SWITCH2MOVE

What SWITCH2MOVE does

Switch2Move is a Tilburg, Netherlands-based organization founded in 2016 by choreographer Andrew Greenwood and manual therapist/researcher Frank Antonissen. It commercializes a proprietary, peer-reviewed dance-and-movement therapy methodology (the Switch2Move method, backed by PubMed PMID: 31561398 and rooted in Cognitive Stimulation Therapy and the Social Implicit Movement Program) targeting people aged 55+ with chronic neurological and age-related conditions including Parkinson's, dementia, and Multiple Sclerosis.

The company's product portfolio spans four lines: (1) Open Lessen — community dance and movement classes priced at €42/month (covering two persons) or €10 for a two-trial-lesson entry point; (2) the post-bachelor Dansant Coaching professional education program, priced at €2,750 per participant and delivered through Fontys Hogeschool Eindhoven; (3) supporting technology including Switch voor Thuis, a home-based exercise system, and Het Kompas, a co-developed (TU/e, ECDT) low-tech navigation device for dementia patients; and (4) paid event participation (e.g., €20 per participant, €10 for caregivers). GTM blends direct-to-consumer community classes, sales-led professional education through the Fontys partnership, and event-driven awareness (Week van de Dementie, Dance4Parkinson's, inclusive concerts with Antwerp Symphony Orchestra).

Operationally, Switch2Move runs with roughly 7 employees from Tilburg, delivering classes across at least seven Dutch municipalities plus Antwerp, Belgium. Revenue mechanics are predominantly subscription (classes) and one-time fees (education, hardware, events), with no disclosed institutional investors or funding rounds. The model is founder-led, ecosystem-dependent on academic and care-sector partners (Fontys, TU/e, Alzheimer Nederland, Opera Ballet, BeBright, Catarina), and scientifically positioned as an evidence-based therapeutic intervention rather than a fitness or wellness offering.

Name

SWITCH2MOVE

Legal name

Switch2Move

Website

https://switch2move.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Switch2Move, founded in 2016 in Tilburg, Netherlands, commercializes a scientifically validated dance-and-movement therapy method (PubMed PMID: 31561398) for elderly individuals with chronic conditions such as Parkinson's, dementia, and MS, delivered via community classes, a post-bachelor professional education program, and assistive home technology.

Ownership category

akta.pro rank

Product category

Therapeutic Movement and Dance Services for Elderly Care

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Equipment Rental (532283)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Geriatric Physical Therapy & Fall Prevention (HSADAIAD)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Senior & Active Aging Personal Training (HSADAAAI), Wandering Prevention & Safety Monitoring (HSABAEAF)

Keywords

• Therapeutic dance programs
• Movement therapy elderly
• Senior care services
• Parkinson dance therapy
• Post-bachelor healthcare education

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Open Dance Classes: Public dance and movement classes offered throughout the Netherlands at various community venues. Classes are priced at €10 for 2 trial lessons or €42 per month for unlimited access (covering 2 persons including partners). Revenue is generated through recurring class attendance fees.
2. Dansant Coaching Education Program: Post-bachelor professional training program delivered in partnership with Fontys Hogeschool Eindhoven. The €2,750 course trains healthcare and social professionals in the Switch2Move method for coaching elderly with chronic conditions. One-time program fee per participant.
3. Switch voor Thuis (Home Technology): Technology product enabling the Switch2Move method at home. One person can dance while another keeps hands free to participate. Provides home-based exercise solution for people with chronic conditions.
4. Het Kompas Device: Navigation support device for people with dementia. Sold as a standalone product to help individuals with dementia find their way home independently.
5. Event Participation: Revenue from concert and event participation fees. For example, the Storioni Alzheimer concert charged €20 per participant and €10 for caregivers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SWITCH2MOVE delivers a scientifically-backed movement and music therapy method for elderly people with chronic conditions such as Parkinson's, dementia, and Multiple Sclerosis. Its primary offerings are community-based Open Lessen (dance/movement classes) and the post-bachelor Dansant Coaching professional education program, complemented by supporting technologies including the Switch voor Thuis home exercise system and the Het Kompas navigation device for dementia patients.

Product overview

Switch2Move is a scientifically-backed movement and music therapy method consisting of a platform of services and supporting technologies. Core offerings include Open Lessen (dance classes) and the Dansant Coaching professional education program. Supporting technologies comprise Switch voor thuis (home exercise system) and Het Kompas (navigation compass for dementia). All offerings are based on the Social Implicit Movement (SIM) program, combining dance, music, physiotherapy, and psychology to improve physical, mental, and social well-being of elderly with chronic conditions such as Parkinson, dementia, and MS.

Differentiator

Problem solved

Functional benefit

Brands

• Het Kompas: A homing navigation compass for people with dementia that points the way home, developed in co-creation with people with dementia, family members, and caregivers.
• Wegwijzer voor mantelzorgers (Active Ageing at Home)

Products and services

• Open Lessen (Open Dance Classes) Creative movement and dance classes on music for elderly people with chronic conditions such as Parkinson, dementia, and MS. Classes focus on balance, agility, strength, coordination, flexibility, and posture improvement. Held at community venues across the Netherlands.
• Dansant Coaching (Post-bachelor Education Program) Post-bachelor professional education program teaching the Switch2Move method for coaching elderly with physical and mental limitations. Combines dance, physiotherapy, and psychology via the Social Implicit Movement (SIM) program. Delivered in partnership with Fontys Hogeschool Eindhoven. Priced at €2,750 per participant.
• Switch voor Thuis (Home Technology) Home-based technology solution that enables the Switch2Move method in a familiar environment. Features a single start button, allowing one person to dance while another can participate hands-free. Sold directly to individuals and caregivers.
• Het Kompas (Homing Navigation Device) Navigation support device for people with dementia. A simple homing compass with a physical arrow pointing home, designed in co-creation with dementia patients, families, and caregivers. Uses familiar materials like wood and metal for recognition, with no interaction and a low learning curve. Co-developed with TU/e and ECDT; distributed via Aumens.
• Wegwijzer voor mantelzorgers (Guide for Caregivers) Active Ageing at Home guide comprising 6 short videos in which Andrew Greenwood explains the Switch2Move method, enabling caregivers to guide home-based movement activities for elderly with chronic conditions.

Quantifiable outcome

• Beneficial effect on cognitive function for elderly with chronic conditions
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Winkelcentrum Heuvel EindhovenminorGTM or Marketing Partner · 1 September 2025Venue partner for Week van de Dementie activities, hosting dance events with Switch2Move during dementia awareness week.
• Koningin Elisabethzaal AntwerpenminorOthers · 7 February 2025Concert venue for the Doe Maar Mee inclusive concert event featuring Switch2Move methodology.
• Expertisenetwerk Zuid DementievriendelijkminorStrategic or Co-development Partner · 14 September 2024Partnership for Week van Dementie Amsterdam Zuid, combining expertise in dementia care with Switch2Move activities.
• Fontys Hogeschool EindhovencoreStrategic or Co-development PartnerPartnership with Fontys Applied Science University for delivery of the Dansant Coaching post-bachelor education program. The university provides accreditation and facilities for the professional training program.
• TU/e (Eindhoven University of Technology)coreStrategic or Co-development PartnerResearch partnership for development and scientific validation of the Switch2Move method and Het Kompas navigation device. TU/e contributes academic expertise and research capabilities.
• Antwerp Symphony OrchestraminorStrategic or Co-development PartnerPartnership for the 'Doe Maar Mee' inclusive concert experience, combining classical music with the Switch2Move movement method for people who experience barriers at regular concerts.
• CatarinaminorStrategic or Co-development PartnerPartner organization contributing to Switch2Move research and development initiatives.
• BeBrightminorStrategic or Co-development PartnerPartner organization supporting Switch2Move development and implementation.
• Alzheimer NederlandminorStrategic or Co-development PartnerPartner organization supporting dementia-related initiatives and awareness.
• Opera BalletminorStrategic or Co-development PartnerPartner organization contributing to the arts and movement integration in Switch2Move programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• SingFit: SingFit offers music-based therapeutic engagement programs (including for older adults and people with dementia). Comparable to Switch2Move in using arts-based engagement to address cognitive and social needs of elderly users, but focuses on singing rather than movement.
• Music & Memory: Music & Memory is a US-based nonprofit that brings personalized music programs to people with dementia and cognitive decline. Comparable to Switch2Move in using arts (music vs. dance/movement) as a non-pharmacological therapy for elderly with chronic conditions, with a different delivery format.

Direct peers

• Active Cues: Active Cues is a Dutch/Nordic company that produces interactive projections (e.g., Tovertafel successors, Toobi) used to stimulate movement and engagement in people with dementia and cognitive challenges. Comparable to Switch2Move in its use of engagement-driven movement interventions for the same end-user population.
• Dance for PD: Dance for PD (originated by Mark Morris Dance Group) offers dance-based movement classes specifically for people with Parkinson's disease, with global affiliate network. Direct conceptual peer to Switch2Move's Parkinson-focused classes and SIM program.
• Aumens: Aumens is the technology partner that co-developed the Het Kompas navigation device for people with dementia with Switch2Move and TU/e. Direct peer in the dementia-navigation/support technology niche that Het Kompas occupies.
• Tover: Tover (creator of the original Tovertafel) is a Dutch company developing interactive games and technology to improve quality of life for people with dementia and intellectual disabilities. Targets the same Dutch elderly/dementia care market as Switch2Move, especially relevant for Het Kompas as a dementia support product.
• SilverFit: SilverFit is a Dutch company that develops interactive exercise and movement technology for elderly users in care and rehabilitation settings. Highly comparable to Switch2Move in target market (elderly with chronic conditions) and movement-based intervention approach, although it is more technology- and gaming-led.

Broad incumbents

• Philips (Healthcare / Aging & Care): Philips is a large incumbent in medical devices, telehealth and aging-in-home solutions. While not focused specifically on dance/movement therapy, it operates broadly in the same Dutch and European elder-care and home-health markets where Switch2Move competes, and could enter the niche via partnerships or acquisitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/switch2move

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWITCH2MOVE