Tangible Media

What Tangible Media does

Tangible Media operates SCG Media, a New Zealand-based independent publishing and content marketing business headquartered in Auckland and housed within the larger Soar Communications Group. The company runs a portfolio of owned media brands (Dish, NZ Marketing, StopPress, and Idealog) alongside a roster of long-standing client publications, including Habitat by Resene, BlackWhite, AA Directions, Farmlander, and Toast, serving audiences across consumer food and lifestyle, marketing professionals, design and architecture, agriculture, motoring, and home improvement. Underlying capability is a vertically integrated, multi-platform publishing stack spanning print magazines, digital editions, branded websites, twice-weekly email newsletters, mobile apps, podcasts, video production, and social media management, supported by a 45-person team of specialist editors and designers.

The business operates a diversified revenue model built on four streams: recurring consumer and corporate magazine subscriptions (print and digital), display and branded advertising across owned titles, custom content marketing services for enterprise clients (editorial direction, art direction, photography, design, production, and distribution), and corporate gifting subscriptions sold through a dedicated Publisher Services Manager. Go-to-market mixes sales-led enterprise advertising and content partnerships with product-led consumer subscriptions via website, retail distribution through major NZ chains, and event-driven experiential activations for brand clients.

The company's strategic positioning is that of Aotearoa's largest local independent publisher, with a 30-year industry track record and audience reach exceeding 1.5 million across its combined titles. Distribution is anchored in retail chains (Woolworths, Foodstuffs, Relay, Whitcoulls), direct mail to trade professionals, letterbox drops (Habitat reaches 950,000+ households), and growing eDM lists with engagement metrics above industry benchmarks (Dish EDM click-through 55%, BlackWhite open rate 37%). The model is private, with no disclosed external funding, and is wholly owned within the diversified Soar Communications Group.

Name

Tangible Media

Legal name

SCG Media

Website

https://tangiblemedia.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangible Media (SCG Media) is New Zealand's largest independent publisher, operating owned media brands such as Dish, NZ Marketing, StopPress, and Idealog while producing custom content and client publications for enterprise clients across food, marketing, design, agriculture, and lifestyle verticals.

Ownership category

akta.pro rank

Product category

Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Community-Integrated Publishing Platforms (MPACAIAI), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Magazine publishing services
• Content marketing agency
• Custom publication production
• Branded content services
• Digital publishing platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Recurring print and digital magazine subscriptions for Dish, NZ Marketing, and other titles with various billing frequencies (monthly, 6-month, annual) and auto-renewal options.
2. Advertising & Sponsorship: Display advertising, branded content, and sponsorship opportunities across print magazines, websites, email newsletters, and social media platforms. Rates vary by publication and placement.
3. Content Marketing Services: Custom content creation and marketing services for corporate clients including editorial direction, photography, video production, and campaign management.
4. Corporate Subscriptions: Bulk magazine subscriptions for businesses with branded letters for client gifting and staff perks, creating recurring revenue from corporate accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SCG Media (operating as Tangible Media) is Aotearoa's largest local independent publisher, creating and producing owned magazine titles (Dish, NZ Marketing, StopPress, Idealog) and client publications (Habitat by Resene, BlackWhite, AA Directions, Farmlander). The company provides end-to-end content marketing services including editorial direction, art direction, content creation, photography, design, production, and multi-channel distribution across print, digital, email, website, social media, and video platforms. Revenue is generated from consumer and corporate magazine subscriptions, advertising/sponsorship sales, and bespoke content marketing campaigns for enterprise clients.

Product overview

SCG Media operates as both a media owner and media creator, offering a portfolio of owned publications (Dish, NZ Marketing, StopPress, Idealog) alongside client publications (Habitat by Resene, BlackWhite, AA Directions, Farmlander, and others). The company provides content marketing services including editorial direction, art direction, content creation, photography, design, production and distribution across print, digital, eDM, website, and social media channels. With over 30 years of industry experience and a team of 45, SCG Media crafts publications and content for market-leading clients using the same expertise applied to their owned titles.

Differentiator

Problem solved

Functional benefit

Brands

• Dish: New Zealand's number 1 food and lifestyle cross-platform title. A multi-award-winning magazine with popular website, social media platforms, twice-weekly EDM and published cookbooks.
• NZ Marketing
• StopPress
• Idealog
• Habitat by Resene
• BlackWhite
• AA Directions
• Farmlander
• Toast

Products and services

• Dish Magazine
• NZ Marketing Magazine
• StopPress
• Idealog
• Habitat by Resene
• BlackWhite Magazine
• AA Directions
• Farmlander Magazine
• Content Marketing Services
• Corporate Subscriptions

Quantifiable outcome

• AA Directions readership increased 11.5% in first year after redesign partnership
• +10 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, flagship and core.

• Stabicraft BoatsminorGTM or Marketing Partner · 1 January 2016Multi-model video and content campaign for NZ Fishing World targeting boat buyers via social and reinforcing brand reputation with existing owners. Carbon 1600 went on to win Red Dot Award 2016.
• Tourism AustraliaminorGTM or Marketing Partner · 1 January 2014Partnered on Savouring Australia campaign featuring Dish contributor Sarah Tuck traveling Australia for 20 days. Created travel hub with Yahoo NZ, articles, photos, videos, competitions, and calls to action. Campaign resulted in 10% increase in travel intention among exposed consumers.
• Yahoo NZminorGTM or Marketing Partner · 1 January 2014Partnered with Tourism Australia and SCG to create Savouring Australia travel hub featuring content, interactive map, competitions, and travel booking links.
• ReseneflagshipStrategic or Co-development Partner · 1 January 2004Long-standing publishing partnership since 2004 for Habitat by Resene magazine, website, podcast, and social media. SCG creates all content including features, how-to guides, social copy, photoshoots, layout design, and video. Also publishes BlackWhite magazine for architects and designers since 2020. Both magazines position Resene as design leaders while delivering compelling colour messaging to target audiences.
• AA (Automobile Association)coreStrategic or Co-development PartnerSCG provides art direction, design, styling, and publishing services for AA Directions magazine - the largest circulating magazine in New Zealand. Collaboration with AA's in-house editorial staff matching tone, content, look and feel. Partnership resulted in 11.5% readership increase in first year of redesign.
• Farmlands Co-operativecoreStrategic or Co-development PartnerSCG relaunched Farmlands shareholder magazine from monthly in-house production to quarterly high-quality publication. Created content strategy based on specific pillars, upped production values, and shifted to seasonal focus. Client testimonial praising SCG's industry knowledge, expertise, calm under pressure, and extensive contact list of contributors.
• LiquorlandcoreStrategic or Co-development PartnerProduces Toast magazine and website for Kiwi beverage lovers, plus Liquorland Social content across social media channels. Platform provides deep beverage information, showcases products, tells brand stories, and positions Liquorland as knowledge leaders to drive retail sales.
• De'LonghiminorGTM or Marketing PartnerDe'Longhi Multifry challenge campaign featuring Dish Food Editor Claire Aldous creating recipes with the appliance. SCG filmed and photographed content, promoted on Dish website, Facebook, and Instagram. Video posts achieved 280,000+ views.
• IsuzuminorGTM or Marketing PartnerCreated video content series for D-Max Utes targeting hunting and fishing enthusiasts. Leveraged relationship with Davey Hughes for 'how-to' videos. Content helped establish Isuzu as mainstream brand in competitive 4WD utility category.
• Silver Fern FarmscoreGTM or Marketing PartnerMulti-channel content and advertising campaign for premium beef range launch. Created videos with chef Martin Bosley, special recipe sections on dish.co.nz, Facebook content, email marketing, and branded magazine content. Ongoing partnership for subsequent product launches.
• Kapiti CheeseminorGTM or Marketing PartnerKapiti Cheese Society promotion across Dish magazine advertorials, email newsletter features, website listings, Facebook posts, and signup competitions. Campaign exceeded sign-up targets and achieved all KPIs.
• Alcatel LucentminorGTM or Marketing PartnerCampaign to explain NZ broadband rollout including video documentary, online infographics, case studies, and microsite content. Documentary achieved 67,000 views in first month.
• Citta DesignminorGTM or Marketing PartnerCollaborated on 'Set, Style, Serve: Making Food Look Beautiful' cooking event in Ponsonby Central featuring homewares display.
• Fisher & PaykelminorGTM or Marketing PartnerPartnered on 'Set, Style, Serve' event showcasing kitchen appliances with cooking demonstrations by Kelly Gibney.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Future plc: UK-listed multi-brand consumer and B2B media company operating hundreds of titles across tech, lifestyle, and trade. Demonstrates the scale and digital monetization arc available to a multi-platform publisher.
• Stuff: Major NZ digital and print media group publishing stuff.co.nz and formerly the Sunday Star-Times and Dominion Post. Overlaps with SCG's news, lifestyle, and advertising inventory in the NZ market.
• NZME: NZ's largest media company operating NZ Herald, OneRoof, business publications, radio, and digital advertising. Competes for the same NZ advertising dollars and audiences across print, digital, and eDM channels.
• Informa: Global B2B media, events, and information services company operating industry trade brands and content marketing services. Relevant scale benchmark and comparable trade-vertical publishing model.
• News Corp Australia: Operates a broad portfolio of newspapers, magazines, and digital properties across Australia including news, lifestyle, and food titles. Competes for premium advertising and content marketing budgets across the Tasman.

Regional players

• MBM (NZ): NZ creative, content, and direct marketing agency serving enterprise clients. Comparable to SCG Media's content marketing services arm but with a broader creative-services mix.

Direct peers

• Are Media: Australia and NZ's largest magazine publisher, owning titles like Woman's Day, Better Homes & Gardens, and Australian Women's Weekly. Direct competitor in food/lifestyle print and digital publishing across ANZ.
• Haymarket Media Group: Private UK-based multi-brand publisher of consumer and B2B magazines, digital platforms, and events. Closely comparable to SCG Media's portfolio approach spanning owned and client titles across vertical markets.
• Endeavor Business Media: US-based B2B media company operating a large portfolio of trade publications, digital platforms, and events. Comparable multi-brand publishing platform model targeting professional audiences.

Emerging players

• The Spinoff: NZ digital-first media company covering culture, politics, and lifestyle with a strong newsletter and branded-content model. An emerging direct competitor in digital content marketing and editorial reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tangible-media_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangible Media