SuperVarejo
SuperVarejo is a Brazilian B2B content platform operated by APAS that publishes a print magazine, news portal, podcast, and proprietary manufacturer rankings serving supermarket chains, food/beverage manufacturers, and retail professionals across Brazil.
- Company typePrivate
- Founded2023
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What SuperVarejo does
SuperVarejo is a Brazilian B2B content and media platform that serves as the principal information hub for the country's supermarket and grocery retail sector. Operated under the umbrella of APAS (Associação Paulista de Supermercados), the São Paulo State Supermarket Association, the platform publishes a monthly print magazine (Revista SuperVarejo, with over 277 editions and an annual print run of 100,000 copies), a daily news portal, the SV TÁ ON podcast featuring retail industry executives, video content, e-books, and a columnists platform. It also produces the proprietary Ranking 5+ Fabricantes in partnership with Scanntech Brasil, an annual ranking of top manufacturers by billing performance across 176 grocery retail categories. SuperVarejo provides editorial coverage of major industry events, most prominently APAS SHOW, the largest supermarket festival in the Americas, which generated R$ 17.8 billion in business and over 153,000 visitors in 2026.
The underlying technology is a multi-format web content platform supporting digital magazine distribution, email newsletters, a WhatsApp news channel, podcast hosting, and YouTube video distribution. The platform's primary monetization comes from sponsored content (Publieditoriais) featuring major CPG and technology advertisers including Ambev, Heineken, and TOTVS, supplemented by newsletter subscriptions and print magazine distribution. Its core customer segments are Brazilian supermarket chains and food/beverage manufacturers seeking market intelligence, competitive ranking data, and trade marketing reach, alongside retail industry professionals consuming news, trend analysis, and management insights.
The company is privately held, headquartered in São Paulo, Brazil, operates with a very lean team of 9 employees, and has no disclosed funding rounds or external investment. Its principal strategic relationships are the data partnership with Scanntech Brasil (for proprietary rankings) and the structural affiliation with APAS (for industry access and event coverage). Distribution spans digital channels (website, email, WhatsApp, podcast platforms, YouTube) and physical print, reaching supermarket executives and retail professionals across Brazil.
SuperVarejo firmographics
Firmographics- Name
- SuperVarejo
- Legal name
- SuperVarejo
- Website
- https://supervarejo.com.br
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SuperVarejo is a Brazilian B2B content platform operated by APAS that publishes a print magazine, news portal, podcast, and proprietary manufacturer rankings serving supermarket chains, food/beverage manufacturers, and retail professionals across Brazil.
- Ownership category
- akta.pro rank
Where SuperVarejo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SuperVarejo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Publieditoriais (Sponsored Content): Paid editorial content published on the platform featuring sponsored articles from industry partners including Ambev, Heineken, TOTVS, and other food/beverage companies
- Newsletter Subscription: Newsletter distribution to registered professionals in the grocery retail sector
- Magazine Distribution: Print magazine with 100,000 annual copies distributed to supermarket professionals
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SuperVarejo product offering
Product offeringCore offering
SuperVarejo is a content hub for the Brazilian retail supermarket industry, publishing a monthly print magazine, daily news articles, podcasts, e-books, and videos covering innovation, strategic management, technology, and market trends. It also produces the proprietary Ranking 5+ manufacturer ranking in partnership with Scanntech and provides editorial coverage of the APAS SHOW festival. The platform serves supermarket chains, food and beverage manufacturers, and retail professionals in Brazil.
Product overview
SuperVarejo is a content hub platform for the Brazilian food retail industry, offering a multi-format media ecosystem. The portfolio consists of Revista SuperVarejo (a monthly magazine with over 277 editions), the SV TÁ ON podcast series (interviews with industry experts), E-books (digital studies and guides), Vídeos (video content), a News portal (daily industry coverage), the Ranking 5+ (Scanntech partnership for manufacturer rankings across 176 categories), APAS SHOW coverage, and a Colunistas platform. Together these products serve supermarket chains, food industry manufacturers, and retail professionals with market intelligence, trend analysis, and strategic insights.
Differentiator
Problem solved
Functional benefit
Brands
- SV TÁ ON: Podcast series featuring interviews with retail industry experts and executives, covering topics like technology, AI, retail trends, and supermarket management.
- Revista SuperVarejo
- Ranking 5+
Products and services
- Revista SuperVarejo (Print Magazine) Monthly print magazine covering innovation, strategic management, and technology in the Brazilian grocery retail sector. Over 277 editions published with an annual print run of 100,000 copies distributed to supermarket executives and industry professionals.
- SV TÁ ON Podcast Original podcast series featuring interviews with retail industry experts, executives, and specialists discussing trends, technology, AI, and strategies in the supermarket sector.
- E-books Digital publications including studies on consumer trends, market rankings, seasonal calendars, and strategic guides for the retail food industry.
- Videos Video content covering interviews, industry events, and discussions on retail trends and technology, distributed via YouTube and the SuperVarejo platform.
- Notícias e Especial do Mês (News Portal) Daily news portal with continuous coverage of the Brazilian supermarket sector, including retail expansions, industry partnerships, product launches, and market trends.
- Ranking 5+ Fabricantes Annual proprietary ranking produced in partnership with Scanntech that identifies the top 5 manufacturers by absolute revenue in 176 categories within the Brazilian food retail sector.
- APAS SHOW Coverage Hub Editorial coverage and content hub for APAS SHOW, the largest supermarket festival in the Americas, including event news, exhibitor information, live reporting, and post-event industry insights.
- Colunistas (Columnists Platform) Platform featuring articles from retail industry specialists and executives (e.g., Thaissa Gentil, Kátia Bello, Felipe Queiroz, Felipe Teixeira, Joyce Silva, Natália Mauad) sharing insights on management, technology, retail media, and market strategies.
Quantifiable outcome
- 100,000 annual print magazine circulation
- +2 more outcomes
Companies that use SuperVarejo
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
SuperVarejo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuperVarejo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Control VminorControl V is a 16-year-old company specializing in supermarket carpentry, fixtures, and displays. Featured in SV TÁ ON podcast episode discussing store layout innovation and participated in APAS SHOW 2026 with their own exhibition booth.
- APAS (Associação Paulista de Supermercados)coreAPAS (São Paulo Supermarket Association) is the primary industry association partner. SuperVarejo provides editorial coverage of APAS events including the APAS SHOW festival, which generated R$ 17.8 billion in business and 153,000+ visitors in 2026. The platform also features APAS executives in the SV TÁ ON podcast series.
- Scanntech BrasilcoreScanntech is a key data partner providing point-of-sale data for SuperVarejo's proprietary manufacturer rankings (Ranking 5+ Fabricantes). The partnership generates exclusive market intelligence reports analyzing manufacturer performance across 176 categories in Brazilian grocery retail. This collaboration produces annual ranking reports including the 20th-22nd editions of the study.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SuperVarejo competitors and assessment
Company assessmentBroad incumbents
- Valor Econômico: Leading Brazilian business newspaper covering economy, finance, and corporate sectors. Comparable as a legacy B2B news publisher with strong advertiser relationships in Brazil, though serving a broader executive audience.
- NeoFeed: Brazilian digital business journalism covering business, technology, and consumer trends. Comparable as a B2B news platform competing for Brazilian advertiser attention, though broader in scope than SuperVarejo's grocery focus.
- Época NEGÓCIOS: Brazilian business magazine covering economy, management, and consumer trends. Comparable as a multi-format B2B media brand competing for Brazilian executive audience attention and advertiser budgets.
- Forbes Brasil: Brazilian edition of Forbes covering business and consumer markets. Comparable as an established business media brand competing for premium advertising within Brazil, with broader scope than SuperVarejo.
Regional players
- Winsight: US-based B2B media and research platform serving grocery, convenience, and restaurant industries. Comparable as a multi-format trade media business with events and research products serving food retail.
- The Shelby Report: US-based trade media serving the grocery retail industry, analogous to SuperVarejo but in the North American market. Useful as a comparable for content mix, advertising model, and audience-targeting in food retail trade media.
- Mass Market Retailers: US trade publication covering mass-market retail including grocery. Comparable as a niche trade media brand for the supermarket industry in a different geographic market, with similar advertiser mix.
Direct peers
- Mercado & Consumo: Brazilian B2B portal covering retail, consumer goods, and the food industry. Closely comparable to SuperVarejo as a direct competitor for the same Brazilian retail-CPG advertising and professional audience.
- Gôndola: Brazilian retail trade publication focused on the supermarket and self-service industry. A direct competitor in the niche Brazilian grocery retail trade media space, with overlapping advertiser base.
Others
- ABRAS: Associação Brasileira de Supermercados — the national Brazilian supermarket trade association. Structurally analogous to APAS (SuperVarejo's parent), illustrating the association ecosystem model for retail trade media at the national level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
SuperVarejo social profiles
Digital presenceSuperVarejo financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperVarejo leadership team
Management profileNumber of profiles
SuperVarejo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperVarejo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperVarejo
What does SuperVarejo do?
SuperVarejo is a content hub for the Brazilian retail supermarket industry, publishing a monthly print magazine, daily news articles, podcasts, e-books, and videos covering innovation, strategic management, technology, and market trends. It also produces the proprietary Ranking 5+ manufacturer ranking in partnership with Scanntech and provides editorial coverage of the APAS SHOW festival. The platform serves supermarket chains, food and beverage manufacturers, and retail professionals in Brazil.
Is SuperVarejo a public or private company?
SuperVarejo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SuperVarejo founded?
SuperVarejo was founded in 2023. It employs 1 to 10 people.
Where is SuperVarejo based?
SuperVarejo is headquartered in São Paulo, Brazil, in the Latin America region.
How does SuperVarejo make money?
Three revenue lines are on record. Publieditoriais (Sponsored Content) is the primary driver. The others are newsletter Subscription and magazine Distribution.
Who are SuperVarejo's main competitors?
Broad incumbents on record are Valor Econômico, NeoFeed, Época NEGÓCIOS and Forbes Brasil. Regional players are Winsight, The Shelby Report and Mass Market Retailers. Direct peers are Mercado & Consumo and Gôndola. ABRAS is listed as an others.
Does SuperVarejo have an API?
No public API is recorded for SuperVarejo.