Terre Haute Casino Resort

What Terre Haute Casino Resort does

Terre Haute Casino Resort is an integrated casino resort located at 4500 East Margaret Drive in Terre Haute, Indiana, operating 24/7 as a 21+ gaming and hospitality destination. The property opened in 2024 following a $290 million development investment and is wholly owned by Churchill Downs Incorporated (NASDAQ: CHDN), a diversified gaming and racing entertainment company. The resort combines a casino floor with over 1,000 slot machines, 36 live table games (blackjack, craps, roulette, live poker), a dedicated poker room, and a state-of-the-art sportsbook with on-property betting kiosks and a Bet Builder mobile app. Hospitality amenities include a 122-room luxury hotel with pool, five restaurants (Four Cornered Steakhouse, Rockwood Bar and Grill, The Soda Shoppe, Queens Beans, Red Light and Rye), six bars including the rooftop Altitude Bar and Lounge on the 10th floor, and the Sycamore Event Center with capacity for 500 guests.

The business model spans five revenue streams: gaming (slots, table games, poker, sports betting), hotel accommodations (122 rooms), food and beverage (five restaurants and six bars), and entertainment and events (ticketed concerts, comedy shows, venue rentals). Customer engagement is driven through the FastTrack Rewards loyalty program, a multi-tiered system (Bronze, Silver, Gold, Platinum, Triple Crown) offering points, free slot play, dining credits, and exclusive promotions, with segment-specific programs such as Silver Stars for 55+ members and All Heroes Day discounts for first responders and military. Distribution channels include walk-in gaming, on-site hotel booking via the onagilysys platform, OpenTable restaurant reservations for Altitude Bar and Lounge, and Ticketmaster for ticketed entertainment events. The company targets local and regional adult visitors, with community positioning reinforced through the Terre Haute Hearts charitable giving program and local sourcing partnerships with Fischer Farms and Terre Haute Brewing Company.

The company is structured as a private operating property within the publicly traded parent Churchill Downs Incorporated. Permanent headcount is reported as 500+ employees (mix of full-time and part-time), with 1,000 construction jobs created during the development phase. The property has no disclosed revenue figures as a standalone entity, and there is no evidence of independent venture capital, private equity, or institutional ownership beyond the parent company's public shares. The resort competes on local market primacy, given the absence of a comparable regional casino property in the Wabash Valley.

Name

Terre Haute Casino Resort

Legal name

Terre Haute Casino Resort

Website

https://terrehautecasino.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Terre Haute Casino Resort is a $290 million integrated casino resort in Terre Haute, Indiana, owned by Churchill Downs Incorporated, offering 1,000+ slot machines, 36 table games, a 122-room hotel, five restaurants, six bars, sports betting, and event space for adult (21+) regional visitors.

Ownership category

akta.pro rank

Product category

Casino Resort & Gaming Hospitality

NAICS

Casino Hotels (721120), Casinos (except Casino Hotels) (713210)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Sports betting facilities
• Hospitality accommodations
• Restaurant dining venues
• Live entertainment events

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Revenue from slot machines, table games (blackjack, craps, roulette), and live dealer poker operations. Includes theoretical win from sports betting wagers.
2. Hotel Accommodations: Revenue from 122-room luxury hotel including room rentals and related hospitality services.
3. Food and Beverage: Revenue from five restaurants (Four Cornered Steakhouse, Rockwood Bar and Grill, The Soda Shoppe, Queens Beans, Red Light and Rye) and six bars including the rooftop Altitude Bar and Lounge.
4. Entertainment and Events: Revenue from concert tickets, comedy shows, and event space rentals at the Sycamore Event Center (capacity 500).
5. Loyalty Program Incentives: Free slot play, points, and promotional awards distributed to loyalty members to drive engagement and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Terre Haute Casino Resort is a 21+ integrated casino resort in Terre Haute, Indiana, operating 24/7 with a casino floor offering 1,000+ slot machines, 36 live table games (blackjack, craps, roulette), live dealer poker, and a state-of-the-art sportsbook. The property also includes a 122-room luxury hotel with pool, five full-service restaurants, six bars including a 10th-floor rooftop lounge, and the Sycamore Event Center accommodating up to 500 guests for concerts, weddings, and corporate events. Revenue is generated from gaming wins, hotel stays, food and beverage sales, sports wagering, and ticket-based entertainment, supported by the FastTrack Rewards tiered loyalty program.

Product overview

Terre Haute Casino Resort is a comprehensive casino resort offering an integrated experience of gaming, hospitality, dining, and entertainment. The core offerings include a casino floor with 1,000 slot machines, 36 live table games, and a poker room; a 122-room luxury hotel with pool; sports betting facilities; and a loyalty program (FastTrack Rewards). The resort features 5 restaurants (Four Cornered Steakhouse, Rockwood Bar and Grill, The Soda Shoppe, Queens Beans, and Red Light and Rye) and 6 bars (Altitude Bar and Lounge, Center Bar, and others). Entertainment options include the Sycamore Event Center for concerts and events, rooftop music at Altitude Bar, and promotional kiosk games. The property is owned by Churchill Downs Incorporated (NASDAQ: CHDN) and operates 24/7.

Differentiator

Problem solved

Functional benefit

Brands

• FastTrack Rewards: The loyalty/rewards program at Terre Haute Casino Resort offering points, tiered benefits, and promotional rewards to members.
• Sycamore Event Center
• Four Cornered Steakhouse
• Altitude Bar and Lounge
• Rockwood Bar and Grill
• The Soda Shoppe
• Center Bar
• Queens Beans
• Red Light and Rye

Products and services

• Casino Gaming Casino floor offering more than 1,000 slot machines (including video poker), 36 live table games (blackjack, craps, roulette), and live dealer poker in a dedicated poker room for tournaments and live hands, open 24/7 to adults 21 and older.
• Sports Betting On-property sportsbook featuring betting kiosks supporting wagers on professional, college, and amateur sports including parlays, prop bets, futures, and live in-game betting, complemented by the Bet Builder mobile app for pre-visit bet building and payout calculation.
• Luxury Hotel A 122-room luxury hotel with a pool area offering accommodations for guests visiting the casino resort, with reservations processed through the onagilysys online booking platform.
• Four Cornered Steakhouse Upscale steakhouse featuring locally raised, ethically sourced meat from Fischer Farms (certified grass-fed, GMO-free), offering premium cuts and fine aged vintages in a luxury dining atmosphere.
• Rockwood Bar and Grill Casual dining restaurant and bar at the resort offering food and beverage service to guests and visitors.
• The Soda Shoppe Dining venue offering food and beverages with special discounts for FastTrack Rewards members aged 55+ on Tuesdays.
• Altitude Bar and Lounge Rooftop bar located on the 10th floor offering cocktails, small plate offerings, spectacular views, and free live rooftop music; also serves as an event space for intermediate-sized gatherings, with OpenTable reservations available.
• Center Bar Bar located at the center of the gaming floor offering beverages to casino guests.
• Queens Beans Coffee shop within the resort offering beverages and light fare.
• Red Light and Rye Lounge venue offering cocktails and beverages, available as a private event space for reservations.
• Sycamore Event Center Large indoor event space with capacity for 500 guests, featuring the latest AV equipment and variable lighting, available for weddings, reunions, parties, banquets, and corporate retreats.
• Entertainment and Concerts Live concert performances and comedy shows held at the Sycamore Event Center and Center Bar, with ticketed events (e.g., Reserved Seating $25-$30, General Admission $20-$25) sold through the Ticketmaster platform.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fischer FarmscoreStrategic or Co-development PartnerLocal farm partnership supplying certified grass-fed, GMO-free, farm-to-table meat to Four Cornered Steakhouse. Fischer Farms has been operating in Southern Indiana for over two decades, known for dedication to animal welfare and environmental stewardship.
• Terre Haute Brewing CompanyminorStrategic or Co-development PartnerLocal brewery partnership featuring THBC products throughout the property. THBC is America's second oldest operational brewery, founded in 1837, known for craft beer and brewing tradition.
• TicketmasterminorChannel Partner/ Reseller/ DistributorTicketing platform partner for concert and comedy show ticket sales at Sycamore Event Center.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner for Altitude Bar and Lounge dining reservations.
• Various Local Charities (Terre Haute Hearts Program)minorStrategic or Co-development PartnerCommunity partnerships through donation boxes and quarterly donations. Partners include CASY, Terre Haute Boys & Girls Club, Covered with Love, Special Olympics Indiana, YMCA, and numerous other local organizations serving Vigo County.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rising Star Casino Resort: Southern Indiana regional casino resort with hotel and gaming; overlaps with Terre Haute's regional Indiana catchment and similar mid-market integrated resort positioning.
• Belterra Casino Resort: A similarly sized Indiana riverboat/regional casino resort also owned by Churchill Downs Incorporated, offering slots, table games, hotel, dining, and entertainment to Indiana regional patrons. Directly comparable as a CDI sister property in the same state gaming market.
• Hollywood Casino Lawrenceburg: Indiana regional casino resort offering gaming, hotel, dining, and entertainment; competes for Indiana gaming customers and benchmarks operational model and loyalty integration against Terre Haute.
• Caesars Southern Indiana: Major Indiana regional casino resort with hotel, table games, sports betting, and multiple F&B outlets; competes for the same Indiana regional gaming customer base as Terre Haute Casino Resort.
• Horseshoe Indianapolis: Indianapolis-area casino with extensive gaming floor, hotel, sports betting, and entertainment — a benchmark Indiana regional integrated resort competing for the same statewide gaming wallet.

Others

• OpenTable (Reservations Platform): Restaurant reservation platform partner used by Terre Haute for Altitude Bar and Lounge bookings; comparable as the technology partner enabling F&B channel distribution.

Emerging players

• FanDuel (Sports Betting): Major U.S. sports betting operator; relevant peer for benchmarking in-venue sportsbook product, odds offerings, and promotional structure at Terre Haute Casino Resort.
• DraftKings (Sports Betting): National digital sports betting operator; comparable for the sports betting vertical at Terre Haute and a reference point for kiosk and mobile sportsbook technology and competitive intensity.

Broad incumbents

• Churchill Downs Racetrack: Parent company's flagship horse racing venue — represents CDI's broader gaming/entertainment platform and provides brand and operational credibility that directly supports Terre Haute Casino Resort.

Regional players

• French Lick Resort Casino: Indiana destination resort with casino, hotel, golf, and spa; comparable as an Indiana-based integrated resort experience, though it skews more toward leisure/tourism than gaming-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terre-haute-casino-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Haute Casino Resort