SWEATER.COM

What SWEATER.COM does

SWEATER.COM is presented in the firmographic data as a 5-employee entity headquartered in Santa Monica, California, but the operational dataset supplied overwhelmingly describes Authentic.com — the direct-to-consumer e-commerce platform of Authentic Brands Group LLC (ABG), a Delaware-registered LLC headquartered in New York. Authentic.com operates as a multi-brand digital storefront built on Shopify, aggregating 20+ participating ABG portfolio brands (Champion, Reebok, Juicy Couture, Volcom, Roxy, DC Shoes, Vince Camuto, Frederick's of Hollywood, plus managed brand stores for Brooks Brothers, Forever 21, Nautica, Quiksilver, Sperry and others) into a single shopping destination with unified cart, checkout, and Shop Pay integration.

The platform sells apparel, footwear, accessories, intimates, and lifestyle products across women's, men's, and kids' categories. Its proprietary features include the Authentic Membership subscription ($5/month after a 30-day free trial, providing 10% off every order and free shipping stackable with brand-level promotions) and a cross-brand redirect network where individual brand websites funnel traffic into the consolidated Authentic.com storefront. Technology stack includes Shopify storefront, Shop Pay and PayPal payment processing, Klarna BNPL, Klaviyo for email, Attentive for SMS, plus analytics infrastructure (Google Analytics, Amplitude, New Relic, Hotjar, Snowplow).

Revenue mechanics combine transactional direct e-commerce product sales with a recurring subscription stream. Customer acquisition is driven through organic social, paid digital advertising (Facebook/Meta pixel, TikTok, Criteo, RTB House retargeting), Klaviyo email automation, SEO, and influencer/lifestyle content. The customer base is horizontal: general consumer shoppers segmented by gender, age, and use case, with no enterprise or B2B concentration. Note: the firmographic header (SWEATER.COM, 5 employees, Santa Monica) is materially inconsistent with the operational data describing Authentic Brands Group's multi-brand DTC platform; this analysis treats the operational dataset as the primary evidence while flagging the discrepancy.

Name

SWEATER.COM

Legal name

Authentic Brands Group LLC

Website

https://sweater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Authentic.com operates a Shopify-based multi-brand e-commerce platform consolidating 20+ Authentic Brands Group labels (Champion, Reebok, Juicy Couture, Volcom, Roxy, DC Shoes) into a single DTC storefront serving general consumer shoppers across women's, men's, and kids' categories, supplemented by a $5/month membership subscription.

Ownership category

akta.pro rank

Product category

Multi-Brand Apparel E-Commerce

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industry

Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)

Keywords

• Multi-brand apparel e-commerce
• Direct-to-consumer retail
• Licensed brand storefront
• Subscription membership retail
• Consolidated fashion shopping

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Product Sales (Direct E-commerce): Primary revenue stream from direct sale of branded apparel, footwear, accessories, and lifestyle products across 20+ licensed Authentic Brands Group labels including Champion, Reebok, Juicy Couture, Volcom, Roxy, DC Shoes, Vince Camuto, Frederick's Of Hollywood, and others. Revenue is generated through transactional product sales with varying price points ranging from $85 shoes to higher-priced apparel and accessories. The platform uses Shopify e-commerce infrastructure with Shop Pay checkout acceleration.
2. Authentic Membership Subscription: Subscription membership program offering 10% discount and free shipping benefits across all participating brands. Includes 30-day free trial, renews at $5/month. Revenue generated from membership fee after trial period completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SWEATER.COM operates a multi-brand direct-to-consumer e-commerce storefront aggregating 20+ Authentic Brands Group lifestyle labels including Champion, Reebok, Juicy Couture, Roxy, Volcom, DC Shoes, Vince Camuto, and Frederick's of Hollywood into a unified shopping experience with consolidated checkout. The platform also offers the Authentic Membership subscription ($5/month after a 30-day free trial) providing 10% off every order and free shipping benefits that stack with brand-level promotions.

Product overview

Authentic.com operates as a multi-brand e-commerce platform aggregating 20+ Authentic Brands Group labels into a single shopping destination. The core offering is the unified Authentic.com platform built on Shopify infrastructure, which provides a centralized shopping experience across diverse lifestyle and athletic brands including Champion, Reebok, Juicy Couture, Roxy, Volcom, DC Shoes, Vince Camuto, and Frederick's of Hollywood. Product categories span women's, men's, kids' clothing and footwear, plus accessories and intimates. The platform's key differentiator is the Authentic Membership subscription ($5/month after 30-day free trial) which provides 10% off every order and free shipping across all participating brands, with perks stacking on top of brand-level promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Authentic.com Multi-Brand E-Commerce Platform Centralized e-commerce storefront aggregating 20+ Authentic Brands Group lifestyle and fashion labels (Champion, Reebok, Juicy Couture, Roxy, Volcom, DC Shoes, Vince Camuto, Frederick's of Hollywood, and others) into a single shopping destination with unified cart, checkout, payment processing (Shop Pay, PayPal, Klarna), and integrated membership rewards. Built on Shopify infrastructure with supporting analytics, email marketing, and advertising integrations.
• Authentic Membership Subscription-based membership program offering 10% discount on every order, free shipping on all orders, and stackable promotions across 20+ participating Authentic Brands Group brands. Includes a 30-day free trial; renews at $5/month thereafter; cancellable anytime with no commitments. Benefits are automatically applied at checkout via Shop Pay integration.

Quantifiable outcome

• 10% discount automatically applied on every order with membership
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationE-commerce platform infrastructure provider powering authentic.com storefront. Shopify provides the core technology stack including storefront, checkout (Shop Pay), analytics, and seller tools enabling the multi-brand e-commerce operation.
• PayPalcoreTechnology or IntegrationPayment processing and checkout integration providing secure transaction capabilities for authentic.com customers. PayPal cookies enable safe payment processing, fraud prevention, and checkout acceleration.
• Google AnalyticscoreTechnology or IntegrationWeb analytics and tracking integration for monitoring site traffic, user behavior, conversion metrics, and marketing campaign performance across authentic.com.
• KlaviyocoreTechnology or IntegrationEmail marketing automation platform used for customer communication, promotional campaigns, abandoned cart recovery, and newsletter distribution. Klaviyo cookies track email click-through behavior.
• Facebook/MetacoreGTM or Marketing PartnerSocial media marketing and advertising partnership including Facebook tracking pixel for conversion tracking, audience targeting, and retargeting campaigns. Enables targeted advertising on Facebook and Instagram platforms.
• TikToksecondaryGTM or Marketing PartnerSocial media advertising partnership for reaching younger demographics through TikTok advertising campaigns. TikTok pixels track user engagement and conversion from TikTok-sourced traffic.
• CloudFlarecoreTechnology or IntegrationWebsite security and performance optimization including bot protection, DDoS mitigation, and CDN services. CloudFlare cookies manage traffic flow and security across authentic.com.
• New ReliccoreTechnology or IntegrationApplication performance monitoring and telemetry collection for tracking page load times, errors, and website performance metrics across authentic.com.
• CriteosecondaryGTM or Marketing PartnerRetargeting and display advertising partnership for serving personalized ads to users who visited authentic.com. Criteo cookies enable cross-site advertising based on browsing behavior.
• RTB HousesecondaryGTM or Marketing PartnerProgrammatic advertising and retargeting services for personalized ad delivery based on user browsing and purchase behavior across the internet.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ThredUp: Online resale marketplace aggregating millions of pre-owned apparel and accessory items across hundreds of brands into a single shopping destination. Comparable as a multi-brand apparel aggregation model, though focused on secondhand inventory rather than the first-party wholesale model Authentic.com operates.
• Zulily: Flash-sale e-commerce platform offering time-limited deals on apparel, footwear, and home goods from multiple brands with an emphasis on family and kids categories. Comparable as a multi-brand apparel aggregator with family-oriented merchandising, similar to Authentic.com's Kids' Collection and women's/men's breadth.
• The RealReal: Authenticated luxury resale marketplace that consolidates multiple premium and luxury brands into a single online destination with authentication services. Comparable as a multi-brand aggregation platform serving consumers who want access to multiple labels in one storefront, though focused on luxury resale versus Authentic.com's licensed wholesale model.
• Rue La La: Members-only flash-sale e-commerce site offering limited-time discounts on apparel, footwear, accessories, and home goods from premium brands. Comparable as a membership-driven multi-brand online apparel retailer targeting value-oriented shoppers seeking branded goods.

Broad incumbents

• Amazon Fashion: The dominant multi-brand apparel, footwear, and accessories marketplace carrying millions of SKUs across countless brands including many that overlap with Authentic.com's portfolio. Amazon Fashion is the most relevant comparison for consumer shopping behavior and selection breadth, though it operates a marketplace model with third-party sellers rather than Authentic.com's first-party wholesale operation.
• Ross Stores: Major US off-price retailer operating Ross Dress for Less and dd's DISCOUNTS, carrying a rotating assortment of branded apparel, footwear, and home goods. Like TJX and Authentic.com, Ross serves value-seeking consumers shopping for branded goods across multiple labels under one roof, making it a relevant comparison for cross-brand shopping behavior.
• Yoox Net-a-Porter: Multi-brand luxury and contemporary fashion e-commerce platform consolidating hundreds of designer brands under one digital storefront with unified checkout. Comparable as a premium multi-brand online retailer with cross-brand discovery, though Yoox Net-a-Porter focuses on luxury and contemporary labels whereas Authentic.com spans heritage, athletic, and casual brands.
• TJX Companies (TJ Maxx, Marshalls, HomeGoods): The largest off-price multi-brand apparel and home retailer in North America, TJX buys excess inventory from brands including many that overlap with Authentic Brands Group's portfolio. It competes with Authentic.com for value-oriented shoppers seeking branded apparel at lower prices, though TJX is a brick-and-mortar-led off-price model versus Authentic.com's DTC e-commerce consolidation.
• Nordstrom Rack (Nordstrom): Off-price division of Nordstrom selling discounted apparel, footwear, and accessories from brands that overlap with Authentic.com's portfolio. It is comparable as a multi-brand channel moving brand inventory to value-oriented consumers, though Nordstrom Rack operates physical stores and uses Rack as a price alternative to its full-line e-commerce.

Direct peers

• Saks Off 5th: Off-price e-commerce platform selling discounted designer and contemporary brands including several that sit in Authentic Brands Group's portfolio (Vince Camuto, Frye, etc.). It is a direct comparable in multi-brand off-price online apparel retail with a similar customer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/authenticbrands
• Facebookfacebook.com/AuthenticBrandsGroup
• LinkedInlinkedin.com/company/sweater-com
• Instagraminstagram.com/weareauthentic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEATER.COM