TADAO Poke Bar

What TADAO Poke Bar does

TADAO Poke Bar is a family-owned Belgian restaurant chain founded in 2017 by Cédric and his family after discovering poke bowls during a New Year's Eve trip to Sydney. The company operates four dine-in locations across the Brussels metropolitan area (Brussels-KAY36, Ixelles, Woluwe-Saint-Lambert, and Waterloo), offering 17 signature poke bowls and a fully customizable build-your-own option structured as a five-step configurator (base, sauce, fruits and vegetables, protein, toppings). All sauces, marinades, and cuts are prepared in-house daily, and the menu supports vegetarian, vegan, gluten-free, and halal dietary requirements. Sustainability positioning is reinforced by ShiftingPact and GoodFood certifications and eco-friendly packaging.

The business generates revenue across five streams: dine-in sales, Click & Collect via the proprietary order.tadaopoke.cool storefront (priced up to 20% below third-party platforms), direct TADAO delivery to surrounding municipalities, third-party delivery through Uber Eats, Deliveroo, and Takeaway.com, and a corporate/private catering service with individual bowls, platters at €75 for 4 persons, and buffet options. The go-to-market combines product-led growth (direct online ordering) with channel-partner distribution and direct-to-consumer dine-in and catering. Marketing is executed through the multilingual website, Instagram, Facebook, LinkedIn, an email newsletter, and a HeyPongo-based loyalty and referral program. Pricing is unit-based: signature bowls €14.50-€17.90 (medium) and €16.50-€19.20 (large); custom bowls €15.70 medium / €18.50 large; sides and desserts priced individually.

The company is privately held, self-funded, and operates without disclosed external investors, parent company, or institutional capital. There are no proprietary technology platforms, mobile applications, or AI/ML capabilities disclosed; the technology stack consists of standard e-commerce ordering and third-party aggregator and loyalty integrations. Customer concentration is minimal, with individual consumers as the primary segment and catering as a diversified B2B overlay across corporate and private events.

Name

TADAO Poke Bar

Legal name

TADAO Poke Bar

Website

https://tadaopoke.cool

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TADAO Poke Bar is a family-owned Belgian poke bowl restaurant chain operating four dine-in locations in the Brussels area, offering customizable and signature bowls via in-store, Click & Collect, direct delivery, third-party platforms, and corporate catering.

Ownership category

akta.pro rank

Product category

Casual Dining / Healthy Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

akta.pro primary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

akta.pro secondary industry

Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Poke bowl restaurant
• Healthy casual dining
• Customizable bowls
• Event catering service
• Food delivery service

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in sales: Customers eat on-site at restaurant locations with seating available.
2. Takeaway / Click & Collect: Online ordering with pickup at restaurant locations. Direct ordering offers prices up to 20% cheaper than third-party platforms.
3. Delivery (proprietary): Direct delivery service to customers in specific municipalities (Beersel, Waterloo area, Brussels) during defined hours.
4. Third-party delivery: Orders through Uber Eats, Deliveroo, and Takeaway.com platforms for customers throughout Brussels.
5. Catering services: Corporate and private event catering with individual Poke Bowls, shared platters, and buffet options. Pricing from €16.5 per Signature Bowl to €75 per platter for 4 persons.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

TADAO Poke Bar operates a small chain of poke bowl restaurants offering 17 signature recipes plus fully customizable build-your-own poke bowls, prepared daily in-house from fresh ingredients. Customers can dine in at one of four Brussels-area locations, order Click & Collect for pickup, request proprietary delivery in select municipalities, or use third-party delivery platforms. The company also provides event catering for corporate and private occasions.

Product overview

TADAO Poke Bar is a Belgian poke bowl restaurant chain operating as a single unified brand offering fresh, customizable poke bowls. The core product portfolio consists of Signature Poke Bowls (17 pre-designed recipes) and Custom Build-Your-Own Poke Bowls (5-step customization), complemented by catering services for events. Add-on offerings include Sides (appetizers and sides), Desserts (sweets), and Ice Cream Mochis. Service delivery includes four physical restaurant locations (Ixelles, Waterloo, Woluwe-Saint-Lambert, and Brussels KAY36), Click & Collect online ordering, direct TADAO Delivery, and third-party delivery via UberEats, Deliveroo, and Takeaway.com. A loyalty program (HeyPongo) and special offers (Family Packs, Namasté Menu) round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Poke Bowls

Quantifiable outcome

• Prices up to 20% cheaper when ordering directly vs third-party platforms
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partner making TADAO poke bowls available for delivery through Uber Eats platform in Brussels area.
• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling customers to order TADAO poke bowls for home delivery via Deliveroo.
• Takeaway.comcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner providing access to TADAO menu through Takeaway.com platform.
• Local ProducerscoreStrategic or Co-development PartnerCollaborates with local producers and committed partners to offer fresh and quality ingredients. These partnerships support sustainable and responsible practices.
• HeyPongominorGTM or Marketing PartnerLoyalty program provider enabling customers to earn points with every visit and receive exclusive benefits. Also supports referral marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poke House: Largest poke bowl chain in Europe with locations across Italy, France, Spain, Portugal, and the UK. Operates a build-your-own poke bowl concept targeting health-conscious urban consumers, making it the most directly comparable peer to TADAO.
• Hawaii Poke: Belgian poke bowl operator with Brussels locations offering customizable poke bowls with similar fresh-ingredient positioning. Direct peer competing for the same Brussels health-conscious customer base.
• Pitaya: French fast-casual chain specializing in Thai-inspired bowls with a similar customizable bowl concept. Operates a comparable build-your-own meal model targeting health-conscious urban consumers across European cities.
• Pokawa: French poke bowl chain with multiple locations in Paris and other French cities. Directly comparable on the customizable poke bowl concept and health-focused positioning, though geographically focused on France rather than Belgium.
• Oh My Poke!: Belgian poke bowl chain with locations in Brussels and other Belgian cities. Direct competitor operating in the same Belgian market with a similar customizable poke bowl offering and health-focused positioning.

Broad incumbents

• Sweetgreen: Large US-based healthy fast-casual salad/bowl chain. While US-focused and broader in offering (salads plus warm bowls), it shares TADAO's positioning around fresh ingredients, customization, sustainability, and tech-enabled direct ordering.
• Sushi Daily: European sushi kiosk and counter concept with strong presence in retail and food courts. While sushi-focused, it competes in similar healthy Asian-inspired grab-and-go occasions and serves the same Brussels-area customer base.
• Exki: Belgian fast-casual chain offering fresh, healthy meals including salads, soups, and warm dishes. Operates multiple Brussels locations with similar health-focused positioning, serving as a broader incumbent in the same category.
• Sushi Shop: International Japanese-inspired fast-casual chain with strong Belgian presence. While sushi-focused rather than poke bowls, it competes in similar customer occasions (healthy Asian-inspired quick meals) with comparable delivery and takeaway models.

Regional players

• Salad & Co: French healthy fast-casual chain focused on customizable salads and bowls. Comparable in customer positioning and meal customization, but operates primarily in France rather than Belgium, providing a regional peer reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tadao.poke
• LinkedInlinkedin.com/company/tadao-poke
• Instagraminstagram.com/tadao.pokebowls

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TADAO Poke Bar