Surface Care PROS

What Surface Care PROS does

Surface Care PROS is a privately-held resource and support organization for surface care professionals, operated as a DBA of Fernhill Productions, LLC and headquartered in DeBary, Florida with 9 employees. The company does not deliver surface care services itself; instead, it operates a vetted network of 30+ certified "PRO Partners" who perform restoration, maintenance, cleaning, sealing, and installation services across stone, terrazzo, tile and grout, exterior hardscapes, solid surface, porcelain, glass, wood, carpet/rugs/upholstery, metals, concrete, and LVT/LVP/VCT surfaces for residential and commercial customers. Service areas span the United States, Canada, Bahamas, Jamaica, Australia, and the United Kingdom, with consumer demand sourced through the surfacecarepros.com Find-a-PRO marketplace and partner allocations managed by Nielsen Media Markets to limit oversaturation.

The company monetizes through recurring monthly subscription memberships paid by PRO Partners, which bundle centralized marketing support (SEO, Google Ads/PPC management, design services), technology integrations (BirdEye review management, iContact email marketing, Microsoft Advertising/Clarity analytics), training and content resources (the Surface Care PROS Learning Institute, SR Manual authored by Fred Hueston, PRO Partner Video Collection, Knowledge Base, downloadable care guides), and compliance support (Safeandcompliant.net OSHA/HAZCOM program). Proprietary tools include the Caring For It customer-care program and the interactive Stain Management App for stone and hard porous surfaces. The company is bootstrapped, founder-led by Deborah Nelson, with technical leadership anchored by Chief Technical Director Fred Hueston, a globally recognized stone expert and former Technical Director of the Marble Institute of America.

Name

Surface Care PROS

Legal name

Fernhill Productions, LLC

Website

https://surfacecarepros.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Surface Care PROS operates a vetted subscription-based network of certified surface care professionals across six countries, bundling marketing, training, and compliance support for partner contractors serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Surface Care Services Network

NAICS

Flooring Contractors (23833), Facilities Support Services (5612)

akta.pro primary industry

Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)

Keywords

• Surface restoration services
• Stone care professionals
• Floor refinishing services
• Certified contractor network
• Maintenance training resources

Headquarters

HQ city

DeBary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. PRO Partner Membership: Surface Care PROS generates revenue through membership fees from certified PRO Partners who receive access to marketing support, training resources, website development, SEO services, PPC management, design services, and lead generation through the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Surface Care PROS operates a vetted network of certified surface care professionals (PRO Partners) who provide restoration, cleaning, maintenance, and installation services across stone, terrazzo, tile and grout, wood, concrete, metal, carpet, glass, and other surfaces. The company itself sells PRO Partner memberships that bundle marketing support (SEO, PPC, design), training resources, lead generation through the surfacecarepros.com consumer marketplace, and proprietary tools like the SR Manual and Stain Management App.

Product overview

Surface Care PROS is a professional resource and support organization that operates a vetted network of surface care specialists rather than a single software product. The core offering consists of surface restoration and maintenance services across multiple surface types including stone, terrazzo, tile and grout, exterior hardscapes, solid surface, porcelain, glass, wood, carpet, rugs, upholstery, metals, concrete, and LVT/LVP/VCT flooring. The company also provides installation services (stone fabrication, terrazzo, tile, epoxy coatings, wood floors, LVP/LVT). Supporting the service network are several tools and resources: the Learning Institute (online training), SR Manual (reference guide), Stain Management App (treatment guidance), Surface BUZZ (digital magazine), Knowledge Base (Q&A resource), Care Guides (downloadable maintenance instructions), and the Backstage PRO Partner Portal for partner support. Marketing and business tools include Google Ads management, BirdEye review management, iContact email marketing, Design Services, and the Safeandcompliant.net OSHA compliance program. The Certified Surface Care PRO Partner Program provides vetted certification, a professional badge, and centralized marketing with local independence for member businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Stone Restoration and Maintenance Complete stone care services including cleaning, repair, honing, polishing, sealing, stain removal, historic preservation, commercial maintenance, and inspection/consultation for natural stone floors, countertops, and walls. Delivered to residential and commercial customers by certified PRO Partners.
• Terrazzo Restoration and Maintenance Polishing, sealing, repairs, cleaning, and color restoration services to restore terrazzo's natural beauty and durability in residential and commercial properties.
• Tile and Grout Services Cleaning, sealing, color sealing, and repair services to restore tile and grout appearance and durability for both residential and commercial applications.
• Exterior Hardscapes Outdoor surface care including power washing, cleaning, restoration, protection, and graffiti removal for patios, walkways, and pool decks.
• Solid Surface Cleaning and Restoration Scratch removal, refinishing, and restoration services for Corian and other solid surface materials.
• Porcelain Refinishing and Repair Cleaning, polishing, and repair services for porcelain tile, countertops, and fixtures.
• Glass Cleaning and Polishing Professional cleaning and sealing services to remove buildup and protect glass surfaces against spots and staining.
• Wood Surface Services Hardwood floor refinishing, repair, and cleaning services, plus refinishing for wood walls and furnishings.
• Carpet, Rugs and Upholstery Professional cleaning and repair services for carpet, rugs, and upholstery including leather cleaning.
• Metal Restoration and Protection Cleaning, scratch removal, and refinishing services for metal surfaces including architectural metals and stainless steel.
• Concrete Services Polishing, surface prep, repairs, staining, sealing, joint and crack repair, and stenciling for concrete surfaces.
• LVT/LVP and VCT Services Cleaning, stripping, polishing, and maintenance services for luxury vinyl tile/plank and vinyl composite tile flooring.
• Installation Services Full installation services including stone fabrication, terrazzo installation, tile installation, epoxy coatings, wood floor installation, and LVP/LVT installation.
• Certified Surface Care PRO Partner Program Membership program for vetted surface care contractors providing certification badge, centralized marketing, training, lead generation, and access to partner support resources.
• Surface Care PROS Learning Institute Online training platform offering courses in stone, tile, metal, and surface restoration and maintenance with Spanish subtitles and support resources.
• Google Ads Management Services Managed PPC services for PRO Partners including keyword research, campaign setup and management, ad extensions, landing page optimization, ongoing monitoring, and transparent reporting.
• Design Services Creative design services for PRO Partners including web design, print design, copywriting, video production, and multimedia.
• SR Manual (Stone and Tile Reference Manual) Comprehensive reference manual and stone database for stone and tile care written by Fred Hueston, serving as a technical guide for surface care professionals.
• Stain Management App Interactive application for identifying and treating stains on stone and hard porous surfaces, available as a web-based tool and mobile resource.
• Surface BUZZ Digital Magazine Digital magazine featuring care tips, design ideas, industry articles, and a Kids Page, published on behalf of PRO Partners.
• Safeandcompliant.net OSHA Compliance Program OSHA safety and HAZCOM compliance program offering safety manuals, SDS management, training videos, and compliance checklists for PRO Partners.

Quantifiable outcome

• PRO Partner achieved 97% Google optimization level
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Microsoft AdvertisingminorGTM or Marketing PartnerAdvertising partnership using tracking technologies and data collection to support marketing efforts and understand site performance.
• BirdEyecoreTechnology or IntegrationReview management program providing PRO Partners with aggregated reviews, widget integration, and landing pages. Partners access BirdEye at discounted rates through the network.
• iContactcoreTechnology or IntegrationEmail marketing platform provided to all PRO Partners for customer database management and mass email communications. Design team support available for custom newsletters.
• Safeandcompliant.netcoreOthersOSHA compliance and safety program membership offered free to PRO Partners. Provides HAZCOM programs, safety manuals, SDS repositories, training videos, and compliance checklists.
• Learning InstitutecoreImplementation/ SI/ Consulting PartnerOnline learning platform (gettrainedtoday.com) offering courses in stone restoration, tile, metal, and surface care. Spanish subtitles available for many courses.
• Stone ForensicsminorStrategic or Co-development PartnerNatural stone consultant firm founded by Fred Hueston with expertise in stone installations and failures. Provides forensic investigation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Angi (formerly Angie's List): Leading home-services marketplace connecting consumers with pre-screened local pros across categories including flooring, tile, stone, and cleaning. Comparable two-sided marketplace model with vetted providers, lead generation, and partner subscription tools that overlap with Surface Care PROS's value proposition.
• Thumbtack: Online marketplace that connects consumers with local professionals for home services including flooring, tile, cleaning, and maintenance. Directly comparable as a two-sided platform monetizing lead generation and partner subscriptions across home-services categories that overlap with surface care.
• Stanley Steemer: National franchise specializing in carpet, tile, and hardwood floor cleaning and restoration. Comparable as a multi-surface floor care services brand delivering restoration, cleaning, and maintenance across both residential and commercial segments that overlap with Surface Care PROS's core offering.
• ChemDry: Carpet and upholstery cleaning franchise with additional tile, stone, and hard-surface cleaning services. Direct peer in the franchise-based surface and floor care category with overlapping residential and commercial customers.
• HomeAdvisor: Home-services marketplace (now part of Angi Inc.) matching homeowners with screened local service professionals including flooring, tile, and cleaning. Direct peer in the consumer-to-pro matching category with overlapping surface-care service categories.
• SERVPRO: Large national franchise network providing cleanup and restoration services including commercial and residential surface and floor restoration. Comparable franchise/network model serving the same commercial and residential demand for surface restoration, with national brand recognition Surface Care PROS competes against.

Broad incumbents

• Neighborly (formerly Dwyer Group): Parent company of multiple home-services franchise brands including Molly Maid, The Maids, and Glass Doctor. Broad incumbent operating a portfolio approach to home services that competes for the same residential surface-care and maintenance demand via different brand vehicles.
• Authority Brands: Multi-brand franchisor of home services including The Cleaning Authority, Benjamin Franklin Plumbing, and Monster Tree Service. Broad incumbent in the home-services franchise space, providing a competitive alternative model for partner growth vs. Surface Care PROS's marketplace/membership model.

Others

• Marble Institute of America: Industry trade association for the natural stone industry (now the Natural Stone Institute). Relevant peer in the stone industry ecosystem where Fred Hueston previously served as Technical Director; comparable in building industry content, training, and standards that overlap with Surface Care PROS's Learning Institute and SR Manual assets.

Emerging players

• Houzz Pro: Software and marketplace platform for home renovation and design professionals, including flooring, tile, and stone specialists. Adjacent emerging player offering a different combination of project management, marketing, and lead generation that partially overlaps with the marketing services bundled into Surface Care PROS's PRO Partner membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SurfaceCarePROS
• LinkedInlinkedin.com/company/surface-care-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surface Care PROS