What Sirohi does

Sirohi is a for-profit design and craft brand based in Muzaffarnagar, India, that operates India's first craft-first sustainable packaging line alongside a portfolio of handcrafted home, gifting, and lifestyle products. The company is the market-facing commercial arm of the Skilled Samaritan Foundation (a non-profit founded in 2012), and it mobilizes a network of 2,500+ women artisans across five Indian states — predominantly from marginalized rural communities — to produce handwoven baskets, boxes, hampers, home decor, furniture, and packaging using traditional rope-weaving and Charpai techniques. Its core technical differentiator is a proprietary material-transformation process that upcycles textile scraps and multi-layer plastic (MLP) waste into high-tensile, weather-resistant ropes across 25+ material variants and five craft forms, executed in a 15,000 sq ft solar-powered production facility.

Sirohi operates a hybrid go-to-market model spanning direct-to-consumer e-commerce through sirohi.org (with product pricing from Rs. 600 to Rs. 76,000 and WhatsApp-based customer support) and a dedicated B2B sales motion targeting corporate gifting, sustainable packaging, custom installations, and wedding/event orders with MOQs starting at 50 units and a stated production capacity of 10,000 units per month. Enterprise customers include Uniqlo (5,000 handcrafted boxes for a flagship launch), Innisfree (1,500+ Diwali PR boxes), IDFC Bank (chill-space furniture), Lakme Fashion Week, Haldirams, Smoor, and Bain & Company. The packaging business serves cosmetics, liquor, footwear, and confectionery brands seeking reusable alternatives to disposable cardboard.

The company is funded by impact-oriented investors IIM-A Ventures, Villgro, and Nest Accelerator (amounts undisclosed). In FY 2024-25, Sirohi generated ₹1.2 crore in artisan wages, produced 50,000 handcrafted products, engaged 500+ artisans in Muzaffarnagar, and upcycled 120,000+ kg of textile and plastic waste. The corporate team comprises 11–50 employees, and the business addresses a fragmented ₹12,000 crore Indian corporate gifting market in which Diwali accounts for roughly 70% of activity. Distribution combines owned digital channels with enterprise field sales, event-driven partnerships (fashion weeks, pop-ups), and wholesale arrangements for conscious retail brands.

Name

Sirohi

Legal name

Sirohi

Website

https://sirohi.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirohi is an India-based craft brand that employs 2,500+ women artisans across five states to produce handwoven home, gifting, and lifestyle products, plus India's first craft-first sustainable packaging line serving retail, luxury, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Muzaffarnagar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: D2C sales through sirohi.org website; Individual consumers purchase handcrafted baskets, boxes, home decor items; One-time purchase model with various price points from Rs. 600 to Rs. 76,000
2. Corporate/Bulk Gifting: B2B corporate gifting solutions for Diwali, festivals, employee kits, client appreciation; Custom branding and personalisation; MOQ starting at 50 units; Production capacity of 10,000 units per month
3. Sustainable Packaging Solutions: Craft-based alternate packaging for retail and luxury brands; Replacement of disposable cardboard and rigid boxes with structured woven formats; Serves cosmetic, liquor, shoe, confectionery industries
4. Custom Projects & Installations: Large-format woven installations for brands, hotels, event pavilions; Custom design projects with architectural statements; Bespoke pieces from packaging to decor
5. Wedding & Event Gifting: Trousseau boxes, shagun baskets, welcome hampers, return gift sets for weddings; Customised in colour to palette, sized to curation, branded with monogram or initials; Quantities from 50 to 5,000 units

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sirohi designs, manufactures and sells handcrafted home, gifting and lifestyle products made by women artisans from rural India, including baskets, boxes, home decor, furniture, festive and wedding hampers, and a craft-first sustainable packaging line for retail and luxury brands. The company runs a D2C e-commerce store at sirohi.org for individual consumers and a dedicated B2B motion for corporate gifting, custom packaging and bespoke installations with MOQs starting at 50 units and capacity of 10,000 units per month.

Product overview

Sirohi is a design-led brand offering handcrafted products made by women artisans in rural India. The core offering includes gift hampers for various occasions (festive, weddings, birthdays, baby showers), home decor and storage organizers (laundry baskets, trunks, bathroom bundles, desk organizers, candle stands, furniture), kids collection (organizers, bassinets, trunks), and wedding/trousseau solutions. The company operates a custom projects division for bespoke brand collaborations and craft-based packaging solutions as India's first craft-first sustainable packaging brand. The portfolio spans baskets & boxes, charpais/furniture, corporate gifting, and ready-to-ship collections. All products are made using sustainable materials including upcycled plastic waste, natural jute, moonj grass, and textile waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Hampers Handcrafted gift hampers for festive gifting, birthdays, house warmings, weddings, baby showers and organic food gifting occasions, sold to individual consumers via sirohi.org.
• Home Decor & Storage Organizers Handwoven home decor and storage products including laundry baskets, trunks, bathroom bundles, desk organizers, candle stands, bags and furniture, designed for everyday living and sold via sirohi.org.
• Kids Collection Handcrafted children's products including organizers, laundry baskets, trunks and bassinets designed for nurseries and conscious parenting, sold via sirohi.org.
• Wedding & Trousseau Solutions Handwoven wedding pieces including trousseau boxes, hampers, trunks and custom gifting solutions for bridal trousseau packing and wedding favours, sold to individual consumers and event clients.
• Corporate Gifting Bulk handcrafted baskets and boxes for business gifting, corporate events and employee milestones, offered with customisation and branding; MOQ starts at 50 units and capacity is 10,000 units per month.
• Craft-Based Packaging Solutions Sustainable craft-first reusable woven boxes for retail and luxury brands, replacing disposable cardboard and rigid packaging; serves cosmetic, liquor, shoe and confectionery industries with AI-assisted sampling and 15+ rope material options.
• Custom Projects Bespoke handcrafted solutions for brands, including custom packaging, large-format woven installations for hotels and event pavilions, and co-created limited-edition products using five craft techniques.
• Baskets & Boxes Versatile handwoven organizers, gifting baskets and lidded boxes in various materials including upcycled plastic, natural jute, cotton and Moonj grass, sold to consumers and bulk buyers.
• Furniture Handcrafted stools, mirrors, lamp covers, planters and charpais made from natural fibres and ethical production methods, sold via sirohi.org and supplied for commercial installations.
• Festive Hampers Handwoven festive baskets and boxes for Diwali and other celebrations, fully customised in logo, colour, size and shape for bulk gifting (Diwali accounts for ~70% of corporate gifting activity).
• Ready to Ship Collection Curated selection of bestselling handcrafted pieces available for immediate ordering, with bulk pricing options offered for business buyers.

Quantifiable outcome

• 120,000+ kg of textile and plastic waste upcycled annually
• +5 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• UniqlocoreStrategic or Co-development Partner · 1 January 2024Made 5,000 handcrafted boxes from 15,000 kg of pre-consumer MLP waste wrappers for the launch of their first flagship store in Delhi, India. Partnership demonstrates craft-first packaging for major retail brands.
• InnisfreecoreStrategic or Co-development Partner · 1 January 2024250+ women artisans handcrafted 1,500+ handmade boxes made from textile waste from manufacturing units for their PR Diwali gifting boxes. Partnership spanning two years of green innovation.
• IDFC BankminorStrategic or Co-development PartnerHandcrafted furniture for the bank's 'chill spaces' made from 100% natural fibers (Moonj grass ropes) and textile waste ropes.
• Juicy ChemistryminorStrategic or Co-development PartnerHosted wellness and skincare awareness sessions for artisans. Collaboration focused on artisan well-being and education.
• DoodlageminorStrategic or Co-development PartnerSustainable fashion brand partnership. Collaboration in craft and design innovation.
• AzahminorStrategic or Co-development PartnerWomen's hygiene brand partnership. Annual menstrual health drives distributing sanitary pads and educating women on hygiene, health, and safe product access.
• Studio CoppreminorStrategic or Co-development PartnerDesign studio collaboration for craft and product innovation.
• AIACAminorStrategic or Co-development PartnerAll India Artisans and Craftworkers Welfare Association. Partnership for artisan welfare and craft ecosystem building.
• Aavas FoundationminorStrategic or Co-development PartnerDevelopment organization partnership for scaling impact and artisan livelihoods.
• VisionSpring FoundationminorStrategic or Co-development PartnerEye care camps through partnership across villages (Rukanpur, Budhina, Sujroo, Shamli, Alipur Khurd). 1,626 individuals screened, 745 eyeglasses distributed.
• Lakme Fashion WeekcoreGTM or Marketing PartnerPresence at Lakme Fashion Week runways showcasing handcrafted products. High-visibility fashion industry partnership.
• Godrej Design LabminorStrategic or Co-development PartnerFeatured partnership for design and innovation collaborations.
• PinterestminorGTM or Marketing PartnerFeatured partnership for visual discovery and brand visibility.
• Bare NecessitiesminorStrategic or Co-development PartnerWellness brand collaboration for sustainable gift hampers.
• Josh TalksminorGTM or Marketing PartnerMedia partnership for storytelling and impact visibility.
• Bain & CompanyminorStrategic or Co-development PartnerFeatured partnership for corporate gifting solutions.
• HaldiramsminorStrategic or Co-development PartnerFeatured partnership for sustainable gifting solutions in the confectionery sector.
• SmoorminorStrategic or Co-development PartnerPremium confectionery brand collaboration for festive and celebratory gifting.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nicobar: Indian design-led lifestyle brand with home goods, travel accessories, and apparel rooted in craft traditions. Comparable to Sirohi in design-first positioning, craft heritage, and home/lifestyle product range targeting premium Indian consumers.
• Chumbak: Indian design-led lifestyle brand offering home decor, gifting, accessories, and bags through D2C and retail channels. Directly comparable to Sirohi's product mix across handcrafted home goods, gift hampers, and design-led lifestyle positioning in the Indian market.
• Mother Earth: Indian handcrafted home goods brand offering sustainable, artisan-made storage, decor, and gifting products. Comparable to Sirohi in product categories (baskets, storage, home decor) and rural artisan supply chain model.
• Studio Coppre: Indian design studio specializing in handcrafted home textiles and lifestyle products using traditional crafts. Comparable to Sirohi in craft-led design approach, artisan partnerships, and home/lifestyle product focus.
• Doodlage: Indian sustainable brand upcycling textile waste into fashion and home products, employing artisan production. Directly comparable to Sirohi in waste-to-product transformation, artisan employment model, and sustainable fashion/home positioning.
• Good Earth: Indian luxury sustainable home and lifestyle brand selling handcrafted home decor, textiles, and gifting products through premium retail. Comparable to Sirohi in targeting affluent Indian consumers seeking sustainable, artisan-made home and lifestyle products.
• AnanTaya: Indian handcrafted home textile and decor brand producing artisan-made soft furnishings, cushions, and home accessories. Comparable to Sirohi in artisan-led production model, traditional Indian craft techniques, and home decor product positioning.
• Aulerth: Indian sustainable luxury fashion accessories brand using recycled materials and artisan production. Comparable to Sirohi in sustainability positioning, recycled material transformation, and India-based artisan employment.

Broad incumbents

• BioPak: Global sustainable packaging company producing compostable food service and retail packaging from plant-based materials. Comparable to Sirohi's packaging vertical in serving retail and hospitality with sustainable alternatives to single-use packaging, though operates as a broader sustainable packaging incumbent rather than craft-focused specialist.
• EcoEnclose: US-based sustainable packaging company offering recycled and reusable shipping and product packaging for e-commerce brands. Comparable to Sirohi's sustainable packaging vertical in targeting retail/luxury brands seeking ESG-aligned packaging alternatives, though operates at significantly larger scale in Western markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirohi