TENNACITY LLC

Name

TENNACITY LLC

Legal name

Tennacity LLC

Website

https://tennacity.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Racquet Sports Instruction and Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Tennis instruction services
• Pickleball programming
• Court management
• Racquet sports facility
• Tennis coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Court Reservations and Programming: Tennacity manages tennis and pickleball court facilities at Plummer Park and West Hollywood Park, offering court bookings (residents can book 7 days in advance, non-residents 5 days), group lessons, private lessons, and structured programs for adults, juniors, and adaptive tennis participants.
2. Pro Shop Sales: The company operates a pro shop at Plummer Park offering drinks, snacks, equipment (pickleball paddles, tennis rackets, grips, balls), and services (racket restringing, gripping, rental). They also operate an e-commerce storefront selling apparel (shirts, hats, market bags) and tennis equipment (Dunlop, Tecnifibre rackets ranging from $99 to $219).
3. DUPR Pickleball League: Tennacity runs an 8-week DUPR Pickleball League with ladder league format requiring players to sign up for both DUPR and SWISH APP. This creates recurring engagement and subscription-like revenue through league fees.
4. Private Events: Tennacity hosts private events including birthday parties, corporate events, and group gatherings with catering and court access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tennacity LLC operates inclusive tennis and pickleball programming at two city-owned facilities in West Hollywood, California (Plummer Park and West Hollywood Park). The company offers private lessons, group lessons, structured programs for adults and juniors, adaptive tennis, DUPR pickleball leagues, fitness workouts, court reservations, private events, and a pro shop selling equipment, apparel, and racket services.

Product overview

Tennacity LLC operates as an inclusive tennis and pickleball lifestyle company offering a comprehensive portfolio of services. The core offerings include adult and junior tennis instruction, pickleball programs with DUPR leagues, and Adaptive Tennis initiatives. The company manages two facilities (Plummer Park with 7 tennis courts and 5 pickleball courts; West Hollywood Park with rooftop tennis courts). Supporting services include a Pro Shop selling equipment, apparel, and racket services (stringing and gripping), Tennacity Workouts, private events, and court reservations via PlayByPoint. The company was founded by former ATP-ranked player Josh Osswald and has been featured at major professional tennis events.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Tennis Programs
• Junior Tennis Programs
• Adaptive Tennis
• Pickleball Programs
• DUPR Pickleball League
• Tennacity Workouts
• Private Events
• Court Reservations
• Pro Shop
• Tennacity Apparel and Equipment

Quantifiable outcome

• Featured at major professional tennis events including DesertSmash with Serena Williams, Malibu Racquet Club, and BNP Paribas Open in Indian Wells

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• City of West HollywoodcoreStrategic or Co-development PartnerTennacity operates tennis and pickleball facilities at Plummer Park and West Hollywood Park under city authorization. The partnership provides Tennacity access to public courts while the City gains professional programming and facility management. WeHo residents receive priority booking and discounted pricing.
• PlayByPointcoreTechnology or IntegrationPlayByPoint provides the court reservation and program management platform used by Tennacity. Players book courts and register for programs through app.playbypoint.com. This platform handles scheduling, attendance, and waitlists for open play and classes.
• Universal Tennis Rating (UTR)coreTechnology or IntegrationTennacity uses UTR as its official ratings and ranking system for tennis programming. Players are encouraged to create UTR profiles for class placement and tournament participation. Tennacity operates a UTR club for member event notifications.
• DUPR (Dynamic Universal Pickleball Rating)coreTechnology or IntegrationTennacity's Pickleball League uses DUPR as the official ratings system for ladder leagues and skill-based placement. Players must sign up for DUPR to participate in league programming.
• Road To ProminorStrategic or Co-development PartnerRoad To Pro is a tennis training system founded by Sky Kim. Sky Kim serves as a Tennacity instructor, bringing the Road to Pro Swing Training System to the facility.
• Laird SuperfoodminorGTM or Marketing PartnerLaird Superfood provides food and beverage products, likely available in the Tennacity pro shop or served at events.
• Racquet MagazineminorGTM or Marketing PartnerRacquet Magazine is a tennis lifestyle publication. Tennacity was featured at the Racquet Magazine West Coast Launch event.
• DunlopminorChannel Partner/ Reseller/ DistributorTennacity sells Dunlop tennis rackets (CX 200, FX500, LX Team 107, Junior FX500) in their pro shop and e-commerce store. Franklin Pickleballs also sold.
• TherabodyminorGTM or Marketing PartnerTherabody (formerly Theragun) provides percussion therapy devices for health and wellness, likely featured in pro shop or used by staff.
• OracleminorOthersOracle appears as a partner, though the nature of the partnership is not explicitly detailed on the Tennacity partners page.
• SAXX UnderwearminorGTM or Marketing PartnerSAXX Underwear is a clothing brand partner featured on the Tennacity partners page.
• GymwrapminorGTM or Marketing PartnerGymwrap is a clothing accessories brand partner featured on the Tennacity partners page.
• KOFITminorStrategic or Co-development PartnerKOFIT is a health and fitness partner, likely involved in wellness programming or Rally4Ever initiatives.

Scale indicators5 records

Broad incumbents

• Life Time Fitness: National fitness club operator with tennis courts, lessons, and league programming at multiple locations. Represents the broader incumbent model where racquet sports sit inside a larger fitness membership ecosystem.

Emerging players

• Pickleball Kingdom: Pickleball-only club franchise expanding rapidly across US markets. Relevant as a comparison for Tennacity's pickleball program and a leading indicator of how a dedicated pickleball operator scales versus a tennis-primary hybrid.

Others

• USTA Southern California: Regional governing body for tennis in Southern California that operates UTR tournaments and pathways. Adjacent rather than directly competitive — Tennacity's UTR club partnership positions the governing body as both ecosystem and reference point.

Direct peers

• Malibu Racquet Club: Premium LA-area tennis club offering lessons, leagues, and social programming. Tennacity has been featured alongside Malibu Racquet Club at events, and the two operate with comparable premium positioning in the greater Los Angeles market.
• iTennis: LA-based tennis operator running multiple public-facility locations with lessons, leagues, and court management. Directly comparable operating model of running tennis programming at city-owned courts with multi-site LA presence.
• Dill Dinkers: Growing pickleball-focused club franchise offering court rentals, lessons, and leagues. Comparable to Tennacity's pickleball programming and could represent the more dedicated pickleball competitive trajectory.
• Sutton East Tennis Club: NYC urban tennis club offering lessons, leagues, and pro shop. Tennacity staff member Gui Augustini previously taught there for five years, and the operating model (urban premium tennis club with pro shop and league programming) is closely aligned.
• Welby Tennis Center: Tennis center operator running lessons, leagues, and stringing services. Operates with a similar full-service tennis club business model including pro shop and programming.

Regional players

• Saddlebrook Tennis Academy: Florida-based elite tennis training academy referenced by Tennacity staff credentials. Adjacent comparator for the elite-instruction and academy training segment rather than direct urban-club competition.
• Riviera Country Club: Historic LA-area private tennis-focused country club with elite programming. Tennacity staff have credentials from Riviera, and the club represents the high-end tennis benchmark in the LA market where Tennacity competes for premium players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsr_TZ6PteDKYkXGC9IcYUw
• Instagraminstagram.com/tennacity/?hl=en
• LinkedInlinkedin.com/company/tennacity-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TENNACITY LLC