The Culture
The Culture Agency Inc. is a New York-based influencer marketing agency that connects enterprise brands — across luxury fashion, sportswear, beverages, retail, and technology — with culture-defining influencers through a three-phase Learn / Test & Ideate / Campaign methodology, operating in North America and Europe.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Culture does
The Culture Agency Inc. is a New York-based influencer marketing agency founded in 2021 by Samuel Fowler (CEO) and José Camarano (Managing Partner). The firm provides full-service influencer marketing to enterprise clients across luxury fashion, beverages, sportswear, streetwear, mass retail, and technology — with named engagements involving Hennessy, H&M, Balmain, Nike, Google, Red Bull, Ferragamo, Supreme, and Milk. Its offering is structured as a three-phase engagement: Learn (community connection and pre-testing of brand positioning), Test & Ideate (concept validation and influencer onboarding), and Campaign (content creation and promotion across diversified creator networks).
The company's core technology stack is built on third-party integrations rather than proprietary platforms: CreatorIQ powers campaign analytics and measurement, Tribe Dynamics supports influencer engagement tracking, and TikTok serves as a primary distribution channel. The firm claims access to a 55M+ influencer network via these platforms and emphasizes a community-first methodology supported by qualitative research (100+ influencer interviews) and cultural-knowledge partnerships with MoMA, Wired, Cereal Magazine, and MA Group.
The business model is professional-services based, with enterprise project budgets ranging from $50,000 to $500,000+ and multi-year contract cadences. Go-to-market is direct enterprise sales supported by content marketing via the company's 'Breaking News' editorial channel. The Culture is privately held, founder-controlled, and has not raised external institutional capital according to available sources. It operates across North America and Europe with a team of 13.
The Culture firmographics
Firmographics- Name
- The Culture
- Legal name
- The Culture Agency Inc.
- Website
- https://theculture.cc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Culture Agency Inc. is a New York-based influencer marketing agency that connects enterprise brands — across luxury fashion, sportswear, beverages, retail, and technology — with culture-defining influencers through a three-phase Learn / Test & Ideate / Campaign methodology, operating in North America and Europe.
- Ownership category
- akta.pro rank
The Culture industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industries
- Influencer Marketing Agencies (BPAFAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
The Culture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Influencer Marketing Services: Full-service influencer marketing agency providing strategy and campaign execution. Engagement model includes Learn (community research), Test & Ideate (strategy development), and Campaign (execution) phases. Services include connecting brands with influencers, content creation, and campaign analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level partnerships starting at $50,000 |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels3 records
The Culture product offering
Product offeringCore offering
The Culture is a full-service influencer marketing agency that connects enterprise brands with culture-defining influencers across North America and Europe. Services are organized around three engagement phases: Learn (community connection and brand positioning pre-testing), Test & Ideate (innovation and concept validation with community members), and Campaign (authentic content creation, promotion, and reach maximization). The agency leverages a 55M+ influencer network and analytics platforms (CreatorIQ, Tribe Dynamics) to deliver community-first campaigns for luxury, fashion, lifestyle, and sports brands.
Product overview
The Culture is an influencer marketing agency that operates as a unified service offering rather than a modular software platform. The company provides end-to-end influencer marketing services organized around three core engagement phases: Learn (community connection and positioning), Test & Ideate (innovation and concept validation), and Campaign (content creation and promotion). The agency leverages a 55m+ influencer network across major social platforms, powered by CreatorIQ and Tribe Dynamics analytics platforms, to connect brands with cultural moments through a community-first methodology spanning North America and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Strategy Services
Companies that use The Culture
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
The Culture partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- CreatorIQcoreCampaign analytics and measurement platform integrated into The Culture's influencer marketing operations. Provides comprehensive data on campaign performance across influencer networks.
- Tribe DynamicscoreInfluencer engagement tracking and analytics platform supporting The Culture's campaign measurement capabilities.
- TikTokcorePrimary social platform for influencer campaigns and content distribution across The Culture's network.
- MA GroupsupportingCultural knowledge partner supporting The Culture's understanding of trending cultural moments and insights.
- MoMAsupportingCultural knowledge partner providing insights on art and design trends.
- WiredsupportingCultural knowledge partner providing technology and innovation trend insights.
- Cereal MagazinesupportingCultural knowledge partner providing insights on cultural and lifestyle trends.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Culture competitors and assessment
Company assessmentDirect peers
- HireInfluence: Full-service influencer marketing agency serving enterprise brands with strategy, talent sourcing and campaign execution. Comparable boutique agency model targeting mid-to-large brand budgets.
- Karla Otto: Luxury-focused PR, communications and influencer agency serving fashion, beauty and lifestyle houses. Comparable specialization in luxury/lifestyle brand marketing and similar premium client roster as The Culture.
- Obviously: Full-service influencer marketing agency working with major consumer brands (similar client caliber to Nike, Google, Hennessy) on strategy and campaign execution across social platforms. Directly comparable as a boutique influencer agency targeting enterprise marketers.
- Captiv8: Influencer marketing platform and agency combining self-service technology with managed services for Fortune 500 brands. Comparable to The Culture in combining analytics-driven influencer campaign execution with brand strategy.
- IZEA: Influencer marketing technology and services company providing campaign management, content creation and analytics. Overlapping offering of managed influencer services with creator network access, similar to The Culture's positioning.
- Aspire (formerly AspireIQ): Creator marketing platform offering influencer discovery, campaign management and analytics for enterprise brands. Comparable in combining a creator network with managed services and analytics integrations.
- Mediakix: Influencer marketing agency (now part of Influencer.com) offering campaign planning and creator management for major brands. Directly comparable as a managed-service influencer agency with enterprise clients.
- Tribe (formerly Mavrck): Influencer marketing platform serving consumer brands with campaign analytics and creator marketplace tools. Similar enterprise go-to-market and reliance on analytics-driven influencer activation as The Culture.
Broad incumbents
- Dentsu Creative: Global advertising holding company with influencer and social commerce capabilities across many of the same luxury, FMCG and tech clients as The Culture. Represents scale incumbents that compete for the same enterprise influencer budgets.
- Ogilvy (WPP): Global advertising network with influencer marketing and social commerce practices serving the same Fortune 500 brands that The Culture targets. A larger incumbent with end-to-end media and creative capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Culture social profiles
Digital presenceThe Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Culture leadership team
Management profileNumber of profiles
Profiles2 records
The Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Culture
What does The Culture do?
The Culture is a full-service influencer marketing agency that connects enterprise brands with culture-defining influencers across North America and Europe. Services are organized around three engagement phases: Learn (community connection and brand positioning pre-testing), Test & Ideate (innovation and concept validation with community members), and Campaign (authentic content creation, promotion, and reach maximization). The agency leverages a 55M+ influencer network and analytics platforms (CreatorIQ, Tribe Dynamics) to deliver community-first campaigns for luxury, fashion, lifestyle, and sports brands.
Is The Culture a public or private company?
The Culture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Culture founded?
The Culture was founded in -1. It employs 11 to 50 people.
How does The Culture make money?
One revenue line is on record: influencer Marketing Services.
Who are The Culture's main competitors?
Direct peers on record are HireInfluence, Karla Otto, Obviously, Captiv8, IZEA, Aspire (formerly AspireIQ), Mediakix and Tribe (formerly Mavrck). Broad incumbents are Dentsu Creative and Ogilvy (WPP).
Does The Culture have an API?
No public API is recorded for The Culture.
What industry is The Culture in?
The Culture's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 54181 and its SIC code is 7311.