What Team Amani does

Team Amani is a US-registered 501(c)(3) nonprofit organization (Amani Project, Inc., Tax ID: 87-2797233) that operates a UCI Continental cycling team composed of elite riders from Kenya, Uganda, Rwanda, Ethiopia, and the Democratic Republic of Congo. The organization was co-founded by the late Kenyan cyclist Sule Kangangi and American lawyer Mikel Delagrange to enable East African riders to compete globally by applying the region's established endurance athlete pedigree to professional cycling. Operations are headquartered in Iten, Kenya at 2,300m elevation in the Rift Valley — a region known as 'The Home of Champions' for producing world-class distance runners — where the team is constructing Amani House, a permanent high-performance training center that includes athlete housing and a VeloSolutions pumptrack.

The organization's portfolio spans four interlocking pillars. The core product is the Team Amani racing squad itself, competing internationally in gravel and road events including Unbound Gravel, Badlands, UCI Gravel World Championships, and Cape Epic MTB stage race. Supporting this are two flagship events organized by the team: the Migration Gravel Race (a 4-day, 650km race in the Maasai Mara with 8,000m of climbing) and the Safari Gravel Race (a UCI Gravel World Series Qualifier held at Hell's Gate National Park in Naivasha). Development infrastructure includes the Spoke Academy (a cycling education program for young Rwandan riders covering language, technical, and professional skills), the Black Mamba U23 Development Squad, and the Amani House performance center.

Revenue is generated through four streams: race registration fees (processed via njuko.com), sponsorships and equipment partnerships with cycling industry brands (Rapha as primary apparel partner, POC, SRAM, Wahoo, Factor Bikes, Fizik, BBB Cycling, BUFF, 226ers), merchandise sales (co-branded kits, helmets, bikes, and accessories distributed globally through the team website and partner retail channels), and tax-deductible donations via GoFundMe toward Amani House construction. Marketing and brand-building rely on documentary filmmaking through Mbogi Amani Films and partnerships with Rapha Films and Wahoo, alongside organic social media and earned media coverage in cycling publications such as Rouleur, VeloNews, and The Guardian.

Name

Team Amani

Legal name

Amani Project, Inc

Website

https://teamamani.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Amani is a 501(c)(3) nonprofit operating a UCI Continental cycling team that develops elite East African riders from Kenya, Uganda, Rwanda, Ethiopia, and DRC through high-altitude training at Amani House in Iten, home race organization, and the Spoke Academy education program.

Ownership category

akta.pro rank

Product category

Professional Cycling Team & Sports Development

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Professional cycling team
• Gravel racing events
• Cycling development programs
• Athlete training services
• Nonprofit sports organization

Headquarters

HQ city

Iten

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Race Registration Fees: Revenue generated from participant registrations for the Migration Gravel Race and Safari Gravel Race Series events.
2. Sponsorship & Equipment Partnerships: Sponsors including Rapha, POC, SRAM, Wahoo, Fizik, BBB Cycling, BUFF, 226ers, and Factor Bikes provide equipment, apparel, and financial support in exchange for brand association and marketing exposure.
3. Merchandise Sales: Sale of Team Amani branded merchandise including kits, accessories, and co-branded products with partners.
4. Donations & Fundraising: Tax-deductible donations to Amani Project Inc, a 501(c)(3) organization (Tax ID: 87-2797233) supporting the construction of the Amani House performance center.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Team Amani operates a UCI Continental cycling team composed of elite East African riders competing internationally in gravel and road races. The organization also organizes flagship gravel races (Migration Gravel Race and Safari Gravel Race), runs a high-altitude training center (Amani House) in Iten, Kenya, and delivers rider development programs including the Spoke Academy in Rwanda and the Black Mamba U23 Development Squad.

Product overview

Team Amani operates as a unified portfolio of cycling development initiatives rather than a single software product. The core offering consists of Team AMANI, a UCI Continental cycling team competing internationally in gravel and road disciplines. Supporting this are two flagship race events: the Migration Gravel Race (4-day, 650km in Maasai Mara) and Safari Gravel Race (UCI World Series Qualifier in Naivasha). Development infrastructure includes Amani House, a high-performance training center in Iten, Kenya; Spoke Academy, an education program in Rwanda; and the Black Mamba U23 Development Squad. Revenue streams include official merchandise (kits, helmets, bikes, apparel) and media content (documentaries, films). The organization is structured around three pillars: Demonstrate Performance (competitive racing), Create Racing Opportunities at Home (event organization), and Invest in the Future (development programs).

Differentiator

Problem solved

Functional benefit

Brands

• Black Mamba Development Squad: Team Amani's U23 development team for young men and women riders from East Africa
• Spoke Academy
• Amani House
• Migration Gravel Race
• Safari Gravel Race

Products and services

• Team AMANI UCI Continental Cycling Team UCI Continental cycling team composed of elite riders from Kenya, Uganda, Rwanda, Ethiopia, and DRC competing in gravel and road races at the highest international levels including Unbound Gravel, Badlands, UCI Gravel World Championships, and Cape Epic MTB stage race.
• Migration Gravel Race
• Safari Gravel Race UCI Gravel World Series Qualifier event held in Hell's Gate National Park, Naivasha, Kenya, featuring 110km (2500m elevation) elite and 60km (1000m) age-group distances. Scheduled for June 13th, 2026.
• Spoke Academy Comprehensive cycling education program for young Rwandan cyclists providing language proficiency, fitness testing with smart trainers, cycling science and nutrition education, cycling literacy, and digital brand building skills to prepare riders for professional careers.
• Amani House Training Center High-performance training center and athlete housing facility located in Iten, Kenya at 2300m elevation, including a VeloSolutions-built pumptrack, serving as a permanent facility for developing East African cycling talent.
• Black Mamba Development Squad Team Amani's U23 development team based at Amani House in Iten, Kenya, providing young women and men with physical and intellectual development opportunities to become the next generation of cycling champions.
• Team Amani Merchandise Shop Official team merchandise including POC helmet editions (Ventral Air MIPS, Devour Ultra), Rapha pro team apparel, Factor bikes (Ostro Gravel, Ostro VAM editions), and BUFF neckwear and caps, available globally through the team website.

Quantifiable outcome

• Less than 2% of WorldTour professionals were African in 2021 - Team Amani is working to change this disparity
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• RaphacoreStrategic or Co-development PartnerRapha is Team Amani's primary apparel partner, providing cycling kits and sponsoring documentary films about the team. The partnership includes co-branded Amani Women's & Men's Pro Team jerseys, training gear, and accessories. Rapha Films produced 'Migration', a documentary about the Migration Gravel Race.
• POC SportscoreStrategic or Co-development PartnerPOC provides helmets and protective gear to Team Amani riders, including the Ventral Air MIPS Amani Edition helmet and Devour Ultra Amani Edition sunglasses.
• SRAMcoreStrategic or Co-development PartnerSRAM provides bicycle components including drivetrains and shifting systems for Team Amani riders.
• WahoocoreTechnology or IntegrationWahoo provides the full ecosystem of training tools for the Amani House performance center in Iten. Wahoo Sports Science helps develop the team's coaches. They co-produced the 'Fursa' documentary about bringing East African athletes to race in the US (SBT GRVL, BWR Asheville, Vermont Overland).
• FizikminorStrategic or Co-development PartnerFizik provides saddle components for Team Amani bikes.
• Factor BikescoreStrategic or Co-development PartnerFactor provides the Ostro Gravel Amani Edition and Ostro VAM Amani Edition bikes to Team Amani riders for racing.
• BBB CyclingminorStrategic or Co-development PartnerBBB Cycling provides components and accessories to Team Amani riders.
• BUFFminorStrategic or Co-development PartnerBUFF provides neckwear, headbands, caps, and accessories with Team Amani branded products including Merino Lightweight Neckwear, Original EcoStretch, and trucker caps.
• 226ersminorStrategic or Co-development Partner226ers provides nutrition and sports supplements to Team Amani athletes.
• VeloSolutionsminorStrategic or Co-development PartnerVeloSolutions built the pumptrack facility at the Amani House in Iten, Kenya as part of the performance center construction.
• Giant BicyclesminorStrategic or Co-development PartnerGiant Bicycles is a contributor to the Amani House construction project, providing equipment support.
• EF Education-EasypostminorStrategic or Co-development PartnerEF Education-Easypost cyclist Lachlan Morton partnered with Team AMANI's Jordan Schleck to ride Cape Epic MTB stage race in March 2024.
• PEdALEDminorStrategic or Co-development PartnerPEdALED has shared a long journey with Team Amani, with the 'Timu Moja' spirit becoming part of everyone's lives. They produce cycling apparel for the team.
• LOOP Safari Gravel Race SeriesminorStrategic or Co-development PartnerLOOP is the championship organizer for the Safari Gravel Race Series and a UCI Gravel World Series Qualifier event set in Hell's Gate National Park, Naivasha.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• World Bicycle Relief: A nonprofit organization that distributes bicycles to healthcare workers, students, and entrepreneurs in developing regions. Comparable as a mission-driven cycling nonprofit with similar donor-driven funding model, community-development focus, and African operational footprint.
• SBT GRVL: A US-based gravel race event that Team Amani has participated in (with Wahoo and other sponsors). Comparable as a strategic event partner in the gravel race ecosystem, sharing rider pools, sponsors, and international participation.
• Wildlife Generation Pro Cycling: A US-based UCI Continental team with a sustainability and biodiversity mission. Wildlife Generation has a similar profile as a purpose-driven pro team with sponsor-driven operations, US/European tour participation, and a brand narrative that goes beyond race results.
• Cape Epic: South Africa's flagship 8-day mountain bike stage race. Team Amani has competed at Cape Epic, and the event shares a similar positioning as a world-class adventure cycling race in Africa with high international participation and similar cyclist demographics.
• Unbound Gravel: The premier US gravel race that Team Amani has competed in. Unbound and Migration target the same participant demographic (gravel/ultra-endurance cyclists) and share industry positioning as must-do flagship events attracting international sponsorship attention.
• Team Qhubeka: Historically the most prominent African-focused UCI WorldTour team, Team Qhubeka shared Team Amani's mission of developing African cycling talent through the Qhubeka charity. While the WorldTour program dissolved, the comparable mission, African-athlete development focus, and partner coalition model make it the closest historical peer.
• Project Echelon Racing: A US-based UCI Continental team with a charitable mission (veterans' support). Comparable as a purpose-driven, mission-focused Continental team with similar nonprofit-style operations, sponsor coalition, and integrated community-giving framework.

Broad incumbents

• Israel-Premier Tech: A UCI WorldTour team with a strong nation/heritage-driven mission and brand narrative backed by title sponsor Israel-Premier Tech. Comparable as a purpose-driven WorldTour team that uses a mission narrative to attract sponsors and differentiate from purely commercial teams.
• EF Education-EasyPost: A UCI WorldTour team that has directly collaborated with Team Amani (Lachlan Morton partnered with Jordan Schleck for Cape Epic 2024). EF's lifestyle/narrative-driven brand approach and openness to African talent make it a broader incumbent peer with overlapping rider collaboration.
• Life Time Grand Prix: A US-based premium gravel race series featuring combinations of Life Time events. Team Amani rider Jordan Schleck competed in the Lifetime Grand Prix series, making it a comparable competitive platform targeting the same elite gravel athlete pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AMANIProject
• LinkedInlinkedin.com/company/team-amani

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Amani