dms - digital marketing solutions
DMS Digital is a Brazilian B2B sales enablement firm founded in 2014 that provides LinkedIn-based customer prospecting, Social Selling training, and consulting to enterprise technology clients and SMB/professional segments across Brazil and select international markets.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What dms - digital marketing solutions does
DMS Digital (legal name: DMS - Digital Marketing Solutions) is a privately held Brazilian B2B sales enablement firm founded in São Paulo in 2014 by Denise Maia. The company specializes in LinkedIn-based customer prospecting, sales training, and consulting, using LinkedIn Sales Navigator as its primary technology platform. Its core offering is outsourced pre-sales services, in which DMS acts as a partial or full extension of the client's sales team to identify, qualify, and schedule meetings with prospects using Social Selling techniques and the firm's proprietary "4 Ps" methodology (Posicionamento, Prospecção, Proximidade, Presença). Supporting products include in-company training (minimum 5 participants, quote-based), a self-paced online course branded "LinkedIn Expert Experience" distributed via the Hotmart marketplace, specialized consulting for individuals and enterprises, and a proprietary customer tracking system called CRM DMS that monitors lead generation outcomes and prospecting effectiveness with periodic reporting.
The business model blends four revenue streams: professional services for enterprise client prospecting, quote-based in-company training, specialized consulting (individual and corporate), and a recurring/subscription self-serve online course through Hotmart. Pricing for enterprise training and prospecting is quote-based; the online course follows pay-as-you-go. The go-to-market is sales-led and inside-sales-led, supplemented by a content marketing engine (blog, YouTube, LinkedIn newsletter, free gated e-book) that functions as a community-led demand generation layer. The firm serves a base that is concentrated in the Brazilian technology sector (IBM, HPE, Dell, AMD, Nutanix, Kaspersky, SUSE) and has expanded into insurance (Swiss Re, MAPFRE), education (Insper, Fullture), finance (Grupo Baumgart, Regreen), and healthcare (Hospital de Amor), with selective international prospecting into Lusophone Africa (Cape Verde, Guinea-Bissau). Headquarters are in São Paulo with a branch in Rio de Janeiro. The company is founder-owned with no disclosed external investors or funding rounds.
dms - digital marketing solutions firmographics
Firmographics- Name
- dms - digital marketing solutions
- Legal name
- DMS Digital
- Website
- https://dmsdigital.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- DMS Digital is a Brazilian B2B sales enablement firm founded in 2014 that provides LinkedIn-based customer prospecting, Social Selling training, and consulting to enterprise technology clients and SMB/professional segments across Brazil and select international markets.
- Ownership category
- akta.pro rank
dms - digital marketing solutions industry classification
Industry- Product category
- B2B Sales Prospecting and Social Selling Training
- NAICS
- All Other Business Support Services (561499)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
Keywords
Where dms - digital marketing solutions is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
dms - digital marketing solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Client Prospecting Services: Outsourced pre-sales team services where DMS prospects clients on behalf of companies using LinkedIn Sales Navigator techniques. Partial or total outsourcing options available.
- In-Company Training: Customized training programs for sales, marketing, or HR teams covering Social Selling and Sales Navigator. Minimum 5 people required. Includes implementation support, license selection guidance, and owner training.
- Online Training Courses: LinkedIn Expert Experience online course for individuals and small businesses, available through Hotmart platform. Self-paced learning to become a LinkedIn expert.
- Specialized Consulting: Advisory services for LinkedIn strategy including target market definition, persona development, profile optimization, and Sales Navigator implementation. Also includes career consulting for individual professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | In-Company Training - Minimum 5 participants |
| Subscription | Pay-as-you-go | Online Training - LinkedIn Expert Experience |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
dms - digital marketing solutions product offering
Product offeringCore offering
DMS provides outsourced B2B client prospecting services using LinkedIn Sales Navigator, identifying, qualifying, and scheduling meetings with potential clients on behalf of companies. It complements these services with in-company training programs on Social Selling methodology, an online course for individual professionals, and specialized LinkedIn consulting, all tracked through a proprietary CRM system.
Product overview
DMS operates as a LinkedIn-focused digital marketing solutions company offering a portfolio of LinkedIn Sales Navigator training and Social Selling services. The core offering includes Client Prospecting services using LinkedIn, supported by a proprietary CRM DMS system for lead tracking. The service portfolio is organized into: Treinamento Sales Navigator (Sales Navigator Training) for B2B sales teams; Treinamento In Company covering Social Selling fundamentals via the 4 Ps methodology; and an online course branded as LinkedIn Expert Experience for individual professionals. Specialized Consulting and a free eBook on LinkedIn prospecting round out the offerings. All services leverage LinkedIn as the primary platform, with training covering both paid Sales Navigator features and organic LinkedIn capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Prospecção de Clientes (Client Prospecting Service) Demand generation service where DMS prospects on behalf of client companies using LinkedIn Sales Navigator and Social Selling techniques. Includes strategy definition, target audience identification, qualified lead selection, meeting scheduling, and periodic reporting through a proprietary CRM. Available as partial or full outsourcing of pre-sales operations for B2B sales teams.
- Treinamento Sales Navigator (Sales Navigator Training)
Quantifiable outcome
- 35% of B2B vendors selected LinkedIn interaction as one of the most effective customer contact methods (LinkedIn statistic cited by DMS)
- +3 more outcomes
Companies that use dms - digital marketing solutions
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
dms - digital marketing solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
dms - digital marketing solutions partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
dms - digital marketing solutions competitors and assessment
Company assessmentDirect peers
- Exact Sales: Brazilian B2B sales outsourcing and SDR-as-a-service firm offering outsourced prospecting, appointment setting, and sales development for enterprise clients — a near-identical service model to DMS's outsourced pre-sales team business.
- Leadster: Brazilian B2B lead generation platform using chatbots and visitor identification to qualify and route leads for sales teams; overlaps with DMS on B2B demand gen and sales enablement for mid-market Brazilian companies.
- Apollo.io: Global B2B sales intelligence and engagement platform combining prospecting data with multichannel outreach automation; competes with DMS on the sales prospecting layer from a tech-led, rather than services-led, angle.
- SalesLoft: US-based sales engagement platform with Cadence, Dialer, and Drift/Rhythm products for B2B revenue teams; competes for the same B2B prospecting, outreach, and sales enablement wallet that DMS targets via services.
- Outreach: Global sales execution platform providing sequencing, pipeline management, and AI-driven prospecting; overlaps with DMS in enabling B2B outbound workflows and training sales teams on modern prospecting playbooks.
- DemandGen International: Global B2B demand generation agency offering outsourced content, lead nurturing, and sales enablement services; mirrors DMS's services-led approach to demand generation and sales training at enterprise scale.
Broad incumbents
- Resultados Digitais (RD Station): Brazilian marketing automation and inbound platform serving SMBs and mid-market with broader digital marketing tools and agency services; overlaps with DMS on lead generation, nurturing, and sales training in the Brazilian market.
Emerging players
- Leadlovers: Brazilian marketing automation and email/WhatsApp lead nurture platform with training offerings; competes with DMS for SMB and mid-market digital lead generation budgets in Brazil.
- Cognism: B2B sales intelligence provider focused on compliant contact data and revenue intelligence; competes with DMS for the prospecting and lead qualification layer, especially for companies expanding internationally from Brazil.
Others
- Rock Content: Brazilian content marketing and SEO services firm with educational offerings for marketers; adjacent to DMS because it competes for Brazilian content-driven B2B demand generation budgets but is not a direct prospecting or SDR peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
dms - digital marketing solutions social profiles
Digital presencedms - digital marketing solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
dms - digital marketing solutions leadership team
Management profileNumber of profiles
Profiles1 record
dms - digital marketing solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dms - digital marketing solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dms - digital marketing solutions
What does dms - digital marketing solutions do?
DMS provides outsourced B2B client prospecting services using LinkedIn Sales Navigator, identifying, qualifying, and scheduling meetings with potential clients on behalf of companies. It complements these services with in-company training programs on Social Selling methodology, an online course for individual professionals, and specialized LinkedIn consulting, all tracked through a proprietary CRM system.
Is dms - digital marketing solutions a public or private company?
dms - digital marketing solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dms - digital marketing solutions founded?
dms - digital marketing solutions was founded in 2014.
Where is dms - digital marketing solutions based?
dms - digital marketing solutions is headquartered in São Paulo, Brazil, in the Latin America region.
How does dms - digital marketing solutions make money?
Four revenue lines are on record. Client Prospecting Services are the primary driver. The others are in-Company Training, online Training Courses and specialized Consulting.
Who are dms - digital marketing solutions's main competitors?
Direct peers on record are Exact Sales, Leadster, Apollo.io, SalesLoft, Outreach and DemandGen International. Resultados Digitais (RD Station) is listed as a broad incumbent. Emerging players are Leadlovers and Cognism. Rock Content is listed as an others.
Does dms - digital marketing solutions have an API?
No public API is recorded for dms - digital marketing solutions.
What industry is dms - digital marketing solutions in?
dms - digital marketing solutions's product category is B2B Sales Prospecting and Social Selling Training. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 561499 and its SIC code is 7374.