TERACOMM, part of ALLTERCO

What TERACOMM, part of ALLTERCO does

TERACOMM (operating as ЛИНК Мобилити България ЕАД / LINK Mobility Bulgaria EAD) is the Bulgarian operating subsidiary of Norway-headquartered LINK Mobility Group AS, a public European CPaaS provider. Headquartered in Sofia at Ploshtad Bulgaria No. 1 (NDK administrative building), the Bulgarian entity delivers omnichannel messaging infrastructure (SMS, WhatsApp, RCS, Email, Viber, Push) through the proprietary MyLINK product suite — including MyLINK Connect (no-code chatbot builder), MyLINK Engage (multi-channel messaging), MyLINK Studio (visual template editor), MyLINK MarketingPlatform (marketing automation), and dedicated APIs (SMS, Email, WhatsApp, Lookup). The platform is powered by 600+ mobile network connections and processes messaging across 20+ channels with claimed 99% delivery rates and sub-5-second SMS delivery.

The Bulgarian operation layers market-specific services onto the global platform: Premium SMS for television competitions and live voting, Premium Voice for managed business call routing, SMS Parking and the PayPark mobile application for blue and green zone parking payments, and Mobile Operator Payment integration with A1, Vivacom, and Yettel. Customer segments span retail and e-commerce, logistics and transportation, hospitality and tourism, leisure and entertainment, finance and banking, technology and software, plus municipal services and media. The firmographic record lists 7 employees, though the breadth of product portfolio and 20-year operational history suggest shared delivery resources with the parent group.

The business model combines usage-based CPaaS revenue (per-message pricing), subscription SaaS revenue (MyLINK platform licenses), transaction fees (parking, operator billing, premium SMS/voting), and professional services (onboarding, training, consultancy). Distribution runs through direct enterprise sales, a self-service portal (SMSAPI.bg), a partner ecosystem (Reseller, Strategic, Affiliate, Agency tiers), and API-level integrations with Salesforce, Shopify, WooCommerce, Magento, HubSpot, Mailchimp, Zapier, and Slack.

Name

TERACOMM, part of ALLTERCO

Legal name

ЛИНК Мобилити България ЕАД (LINK Mobility Bulgaria EAD)

Website

https://teracomm.bg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

TERACOMM (LINK Mobility Bulgaria EAD) is the Bulgarian operating subsidiary of Norway's LINK Mobility Group, providing CPaaS omnichannel messaging (SMS, WhatsApp, RCS, Email, Viber) via the MyLINK platform, plus Bulgaria-specific services including PayPark parking, SMS parking, operator billing, and Premium SMS/Voice for enterprise and municipal clients across Southeast Europe.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• Mobile messaging services
• Omnichannel communications platform
• CPaaS solutions
• Business SMS marketing
• Viber notifications

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. CPaaS Messaging Services: Revenue generated from providing omnichannel communication infrastructure (SMS, WhatsApp, RCS, Email, OTT) to enterprise and mid-market clients. Clients pay for message volume, API usage, and channel access, with pricing based on message count and channel type.
2. Platform Subscriptions (MyLINK Suite): Subscription-based access to proprietary platforms including MyLINK Connect, MyLINK Engage, MyLINK Studio, MyLINK MarketingPlatform, and MyLINK Lookup. Recurring revenue from SaaS platform licenses.
3. API Access Fees: Revenue from programmatic API access (SMS API, Email API, WhatsApp API, Lookup API) enabling developers and enterprises to integrate messaging capabilities into their own systems.
4. Premium SMS Services: Premium SMS for television competitions, promotions, and live voting, as well as corporate SMS notifications for transaction alerts, service reminders, and promotional campaigns. Revenue from message fees and web portal subscriptions.
5. Parking & Micro-Payment Services: SMS parking payments, mobile operator payment solutions, and PayPark mobile application. Revenue from transaction fees on parking payments and operator billing commissions.
6. Premium Voice Services: Voice services for managing incoming business calls via a central number across all Bulgarian mobile operators. Revenue from call routing fees and service subscriptions.
7. Professional Services: Additional onboarding support, in-depth training, project consultancy, technical build/implementation, and campaign production services provided by LINK's expert teams.
8. Partner Program: Revenue shared with Reseller, Strategic, Affiliate, and Agency partners through referral commissions and reseller arrangements, contributing to customer acquisition across markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

TERACOMM (operating as LINK Mobility Bulgaria EAD) is a CPaaS (Communications Platform as a Service) provider that delivers omnichannel business messaging via SMS, WhatsApp, Viber, RCS, Email, and Push notifications across 600+ mobile networks. Its proprietary MyLINK platform suite (Connect, MarketingPlatform, Studio, Engage, Lookup APIs) enables enterprises to build chatbots, automate marketing campaigns, and integrate messaging into their applications. The company also operates Bulgaria-specific premium services including SMS voting for TV competitions, Premium Voice, SMS Parking, mobile operator billing, and the PayPark mobile app for parking payments.

Product overview

TERACOMM (LINK Mobility Bulgaria) offers a unified CPaaS platform with multiple integrated modules for omnichannel business communications. The portfolio centers on the MyLINK suite (Connect, MarketingPlatform, Studio, Engage) for multi-channel messaging and automation, complemented by core channel APIs (SMS, Email, WhatsApp, RCS) and premium vertical services (Premium SMS/Voice, SMS Parking/PayPark, Mobile Operator Payment). The platform provides no-code chatbot building, AI-powered marketing automation, and enterprise integrations with Shopify, Salesforce, and other tools. Bulgarian-market specific offerings include PayPark mobile app for parking payments and operator billing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PayPark: Mobile parking payment application allowing users to pay for parking in blue and green zones in Bulgarian cities via SMS or debit/credit card.
• SMSAPI
• MyLINK

Products and services

• MyLINK Connect No-code chatbot builder and two-way conversation automation platform enabling businesses to create conversational experiences across multiple messaging channels including WhatsApp, RCS, SMS, and Viber.
• MyLINK MarketingPlatform Multi-channel marketing automation platform for creating, personalizing, and orchestrating campaigns across SMS, Email, WhatsApp, and other channels with AI-powered optimization.
• MyLINK Studio Creative multichannel messaging tools platform for designing and managing visual message templates with drag-and-drop functionality for branded campaigns.
• MyLINK Engage Multi-channel business messaging platform for sending bulk messages, notifications, and promotional content with real-time analytics and ROI tracking.
• MyLINK SMS API RESTful SMS API for sending business SMS worldwide with fast, secure, and scalable connectivity to mobile networks globally.
• MyLINK Email API Secure and scalable transactional email API for sending personalized business emails with high deliverability.
• MyLINK WhatsApp API WhatsApp messaging API for sending messages via LINK's API connectivity, enabling rich business messaging through the WhatsApp channel.
• MyLINK Lookup Phone number lookup and verification API for secure authentication and fraud prevention in messaging campaigns.
• SMS Notification Service Global SMS messaging service enabling businesses to send text messages to customers worldwide across 600+ mobile networks.
• Viber Business Messages Direct communication platform between companies and customers through enriched messages including text, images, buttons, and links with official business profiles, covering 1+ billion Viber users globally.
• Push Notifications Mobile push notifications enabling businesses to direct customers to desired pages with single-click access.
• WhatsApp Business Channel WhatsApp messaging channel enabling businesses to communicate freely and feel close to customers wherever they are located.
• RCS Business Messaging Advanced messaging protocol enabling rich media content, verified sender profiles, and enhanced customer engagement beyond traditional SMS.
• Business Email Service Business email messaging service for transactional and promotional communications.
• Premium SMS Premium SMS service for corporate clients enabling lightning-fast message delivery for television competitions, promotions, and live voting with over 90% read rate within 3 minutes.
• Premium Voice Voice services for businesses managing incoming calls through a central number accessible across all mobile operators in Bulgaria, with intelligent call routing and recording capabilities.
• SMS Parking SMS-based parking payment solution for blue and green parking zones on a unified short number across all mobile operators in Bulgaria, with mobile app integration.
• Mobile Operator Payment Payment service through mobile operator accounts (A1, Vivacom, Yettel) enabling micro-payments without leaving web pages or mobile applications.
• PayPark Mobile App Mobile application for parking payments via SMS or debit/credit card, available on Google Play and App Store with navigation, zone positioning, time notifications, and payment history features.
• Viber Chatbot Platform AI-powered chatbot platform for Rakuten Viber enabling automated customer communication, instant responses to inquiries, and increased engagement through natural language processing.
• SMSAPI.bg Self-Service Platform Self-service platform offering open APIs and ready integrations for businesses to prepare and send SMS campaigns to large user groups independently.
• Consent Collection (Събиране на съгласие) Standalone SMS-based consent collection solution for obtaining user marketing consent in compliance with GDPR, with online portal access for real-time statistics.
• LINK Surveys (Анкети и проучвания) Standalone survey and research solution for reaching customers to gather satisfaction data, with unique link generation per user and two-way communication in text, numeric, or emoji format.
• Promotional Product Campaigns Standalone gamification and promotional games solution to increase customer engagement with brands, collect customer data, and drive purchases through interactive campaigns.

Quantifiable outcome

• 89% customer satisfaction rate across the global customer base
• +6 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature18 records

Partnerships

13 partnerships are on record, tiered core, moderate and minor.

• Meta (Facebook)coreTechnology or IntegrationLINK Mobility is a verified Meta Business Partner for WhatsApp and messaging solutions. The partnership enables LINK to offer WhatsApp Business API connectivity and messaging services to enterprise clients globally. LINK's MyLINK WhatsApp API is built on this partnership.
• GooglecoreTechnology or IntegrationCertified Google Partner for RCS (Rich Communication Services) and messaging solutions. The partnership enables LINK to offer Google's RCS Business Messaging platform, which powers campaigns for clients like DHL, L'Oreal, and Christiania Bysning with verified sender identity and rich media capabilities.
• AdobemoderateTechnology or IntegrationAdobe Silver Solution Partner. LINK's messaging capabilities are integrated with Adobe's marketing and experience management platforms, enabling joint customers to incorporate omnichannel messaging into Adobe-powered customer experiences.
• Mobile Ecosystem Forum (MEF)moderateStrategic or Co-development PartnerActive member of MEF, the global industry association for trusted mobile communications. Participation ensures LINK stays connected with industry standards, regulatory developments, and mobile ecosystem trends.
• Juniper ResearchminorStrategic or Co-development PartnerRecognition by Juniper Research, a leading digital technology market research and intelligence firm, indicates industry analyst validation of LINK Mobility's position in the CPaaS and mobile messaging market.
• ShopifymoderateTechnology or IntegrationNative integration with Shopify eCommerce platform enabling automated messaging, marketing flows, and customer engagement directly within Shopify-powered online stores. Supports order confirmations, abandoned cart recovery, and promotional campaigns.
• SalesforcemoderateTechnology or IntegrationIntegration with Salesforce CRM for seamless messaging, customer engagement, and data synchronization. Enables enterprises to embed LINK's messaging capabilities within their Salesforce-powered sales and service workflows.
• ColumbusmoderateChannel Partner/ Reseller/ DistributorStrategic partner and reseller of LINK's solutions. Columbus is a global IT services and consulting company. The partnership focuses on customer experience transformation using SMS and RCS channels, delivering expertise united for customer success.
• DillermoderateChannel Partner/ Reseller/ DistributorAgency partner using LINK's MyLINK MarketingPlatform with SMS and Email channels to drive better campaign ROI, higher repeat purchases, and time-saving automation for Diller's loyalty and POS platform.
• Forte DigitalminorChannel Partner/ Reseller/ DistributorStrategic partner focusing on higher marketing ROI, record engagement rates, and successful RCS launch using LINK's MarketingPlatform with SMS and RCS channels for digital transformation projects.
• AdvaniaminorChannel Partner/ Reseller/ DistributorPartner using LINK's RCS and SMS channels to deliver better sales, customer support, and personalized customer journeys as part of Advania's IT services offering.
• TelenorminorStrategic or Co-development PartnerListed as a valued partner collaboration. Telenor is a major telecommunications operator in Scandinavia with which LINK collaborates on messaging connectivity and carrier relationships.
• Rakuten VibercoreTechnology or IntegrationLINK Mobility is a Viber partner enabling businesses to send Viber Business Messages to over 1 billion Viber users globally. The platform automatically reroutes to SMS when Viber delivery is not possible, ensuring message delivery. Bulgarian operations specifically leverage Viber for local business messaging campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Twilio: Global CPaaS market leader offering comprehensive messaging APIs (SMS, WhatsApp, Email) and Segment CDP. While not specifically focused on Bulgaria, Twilio sets the competitive benchmark for API-first messaging and serves multinational enterprise customers that overlap with LINK Mobility's accounts.
• Vonage (Ericsson): Now part of Ericsson, Vonage provides CPaaS APIs (SMS, WhatsApp, voice) alongside UCaaS solutions. Major competitor in enterprise communications with broader product portfolio and significantly larger R&D investment.
• LINK Mobility Group: Norwegian parent company and primary operating entity for the broader CPaaS business. Same product suite (MyLINK), same channels, but operates at significantly larger scale across 29 offices and 50,000+ customers globally; the Bulgarian operation is a regional subsidiary within this group.

Emerging players

• Plivo: US-based CPaaS provider offering SMS, voice, and WhatsApp APIs for global enterprises. Comparable in API-first CPaaS positioning but with smaller European footprint and less established local market presence than LINK Mobility.
• Soprano Design: Australian CPaaS provider with global enterprise messaging and telecom operator billing capabilities. Offers SMS, WhatsApp, and RCS messaging with similar CPaaS+telecom-carrier-service positioning, though geographically focused on APAC and EMEA enterprise accounts.

Direct peers

• MessageBird (Bird): Dutch-headquartered omnichannel CPaaS platform providing SMS, WhatsApp, Email, and voice services with strong European presence. Direct competitor in mid-market and enterprise messaging segments with comparable product positioning.
• CM.com: Dutch CPaaS company offering SMS, WhatsApp Business, RCS, and conversational AI solutions. Direct competitor in European enterprise messaging market with similar focus on multi-channel customer engagement and CPaaS+UCaaS convergence.
• Infobip: Global CPaaS leader headquartered in Croatia with strong presence in Southeast Europe. Offers omnichannel messaging (SMS, WhatsApp, RCS, Email, Viber) with similar product breadth to LINK Mobility, and is the most direct competitor in the regional market.
• Sinch: Swedish-headquartered global CPaaS provider offering SMS, WhatsApp, RCS, and voice APIs at scale. Public company with extensive European footprint and direct overlap with LINK Mobility's enterprise customer base and channel offerings.

Regional players

• Route Mobile: India-headquartered CPaaS provider with global expansion, particularly strong in emerging markets. Comparable omnichannel messaging offering (SMS, WhatsApp, RCS, Email) with focus on telecom operator relationships, similar to LINK Mobility's carrier-centric approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teracomm_2

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERACOMM, part of ALLTERCO