Synergy Counseling Center

What Synergy Counseling Center does

Synergy Counseling Center, also operating as Synergy Behavioral Health, is a private, founder-owned counseling practice headquartered in a single office at 701B Gault Avenue N, Fort Payne, Alabama. Founded by Dr. Don G. Brock, the practice has delivered evidence-based behavioral health care to the DeKalb County community for 20 years. The core service offering consists of individual, couples, and family therapy, extended with specialized programs including depression and anxiety therapy, panic and phobia treatment, Christian counseling, anger management, marriage and family therapy, group therapy, crisis therapy, and comprehensive psychological evaluations (including immigration assessments). A free initial consultation serves as the entry point into the practice.

The practice operates on a direct-to-consumer model with supplementary inbound referrals from physicians, specialists, hospitals, and pastors. Service delivery occurs through two channels: in-person sessions at the Fort Payne office and secure telehealth video appointments. The technology stack is lean and entirely third-party: appointment scheduling and intake are handled via therapyportal.com, the website is built on the TherapySites platform, and telehealth is delivered through standard secure video. There is no proprietary technology, no AI capability, and no developer-facing API. The team comprises approximately 12 staff, including four clinicians (Dr. Brock, Dr. Jack Weaver, Brooke Fields, Caleb Rackard), an Executive Director/CFO (Yvonne Brock), an Office Manager/Health Insurance Specialist, and a bilingual counseling assistant supporting Spanish-speaking clients.

The revenue model is unit-priced, pay-as-you-go fee-for-service. Standard therapy sessions are $150, intake sessions are $200, crisis therapy is $230, group therapy is $50 per person, and comprehensive psychological evaluations are $500 across three sessions. Administrative services (letter writing, report preparation, FMLA paperwork, court appearances, disability records, provider consultations) are priced separately. The practice accepts most major insurance plans but excludes Medicaid and Medicare, with cash, check, and credit card payments due at the time of service. No-show and late cancellation fees are $80. The practice is independently owned by the Brock family with no external investors, no recorded funding rounds, and no M&A activity.

Name

Synergy Counseling Center

Website

https://synergycounselingcenter.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Counseling Center is a private, founder-owned behavioral health practice in Fort Payne, Alabama, delivering evidence-based individual, couples, and family therapy in-person and via telehealth to the DeKalb County community. The practice serves individuals, couples, families, and children/adolescents, including bilingual Spanish-speaking clients.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health counseling
• Behavioral health services
• Marriage family therapy
• Telehealth counseling
• Psychological evaluation

Headquarters

HQ city

Fort Payne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual Therapy Sessions: Standard 50-minute therapy sessions for individuals, charged at $150 per session. Payment due at time of service including copays and insurance deductibles.
2. Couples and Family Therapy: Therapy sessions for couples and families at $150 per session
3. Intake Sessions: Initial assessment and intake session at $200
4. Crisis Therapy: Emergency/crisis therapy sessions at $230 per session
5. Psychological Evaluations: Comprehensive psychological evaluation conducted over 3 sessions at $500
6. Group Therapy: Group therapy sessions at $50 per person
7. Administrative Services: Fees for letter writing ($50), report preparation ($100), FMLA paperwork ($100), court appearances ($1,600), disability records submittal ($100), and provider consultations ($50)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Synergy Counseling Center provides evidence-based behavioral health counseling services to individuals, couples, and families in Fort Payne, Alabama, and via secure telehealth. Core services include individual therapy, couples and family counseling, and specialized treatments for depression, anxiety, panic/phobias, anger management, faith-based Christian counseling, group therapy, crisis therapy, and comprehensive psychological evaluations. The practice offers a complimentary first-visit consultation and bilingual English/Spanish services, accepting most commercial insurance and private pay.

Product overview

Synergy Counseling Center (also referred to as Synergy Behavioral Health) is a behavioral health counseling practice offering a unified portfolio of in-person and telehealth therapy services. The core offering consists of individual, couples, and family counseling, with specialized services spanning depression therapy, anxiety therapy, panic/phobia treatment, Christian counseling, marriage and family therapy, anger management, group therapy, crisis therapy, and psychological evaluation (including immigration assessments). Services are delivered by licensed therapists and supervised associate counselors, with a free initial consultation as an entry point. The practice serves clients across DeKalb County, Alabama, and beyond via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions for individuals facing anxiety, depression, trauma, life transitions, and other emotional or behavioral challenges, delivered in-person or via secure telehealth.
• Couples Counseling Therapy for couples addressing relationship difficulties, communication issues, pre-marital concerns, divorce and co-parenting dynamics, and blended family challenges.
• Family Counseling Therapy for families and family groups addressing parenting issues, launching children, differentiation issues, and improving overall family functioning.
• Depression Therapy Evidence-based therapeutic treatment for depression, including assessment, coping strategies, and ongoing support for individuals experiencing depressive symptoms.
• Anxiety Therapy Treatment for anxiety disorders including generalized anxiety, panic attacks, and phobias, utilizing evidence-based approaches tailored to each client's needs.
• Panic Attacks and Phobias Treatment Specialized therapeutic intervention for panic attacks and phobias, helping clients manage and overcome intense fear responses and avoidance behaviors.
• Christian Counseling Counseling services that integrate Christian faith and biblical principles for clients who desire a spiritually-informed therapeutic approach, while respecting all beliefs and values.
• Marriage and Family Therapy Comprehensive therapy addressing marriage and family dynamics, including pre-marital counseling, marriage counseling, divorce and co-parenting issues, and blended family support.
• Anger Management Therapeutic program helping individuals understand, manage, and transform anger responses into healthier coping strategies using evidence-based approaches.
• Group Therapy Therapeutic group sessions providing shared support and learning among clients facing similar challenges, offered at a rate of $50 per person per session.
• Telehealth Appointments Secure, remote counseling sessions delivered via video, providing the same evidence-based care as in-person visits for clients who prefer or require virtual access.
• Psychological Evaluation Comprehensive psychological assessment covering three sessions at $500, including immigration psychological assessments and assessments administration and interpretation.
• Crisis Therapy Urgent counseling sessions for clients experiencing acute emotional distress or crisis situations, priced at $230 per session.
• Free Initial Consultation A complimentary first-visit consultation to answer prospective clients' questions about the practice, the counseling process, and how the center can best serve their needs before beginning therapy.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• American Counseling Association (ACA)minorOthersProfessional membership organization for professional counselors. Dr. Don G. Brock is a professional member. Provides credibility, professional development resources, and industry advocacy.
• Alabama Counseling Association (ALCA)minorOthersState-level professional counseling association. Both Dr. Brock and Yvonne Brock are members. Supports professional standards and networking within Alabama.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Headspace: Digital mental health and mindfulness platform with therapy services via Headspace Care. Comparable as a consumer-facing mental health brand competing for the same self-pay and employer-sponsored demand, especially for younger clients.
• Talkspace: Online therapy and psychiatry platform with licensed therapists serving individuals, couples, and teens. Comparable as a telehealth-delivered outpatient mental health offering competing for the same direct-to-consumer mental health demand.
• Thriveworks: Multi-location outpatient counseling and psychiatry practice combining in-person and telehealth appointments. Comparable as a scaled outpatient mental health provider with a similar in-person + online delivery model and broad service menu.
• BetterHelp: Largest online counseling platform offering individual, couples, and teen therapy via subscription. Directly comparable as a competitor for individual and couples counseling clients who might otherwise choose Synergy, especially through telehealth.

Others

• Psychology Today: Therapist directory and content platform where Synergy already maintains a verified listing. Comparable as the dominant patient-acquisition channel for outpatient mental health practices and a structural competitor for direct-to-consumer leads.
• Open Path Collective: Nonprofit network of therapists offering reduced-fee sessions ($30–$80) to clients in need. Comparable as an alternative affordable outpatient counseling channel that could capture price-sensitive clients in the same rural Southeast markets.

Emerging players

• Cerebral: Online mental health and medication management provider targeting anxiety, depression, and ADHD. Comparable as a digital outpatient mental health alternative competing on convenience and integrated therapy-plus-prescription services.
• Spring Health: Employer-paid mental health platform providing therapy, coaching, and medication management. Comparable as an outpatient mental health delivery model, positioned against the same employer and consumer demand Synergy indirectly serves.
• Lyra Health: Employer-sponsored mental health benefit provider offering in-person and virtual therapy sessions. Comparable as a structured outpatient therapy delivery model, though accessed through employer contracts rather than direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TherapySynergy
• Facebookfacebook.com/SynergyCounselingFP
• LinkedInlinkedin.com/company/synergy-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Counseling Center