Swiss Marketing Bern
Swiss Marketing Bern is the official local chapter of Swiss Marketing, operating as a membership association serving marketing, sales, communications, and SME professionals in the Canton of Bern through networking events, certified courses, and SME consulting.
- Company typePrivate
- Founded-
- HeadquartersOstermundigen, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Swiss Marketing Bern does
Swiss Marketing Bern (SMC Bern) is the official local chapter of Swiss Marketing, the national professional association for the Swiss marketing industry, operating as a membership club for marketing, sales, communications, and business-owner professionals in the Canton of Bern. Founded in 2019 with a five-person operating team, the organization runs a community-led portfolio spanning in-person networking events (Mitgliederversammlungen, Sommerapéros, Weihnachtsessen), 'SWISS MARKETING Bern approved' certified courses and workshops (e.g., Präsentationstechnik, contract/labor/competition law, data protection, metaverse, ChatGPT introduction), SME and startup consulting (Startup- und KMU-Beratung), and a blog/newsletter content platform. Sub-brands SMC Bern Students and Smart Birds target students and job seekers respectively, and the organization launched the inaugural Berner-Marketing-Award (Ursus Award) in 2025.
The business model is a hybrid of recurring membership fees and transactional professional services: annual membership dues fund access to events, webinars, and member-exclusive special offers, while pay-as-you-go course and workshop pricing is tiered by participant category — CHF 250 for SMC members/job seekers/students versus CHF 390 for KMUs/startups on standard workshops, CHF 400/490 on half-day courses, and CHF 180/280 on webinars, with select free workshops capped at 15 participants. GTM is community-led and regional, distributed through the website (swissmarketing-bern.ch), LinkedIn and Facebook pages, an email newsletter, and in-person registration at partner venues including Harry's Home (Ostermundigen), Ziegelhüsi (Stettlen), Kursaal Bern, Contra Corrente, Hotel Waldstätterhof (Luzern), and Victoria-Jungfrau Grand Hotel & Spa. There is no proprietary technology platform; service delivery is human-driven and venue-dependent. The organization is led by Thomas Moser (President), who holds federal marketing and sales diplomas and serves as coach, lecturer, and examination expert. No external investors, funding rounds, M&A activity, or AI/ML capabilities are indicated in the available data.
Swiss Marketing Bern firmographics
Firmographics- Name
- Swiss Marketing Bern
- Legal name
- Swiss Marketing Bern
- Website
- https://swissmarketing-bern.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swiss Marketing Bern is the official local chapter of Swiss Marketing, operating as a membership association serving marketing, sales, communications, and SME professionals in the Canton of Bern through networking events, certified courses, and SME consulting.
- Ownership category
- akta.pro rank
Swiss Marketing Bern industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
- akta.pro secondary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Swiss Marketing Bern is headquartered
LocationHeadquarters
- HQ city
- Ostermundigen
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Swiss Marketing Bern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Fees: Annual membership fees providing access to network events, webinars, courses, and member benefits. Members include business owners, management, marketing, communications, and sales professionals from various industries.
- Course and Workshop Fees: Revenue from 'SWISS MARKETING Bern approved' professional development courses and workshops including presentation techniques, legal topics (contract law, labor law, competition law), digital marketing, data protection, and entrepreneurship programs. Pricing varies by participant category.
- Startup and SME Consulting: Advisory services provided to startups and SMEs leveraging the association's marketing expertise and professional network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard workshop rate for KMUs and Startups |
| Unit Pricing | Pay-as-you-go | Reduced rate for SMC members, job seekers, and students |
| Unit Pricing | Pay-as-you-go | Half-day course standard rate |
| Unit Pricing | Pay-as-you-go | Half-day course for SMC members |
| Unit Pricing | Pay-as-you-go | Webinar standard rate |
| Unit Pricing | Pay-as-you-go | Webinar rate for SMC members |
| Freemium | Pay-as-you-go | Free workshops |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Swiss Marketing Bern product offering
Product offeringCore offering
Swiss Marketing Bern is the official Bern chapter of Swiss Marketing, the national Swiss marketing professional association. It sells annual memberships that grant access to networking events, webinars, and member benefits, and it runs paid 'SWISS MARKETING Bern approved' courses and workshops (presentation techniques, digital marketing, data protection, contract/labor/competition law) for members, students, job seekers, and SMEs. It also provides advisory/consulting services to startups and small/medium enterprises in the Bern region.
Product overview
Swiss Marketing Bern operates as a professional marketing association and networking club, offering a portfolio of services organized around professional development, networking, and business support. The core offerings include educational courses and workshops (such as presentation techniques, advertising, and legal topics) that carry the 'Swiss Marketing Bern approved' quality designation, regular networking events and webinars, and consulting services for startups and SMEs. Additional offerings include a blog/newsletter content platform and the annual Berner Marketing Award (Ursus Award) program recognizing innovation in the Bern business community. The organization also provides member-exclusive benefits including discounted access to educational programs.
Differentiator
Problem solved
Functional benefit
Brands
- SMC Bern Students: Student membership category for Swiss Marketing Bern
- Smart Birds
- Ursus Award
- Swiss Marketing Bern approved
Products and services
- Swiss Marketing Bern Membership
- Educational Courses and Workshops
- Networking Events and Webinars
- Startup and SME Marketing Consulting
- Berner Marketing Award (Ursus Award)
- Special Offers for Members
Companies that use Swiss Marketing Bern
Customer profileSegments3 records
Ideal customer profiles3 records
Swiss Marketing Bern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swiss Marketing Bern partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Swiss Marketing (National Association)coreSwiss Marketing Bern is the official local network of Swiss Marketing, the national professional association for Switzerland's marketing industry. This affiliation provides legitimacy, access to national resources, and brand recognition.
- VisanaminorHealth insurance company shown as partner on the Swiss Marketing Bern website.
- Haller JenzerminorMarketing/advertising agency partner shown on the website.
- SiegelwerbungminorAdvertising partner shown on the website.
- Kursaal BernminorEvent venue partner shown on the website.
- PurpunktminorPartner shown on the website.
- Victoria-Jungfrau Grand Hotel & SpaminorLuxury hotel partner shown on the website.
- Swiss Marketing AcademyminorEducational partner offering professional development courses.
- Studio360minorWeb design partner credited for the organization's website design.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Swiss Marketing Bern competitors and assessment
Company assessmentDirect peers
- Marketing Club Zürich: Sister/peer local marketing club in another major Swiss metropolitan area, offering the same mix of member events, workshops, and networking for marketing and sales professionals. Direct comparable model, just in a different Swiss canton.
- Swiss Marketing (National Association): Swiss Marketing is the national parent professional association for the Swiss marketing industry and umbrella body for SMC Bern. Operates the same membership, education, and networking model at the national level, making it the most directly comparable counterparty.
- Marketing Club Berlin: Regional marketing club in a German-speaking metropolitan area, providing networking events, workshops, and a professional community for marketers — structurally similar to SMC Bern.
- Marketing Club Austria (MCÖ): Austrian national marketing club with a German-speaking peer network of local chapters. Closely comparable professional association model serving the marketing community through events, awards, and training.
Emerging players
- LinkedIn Learning: Global on-demand marketing and sales training platform. Competes for the same end-customer spend on professional development, but through asynchronous digital content rather than workshops and live events.
- Swiss Marketing Academy: Existing educational partner of Swiss Marketing Bern offering professional marketing training and certification. Comparable in the educational-content layer but operates more as a course provider than a community organization.
Broad incumbents
- Chartered Institute of Marketing (CIM): UK-based chartered professional body for marketing with membership, training, qualifications, and events. Provides a benchmark for how a marketing professional association can scale credentials and education internationally.
- American Marketing Association (AMA): Large, established US-based professional association for marketers with chapters, certifications, training, and events. Same overall category — professional association for marketing — but at much greater scale and geographic breadth.
Regional players
- KMU Forum Bern: Regional Bern-based business network and event series for SMEs that overlaps with SMC Bern's SME advisory and networking mandate. Comparable member base and Bern geography but with a broader business (non-marketing-specific) focus.
Others
- HSG Alumni Club / Universität St. Gallen Executive Education: University-affiliated continuing education and alumni network in the broader German-speaking Swiss region offering professional development courses. Indirectly comparable as a competing channel for marketing professional education in Switzerland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Swiss Marketing Bern social profiles
Digital presenceSwiss Marketing Bern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiss Marketing Bern leadership team
Management profileNumber of profiles
Profiles1 record
Swiss Marketing Bern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiss Marketing Bern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiss Marketing Bern
What does Swiss Marketing Bern do?
Swiss Marketing Bern is the official Bern chapter of Swiss Marketing, the national Swiss marketing professional association. It sells annual memberships that grant access to networking events, webinars, and member benefits, and it runs paid 'SWISS MARKETING Bern approved' courses and workshops (presentation techniques, digital marketing, data protection, contract/labor/competition law) for members, students, job seekers, and SMEs. It also provides advisory/consulting services to startups and small/medium enterprises in the Bern region.
Is Swiss Marketing Bern a public or private company?
Swiss Marketing Bern is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Swiss Marketing Bern founded?
Swiss Marketing Bern was founded in -1. It employs 1 to 10 people.
Where is Swiss Marketing Bern based?
Swiss Marketing Bern is headquartered in Ostermundigen, Switzerland, in the Europe region.
How does Swiss Marketing Bern make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are course and Workshop Fees and startup and SME Consulting.
Who are Swiss Marketing Bern's main competitors?
Direct peers on record are Marketing Club Zürich, Swiss Marketing (National Association), Marketing Club Berlin and Marketing Club Austria (MCÖ). Emerging players are LinkedIn Learning and Swiss Marketing Academy. Broad incumbents are Chartered Institute of Marketing (CIM) and American Marketing Association (AMA). KMU Forum Bern is listed as a regional player. HSG Alumni Club / Universität St. Gallen Executive Education is listed as an others.
Does Swiss Marketing Bern have an API?
No public API is recorded for Swiss Marketing Bern.
What industry is Swiss Marketing Bern in?
Swiss Marketing Bern's product category is Professional Association Services. Its primary akta.pro industry code is MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events), with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 5418 and its SIC code is 8600.