What The Acupuncture Studio does

The Acupuncture Studio is a sole proprietorship Traditional Chinese Medicine (TCM) clinic founded in 2012 by Cheryl O'Reilly, operating from Old Langho in the Ribble Valley, Lancashire. The clinic specializes in fertility, IVF support, recurrent miscarriage, pregnancy, and broader women's health, with practitioner reporting that over 90% of patients are fertility cases. The core offering is in-clinic acupuncture delivered by a single practitioner, supplemented by moxibustion (notably for breech presentation), auricular ear bead therapy, and a 6-week Miscarriage Nurture Program combining acupuncture, womb massage, nutritional guidance, and meditation.

The clinic monetizes through professional service fees: fertility acupuncture sessions at £55/hour, general health acupuncture at £45/hour, specialist consultations priced at £60-£120, and moxibustion for breech at £70. A proprietary product line branded Breathing Beads (24k gold auricular ear bead kits with phase-based IVF protocols, priced £50-£90) is sold direct-to-consumer alongside guided relaxation audio downloads (£9.99 each) and a portfolio of fertility-focused e-books. Distribution partnerships with Forth, YourGutMap, and DNA Map add £300 hormone, gut microbiome, and genetic testing services, with the clinic facilitating sample collection and receiving referral economics. The go-to-market is direct-to-consumer with same-day booking for IVF transfer dates, supported by a content-led funnel of free PDF guides and word-of-mouth referrals from fertility forums. Virtual consultations via Google Meet extend reach beyond Lancashire.

The business is bootstrapped with no external funding, no parent company, and operates as an independent UK sole proprietorship. The clinic does not have a mobile app, API, or disclosed technology platform; service delivery is centered entirely on the practitioner's clinical expertise. Revenue is not publicly disclosed, and operating hours are limited to weekday afternoons and evenings from 5:30pm, consistent with a solo-practitioner capacity profile.

Name

The Acupuncture Studio

Legal name

The Acupuncture Studio

Website

https://theacupuncturestudio.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Acupuncture Studio is a Lancashire-based Traditional Chinese Medicine clinic founded in 2012 by Cheryl O'Reilly, specializing in fertility, IVF support, pregnancy, and women's health through acupuncture, moxibustion, and proprietary wellness products.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine / Acupuncture Clinic

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Reflexology & Acupressure Services (HSALAFAM)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Fertility acupuncture
• IVF support services
• Traditional Chinese medicine
• Women's health clinic
• Pregnancy acupuncture

Headquarters

HQ city

Old Langho

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Consultation Services: Revenue from fertility consultations (couple and individual), miscarriage assessments, and IVF preparation consultations. Initial consultations are priced at £60-£120 with required deposits.
2. Acupuncture Treatment Sessions: Core revenue from fertility acupuncture sessions (£55/hour), general health acupuncture (£45/hour), and specialized treatments such as moxibustion for breech babies (£70) and pre/post embryo transfer (£120 for 2 sessions).
3. Products and Digital Downloads: Sale of Breathing Beads products (auricular ear bead kits priced at £50-£90), e-books on fertility topics (£0-£1.99), and guided relaxation audio downloads (£9.99).
4. Health Testing Services: Partnership-based revenue from hormone testing (Forth), gut microbiome testing (£300), and DNA Map genetic testing (£300). Practitioner facilitates testing with laboratory partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Acupuncture Studio is a Traditional Chinese Medicine clinic providing acupuncture treatments and specialist consultations for fertility, IVF support, recurrent miscarriage, pregnancy, and women's health. Services are delivered in-clinic in Lancashire and via virtual consultations, supplemented by a proprietary auricular ear bead product line (Breathing Beads), digital e-books, and partner-based health testing services.

Product overview

The Acupuncture Studio is a Traditional Chinese Medicine clinic specializing in fertility, IVF support, pregnancy, and women's health. The core offering consists of acupuncture treatments and comprehensive consultations (360° Fertility Consultations for couples and individuals, IVF Preparation Consultations, Miscarriage Assessments, and Male Fertility Consultations). The studio offers proprietary wellness products under the Breathing Beads brand, including gold auricular ear beads (The IVF Collection, His Collection, and bundles) paired with guided relaxation audio recordings. Additional offerings include e-books on fertility topics, free downloadable PDF resources, and genetic/health testing services (Gut Microbiome Testing, DNA Map Genetic Testing) through partnerships. The product portfolio is structured around the core acupuncture service supplemented by digital products, wellness tools, and third-party health testing partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Breathing Beads: A product line of 24k gold auricular ear beads designed to support women through IVF phases and male partners through fertility treatment. Includes The IVF Collection, His Collection, and His & Hers Bundle, along with guided relaxation audio downloads.
• 360° Female Fertility Consultation
• 360° Male Fertility Consultation
• Miscarriage Nurture Program

Products and services

• Fertility Acupuncture Acupuncture treatments designed to support natural conception and IVF/ICSI/IUI patients, including IVF-stage-timed protocols covering down-regulation, ovarian stimulation, egg collection, embryo transfer, and the two-week wait.
• General Health Acupuncture Sessions Standalone acupuncture sessions for general health concerns including Gut Groans (gastrointestinal), Sleep Serenity, Chill Pill (stress), Heavenly Essence (female hormonal wellness), Hot & Bothered (peri/menopausal symptoms), and Bloom & Birth (pre-birth preparation).
• Pregnancy Acupuncture Acupuncture treatments for pregnancy-related conditions including nausea, anxiety, insomnia, back pain, heartburn, and birth preparation/labour induction.
• Male Fertility Treatment Acupuncture treatments for male fertility issues including low sperm count, poor motility, poor morphology, erectile dysfunction, and loss of libido.
• 360° Female Fertility Consultation A 60-minute comprehensive consultation reviewing fertility and medical history, menstrual cycles, hormones, nutrition, male factor issues, mindset, and stress, resulting in a bespoke plan with recommendations and treatment options. Available in-clinic or virtually.
• 360° Male Fertility Consultation A confidential 1:1 male fertility virtual consultation covering fertility and medical history, review of tests, diet and lifestyle analysis, and bespoke recommendations for improvement.
• Miscarriage Assessment A 60-minute compassionate assessment to identify factors contributing to miscarriage risk, including review of fertility history, tests, investigations, and bespoke recommendations. Optional acupuncture add-on available.
• IVF Preparation Consultation A 60-minute consultation discussing fundamentals of preparing for an IVF cycle, covering egg and sperm quality, hormonal balance, nutrition, mindset, and stress management.
• Miscarriage Nurture Program A 6-week 1-1 restorative support program combining TCM acupuncture, womb massage, nutritional healing, teas and tonics, and unique HUG meditation techniques for physical and emotional recovery after miscarriage and pregnancy loss.
• Moxibustion for Breech A 10-day moxibustion treatment using warming herb technique on acupuncture points to encourage breech babies to turn, including initial appointment with technique instruction and moxa sticks for home use.
• Breathing Beads - The IVF Collection A set of 24k gold auricular ear beads with 4 phase protocol cards designed to support women through every phase of IVF (Downregulation, Stimulation, Egg Collection/Transfer, Two Week Wait), grounded in TCM principles.
• Breathing Beads - His Collection A set of 24k gold auricular ear beads with 3 phase protocol cards designed to support the male partner through preparation, sperm collection day, and the waiting phase of IVF.
• Breathing Beads - His & Hers Bundle Combined IVF Collection and His Collection bundles including 5 sets of 24k gold ear beads, 7 phase protocol cards, instruction leaflets, and free guided relaxations, offering savings for couples.
• Breathing Beads - Female Guided IVF Relaxation A 20-minute guided visualization audio designed for women going through IVF, featuring breath work, TCM point activation, and closing affirmations, to be used alongside Breathing Beads.
• Breathing Beads - His Collection Guided Relaxation A 20-minute guided visualization designed for the male partner going through IVF, including breath work, TCM point activation, emotional processing guidance, and closing affirmations.
• Breathing Beads - Sperm Collection Day Morning Audio A 5-minute audio specifically created for the morning of sperm collection to provide focused relaxation and support.
• Fertility & You E-Book A comprehensive guide providing knowledge, empathy and support for women and couples facing infertility challenges.
• Thrive & Survive with PCOS E-Book A pocket guide laying out a step-by-step strategy for women with PCOS to boost their chances of conception.
• PCOS & Fertility for South Asian Women E-Book A guide tailored for South Asian women facing PCOS and infertility, providing specialized knowledge and support.
• 20 Common Causes of 'Unexplained Infertility' E-Book A checklist exploring 20 potential underlying causes of unexplained infertility and how they may impact reproductive health.
• A Teacher's Silent Struggle E-Book A guide offering proven tips for women to optimize their pregnancy chances, combining Chinese medicine and modern Western techniques.
• Ask Your Mum Fertility E-Book A guide providing questions to ask female family members to help optimize fertility health based on family medical history.
• Hormone Health Testing (via Forth) Partnership with Forth (a female-led company) offering at-home hormone health tests for general well-being, nutritional and sports performance.
• Gut Microbiome Testing (YourGutMap) At-home microbiome test using advanced genetic sequencing (mRNA) for personalized health insights and dietary recommendations, identifying imbalances across 30+ health conditions.
• DNA Map Genetic Test At-home saliva swab genetic test analyzing 29 SNPs across 8 health elements (digestion, metabolism, stress, immunity, nutrients, stimulants, exercise, sleep) with personalized nutrition and lifestyle guidance.

Quantifiable outcome

• Conception rates with acupuncture rose to 42.5% compared to 26.5% in non-acupuncture control group (1992 study)
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ForthcoreStrategic or Co-development PartnerFemale-led hormone health testing company offering at-home biomarker tracking tests for hormone health, general well-being, nutritional and sports performance. The Acupuncture Studio has partnered with Forth to offer these tests to patients as part of fertility assessments.
• YourGutMapcoreStrategic or Co-development PartnerProvider of at-home gut microbiome testing with advanced mRNA genetic sequencing. Offers detailed health reports analyzing microbiome imbalances and dietary recommendations based on 300+ foods. Test priced at £300 through the clinic.
• DNA MapcoreStrategic or Co-development PartnerProvider of genetic testing services analyzing 29 SNPs across 8 elements of health and wellbeing. Delivered via at-home saliva swab with personalized nutrition and lifestyle recommendations. Test priced at £300 through the clinic.
• Fertility Clinics AbroadminorOthersExternal resource referral for patients considering traveling abroad for fertility treatment. Clinic provides the IVF Abroad guide covering treatment prices, success rates, and legal frameworks across European countries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YinOva Center: New York fertility and women's health acupuncture clinic offering IVF support, pregnancy acupuncture, and reproductive health services — closely comparable in service mix, clinical specialization, and direct-to-consumer positioning.
• London Acupuncture Clinic: Multi-practitioner London acupuncture clinic offering fertility, IVF support, and women's health treatments — comparable core service offering and target customer segment, though broader in scope and geographic focus.
• Zita West Clinic: UK-based specialist clinic integrating acupuncture, nutrition, and IVF preparation support — directly comparable as a fertility-focused acupuncture and women's health practice with a London presence and productized services.

Broad incumbents

• Create Fertility: Major UK IVF provider offering adjunctive acupuncture and holistic support — comparable patient journey (IVF patients seeking supportive therapy) but operating at scale as a regulated reproductive medicine provider.
• Bristol Centre for Reproductive Medicine (BCRM): Established UK fertility clinic offering IVF, ICSI, and complementary therapies including acupuncture — overlapping in IVF-adjacent acupuncture services but operating at much larger scale as a regulated reproductive medicine provider.

Others

• Marilyn Glenville Nutrition: UK clinic combining nutritional therapy with fertility support for couples — comparable target customer (couples facing infertility) and complementary modality, though nutrition-led rather than acupuncture-led.
• Fertility Network UK: UK fertility support charity serving the same patient population (couples facing infertility and recurrent miscarriage) — comparable end-customer base and information/referral ecosystem, but a non-profit support organization rather than a clinical provider.

Regional players

• The Pagoda Clinic: UK acupuncture clinic offering fertility, IVF support, and pregnancy acupuncture — comparable modality and patient focus, though operating as a broader TCM clinic rather than a fertility specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-acupuncture-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Acupuncture Studio