Double Shift

What Double Shift does

DoubleShift is a privately held South African brand and creative leadership agency founded in 2019 by Kurt Schröder, operating from offices in Cape Town (Somerset West) and Pretoria (Menlyn Maine). The firm specializes in brand strategy, brand design, brand communication, and digital platform design for businesses operating in high-trust, high-complexity industries, including fintech, payments, financial services, energy, and regulated infrastructure. Its client roster spans enterprise and growth-stage companies such as FNB, Monavate, Lesaka, Baanx, Capital Solutions Advisory, and MI Cape Town, with engagements typically covering positioning, visual identity systems, campaign platforms, and website development delivered through a consultative sales approach.

The firm's underlying technology stack is conventional for a creative agency: it uses Webflow for website development and offers UI/UX design, design systems, and implementation guidance, but does not develop proprietary technology platforms, AI products, or software-as-a-service offerings. Revenue is generated entirely through professional services engagements, structured as project-based work with no publicly disclosed rate cards or pricing tiers. The agency's go-to-market is sales-led and relationship-driven, emphasizing high-trust, consultative conversations with technical founders, growth-stage marketing leaders, and corporate innovation teams rather than transactional sales processes. Marketing is conducted primarily through thought leadership content (an Insights blog), LinkedIn and Instagram organic presence, and a portfolio of detailed case studies.

DoubleShift is a B-BBEE Level 2 Contributor, providing procurement advantages in South African enterprise and government engagements. The firm operates as an independent agency with no disclosed external investors, parent company, or institutional funding, and is a member of the Independent Agency Network (IA Network) for peer collaboration. Named team members total approximately eight, including three core leaders (Founder/MD Kurt Schröder, Creative Director Carike Strauss, Design Leader Thinus Holtzhuizen) and five additional strategists and creatives.

Name

Double Shift

Legal name

DoubleShift

Website

https://doubleshift.co.za

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DoubleShift is a South African brand and creative leadership agency specializing in brand strategy, design, and communication for fintech, payments, financial services, and regulated infrastructure companies, serving enterprise and growth-stage clients.

Ownership category

akta.pro rank

Product category

Brand Strategy and Creative Design Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Brand strategy consulting
• Visual identity design
• Creative leadership services
• Brand communication campaigns
• Digital platform design

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Brand Strategy Services: Strategic consulting engagements including positioning frameworks, narrative systems, go-to-market strategies, and trust architecture for businesses in fintech, payments, financial services, and regulated infrastructure. Typically project-based engagements.
2. Brand Design Services: Brand identity systems, visual design, interface design, and creative platforms. Revenue derived from design system creation, logo development, collateral design, and brand asset creation.
3. Brand Communication Services: Campaign platforms, content systems, and communication programmes including campaign architecture, social media strategy, and content creation. Revenue from campaign deliverables and ongoing communication support.
4. Technical Craft Services: Digital platform design, UI/UX development, design systems, and technical documentation. Revenue from website development and digital experience implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DoubleShift is a Brand & Creative Leadership Agency that delivers strategy, design, communication, and digital platform services for businesses in fintech, payments, financial services, energy, and regulated infrastructure. Engagements span positioning frameworks, visual identity systems, brand campaigns, content programmes, and UI/UX-driven digital platform builds, sold as project-based consultative mandates to enterprise and growth-stage clients. The agency differentiates through operator-led domain depth in payments and regulated industries rather than generalist creative production.

Product overview

DoubleShift is a Brand & Creative Leadership Agency offering a unified suite of services: Brand Strategy, Brand Design, Brand Communication, and Digital Platform Design & Development. The agency specializes in translating technical complexity into clear, compelling brand narratives for high-trust, high-complexity industries. Their portfolio includes brand identity projects (Monavate, Sonic Trader, Kinekt, Sonic Fund, Capital Solutions Advisory), web design and development (Lesaka, Baanx), and campaign work (Retail Capital, MI Cape Town, FNB Employee Benefits). All services are delivered through a partnership model targeting fintech, payments, financial services, energy, and regulated infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting deliverable covering positioning frameworks, narrative systems, go-to-market strategies, trust architecture, value proposition design, and growth frameworks, sold as project-based engagements to enterprises in fintech, payments, financial services, energy, and regulated infrastructure.
• Brand Design Visual identity systems, interface design, and creative platforms built as functional trust signals for regulated industries; covers logo and brand system development, collateral design, and creative platform creation for enterprise clients.
• Brand Communication Campaign platforms, content systems, and communication programmes that carry positioning into the market consistently across investors, enterprise clients, regulators, and end users, sold as ongoing campaign and content engagements.
• Digital Platform Design & Development Technical craft service spanning UI/UX development, design systems, integration frameworks, performance dashboards, and implementation guidance for digital brand experiences, with website builds executed on Webflow.

Quantifiable outcome

• Monavate rebrand achieved 31% increased traffic in one month, 23% increase in sales inquiries, 17% increase in LinkedIn followers
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Wellcam CompanyminorOthers · 1 January 2024Listed as a client partner for FNB project. Wellcam Company appears as the client organization.
• Roaster.iominorOthers · 1 January 2021Listed as a client partner for MI Cape Town project. Roaster.io appears as the client organization for certain engagements.
• Rise WorldwidecoreStrategic or Co-development PartnerRise Worldwide (Head of Digital: Hoshedar Gundevia) partnered with DoubleShift for MI Cape Town brand development and social media management during SA20 seasons 2023 and 2024. DoubleShift acted as creative services provider and local culture experts navigating communication between India and South Africa operations.
• IA NetworkminorGTM or Marketing PartnerDoubleShift is a member of the Independent Agency Network, a peer network for independent agencies providing mutual support and industry collaboration.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Interbrand: Global brand consultancy focused on brand strategy, valuation, and design. Comparable in serving enterprise B2B clients across regulated industries including financial services.
• Pentagram: World-renowned independent design agency with a partner-led model serving enterprise and B2B clients across brand identity, strategy, and digital. Comparable in boutique scale, premium positioning, and senior-led engagement model for high-trust industries.
• Siegel+Gale: Global brand strategy and design firm known for simplicity-focused brand systems. Comparable in serving enterprise B2B clients with complex narratives requiring clear positioning.
• Landor & Fitch: Global brand consulting and design firm with deep experience in financial services, payments, and regulated industries. Comparable in strategic brand positioning work and B2B enterprise client base.
• MetaDesign: Brand and design consultancy with deep expertise in identity systems and digital experience for technology and B2B clients. Comparable in brand-led design and strategy integration.
• Lippincott: Brand strategy and design consultancy with deep enterprise B2B experience. Comparable in strategic positioning work for regulated and complex industries.
• Wolff Olins: Global brand consultancy with strong B2B and technology credentials. Comparable in working with ambitious, complex, regulated businesses on brand strategy and identity systems.
• R/GA: Global digital product and brand agency with strong fintech and technology credentials. Comparable in digital platform design and integrated brand strategy for emerging tech clients.
• Moving Brands: Independent brand-led design consultancy with strong fintech, payments, and technology client roster. Comparable in size, premium positioning, and operator-led engagements with regulated B2B clients.
• FutureBrand: Interpublic-owned global brand consultancy serving enterprise clients including financial services and technology. Comparable in strategic branding engagements for complex, regulated industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/doubleshiftza
• Instagraminstagram.com/doubleshiftza
• Xx.com/doubleshiftza
• Facebookfacebook.com/doubleshiftza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Shift