Susan Fang
Susan Fang is a London-based, founder-led independent fashion brand selling women's ready-to-wear, accessories, footwear, bridal, and kidswear worldwide via its Shopify store, distinguished by signature air-flower and bubble smocking techniques and high-profile collaborations with Nike, Melissa, and Apple.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Susan Fang does
Susan Fang is a London-based, privately-held contemporary fashion brand founded by designer Susan Fang. The label operates a direct-to-consumer model through an owned Shopify storefront shipping to more than 100 countries, with seasonal runway presentations at London, Shanghai, and Milan Fashion Weeks since AW18. The brand's product portfolio spans dresses, tops, skirts, trousers, outerwear, knitwear, accessories, footwear, bridal and special occasion wear, and kidswear, distinguished by a set of proprietary design techniques — air-flower, bubble smocking, laser-cut flower, 3D-printed flower, air-puzzle construction, and crochet net knit — that constitute the core of its aesthetic identity. Pricing is tiered from approximately £70 for entry-level tech accessories to £5,770 for couture skirts.
Revenue is generated through one-time purchases of ready-to-wear, accessories, footwear, bridal, and kidswear, supplemented by licensing and collaboration revenue from high-profile partnerships with Nike, Melissa, Apple (Air-Evolution Exhibition), Victoria's Secret, Zara, UGG, Casetify, &Other Stories, and Rockfish Weatherwear. The brand is founder-controlled with no disclosed institutional investment, operates with a team of six, and was selected for the Vogue Fashion Fund China in 2024. Distribution combines owned e-commerce, selected stockists, and partner-brand channels, with marketing driven by runway shows, Instagram (@susanfangofficial), email, and earned fashion media coverage.
Susan Fang firmographics
Firmographics- Name
- Susan Fang
- Legal name
- Susan Fang
- Website
- https://susanfangofficial.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Susan Fang is a London-based, founder-led independent fashion brand selling women's ready-to-wear, accessories, footwear, bridal, and kidswear worldwide via its Shopify store, distinguished by signature air-flower and bubble smocking techniques and high-profile collaborations with Nike, Melissa, and Apple.
- Ownership category
- akta.pro rank
Susan Fang industry classification
Industry- Product category
- Designer Fashion & Ready-to-Wear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industry
- Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
Keywords
Susan Fang business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ready-to-Wear Fashion Sales: One-time purchase model for apparel including dresses, tops, skirts, outerwear, and knitwear. Products sold at various price points from entry-level accessories to high-end couture gowns.
- Accessories & Tech Cases: Sale of accessories including bags, earrings, necklaces, bracelets, rings, scarves, sunglasses, and 3D-printed Apple device cases (iPhone, iPad, AirPods, Mac Mini).
- Footwear: Sale of shoes including collaborations with Melissa brand.
- Bridal & Special Occasions: Sale of bridal wear and special occasion gowns.
- Kidswear: Sale of children's clothing.
- Brand Collaborations: Licensing and collaboration revenue from partnerships with Melissa (shoes), Nike, Victoria's Secret, Zara, and other brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Wear Main Collection |
| Unit Pricing | Pay-as-you-go | Melissa Collaboration Collection |
| Unit Pricing | Pay-as-you-go | Apple Accessories |
| Unit Pricing | Pay-as-you-go | Trousers & Shorts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Susan Fang product offering
Product offeringCore offering
Susan Fang is a contemporary fashion brand that designs, produces, and sells women's ready-to-wear apparel (dresses, tops, skirts, trousers, outerwear, knitwear), footwear, accessories, bridal and special occasion wear, and kidswear. The brand markets seasonal collections (AW/SS) presented at runway shows in London, Milan, and Shanghai, and operates a direct-to-consumer Shopify storefront with global shipping alongside collaboration products with brands such as Melissa, Nike, and Casetify.
Product overview
Susan Fang is a contemporary fashion brand offering women's clothing and accessories across multiple categories. The product portfolio centers on ready-to-wear garments including dresses, tops, skirts, shorts, trousers, outerwear, and knitwear, complemented by shoes, accessories, bridal wear, and kidswear. The brand is known for distinctive design techniques including air-flower (dimensional floral embellishment), laser-cut butterfly and flower motifs, bubble and smocked textures, crochet net knit pieces, and quilted puffer constructions. Susan Fang also produces limited-edition collaborations including footwear with Melissa and 3D-printed Apple device cases with Casetify. Collections follow seasonal runway presentations (AW/SS) with shows held in London, Milan, Shanghai, and other fashion capitals.
Differentiator
Problem solved
Functional benefit
Products and services
- SUSAN FANG X MELISSA Collaboration Footwear
Companies that use Susan Fang
Customer profileSegments4 records
Ideal customer profiles1 record
Susan Fang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Susan Fang partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, flagship and core.
- Rockfish WeatherwearminorWeatherwear collaboration combining Susan Fang's aesthetic with functional outerwear.
- Vogue Fashion Fund ChinaflagshipVogue Fashion Fund 2024 selection provides brand recognition, mentorship, and business development support from Vogue.
- MelissaflagshipFootwear collaboration featuring Susan Fang's signature designs on Melissa's iconic plastic shoes. Includes Luna Bloom Sporty Ballerina, Daphnis Ballerina, and Sakura Possession Platform styles.
- CasetifycoreCollaboration on tech accessories featuring Susan Fang's floral and decorative design aesthetic.
- AppleflagshipAir-Evolution Exhibition partnership. Brand creates specialized 3D-printed cases for Apple devices including iPhone, iPad, AirPods, and Mac Mini.
- NikecoreMultiple Nike collaborations including Women's Artist Collection, Victory Lap Runway show, and Boundless Girl campaign. Combines Susan Fang's aesthetic with Nike athletic wear.
- Victoria's SecretcoreCollaboration with Victoria's Secret featuring Susan Fang's signature design elements.
- &Other StoriesminorCollaboration with H&M-owned brand &Other Stories for extended market reach.
- UGGcoreFootwear collaboration featuring Susan Fang's signature aesthetics on UGG footwear.
- ZaracoreCollaboration bringing Susan Fang's designs to Zara's global customer base.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Susan Fang competitors and assessment
Company assessmentDirect peers
- Erdem: London-based independent luxury designer known for runway collections, premium pricing, and high-end department store placement; competes directly with Susan Fang for editorial coverage and stockist real estate.
- Rotate Birger Christensen: Scandinavian contemporary womenswear label with party/occasion dresses at similar price points and broad DTC + stockist distribution; overlaps with Susan Fang on occasion wear and premium contemporary segment.
- Cult Gaia: Independent design-led fashion and accessories brand with strong social-media-driven DTC sales and a recognizable design signature; comparable to Susan Fang on brand-led premium positioning.
- Shushu/Tong: Shanghai-based emerging designer brand with runway presence and a youthful, design-driven womenswear aesthetic; directly comparable given Susan Fang's Shanghai runway shows and Chinese customer base.
- Self-Portrait: Independent contemporary womenswear label with runway presence, similar price tier, and broad DTC + wholesale distribution model; one of the closest comparables for Susan Fang's design-led designer positioning.
- Rixo: London-based contemporary womenswear brand built on distinctive prints and dresses, with global DTC and stockist distribution; comparable to Susan Fang in scale, design-led positioning, and target customer.
- Huishan Zhang: London-based Chinese designer brand with London Fashion Week runway presence and similar premium womenswear positioning; comparable given shared founder heritage, London base, and bridal/occasion focus.
- Molly Goddard: London-based independent designer brand showing at London Fashion Week with similar runway-driven, design-forward womenswear positioning and overlapping price band.
- Simone Rocha: London-based independent designer label showing at London Fashion Week with similar price points, runway-driven brand building, and a feminine design-led aesthetic that competes for the same editorial and customer attention.
- Sandy Liang: NYC-based independent designer label with similar scale, runway presence, distinctive design signature, and DTC-led model; comparable on creative-led positioning and customer cohort.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Susan Fang social profiles
Digital presenceSusan Fang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Susan Fang leadership team
Management profileNumber of profiles
Susan Fang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Susan Fang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Susan Fang
What does Susan Fang do?
Susan Fang is a contemporary fashion brand that designs, produces, and sells women's ready-to-wear apparel (dresses, tops, skirts, trousers, outerwear, knitwear), footwear, accessories, bridal and special occasion wear, and kidswear. The brand markets seasonal collections (AW/SS) presented at runway shows in London, Milan, and Shanghai, and operates a direct-to-consumer Shopify storefront with global shipping alongside collaboration products with brands such as Melissa, Nike, and Casetify.
Is Susan Fang a public or private company?
Susan Fang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Susan Fang founded?
Susan Fang was founded in -1. It employs 1 to 10 people.
How does Susan Fang make money?
Six revenue lines are on record. Ready-to-Wear Fashion Sales are the primary driver. The others are accessories & Tech Cases, footwear, bridal & Special Occasions, kidswear and brand Collaborations.
Who are Susan Fang's main competitors?
Direct peers on record are Erdem, Rotate Birger Christensen, Cult Gaia, Shushu/Tong, Self-Portrait, Rixo, Huishan Zhang, Molly Goddard, Simone Rocha and Sandy Liang.
Does Susan Fang have an API?
No public API is recorded for Susan Fang.
What industry is Susan Fang in?
Susan Fang's product category is Designer Fashion & Ready-to-Wear. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAKAGAE, Luxury Accessories Retail (Leather Goods, Sunglasses, SLG). Its NAICS code is 458 and its SIC code is 5621.