What リコーテクノロジーズ（株） does

ETRIA Co., Ltd. (エトリア株式会社) is a privately held Japanese joint venture company headquartered in Yokohama that develops and OEM-manufactures imaging equipment — multifunction printers (A3/A4 MFPs), laser, LED, and GEL JET printers, label printers, peripheral finishing equipment, and related consumables (toner, developer, inkjet ink) and key components (OPC drums, polygon motors, fusing rollers, belts, charging rollers) — primarily for its three parent shareholders: Ricoh Company, Ltd. (80.74%), Toshiba Tec Corporation (14.25%), and Oki Electric Industry Co., Ltd. (5.01%). ETRIA was established on July 1, 2024 through the integration of Ricoh's and Toshiba Tec's printer development and production businesses; OKI joined as the third partner on October 1, 2025. The group operates 17 affiliated companies across 7 countries with approximately 11,800 employees (as of March 2026) and capital of 500 million yen, with overseas headcount representing roughly 70% of the total. Domestic production was further consolidated in February 2026 under the wholly owned ETRIA MANUFACTURING JAPAN CO., LTD., and four overseas entities were rebranded under the ETRIA name in July 2026.

The company's revenue model is anchored in inter-company OEM supply to Ricoh, Toshiba Tec, and OKI, which distribute the resulting products under their own brands through their respective global sales channels; specific pricing is not publicly disclosed. ETRIA also markets contract manufacturing services to other OEMs and business partners worldwide. Its competitive position rests on proprietary technologies including Color PxP polymerization toner (delivering a 12°C reduction in fixing temperature), QSU-DH direct-heat fixing, IH induction-heating fixing, a Smart Positioner brushless DC motor system, and energy-saving IO ASICs (67% reduction in network-mode power consumption). Manufacturing sustainability is a visible differentiator, with approximately 50% recycled plastic usage in main-body resin weight, 96% paper-based packaging on the RICOH IM C7010 series, and substantial process energy reductions (69% in solvent recovery, 82% in concentration, 27% via heat-pump waste-heat recovery) at the Numazu plant, recognized through multiple Japan government awards and RBA Platinum certification.

ETRIA's customer base is structurally concentrated in its three parent companies, making it a captive OEM with limited diversification but high revenue visibility tied to those brands' product cycles. Recent strategic activity has focused on organizational consolidation rather than organic market expansion: integrating OKI's operations, carving out the Japanese production subsidiary, and unifying the global brand across manufacturing, engineering/R&D (Shenzhen), trading, and logistics entities. The company does not exhibit AI/ML capabilities in its disclosed technology or product portfolio; differentiation is driven by materials science, electromechanical design, and manufacturing scale rather than software-defined features.

Name

リコーテクノロジーズ（株）

Legal name

ETRIA CO., LTD.

Website

https://technologies.ricoh.co.jp

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

ETRIA Co., Ltd. is a privately held Japanese joint venture — owned by Ricoh (80.74%), Toshiba Tec (14.25%), and OKI (5.01%) — that develops and OEM-manufactures multifunction printers, label printers, consumables, and imaging components for its parent companies and other OEMs across 17 affiliates in 7 countries.

Ownership category

akta.pro rank

Product category

Office Imaging Equipment Manufacturing

NAICS

Computer and Electronic Product Manufacturing (334), Printing and Related Support Activities (3231)

SIC

Printing Trades Machinery & Equipment (3555), Electronic Components & Accessories (3670)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industries

Photo Printers & Dedicated Imaging Printers (HDACAEAG), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Multifunction printer manufacturing
• Imaging equipment production
• Printer OEM manufacturing
• Contract manufacturing services
• Auto-ID label printers

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure

Revenue model

1. Imaging Equipment Manufacturing: Development and production of multifunction printers, printers, peripheral equipment, and consumables supplied to parent companies (Ricoh, Toshiba Tec, OKI) under their respective brands.
2. Contract Manufacturing Services: OEM and contract manufacturing services for printers, MFPs, and related products offered to OEMs and business partners worldwide.
3. Key Parts and Consumables: Production and supply of toner, developer, OPC, inkjet ink, and key parts (motors, rollers, belts) for imaging equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ETRIA develops and manufactures imaging equipment including multifunction printers (MFPs), laser printers, LED printers, GEL JET printers, label printers, and related peripheral equipment, consumables (toner, developer, ink), and key parts (OPC, polygon mirror scanner motors, pressure/fusing rollers, belts, magnet rollers). The company primarily supplies these products under the brand names of its parent companies Ricoh, Toshiba Tec, and OKI, and also offers contract manufacturing services for printers, MFPs, and related products to OEMs and business partners worldwide.

Product overview

ETRIA operates as a joint venture company developing and manufacturing imaging equipment, primarily supplying products to parent companies Ricoh, Toshiba Tec, and OKI. The product portfolio includes Office Printing products (A3/A4 MFPs, laser printers, GEL JET printers, LED printers, finishers, document feeders) and Auto-ID products (8-inch label printers, desktop label printers, mobile printers), along with consumables (toner, developer, inkjet ink) and key components (OPC, polygon motors, fusing rollers). A domestic manufacturing subsidiary, ETRIA MANUFACTURING JAPAN, handles production and refurbishment operations.

Differentiator

Problem solved

Functional benefit

Products and services

• A3 Multifunction Printer (MFP) High durability, high reliability, high image quality, and high productivity multifunction devices for office use supporting a wide range of paper types.
• A4 Multifunction Printer (MFP) Compact A4 multifunction devices for office use with easy-to-maintain structure and decarbonization features.
• Laser Printer High-quality laser printing devices featuring advanced technology and energy efficiency.
• GEL JET Printer GEL JET printing technology for high-quality output with quick-drying ink.
• LED Printer LED-based printing devices offering energy-efficient printing solutions.
• Finisher Post-processing options for binding and stapling to reduce labor required for output, supporting staple-free binding up to 20 sheets.
• One-pass Double-sided ADF (Automatic Document Feeder) Automatic duplex reading ADF with high productivity of 300 pages/min for double-sided scanning.
• Inner Folding Unit Folding unit supporting a variety of folding options for professional document finishing.
• Toner and Developer Proprietary polymerization toner technology for high-quality image reproduction and low-temperature fixing.
• OPC (Organic Photo Conductor) Organic photoconductor drums essential for image formation process.
• Inkjet Ink Inkjet ink formulations for industrial and commercial printing applications.
• Key Parts (Polygon Mirror Scanner Motor, Pressure/Fusing Roller, Fusing Belt, Magnet Roller, Non-contact Charging Roller, Lubricant Bar) Critical parts that contribute to image formation quality, function, and cost in imaging equipment.
• 8-inch Industrial Label Printer Large-format industrial label printer supporting up to 225mm width with ribbon save option for waste-free printing.
• Desktop Label Printer High-speed desktop label printer with parts life alert function, improved consumable replaceability, linerless label support, and optional RFID capability.
• Mobile Printer Portable printer with enhanced durability and portability suitable for extended work periods, with high-speed printing at 152 mm/sec.
• Contract Manufacturing Services OEM and contract manufacturing services for printers, MFPs, and related products offered to OEMs and business partners worldwide.

Quantifiable outcome

• 12°C reduction in fixing temperature achieved with Color PxP-EQ Advanced toner
• +8 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

16 partnerships are on record, tiered supporting and core.

• ETRIA PRODUCTS (THAILAND) CO., LTD.supportingStrategic or Co-development Partner · 1 July 2026Renamed from Yamanashi Electronics (Thailand) Co., Ltd. on July 1, 2026. Part of ETRIA's Thai manufacturing network.
• ETRIA MANUFACTURING (DONGGUAN) CO., LTD.supportingStrategic or Co-development Partner · 1 July 2026Renamed from Ricoh Manufacturing (China) Ltd. on July 1, 2026. Part of ETRIA's China manufacturing network.
• ETRIA INFORMATION SYSTEMS (SHENZHEN) CO., LTD.supportingStrategic or Co-development Partner · 1 July 2026Renamed from Toshiba Tec Information Systems (Shenzhen) Co., Ltd. on July 1, 2026. Part of ETRIA's China operations.
• ETRIA INDUSTRY (THAILAND) CO., LTD.supportingStrategic or Co-development Partner · 1 July 2026Renamed from OKI Data Manufacturing (Thailand) Co., Ltd. on July 1, 2026. Part of ETRIA's Thai manufacturing network, including Ayutthaya and Lamphun factories.
• ETRIA Manufacturing Japan Co., Ltd. (エトリアマニュファクチャリングジャパン株式会社)coreStrategic or Co-development Partner · 1 February 2026Domestic production subsidiary established February 1, 2026 through absorption-type split. Yamanashi Electronics Co., Ltd. (山梨電子工業株式会社) became the parent company, integrating Numazu, Gotemba, and Tohoku production functions. 100% owned by ETRIA.
• Oki Electric Industry Co., Ltd. (沖電気工業株式会社/OKI)coreStrategic or Co-development Partner · 1 October 2025OKI joined ETRIA as the third partner (5.01%) on October 1, 2025. OKI contributes LED print head technology, color label printer business, and Thai production base. OKI's development and production of printers and a consolidated subsidiary were transferred to ETRIA.
• Ricoh Company, Ltd. (株式会社リコー)coreStrategic or Co-development Partner · 1 July 2024Ricoh is the primary founding shareholder (80.74%) of ETRIA. Ricoh contributes multifunction printer and printer development and production capabilities. ETRIA supplies high-value-added competitive devices to Ricoh, while Ricoh maintains its product brands and sales channels.
• Toshiba Tec Corporation (東芝テック株式会社)coreStrategic or Co-development Partner · 1 July 2024Toshiba Tec is a founding shareholder (14.25%) of ETRIA. Toshiba Tec contributes development and production technologies including LED head technology. ETRIA ceased to be Toshiba Tec's equity method affiliate after OKI joined.
• Ricoh UK Holdings Ltd.supportingStrategic or Co-development PartnerUK-based affiliated company involved in Ricoh UK's operations in the ETRIA Group.
• Ricoh UK Products Ltd.supportingStrategic or Co-development PartnerUK-based manufacturing company under Ricoh UK Holdings.
• ETRIA MANUFACTURING FRANCE S.A.supportingStrategic or Co-development PartnerFrench manufacturing subsidiary located in Neuville-les-Dieppe, part of ETRIA's European operations.
• ETRIA MANUFACTURING USA INC.supportingStrategic or Co-development PartnerUS manufacturing subsidiary in Lawrenceville, Georgia, part of ETRIA's North American operations.
• ETRIA PRODUCTS USA INC.supportingStrategic or Co-development PartnerUS manufacturing company in Mitchell, South Dakota, part of ETRIA's North American operations.
• ETRIA MANUFACTURING MALAYSIA SDN. BHD.supportingStrategic or Co-development PartnerMalaysian manufacturing subsidiary in Penang's Bayan Lepas Industrial Estate, part of ETRIA's Asian operations.
• ETRIA TRADING ASIA LIMITEDsupportingStrategic or Co-development PartnerHong Kong-based trading company, part of ETRIA's Asia operations.
• ETRIA LOGISTICS & PROCUREMENT H.K. LIMITEDsupportingStrategic or Co-development PartnerHong Kong-based logistics and procurement company, part of ETRIA's Asia operations.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Brother Industries: Brother is a Japanese-headquartered manufacturer of printers, MFPs, and label printers with in-house production across Asia. It is a direct competitor to ETRIA's OEM output and competes with Ricoh, Toshiba Tec, and OKI in the same product categories ETRIA manufactures.
• Lexmark (parent: Apex Technology): Lexmark is an established printer and MFP manufacturer serving enterprise and SMB markets, with production operations in Asia. It directly competes with ETRIA's OEM brands in enterprise print and operates a similar in-house manufacturing model.
• Kyocera Document Solutions: Kyocera manufactures ECOSYS MFPs and printers with proprietary long-life components and in-house Japanese/Asian production. It is a direct competitor to ETRIA's OEM product portfolio in office printing and competes with Ricoh/Toshiba Tec/OKI brands in the same channels.
• Seiko Epson: Epson is a Japanese printer manufacturer producing inkjet, EcoTank, and office printers with vertically integrated manufacturing in Asia. It directly competes with ETRIA's OEM customers across office printing categories while also operating its own global production footprint comparable in scale to ETRIA's.
• Sharp Corporation: Sharp is a Japanese electronics and document solutions manufacturer producing MFPs and office printers with domestic and Asian production. It competes directly with ETRIA's parent brands in office MFP categories and represents a comparable integrated OEM manufacturer profile.

Broad incumbents

• HP Inc. HP is the world's largest printer manufacturer with global production and managed print services franchises. It competes broadly with the brands ETRIA manufactures for, though HP runs its own manufacturing and is more of a competing OEM buyer than a peer manufacturer at ETRIA's scale.
• Canon Inc. Canon is a major Japanese imaging conglomerate producing MFPs, laser printers, and production print systems with vertically integrated manufacturing. It competes broadly with ETRIA's parent brands across office and production printing but operates its own factories rather than outsourcing to ETRIA.
• Xerox Holdings: Xerox is a legacy office printing incumbent with MFP and production print franchises and managed print services. It competes broadly with ETRIA's parent brands across enterprise print but does not focus on Asian OEM manufacturing relationships at ETRIA's level.

Emerging players

• Zebra Technologies: Zebra is a global leader in Auto-ID solutions including industrial label printers, mobile printers, and RFID. It competes directly with ETRIA's Auto-ID product line (8-inch label, desktop label, mobile printers) and serves the same manufacturing/logistics/retail traceability use cases.

Regional players

• SATO Holdings: SATO is a Japanese-headquartered Auto-ID and label printing specialist serving global markets with barcode, RFID, and industrial printing solutions. It competes with ETRIA's label printer portfolio in manufacturing logistics and retail applications, with primary strength in Japan and Asia-Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E3%83%AA%E3%82%B3%E3%83%BC%E3%83%86%E3%82%AF%E3%83%8E%E3%83%AD%E3%82%B8%E3%83%BC%E3%82%BA%EF%BC%88%E6%A0%AA%EF%BC%89

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about リコーテクノロジーズ（株）