SV Assessoria em Comunicação

What SV Assessoria em Comunicação does

SV Assessoria em Comunicação (legally SV ASSESSORIA EM COMUNICAÇÃO EIRELI), operating under the trade name SV Comunicação e Marketing Digital, is a privately-held Brazilian communications and digital marketing agency founded in 1998 by journalist Silmara Vilela and headquartered in the Tatuapé district of São Paulo. The firm delivers an integrated portfolio of press relations and digital marketing services to clients — concentrated in the beauty and cosmetics vertical — including communication planning, press release distribution, media training, press kit creation, website development, search engine marketing (Google AdWords), paid social advertising (Facebook Ads), inbound marketing automation, email marketing, content creation, and social media management. The agency's most differentiated asset is the ENBB (Encontro Nacional de Blogs de Beleza), an annual beauty industry event it created in 2016 that connects cosmetics brands with 150+ digital influencers and has been supported by institutional partners including SENAC-SP, Rede Mulher Empreendedora, and Sebrae-SP.

Underlying the service delivery is a proprietary email marketing platform with stated capacity of 12 million emails per month per server, used for client press release distribution with embedded tracking of opens, image clicks, interested editorials, and geographic engagement. The agency's business model is fee-for-service professional services pricing on a custom quote basis, with multi-year contracts and direct client engagement via website contact forms, WhatsApp, and email. Distribution is primarily domestic (Southeast Brazil) and relies on direct sales through the website, social media outreach, and the ENBB event as a flagship customer acquisition channel. The firm also maintains content distribution partnerships with Brazilian beauty blogs (Umbigo sem Fundo, Aline Land, Make Coisa e Tal, Dicas da Fé) and a documented client roster spanning Marchetti, Toque de Natureza, Extratos da Terra, Mohda Cosméticos, Luxor Cosmetic, Classy Brands, Dote Make Up, Embelleze, and select non-beauty clients in retail, events, and professional services.

Name

SV Assessoria em Comunicação

Legal name

SV ASSESSORIA EM COMUNICAÇÃO EIRELI

Website

https://svassessoria.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SV Assessoria em Comunicação is a privately-held São Paulo-based communications and digital marketing agency, founded in 1998, that delivers press relations, digital marketing, and event services — including the ENBB annual beauty influencer event — primarily to beauty and cosmetics brands in Brazil.

Ownership category

akta.pro rank

Product category

Public Relations Agency

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

akta.pro secondary industries

Influencer Measurement, Analytics & Brand Safety (MPAAAHAI), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Press relations services
• Digital marketing agency
• Media monitoring services
• Influencer marketing services
• Event management services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Press Relations and Media Services: Core service providing media coverage and press relations for clients, including press release writing, journalist outreach, media kit planning and distribution, and press conferences.
2. Digital Marketing Services: Comprehensive digital marketing offerings including website development, social media management, inbound marketing, content marketing, email marketing, Facebook Ads, and Google AdWords management.
3. Event Organization: Organizing and executing the ENBB (Encontro Nacional de Blogs de Beleza), bringing together beauty brands and digital influencers for B2B networking and brand exposure.
4. Social Media Management: Social network management and social media marketing strategies, including content planning, engagement optimization, and paid social advertising on platforms like Facebook.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

SV Assessoria em Comunicação, operating as SV Comunicação e Marketing Digital, is a Brazilian communications and public relations agency that provides integrated press office services (press release distribution, media training, press kit planning, crisis management) and digital marketing services (website development, social media management, Google AdWords, Facebook Ads, email marketing, inbound marketing, content creation) for clients, primarily in the beauty and cosmetics industry. The company also organizes the ENBB (Encontro Nacional de Blogs de Beleza), an annual event connecting beauty brands with digital influencers.

Product overview

SV Assessoria em Comunicação is a communication and digital marketing agency with over 25 years of market experience. The company offers an integrated portfolio of services organized around two core offerings: (1) Assessoria de Imprensa (Press Office Services) covering communication planning, press release distribution, media training, and press kit management; and (2) Marketing Digital (Digital Marketing) encompassing website development, SEM/paid advertising (Google AdWords, Facebook Ads), inbound marketing automation, social media management, digital content creation, email marketing, and content management. Additionally, the company organizes the ENBB (Encontro Nacional de Blogs de Beleza), an annual event connecting beauty brands with digital influencers and beauty bloggers.

Differentiator

Problem solved

Functional benefit

Brands

• ENBB: Encontro Nacional de Blogs de Beleza - Annual event created and organized by SV Assessoria that brings together beauty blogs and cosmetics brands with digital influencers

Products and services

• Assessoria de Imprensa (Press Office Services) End-to-end press office services managing relationships between companies and media outlets, including communication planning, press release distribution, media training for spokespersons, crisis management, and press kit creation/delivery. Targets business clients needing earned media coverage.
• Marketing Digital (Digital Marketing Services) Integrated digital marketing services including website development, social media management, content marketing, Google AdWords, Facebook Ads, inbound marketing automation with lead conversion funnels, digital content creation, and email marketing via proprietary platform.
• ENBB - Encontro Nacional de Blogs de Beleza Annual event organized by SV Assessoria that brings together beauty blogs, digital influencers, and cosmetics brands featuring exhibitions, lectures, and B2B networking opportunities. Connects beauty brands with over 150 influencers per edition.

Quantifiable outcome

• ENBB 2024 generated 700+ Instagram publications with event hashtag
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SENAC (Serviço Nacional de Aprendizagem Comercial)coreStrategic or Co-development Partner · 1 January 2024SENAC-SP partnered with SV Comunicação for ENBB events, providing educational content and presentations. At ENBB 2018, SENAC addressed the topic of visagism through professor Stephanie Bergmann, contributing professional development content for beauty influencers. SENAC represents one of Brazil's primary educational institutions supporting the beauty industry.
• Rede Mulher Empreendedora (RME)coreStrategic or Co-development Partner · 1 January 2018Rede Mulher Empreendedora (RME), Brazil's first platform supporting female entrepreneurship, partnered with SV Comunicação for ENBB events. RME delivered presentations on entrepreneurship success, featuring speakers like Maytê Carvalho who discussed transforming a blog into a successful business. RME represents the first platform of its kind for women's entrepreneurship support in Brazil.
• Sebrae-SPcoreStrategic or Co-development Partner · 1 January 2017Sebrae-SP supported the 2nd edition of ENBB (Encontro de Blogs de Beleza) held in May 2017 at Centro de Convenções Rebouças, contributing to the event that gathered over 140 beauty digital influencers and 25 cosmetics brands.
• Blog Umbigo sem FundominorGTM or Marketing PartnerBeauty blog partnership through which SV Comunicação distributes client content. Blog created by Renata Fukuda focuses on beauty content and has been active for over two years, serving as a media outlet for beauty brand coverage.
• Blog Aline LandminorGTM or Marketing PartnerBeauty and lifestyle blog partnership. Blog authored by Aline Land covers beauty topics including nail polish and personal experiences, serving as content distribution channel for beauty brands.
• Blog Make Coisa e TalminorGTM or Marketing PartnerBeauty blog partnership. Created by a journalist with background in female press and makeup, the blog serves as a democratic space for beauty content and news about cosmetics launches and trends.
• Blog Dicas da FêminorGTM or Marketing PartnerBeauty tips blog partnership authored by Fernanda Ferreira. The blog has evolved from hobby to professional endeavor, focusing on quality photos, texts, and authentic opinions about beauty products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bunker: Brazilian influencer marketing and creator-economy platform that connects brands with digital creators. Adjacent to SV's ENBB event and influencer marketing services and represents a more technology-mediated model of the same brand-creator matchmaking SV does offline.
• Mlabs: Brazilian influencer marketing platform serving brands and agencies with creator discovery, campaign management, and reporting; an emerging tech-enabled alternative to traditional PR/influencer agencies like SV for beauty and lifestyle campaigns.

Broad incumbents

• Ketchum Brasil: Brazilian operation of global PR firm Ketchum offering consumer, corporate, and digital communications; overlaps with SV in press relations and influencer/brand work for consumer clients in Brazil.
• FSB Comunicação: One of the largest Brazilian PR and communications groups, offering press relations, public affairs, digital, and brand work to enterprise clients. Operates in the same PR + digital space as SV but at significantly greater scale and breadth.
• InPress Porter Novelli: Major Brazilian PR firm (affiliated with global Porter Novelli) providing corporate communications, consumer PR, and digital services; competes with SV for the same Brazilian brand budgets but serves a broader industry mix at larger scale.
• Edelman Brasil: Brazilian arm of global communications firm Edelman, providing PR, brand marketing, and digital services to multinational and Brazilian enterprises; competes for the same enterprise beauty and consumer brand mandates as SV.
• Llorente & Cuenca Brasil: Brazilian office of LLYC, a global communications consultancy offering PR, digital, and public affairs; competes for enterprise consumer-brand communications budgets in Brazil comparable to SV's positioning.

Direct peers

• CDN Comunicação: Brazilian mid-sized PR and communications agency serving corporate and consumer clients with press relations and integrated communications, comparable in scope to SV's Assessoria de Imprensa offering.
• Casa da Comunicação: Brazilian boutique communications firm focused on press relations and integrated marketing for consumer brands, similar in size, model, and vertical orientation to SV Assessoria.
• Approach Comunicação: Brazilian independent communications agency offering integrated PR, digital marketing, and event services to mid-market and enterprise clients across consumer verticals, structurally similar to SV's integrated PR + digital model for the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-lMt3L3re29U
• Facebookfacebook.com/svassessoriadeimprensa
• Instagraminstagram.com/svassessoria
• LinkedInlinkedin.com/company/sv-assessoria-em-comunica%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Assessoria em Comunicação