Name

beBright

Legal name

beBright MSO, LLC

Website

https://bebright.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Dental Support Organization (DSO) Services

NAICS

Offices of Dentists (62121), Ambulatory Health Care Services (621)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)

akta.pro secondary industries

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN), Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental support organization
• Pediatric dental services
• Orthodontic practice management
• Specialty dental integration
• DSO partnership services

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. DSO Management Services: beBright generates revenue by providing comprehensive management and support services to affiliated pediatric and orthodontic dental practices. This includes operational support, strategic guidance, and administrative services that enable practice growth while the company benefits from the economic performance of partner practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

beBright is a dental support organization (DSO) that partners with pediatric and orthodontic specialty practices, providing non-clinical operational, administrative, and strategic support services while partner practices retain clinical autonomy. The company delivers these services through its proprietary POP (Pedo/Ortho Process) integrated care model, which coordinates patient flow across pediatric and orthodontic specialties and is supported by nine functional service modules covering marketing, HR, revenue cycle management, IT, financial reporting, operations, procurement, legal, and capital solutions.

Product overview

beBright is a dual-specialty support organization built on a culture of passion, innovation, and uncompromising standards. Through its integrated pediatric dentistry and orthodontics model (the beBright POP), the company provides selective partnerships with practices dedicated to elevating specialty care. The product architecture consists of the beBright POP (Pedo/Ortho Process) as the core integrated care delivery model, complemented by nine service modules: Marketing & Demand Generation, Human Resources, Revenue Cycle Management, Information Technology, Financial Reporting, Operational Efficiency, Procurement, Legal & Compliance, and Capital & Growth. Together, these components support practices in preserving clinical autonomy while gaining sophisticated operational support and proven growth strategies.

Differentiator

Problem solved

Functional benefit

Brands

• beBright POP: Pediatric & Orthodontic Process (POP) - an innovative integrated system that eliminates traditional barriers between pediatric and orthodontic practices, resulting in smoother patient journeys and better clinical outcomes.

Products and services

• beBright POP (Pedo/Ortho Process) Proprietary integrated care delivery model for beBright partner practices that coordinates patient flow between pediatric dentistry and orthodontic specialties via a structured 5-step process. Eliminates traditional barriers between pediatric and orthodontic practices, producing smoother patient journeys, seamless orthodontic handoffs, and improved clinical outcomes.
• DSO Management & Support Services for Pediatric and Orthodontic Practices Comprehensive non-clinical management and support services delivered to affiliated pediatric and orthodontic dental practices under selective partnership arrangements, covering marketing and demand generation, HR, revenue cycle management, IT, financial reporting, operational efficiency, procurement, legal and compliance, and capital and growth solutions. Partner practices retain their clinical autonomy, brand, and culture while gaining centralized back-office scale.

Quantifiable outcome

• 500,000 patients served annually across the network
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core.

• Children's Dentistry of KnoxvillecoreStrategic or Co-development PartnerPediatric dental practice with 2 locations serving the Knoxville community. Partner since at least 2025, representing beBright's integrated specialty care model in the Tennessee market.
• Camp Smile Pediatric Dentistry & OrthodonticscoreStrategic or Co-development PartnerDual specialty practice with 4 locations in Omaha, NE and surrounding areas, including both pediatric and orthodontic services. One of beBright's founding partner practices led by Dr. Bobbi Augustyn.
• Expedition Pediatric Dentistry & OrthodonticscoreStrategic or Co-development PartnerPediatric dental practice focused on extraordinary care for kids, participating in beBright's integrated dual specialty model.
• Timberlane Pediatric Dentistry & OrthodonticscoreStrategic or Co-development PartnerFounded in 1973, specialists working together to provide superior dental treatment in a caring environment. Long-standing practice with deep roots in the community.
• EPIC OrthodonticscoreStrategic or Co-development PartnerOrthodontic practice celebrating smiles in the Knoxville communities for over 20 years, led by Dr. Joseph Hicks. Expanding beBright's orthodontic footprint in the Southeast.
• Gallatin Valley Pediatric DentistrycoreStrategic or Co-development PartnerPediatric dental practice creating healthy, beautiful smiles for kids with personalized care in a welcoming environment in the Montana market.
• Kelson OrthodonticscoreStrategic or Co-development PartnerOrthodontic practice serving patients with comprehensive orthodontic care, representing beBright's integration model in the orthodontic specialty.
• Kottemann OrthodonticscoreStrategic or Co-development PartnerMulti-generational orthodontic practice with over 70 years of history and three generations of the Kottemann family providing highest-quality orthodontic care. Led by Dr. Scott Kottemann and Dr. Kraig Kottemann.
• Lincoln Pediatric DentistrycoreStrategic or Co-development PartnerPediatric dental practice founded in 2003 by Dr. Heidi J. Stark, demonstrating compassion to patients, families, and team members. Located in Lincoln, Nebraska.
• Metropolitan Pediatric Dentistry & OrthodonticscoreStrategic or Co-development PartnerSpecialized dental care for children since 1965, including those with unique needs. Long-established practice bringing decades of experience to the beBright network.
• Pediatric Dentistry at ViningscoreStrategic or Co-development PartnerPediatric dental practice creating a generation of kids who LOVE going to the dentist, with a dolphin theme and Georgia market presence.
• Pediatric Dentistry of Shreveport-BossiercoreStrategic or Co-development PartnerSix-location pediatric dental practice providing gentle, personalized care in the Shreveport-Bossier area by creating positive experiences and helping kids and teens build confident, healthy smiles.
• Rallis & Bonilla OrthodonticscoreStrategic or Co-development PartnerOrthodontic practice providing personalized treatment plans for all ages that aim to minimize treatment time and maximize comfort. Led by Dr. Paul Rallis in Lincoln, Nebraska.
• The Smile Spot Children's Dentistry & OrthodonticscoreStrategic or Co-development PartnerPediatric dental practice with Dalmatian branding focused on keeping kids smiling. Located in Connecticut area.
• Tailwind Pediatric DentistrycoreStrategic or Co-development PartnerPediatric dental practice exceeding expectations by sensing and understanding children's needs for customized, positive, and inspiring experiences.
• Tennessee SmilescoreStrategic or Co-development PartnerPediatric dental practice delivering personalized, positive dental care for children and teens in Madisonville, Tennessee.
• Brink & White Pediatric Dental AssociatescoreStrategic or Co-development PartnerThree-location pediatric dental practice with a 'Dream Big, Smile Big' philosophy. Sun-and-pathway branding representing the journey to healthy smiles.
• Bozeman SmilescoreStrategic or Co-development PartnerOrthodontic practice committed to providing the best in orthodontic care as they create beautiful, healthy smiles in Bozeman, Montana.

Scale indicators5 records

Recent moves6 records

Broad incumbents

• Smile Brands: Multi-brand DSO providing business support to affiliated dental practices nationwide. Comparable as a scaled DSO partner-network competitor with similar support service modules.
• Sonrava Health: Diversified, PE-backed dental services platform spanning general, specialty, and orthodontic care. Comparable as a multi-specialty DSO expanding via partnerships and acquisitions.
• Heartland Dental: Largest US DSO with thousands of supported practices across general and specialty dentistry. Comparable as a direct competitor for partner practice acquisitions and as the dominant scale incumbent in the same DSO category beBright operates in.
• Dental Care Alliance: Established DSO supporting general dentists and specialists across numerous states with full back-office services. Comparable in DSO partnership model and breadth of support modules.
• Great Expressions Dental Centers: Multi-state dental group practice with broad specialty coverage including orthodontics and pediatrics. Comparable as a network operator serving both specialty and general dental patients.
• Pacific Dental Services: Large, multi-specialty DSO with deep clinical and operational support infrastructure serving general dentists and specialists. Comparable in offering comprehensive back-office support services to dental practices.
• Aspen Dental: National branded DSO with de novo and acquisition-led growth model. Comparable as a scaled, marketing-intensive DSO competing for practice partnerships and patient acquisition.

Emerging players

• Smile Doctors: Largest orthodontic-focused DSO in the US, providing operational and clinical support to orthodontic practices. Comparable as a specialty-focused DSO partner model adjacent to beBright's orthodontic leg.
• Sagacious Partners: Emerging DSO platform focused on orthodontic and specialty dental practices. Comparable as a similarly selective, specialty-focused DSO targeting growth-oriented providers.

Direct peers

• MB2 Dental Solutions: PE-backed DSO that partners with specialists including pediatric dentists and orthodontists, preserving clinical autonomy. Closest direct comparable in go-to-market and partnership-led DSO motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beBright