tahiti automobile
- Company typePrivate
- Founded1969
- HeadquartersPapeete, French Polynesia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What tahiti automobile does
Tahiti Automobiles is a privately held multi-brand automotive dealership group headquartered in Papeete, French Polynesia, operating through three Société Anonyme entities — TAHITI AUTOMOBILES S.A., ROYAL AUTOMOBILES S.A., and AUTOTECH S.A. — under the direction of Daniel Rapon. Founded in 1969, the group holds authorized-distributor rights for 15+ international automotive brands in French Polynesia, including Ford, Mercedes-Benz, Honda, MG Motor, Geely, Subaru, BYD, Changan, JMC, Maxus, Land Rover, Leapmotor, Linktour, Farizon, and Honda Moto, alongside industrial and construction equipment brands (Komatsu, Case, Astra, Kobelco, Bomag, Powerscreen, Liu Gong, Yuchai).
The group's core products are new and used vehicle sales, after-sales maintenance and repair, vehicle financing solutions through partner providers, and rental referrals to AutoLoc Tahiti, Tahiti Easy Car, Avis Tahiti, and Auto Express. Distribution operates exclusively through physical showrooms on Avenue Georges Clemenceau in Papeete, with website-based lead capture for test drives and quotes and brand-specific Facebook pages for digital marketing. Vehicle pricing is denominated in CFP Francs (XPF), ranging from approximately 1.69M XPF (Changan Lumin) to 18M XPF (Ford F-150 Raptor).
Revenue mechanics combine unit-sale margins on new and used vehicles, service-and-parts revenue from authorized after-sales operations, transaction-based financing commissions, and a dedicated industrial/commercial vehicle vertical serving construction, agriculture, and government buyers. The customer base spans individual consumers (daily transport, family SUVs, urban mobility), professionals and businesses (commercial fleets, industrial equipment), and government entities (public-sector fleet procurement) across the French Polynesian market. The group is privately held with no disclosed venture or private-equity backing, no app or proprietary technology stack, and no public revenue disclosures; ongoing activity signals — including 2024-2025 product launches across BYD, Changan, Geely, Ford, and MG, plus the addition of Leapmotor, Linktour, and Farizon as new brand partners — point to a deliberate pivot toward electrified lineups and Chinese-OEM expansion.
tahiti automobile firmographics
Firmographics- Name
- tahiti automobile
- Legal name
- TAHITI AUTOMOBILES S.A.
- Website
- https://tahitiauto.pf
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where tahiti automobile is headquartered
LocationHeadquarters
- HQ city
- Papeete
- HQ country
- French Polynesia
- HQ region
- Oceania
Offices3 records
Markets served
tahiti automobile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from distributed brands including Ford, Mercedes-Benz, Honda, MG, BYD, Changan, Geely, Subaru, and others. Vehicles are sold through dealership showrooms with pricing in CFP Francs (XPF).
- Used Vehicle Sales: Sale of pre-owned vehicles across all brands, with revision and warranty provided. Customers can browse and purchase used vehicles through the company's Facebook page for occasions.
- After-Sales Service: Maintenance and repair services for vehicles sold through the dealership. Includes spare parts and technical support.
- Vehicle Financing Solutions: Partnership with financing solutions providers to offer customers payment options for vehicle purchases. The company highlights 'Solutions de financement' as a key service benefit.
- Vehicle Rental Services: Through partner companies AutoLoc Tahiti, Tahiti Easy Car, Avis Tahiti, and Auto Express, the company offers vehicle rental services for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level electric vehicles from 1,690,000 XPF |
| Unit Pricing | Pay-as-you-go | Compact and mid-size vehicles from 2,990,000 XPF |
| Unit Pricing | Pay-as-you-go | SUV and family vehicles from 3,695,000 XPF |
| Unit Pricing | Pay-as-you-go | Premium and performance vehicles from 4,790,000 XPF |
| Unit Pricing | Pay-as-you-go | Full-size trucks and high-performance vehicles from 11,500,000 XPF |
| Other | Monthly | Financing option starting at 49,900 XPF/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
tahiti automobile product offering
Product offeringCore offering
Tahiti Automobiles is a multi-brand authorized automotive dealership group in French Polynesia that sells new passenger vehicles from more than 15 international brands (Ford, Mercedes-Benz, BYD, Changan, Honda, MG, Geely, Subaru, Land Rover, Maxus, Leapmotor, Linktour, Farizon, JMC, Honda Moto), distributes industrial and commercial vehicles/equipment, and offers used vehicle sales, after-sales maintenance and repair service, and vehicle financing solutions through partner providers, all operated from physical showrooms in Papeete, Tahiti.
Product overview
Tahiti Automobiles operates as a multi-brand automotive dealership group in French Polynesia, consisting of three authorized dealer entities: Tahiti Automobiles S.A. (Ford, Mercedes-Benz, Subaru), Royal Automobiles S.A. (BYD, Changan, JMC, Landwind, Liu Gong, Yuchai), and Autotech S.A. (Honda, Honda Moto, MG Motor, Maxus, Case, Astra, Kobelco, Bomag, Powerscreen). The company distributes over 15 vehicle brands including Ford, BYD, Changan, Geely, MG Motor, Mercedes-Benz, Subaru, Land Rover, MAXUS, JMC, Leapmotor, Linktour, Farizon, Honda, and Honda Moto. Beyond new vehicle sales, the portfolio includes industrial/commercial vehicles, vehicle financing solutions, after-sales service, warranty programs, and used vehicle sales. The group serves both individual consumers and commercial/professional clients across French Polynesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Ford Vehicles
Companies that use tahiti automobile
Customer profileSegments3 records
Ideal customer profiles2 records
tahiti automobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
tahiti automobile partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Ford Motor CompanycoreTAHITI AUTOMOBILES S.A. is the authorized dealer for Ford vehicles in French Polynesia, selling and servicing Ford models including Puma, Focus, Kuga, Ranger, Everest, Bronco, Explorer, F-150, and F-150 Raptor.
- Mercedes-BenzcoreTAHITI AUTOMOBILES S.A. is the authorized dealer for Mercedes-Benz vehicles in French Polynesia, distributing Mercedes-Benz passenger vehicles and Mercedes-Benz Trucks.
- BYD (Build Your Dreams)coreROYAL AUTOMOBILES S.A. is the authorized dealer for BYD electric vehicles in French Polynesia, distributing models including Seagull, Dolphin, Atto 3, Sealion 6, and Shark 6.
- Changan AutomobilecoreROYAL AUTOMOBILES S.A. is the authorized dealer for Changan vehicles including Lumin, E-Star, Alsvin, CS15, Q05, CS35 Plus Turbo, UNI-T, UNI-K, and Hunter E.
- Honda Motor Co.coreAUTOTECH S.A. is the authorized dealer for Honda vehicles and Honda motorcycles in French Polynesia, distributing Honda passenger vehicles and Honda Moto motorcycles.
- MG MotorcoreAUTOTECH S.A. is the authorized dealer for MG Motor vehicles in French Polynesia, distributing MG4 Electric and other MG models.
- Geely AutomotivecoreTahiti Automobiles distributes Geely vehicles including Geometry O, GX3 Pro, Okavango, EX5, Coolray, Starray, and Riddara in French Polynesia.
- Subaru CorporationcoreTAHITI AUTOMOBILES S.A. is the authorized dealer for Subaru vehicles in French Polynesia.
- Maxus (SAIC Motor)coreAUTOTECH S.A. is the authorized dealer for MAXUS vehicles in French Polynesia.
- JMC (Jiangling Motors Corporation)coreROYAL AUTOMOBILES S.A. is the authorized dealer for JMC vehicles in French Polynesia, including LandWind models.
- Land Rover (Jaguar Land Rover)coreTahiti Automobiles is the authorized dealer for Land Rover vehicles in French Polynesia.
- Leapmotor InternationalcoreTahiti Automobiles distributes Leapmotor electric vehicles in French Polynesia.
- Farizon AutocoreTahiti Automobiles distributes Farizon vehicles in French Polynesia.
- LinktourcoreTahiti Automobiles distributes Linktour vehicles in French Polynesia.
- Industrial Equipment Manufacturers (Komatsu, Case, Astra, Kobelco, Bomag, Powerscreen, Liu Gong, Yuchai)coreThe Tahiti Automobiles group distributes industrial equipment including construction machinery (Komatsu, Liu Gong), agricultural equipment (Case, Astra), crushing and screening equipment (Kobelco, Bomag, Powerscreen), and power generation equipment (Yuchai) in French Polynesia.
- AutoLoc TahitiminorPartner rental company displayed on Tahiti Automobiles website, offering vehicle rental services to customers.
- Tahiti Easy CarminorPartner car rental company linked on Tahiti Automobiles website.
- Avis TahitiminorInternational car rental brand partner operating at Tahiti location, featured on Tahiti Automobiles website.
- Auto Express TahitiminorLocal car rental partner company featured on Tahiti Automobiles website.
- Tahiti Nui TelecomminorWeb hosting provider for www.tahitiauto.pf, located in Mahina, French Polynesia.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
tahiti automobile competitors and assessment
Company assessmentOthers
- Cox Automotive: Provider of dealer services including Manheim auctions, Autotrader, Kelley Blue Book, and Dealertrack. Comparable not as a retailer but as the ecosystem of services and tools that multi-brand dealers like Tahiti Automobiles rely on for inventory, pricing, and digital retail.
Broad incumbents
- Sonic Automotive, Inc. US multi-brand franchised dealer group with EchoPark used vehicle operations and a meaningful powersports segment. Comparable for the multi-brand retail plus used vehicle plus non-auto (powersports) mix that mirrors Tahiti Automobiles' car + motorcycle offering.
- Inchcape plc: Global multi-brand automotive distributor operating across many emerging and small markets worldwide, often as the exclusive importer for multiple OEMs. Closest analog to Tahiti Automobiles' multi-brand distribution model in a geographically constrained, import-dependent market.
- Lithia Motors, Inc. Largest US automotive retailer, operating a broad portfolio of new vehicle franchises plus used vehicle (Driveway) and finance (LithiaDriveway) businesses. Comparable in multi-brand breadth and after-sales focus, though at vastly greater scale.
- AutoNation, Inc. Largest US dealership group by revenue, operating multi-brand new and used vehicle stores with parts, service, and finance arms (AutoNation Finance). Directly comparable in multi-brand franchised retail plus used vehicle plus F&I structure.
- AutoCanada Inc. Canadian multi-brand automotive dealership group operating franchised new vehicle, used vehicle, parts, service, and collision centers. Directly comparable in operating model to Tahiti Automobiles' three-entity multi-brand retail structure.
- CarMax, Inc. US largest used vehicle retailer with integrated finance (CarMax Auto Finance) and auction services. Comparable to the used-vehicle and financing sub-business of Tahiti Automobiles, though operating in a single-segment model at much larger scale.
- Pendragon plc: UK-based multi-brand automotive retailer historically operating franchised new vehicle, used (CarShop), and aftermarket service businesses. Comparable multi-brand retail and used-car model, now restructured but a relevant historical benchmark.
- Asbury Automotive Group, Inc. US franchised dealer group with a strong clicklane / digital retail and Total Care Auto F&I product. Comparable for the multi-brand franchised retail model with attached finance and service revenue.
- Group 1 Automotive, Inc. US-based multi-brand automotive retailer with both new and used vehicle operations, plus parts and service. Comparable in business model (multi-franchise retailer with full F&I and after-sales) though operating in a much larger, more competitive market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
tahiti automobile social profiles
Digital presencetahiti automobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
tahiti automobile leadership team
Management profileNumber of profiles
Profiles1 record
tahiti automobile subsidiaries and ownership
Company hierarchySubsidiaries2 records
tahiti automobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tahiti automobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tahiti automobile
What does tahiti automobile do?
Tahiti Automobiles is a multi-brand authorized automotive dealership group in French Polynesia that sells new passenger vehicles from more than 15 international brands (Ford, Mercedes-Benz, BYD, Changan, Honda, MG, Geely, Subaru, Land Rover, Maxus, Leapmotor, Linktour, Farizon, JMC, Honda Moto), distributes industrial and commercial vehicles/equipment, and offers used vehicle sales, after-sales maintenance and repair service, and vehicle financing solutions through partner providers, all operated from physical showrooms in Papeete, Tahiti.
Is tahiti automobile a public or private company?
tahiti automobile is a private company. It is classified as unknown and is currently operating.
When was tahiti automobile founded?
tahiti automobile was founded in 1969. It employs 1 to 10 people.
Where is tahiti automobile based?
tahiti automobile is headquartered in Papeete, French Polynesia, in the Oceania region.
How does tahiti automobile make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, after-Sales Service, vehicle Financing Solutions and vehicle Rental Services.
Who are tahiti automobile's main competitors?
Cox Automotive is listed as an others. Broad incumbents are Sonic Automotive, Inc., Inchcape plc, Lithia Motors, Inc., AutoNation, Inc., AutoCanada Inc., CarMax, Inc., Pendragon plc, Asbury Automotive Group, Inc. and Group 1 Automotive, Inc..
Does tahiti automobile have an API?
No public API is recorded for tahiti automobile.