Coyote

What Coyote does

Coyote (operating as The Coyote Collective) is a Denver/Front Range, Colorado-based creative media agency that produces photography, videography, copywriting, design, and event activations for outdoor, cycling, mountain sports, and tourism brands. Founded in 2018 by four co-founders and supported by a core team of five creatives that includes a dedicated cinematographer, the firm differentiates itself through athlete-creatives who embed directly into outdoor expeditions to generate field-first brand content, contrasting with studio-driven production models. The business model is professional services: project-scope engagements priced as fee-for-service deliverables rather than software subscriptions or retainer SaaS, with a stated footprint spanning 10+ US states and 5 countries.

The client base is concentrated in premium outdoor and cycling hard-goods (Arc'teryx, Sea to Summit, COROS, ENVE Composites, POC Sports, Ventum Racing, Eagle Creek, Front Runner, Kitsbow) and has expanded into adjacent categories including specialty beverages (Skratch Labs, MiiR, Tio Rodrigo, Heavy Water Coffee), tourism boards (Visit Montana / Missouri River Country), nonprofits (No Barriers USA), and international consumer brands (Balmuda). Customer acquisition is driven by community embeddedness, event participation, content-marketing, and industry referrals rather than a formal sales function.

Underlying technology is conventional creative-production tooling — camera systems, video editing and color pipelines, and design platforms — supplemented by a trusted-collaborator network that scales capacity beyond the ~18-person total headcount. The firm is privately held and bootstrapped, with no disclosed external investors, funding rounds, or institutional capital. Pricing is project-based; no SaaS, licensing, or recurring-revenue product line is disclosed.

Name

Coyote

Legal name

Coyote

Website

https://thecoyotecollective.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Coyote is a Colorado-based creative media agency that produces photography, videography, design, copywriting, and event activations for outdoor, cycling, and tourism brands, leveraging athlete-creatives who embed directly in field expeditions to deliver authentic branded content.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver / Front Range

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Services (Photography, Videography, Copywriting, Design): Coyote produces custom photography, videography, copywriting, and design assets for outdoor and lifestyle brands. Engagements are project-based and typically scoped around specific campaigns, product launches, or content series. The agency operates on a fee-for-service model with fixed project scopes.
2. Events & Activations: On-site product demonstration, brand activation, and experiential marketing at cycling events, races, film festivals, and outdoor gatherings. These engagements put products directly in the hands of consumers and create authentic content in real-world settings.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Coyote is a creative agency that produces photography, videography, copywriting, and design assets for outdoor, cycling, and adventure-lifestyle brands. Engagements are project-based and typically scoped around specific campaigns, product launches, or content series, with the team traveling to authentic outdoor environments rather than producing in studio. The agency also runs on-site brand activations, product demonstrations, and experiential marketing at cycling races, film festivals, and outdoor gatherings.

Product overview

Coyote is a modern media agency (The Coyote Collective) that functions as a single unified creative services offering rather than a platform-plus-modules architecture. Their core offering combines photography, videography, copywriting, design, and brand activation services for outdoor, cycling, and adventure brands. They work with a fast and light in-house team supplemented by a network of trusted collaborators to deliver world-class imagery and video, beautiful writing and design, and relatable experiences. Services are delivered across three main areas: creative services (photography, videography, copywriting, design), events and activations (on-site brand experiences, bike races, film festivals), and storytelling campaigns that immerse audiences in the power of places.

Differentiator

Problem solved

Functional benefit

Products and services

• Coyote Creative Services Full-service creative agency offering copywriting, design, photography, and videography for outdoor and adventure brands. The team crafts world-class imagery and video, beautiful writing and design, and relatable experiences through collaborative in-house talent and trusted creative network; engagements are project-based and typically scoped around specific campaigns, product launches, or content series.
• Coyote Events & Activations On-site brand activations, large-scale bike races, curated film festivals, and outdoor activity groups that put products directly in front of target audiences and bring brand stories to life in real-world settings.

Quantifiable outcome

• Content featured in major outdoor industry publications including Radavist, ENVE Journal, Kitsbow Blog, Eagle Creek Blog, Adventure Sports Podcast, and Consequence of Habit Podcast

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Eagle CreekcoreStrategic or Co-development PartnerEagle Creek is a travel and outdoor gear brand. Coyote produced content for Eagle Creek, including a Navigating Iceland blog feature published on Eagle Creek's website documenting a trip across Iceland.
• Arc'teryxcoreStrategic or Co-development PartnerArc'teryx is a premium outdoor apparel brand. Coyote has produced brand-building content, storytelling, and campaigns for Arc'teryx, with Mario Burciaga quoted as praising their community building expertise.
• Bighorn GravelminorStrategic or Co-development PartnerBighorn Gravel is a gravel cycling event. Coyote's work portfolio includes a project for Bighorn Gravel.
• ContourminorStrategic or Co-development PartnerContour is a camera/film equipment brand. Coyote's work portfolio includes a project for Contour.
• COROScoreStrategic or Co-development PartnerCOROS is a GPS watch and wearable technology brand for athletes. Coyote has produced content featuring COROS devices on adventures. Lewis Wu of COROS praised the team's quality content and quick turnaround.
• ENVE CompositescoreStrategic or Co-development PartnerENVE Composites is a premium carbon wheel and component manufacturer. Coyote documented multiple rides on ENVE equipment including Montana and Arizona adventures, with content published on ENVE's Journal.
• Front RunnercoreStrategic or Co-development PartnerFront Runner is an overlanding and vehicle accessory brand. Coyote produced the 'Find Anywhere' campaign for Front Runner, featuring Connor Koch's overlanding adventures in the Eastern Sierra. Karan Bhatia of Front Runner praised their storytelling abilities.
• Golden State SkylineminorStrategic or Co-development PartnerGolden State Skyline is a human-powered linkup of California's 14,000-foot peaks. Coyote documented this project, producing the 'A Study of Self: Methods & Madness' film.
• Out&BackminorStrategic or Co-development PartnerOut&Back is an outdoor and adventure brand. Coyote's work portfolio includes a project for Out&Back.
• POC SportscoreStrategic or Co-development PartnerPOC Sports is a leading manufacturer of helmets, eyewear, and apparel for cycling and snow sports. Coyote produced Spring/Summer 2022 gravel and mountain bike campaigns for POC in partnership with Planet Cyclery, including commercial video and still photography.
• Sea to SummitcoreStrategic or Co-development PartnerSea to Summit is an outdoor adventure gear brand specializing in ultralight camping and travel equipment. Coyote has produced launch photography, product features, and field testing content across 10+ states and 5 countries. Colin Rex noted an ongoing exciting product launch partnership.
• Tio RodrigominorStrategic or Co-development PartnerTio Rodrigo is a canned margarita and michelada brand. Coyote produced a photography campaign in San Diego, California for the product launch.
• Ventum RacingcoreStrategic or Co-development PartnerVentum Racing is a triathlon and gravel bike manufacturer (ONE, NS1, GS1 bikes). Coyote produced multiple video and photography campaigns for Ventum, including the 72 Hours in Patagonia AZ project and Blue Ridge Parkway NC ride, shooting on Ventum's GS1 gravel bike.
• VEROminorStrategic or Co-development PartnerVERO is a watch brand. Coyote produced a storytelling campaign for VERO featuring Connor Koch's personal narrative in New York City, published on the VERO Watch blog.
• Visit Montana / Missouri River CountrycoreStrategic or Co-development PartnerVisit Montana and Missouri River Country are tourism organizations promoting Eastern Montana. Coyote produced a video campaign showcasing the lesser-known prairie landscapes and hidden gems of Eastern Montana to drive tourism.
• Planet CyclerycoreStrategic or Co-development PartnerPlanet Cyclery is a Colorado-based cycling retailer and one of POC's biggest dealers globally. Coyote partnered with Planet Cyclery and POC for the Spring/Summer 2022 gravel and mountain bike campaigns, shooting near Planet Cyclery's headquarters in North Boulder County.
• MiiRminorStrategic or Co-development PartnerMiiR is a drinkware and hydration brand. Coyote produced content for MiiR including 'Weekend Agenda: Chilling with the Coyote Collective' featuring the Slim Can Chiller product.
• Skratch LabsminorStrategic or Co-development PartnerSkratch Labs is a sports nutrition and hydration brand. Coyote has produced multiple content pieces for Skratch Labs including the One Month Marathon training plan feature and Annapurna Circuit fueling advice blog.
• No Barriers USAminorStrategic or Co-development PartnerNo Barriers USA is a nonprofit organization focused on helping people with disabilities achieve outdoor adventures. Coyote featured Melissa Simpson's adaptive climbing story, and the blog references Erik Weihenmayer as a mentor to Connor Koch.
• BalmudaminorStrategic or Co-development PartnerBalmuda is a Japanese lifestyle and home appliance brand. Colin Rex of Coyote was interviewed by Balmuda and shared reflections on recent adventures as part of a brand content partnership.
• Lead Out!minorStrategic or Co-development PartnerLead Out! is a cycling brand/team. Trevor Lien of Lead Out! praised Coyote Collective's communication, brand mirroring, and delivery of project assets.
• KitsbowminorStrategic or Co-development PartnerKitsbow is a cycling apparel brand. Jennah Dunham of Kitsbow praised Coyote's creative work, product testing feedback, and community involvement within the cycling and outdoor communities.
• Heavy Water CoffeeminorStrategic or Co-development PartnerHeavy Water Coffee is an outdoor adventure coffee brand. Tim Riley of Heavy Water Coffee praised Coyote's communication, asset delivery, and willingness to take on outdoor adventure campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Adventure Journal: Outdoor culture media brand producing long-form adventure storytelling, brand features, and sponsored content for outdoor lifestyle audiences. Comparable in producing narrative-led brand content that resonates with active outdoor enthusiasts.
• Switchback Travel: Outdoor gear review and adventure content platform with a strong editorial voice and brand partnership model. Adjacent to Coyote's content-and-brand-partnership model, with a partial overlap in product-launch storytelling for outdoor brands.

Direct peers

• Barkley: Independent creative and media agency with a strong outdoors and active lifestyle portfolio, producing brand campaigns, films, and activations. Comparable in serving outdoor and cycling brands with end-to-end creative production.
• Pedal Creative: Creative agency specializing in cycling and endurance sports brands, providing photography, video, and brand campaign production. Direct overlap with Coyote on cycling-vertical storytelling and content production.
• Backbone Media: Carbondale, Colorado-based marketing and PR agency exclusively focused on the outdoor, active lifestyle, and endurance sports industry. Closely comparable in geographic base, client roster, and the depth of specialization in outdoor/cycling brand storytelling.
• Treeline Interactive: Boutique digital and creative agency serving outdoor, recreation, and conservation brands with brand storytelling, web, and content production. Comparable in size, vertical specialization, and ability to deliver authentic field-led creative for outdoor clients.
• Slow Cult: Small design and creative studio focused on outdoor and lifestyle brands, with a portfolio approach emphasizing film, photography, and brand identity for cult enthusiast labels. Comparable boutique scale and outdoor-brand focus to Coyote.

Broad incumbents

• Gear Patrol Studios: Outdoor and gear-focused media and commerce brand producing editorial, video, and branded content for major outdoor and active-lifestyle advertisers. Comparable in producing premium brand storytelling for outdoor and cycling clients at larger scale.
• Rapha: Premium cycling apparel brand with a renowned in-house content and storytelling operation (films, magazines, events). Comparable as a model for how cycling-brand storytelling can become a brand-defining asset, though they are a brand rather than an agency.
• The Outbound Collective: Outdoor adventure content and community platform producing authentic trip and gear stories for outdoor audiences. Operates at a larger scale than Coyote but occupies the same intersection of outdoor storytelling, brand partnerships, and experiential content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coyote-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coyote