SVATANYA
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
SVATANYA firmographics
Firmographics- Name
- SVATANYA
- Legal name
- SVATANYA
- Website
- https://svatanyaindia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SVATANYA industry classification
Industry- Product category
- Handcrafted Lifestyle and Home Goods
- NAICS
- Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids Crafts & Educational Craft Kits Retail (CRALACAG)
Keywords
Where SVATANYA is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SVATANYA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Product Sales: SVATANYA generates revenue through direct sales of handcrafted products including soft toys (Cuddlies), clothing, accessories, Indian deity figurines, home decor, and fashion jewelry. Products are sold via their own e-commerce shop, online marketplace partners (OKHAI, Zwende, LBB, Gharobaar), and offline channels.
- Corporate and Bulk Orders: Products are sold to corporate clients for gifting purposes, including partnerships with JW Marriott and participation in corporate exhibitions.
- Donations and Crowdfunding: SVATANYA Foundation accepts donations through give.do platform to support soft toy distribution to underprivileged children and operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual handcrafted products (soft toys, accessories, home decor, fashion jewelry) |
| Unit Pricing | Monthly | Donation tiers for SVATANYA Foundation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SVATANYA product offering
Product offeringCore offering
SVATANYA produces and sells 100% handcrafted lifestyle products under the brand "Amaryn by SVATANYA", including soft toys (Cuddlies), fashion accessories, jewelry, Indian deity figurines, home decor, and kids' items, all made by trained underprivileged women using upcycled textiles and sustainable fabrics. Products are sold through their own e-commerce site, online marketplaces (OKHAI, Zwende, LBB, Gharobaar), and corporate gifting partnerships, while a charitable arm distributes toys to underprivileged children.
Product overview
SVATANYA is a social enterprise that operates primarily through its product brand 'Amaryn by SVATANYA', offering handcrafted goods made by underprivileged women. The portfolio consists of multiple product lines unified under the Amaryn brand: Cuddlies (soft toys stuffed animals and deity figurines), Accessories (bags, clutches, torans), Fashion Jewelry, Indian Deities Figurines, Kids Products, Home Decor, PRIDE Collection, and Festival Merchandise. Products are 100% handcrafted using sustainable fabrics, recycled materials, and stock fabric overruns. The enterprise also operates SVATANYA Foundation's Project Hope initiative for toy distribution to underprivileged children.
Differentiator
Problem solved
Functional benefit
Brands
- Amaryn by SVATANYA: The commercial brand under which handcrafted products are sold, including soft toys, home decor, accessories, fashion jewelry, and Indian deities figurines.
- Amaryn Kids by SVATANYA
- Amaryn Care
Products and services
- Cuddlies (Soft Toys) Handcrafted stuffed toys including animals (lions, elephants, pandas, flamingos, crabs, owls, unicorns, penguins), Indian deities (Ganesha, Lakshmi, Buddha, Shiva, Krishna, Durga, Ravana), and seasonal items, made from recycled materials and stock fabric overruns. For conscious consumers and as gifting items.
- Accessories Handcrafted accessories including floral torans, Rakhi thread bracelets, dangler earrings, clutch bags, sling bags, and home decor hangings made from felt, silk, jute, and crochet. For individual consumers seeking sustainable fashion and festive items.
- Fashion Jewelry Collection Handcrafted jewelry items including doll dangler earrings, owl earrings, kite earrings, evil eye hoops, and Frida Kahlo-inspired pieces featuring crochet, felt, Zari, and wooden beads. For consumers seeking distinctive, artisan-made jewelry.
- Indian Deities Figurines Handcrafted religious figurines including Ganesha, Lakshmi, Shiva, Durga, Krishna, Buddha, Ram, Sita, Hanuman, and Ravana made in felt, silk, and cotton with recycled fiberfill. For consumers purchasing for home worship and festival use.
- Kids Products Children-focused handcrafted items including soft toys, pencil toppers, fridge magnets, festival decor, and educational accessories made with eco-friendly materials. For parents and gift purchasers seeking safe, sustainable products for children.
- Home Decor Handcrafted home decoration items including deity figurines, torans, Christmas ornaments, and artistic hangings made from felt, fabric, and recycled materials. For consumers decorating homes, offices, and for festive occasions.
- PRIDE Collection Handcrafted accessories and toys celebrating diversity, including rainbow-themed items and inclusive designs. For consumers seeking inclusive lifestyle products.
- Festival Merchandise Seasonal and festival-specific handcrafted products for Diwali, Dussehra, Navratri, Christmas, and other celebrations, including Ramayana character sets and religious figurines. For individual festival shoppers and corporate festive gifting.
- Amaryn by SVATANYA (Master Brand) Primary product brand umbrella under which all SVATANYA handcrafted goods are sold, including Cuddlies soft toys, accessories, fashion jewelry, Indian deity figurines, home decor, festival merchandise, and kids' items.
Quantifiable outcome
- 1150+ women and 5500+ children positively impacted
- +1 more outcomes
Companies that use SVATANYA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
SVATANYA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SVATANYA partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- OKHAIcoreOKHAI is an online marketplace partner that sells SVATANYA handcrafted products, providing additional distribution channel for their artisan-made goods.
- ZwendecoreZwende is an online marketplace partner selling SVATANYA products, expanding reach to conscious consumers.
- LBB (Little Black Book)coreLBB is an online marketplace partner for SVATANYA handcrafted products targeting local experience seekers.
- GharobaarcoreGharobaar is an online marketplace partner supporting SVATANYA's handcrafted product sales.
- JW Marriott New Delhi AerocityflagshipJW Marriott partnered with SVATANYA for International Women's Day 2025 'She Creates' installation, featuring upcycled art to empower women.
- KPMG IndiacoreKPMG has supported SVATANYA through International Women's Day events and branding/marketing support via their team members.
- PaytmcorePaytm supported SVATANYA during International Women's Day 2019 initiatives.
- WEE FoundationflagshipWEE Foundation (Sarandeep Singh as Chairman & CEO) provides strategic alliance and support, with SVATANYA having won the WEE Fellowship grant and Gold Medal from IIT Delhi.
- CanKids KidsCancoreCanKids is a partner in SVATANYA's soft toy gifting drives for underprivileged children, including cancer-fighting children.
- Rotary Club Vasant KunjcoreRotary Club of Delhi Vasant Kunj partners with SVATANYA for community initiatives.
- CanSupportcoreCanSupport partners with SVATANYA for soft toy gifting drives for cancer warriors and children.
- Mobile CrechecoreMobile Creche partnered with SVATANYA for soft toy distribution to children during their Golden Jubilee celebrations.
- Weber ShandwickcoreSubir Moitra (Media Head, Weber Shandwick) provides branding and marketing expertise to SVATANYA.
- Ujwal ThakarflagshipUjwal Thakar (Ex-CEO Pratham & Give India) provides alliance support and strategic guidance to SVATANYA.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SVATANYA competitors and assessment
Company assessmentDirect peers
- Chumbak: Indian lifestyle and gifting brand offering quirky, design-led products across home decor, accessories, and fashion. Comparable to SVATANYA on India-based design-first retail with festival and gift-forward product mix.
- Craftsvilla: Indian online marketplace specializing in ethnic and handcrafted goods sourced from artisans. Mirrors SVATANYA's channel model of distributing handcrafted regional products through an online marketplace to pan-India consumers.
- Jaypore: Online and offline retailer curating handcrafted Indian apparel, jewelry, and home goods from artisans across India. Overlaps directly with SVATANYA's artisan-made, India-craft, premium gifting positioning.
- Okhai: An Indian e-commerce platform that aggregates and sells handcrafted products made by rural women artisans, sharing SVATANYA's social-enterprise women's-empowerment model. Notably, Okhai is also an active distribution partner of SVATANYA, making it both a peer and channel.
- Sirohi (by Gramshree): Indian handcrafted home goods and soft toy brand produced by women's self-help groups. Closely comparable to SVATANYA in combining artisan-led handmade production with social impact and online + offline marketplace distribution.
Broad incumbents
- Fabindia: India's largest established handcraft and apparel retailer, sourcing from rural artisan clusters. Comparable as the scaled incumbent in the Indian handcrafted-products retail space that SVATANYA and other artisan brands operate within.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SVATANYA social profiles
Digital presenceSVATANYA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SVATANYA leadership team
Management profileNumber of profiles
Profiles7 records
SVATANYA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SVATANYA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SVATANYA
What does SVATANYA do?
SVATANYA produces and sells 100% handcrafted lifestyle products under the brand "Amaryn by SVATANYA", including soft toys (Cuddlies), fashion accessories, jewelry, Indian deity figurines, home decor, and kids' items, all made by trained underprivileged women using upcycled textiles and sustainable fabrics. Products are sold through their own e-commerce site, online marketplaces (OKHAI, Zwende, LBB, Gharobaar), and corporate gifting partnerships, while a charitable arm distributes toys to underprivileged children.
Is SVATANYA a public or private company?
SVATANYA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SVATANYA founded?
SVATANYA was founded in -1. It employs 1 to 10 people.
Where is SVATANYA based?
SVATANYA is headquartered in New Delhi, India, in the Asia region.
How does SVATANYA make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are corporate and Bulk Orders and donations and Crowdfunding.
Who are SVATANYA's main competitors?
Direct peers on record are Chumbak, Craftsvilla, Jaypore, Okhai and Sirohi (by Gramshree). Fabindia is listed as a broad incumbent.
Does SVATANYA have an API?
No public API is recorded for SVATANYA.
What industry is SVATANYA in?
SVATANYA's product category is Handcrafted Lifestyle and Home Goods. Its primary akta.pro industry code is CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 45912 and its SIC code is 3942.