What Empire Blinds does

Empire Blinds is a privately-held, owner-operated custom window treatment company headquartered in Phoenix, Arizona, serving residential and small commercial customers across the Phoenix metropolitan area and more than 20 surrounding Arizona communities including Scottsdale, Mesa, Chandler, Gilbert, Tempe, and Queen Creek. The company sources and installs blinds (faux wood, aluminum, vertical, custom wood), shades (honeycomb, roller, Roman, sheer, zebra, solar), shutters (plantation, wood, composite), custom and smart drapes, and exterior solutions (solar screens, patio shades) from a curated set of brand partners including Norman Window Fashions, Alta Window Fashions, Signature Window Coverings, Pro Design, and Arizona Sun Supply. A central feature of its offering is climate-specific product selection optimized for Arizona's desert environment, including solar screens with 80-95% UV protection ratings and insulating honeycomb shades for thermal management.

The business operates a hybrid go-to-market combining a physical Phoenix showroom at 3721 W Cambridge Ave with a free in-home consultation model, in which design consultants travel to customer homes carrying fabric and finish samples for on-site comparison. All sales include professional measurement and installation backed by a limited lifetime warranty. Motorization is offered as an add-on across multiple product categories and integrates with third-party smart home ecosystems including Alexa, Google Home, and home automation hubs for voice, app, and scheduled control. Pricing is quote-based, not publicly disclosed, and varies by window dimensions, product type, material, motorization, and customization level.

Revenue mechanics are predominantly one-time product sales bundled with installation services, with pricing structured per project rather than on recurring subscription or maintenance contracts. The customer base is highly fragmented individual residential homeowners (with secondary exposure to local Phoenix-area businesses), acquired through content marketing (educational blog), local SEO, social media channels (Facebook, Instagram, TikTok), referral directories such as America's Best Window Treatments, and inbound consultations requested via the company website. The company is led by owner/operator Damien Santellan (Professional Design Consultant and Products Expert) with Nicolas Santellan handling installation and measurement, operating with a stated 1-10 employee footprint, no disclosed funding, and no parent company or institutional investors identified in available sources.

Name

Empire Blinds

Legal name

Empire Blinds

Website

https://empireblindsaz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Empire Blinds is a Phoenix-based custom window treatment company selling and installing blinds, shades, shutters, drapery, and exterior shades for residential homeowners across the Phoenix metro via in-home consultations and showroom visits.

Ownership category

akta.pro rank

Product category

Custom Window Treatments Retail and Installation

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtain, Blind & Shade Installation/Repair (HSAGAAAG), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

Keywords

• Custom window treatments
• Window blinds and shades
• Interior shutters
• Custom drapery
• Exterior solar screens

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Window Treatment Product Sales: Empire Blinds sells custom-designed window coverings including blinds, shades, shutters, drapery, and exterior treatments. Products are sourced from premium brand partners and customized to fit each customer's windows. Pricing is quote-based, varying by product type, size, material, and customization level. The primary revenue stream is one-time product sales with professional installation included.
2. Professional Installation Services: The company provides professional measurement and installation for all window treatment products, ensuring precise fit and seamless operation. Installation is included with product purchase and backed by a limited lifetime warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Empire Blinds designs, sells, and professionally installs custom window coverings for residential and light commercial customers across the Phoenix, Scottsdale, and surrounding Arizona communities. The offering spans blinds, shades, shutters, drapery, and exterior screens sourced from premium brand partners (Norman Window Fashions, Alta, Signature, Pro Design, Arizona Sun Supply), with complimentary in-home consultation, motorized and smart-home integration options, and a limited lifetime warranty.

Product overview

Empire Blinds is a custom window treatment company serving the Phoenix, AZ metro area. Their product portfolio centers on five core product categories: Blinds (faux wood, aluminum, vertical, and custom wood), Shades (honeycomb, roller, Roman, sheer, zebra, and solar shades), Shutters (plantation, wood, and composite), Drapery (custom drapes and smart drapes), and Exterior solutions (patio shades and solar screens). They also offer add-on services including motorization, home automation integration with smart home systems like Alexa and Google Home, blackout solutions, and sliding door treatments. The company provides professional in-home consultation and installation services, with products sourced from premium brands including Norman Window Fashions, Signature Window Coverings, Alta Window Fashions, Pro Design, and Arizona Sun Supply. All products come with professional installation and a limited lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Blinds Custom-measured and installed window blinds in faux wood, aluminum, vertical, and real hardwood variants designed for Arizona's heat and sun. Offered to homeowners in the Phoenix metro area with free in-home consultation and professional installation.
• Custom Shades Custom shades including honeycomb, roller, Roman, sheer, zebra, and solar varieties, providing insulation, light filtering, blackout, and UV protection. Sold and professionally installed for residential customers in the Phoenix metropolitan area.
• Custom Shutters Plantation, real-wood, and composite interior shutters with wide louvers for light control, insulation, privacy, and cordless safety. Custom-fit and installed for homeowners across the Phoenix metro.
• Custom Drapery Custom drapes and smart/motorized drapes in a range of fabrics, pleat styles, and hardware options. Designed, measured, and installed for Phoenix-area residential interiors.
• Solar Screens Exterior solar screens with 80%, 90%, or 95% UV protection ratings, available in multiple colors and frame choices. Installed on Arizona homes to reduce heat gain and protect interior furnishings.
• Patio Shades Exterior roller patio shades in motorized or manual options that reduce glare, block UV rays, and extend outdoor living space usability. Sold and installed for Phoenix-area homes.
• Motorization and Smart Home Integration Standalone motorization service that adds cordless, remote-controlled, and app-integrated operation to window treatments, with voice activation and scheduling via Alexa, Google Home, and home automation hubs. Offered to residential customers in the Phoenix metro.
• Free In-Home Consultation and Professional Installation Complimentary in-home consultation where design consultants bring samples to the customer's home, provide product recommendations and quotes, and follow up with precise measurement and professional installation of the selected window treatments.

Quantifiable outcome

• Solar shades filter up to 99% of UV rays, protecting furniture, flooring, and artwork from fading
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Norman Window FashionscoreTechnology or IntegrationNorman Window Fashions is a premier brand partner supplying premium window treatments including shutters, wood blinds, faux wood blinds, and smart/motorized drapes. Empire Blinds offers these products as part of its curated custom collection, featuring them prominently across product categories from interior shutters to smart drapery solutions. Norman is cited as an 'award-winning brand' by Empire Blinds.
• Alta Window FashionscoreTechnology or IntegrationAlta Window Fashions provides window treatment products including honeycomb shades, roller shades, solar shades, and wood blinds that are featured throughout Empire Blinds' product offerings. Their products are highlighted for energy efficiency and Arizona climate suitability.
• Signature Window CoveringscoreTechnology or IntegrationSignature Window Coverings supplies window treatment products available through Empire Blinds' custom collections. Featured across interior and exterior product categories.
• Pro DesigncoreTechnology or IntegrationPro Design provides custom drapery and window treatment options available through Empire Blinds' product lineup, complementing the company's drapery collection with additional fabric and design options.
• Arizona Sun SupplycoreTechnology or IntegrationArizona Sun Supply is a local Arizona brand partner supplying exterior window treatments and solar screens designed specifically for the Arizona climate. Their products help Empire Blinds offer solutions optimized for Phoenix's intense sun and heat conditions.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Shade Store: Premium direct-to-consumer retailer of custom window treatments, drapery, and motorization with showrooms and design consultation; comparable to Empire Blinds' premium positioning and product breadth.
• Smith & Noble: Custom window treatments specialist selling blinds, shades, shutters, and drapery through design consultation and showroom channels, overlapping Empire Blinds' premium, consultative sales motion.
• 3 Day Blinds: Custom window treatments retailer offering in-home design consultations and professional installation of blinds, shades, shutters, and drapery, directly mirroring Empire Blinds' service model.
• Budget Blinds: National franchise specializing in custom window blinds, shades, shutters, and drapery sold through free in-home consultations with professional measurement and installation—the same core model as Empire Blinds.

Emerging players

• Lutron: Manufacturer of motorized shades and smart window treatment automation systems that competes at the premium motorization tier where Empire Blinds also sells add-on automation services.
• Blinds.com: Online-first retailer of custom blinds, shades, and shutters competing on convenience and price; differs from Empire Blinds by removing the in-home consultation layer but addresses the same end customer.
• SelectBlinds: E-commerce window treatment retailer focused on value-priced custom blinds, shades, and shutters, competing for the same Arizona homeowners shopping on price rather than service.

Others

• Norman Window Fashions: Supplier and brand partner to Empire Blinds, manufacturing premium shutters, blinds, shades, and smart drapery; comparable as a product-level competitor with potential direct-to-consumer expansion.

Broad incumbents

• Hunter Douglas: Large national manufacturer of premium custom window treatments sold through a dealer network of local installers—the same channel architecture Empire Blinds operates within.
• The Home Depot (Window Treatments): Big-box retailer offering a broad assortment of blinds, shades, and shutters, including installation services; competes with Empire Blinds for Phoenix homeowners but with a much wider product range and lower service intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/people/Empire-Blinds/61558646882149
• Instagraminstagram.com/empireblindshq
• TikToktiktok.com/@empireblinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Blinds