola roofing system with lightweight yet durable glazing panels; BRANZ-appraised roofing system allowing approximately 89% light transmission
- MonotecmajorAustralian manufacturer of Monotec 370 shade fabric - one of the strongest shade mesh products with up to 90% UV protection and extra-wide seamless design
- ShadeviewmajorMesh fabric supplier for outdoor sunscreen screens including Shadeview Classic (10% openness), Shadeview One (1% openness), and Shadeview Urban (5% openness)
- AchillesmajorJapanese manufacturer of premium clear PVC for outdoor blinds - 0.75mm thickness providing excellent visibility and weather protection
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SunGuard competitors and assessment
Company assessmentDirect peers
- Custom Blinds NZ: NZ bespoke blind manufacturer offering made-to-measure indoor blinds with nationwide shipping. Competes with SunGuard in the custom direct-to-consumer segment.
- The Blinds Company: NZ custom blinds and awnings retailer with showroom, free measure, and professional installation. Comparable in-house sales, custom manufacture, and install service targeting residential and commercial customers.
- Mark Todd Blinds: NZ custom blinds and awnings manufacturer with on-site measure and quote across multiple regions. Comparable custom manufacturing and installation model, including outdoor awnings.
- Window Treatments NZ: National NZ custom window coverings retailer offering roller, venetian, Roman, and shutters with installation services. Direct competitor in the same horizontal and light commercial segments.
- The Curtain & Blind Company: NZ custom curtain and blind retailer/ manufacturer with in-home consultation and installation service. Comparable business model overlapping SunGuard's indoor product lines and Auckland/NZ service approach.
- Empire Blinds: NZ custom blinds and shutters specialist offering made-to-measure window treatments for residential and commercial. Comparable product mix and sales-led GTM with measure, manufacture, and install.
- Vista Blinds NZ: NZ custom blinds manufacturer and installer covering roller, venetian, vertical, and outdoor blinds. Competes with SunGuard in the same custom-measure-and-install flow with nationwide delivery.
- Moby Blinds: NZ-based specialist in outdoor blinds (drop-down, cafe, Ziptrak-style) and awnings with on-site measure and quote across the North Island. Direct competitor in outdoor screens and retractable awnings, the highest-ASP portion of SunGuard's portfolio.
- Luxaflex New Zealand: Hunter Douglas-owned custom blinds and window treatments brand in NZ offering a comparable premium product range (roller, venetian, vertical, cellular, shutters). Direct competitor in the same custom-measure, custom-make, professional-install niche that SunGuard occupies; SunGuard already retails Luxaflex Duette honeycomb blinds.
Broad incumbents
- Hunter Douglas: Global window coverings manufacturer and parent of Luxaflex. Operates a broad dealer network across NZ/AU covering custom blinds, shutters, awnings, and architectural solutions. Larger incumbents compete with SunGuard at the premium residential and commercial end.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SunGuard social profiles
Digital presenceSunGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunGuard leadership team
Management profileNumber of profiles
SunGuard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunGuard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunGuard
What does SunGuard do?
SunGuard designs, manufactures and installs custom-made indoor window coverings (roller blinds, double roller blinds, honeycomb/cellular blinds, venetian, vertical, pleated blinds and plantation shutters) and outdoor sunshade systems (Ziptrak outdoor blinds, Omni cafe screens, folding arm and pivot arm retractable awnings, shade sails, retractable wave shades, Shaderunner retractable shades, Shadowspec umbrellas, and ClearVue/SunGlaze/Omega pergolas). Products are manufactured to customer specifications in Auckland with both manual and motorised operation, then delivered with professional installation across Auckland (including Coromandel and Tauranga) or shipped NZ-wide for self-installation.
Is SunGuard a public or private company?
SunGuard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SunGuard founded?
SunGuard was founded in 2017. It employs 1 to 10 people.
Where is SunGuard based?
SunGuard is headquartered in Rosedale, Auckland, New Zealand, in the Oceania region.
How does SunGuard make money?
Four revenue lines are on record. Custom Window Covering Sales are the primary driver. The others are professional Installation Services, interest-Free Finance and NZ Wide Shipping.
Who are SunGuard's main competitors?
Direct peers on record are Custom Blinds NZ, The Blinds Company, Mark Todd Blinds, Window Treatments NZ, The Curtain & Blind Company, Empire Blinds, Vista Blinds NZ, Moby Blinds and Luxaflex New Zealand. Hunter Douglas is listed as a broad incumbent.
Does SunGuard have an API?
No public API is recorded for SunGuard.
What industry is SunGuard in?
SunGuard's product category is Custom Window Coverings and Outdoor Shade Solutions. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of HSAGAHAC, Curtains, Blinds & Window Treatment Installation. Its NAICS code is 33792 and its SIC code is 5700.