The Cup Bearer
- Company typePrivate
- Founded-
- HeadquartersStamford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Cup Bearer firmographics
Firmographics- Name
- The Cup Bearer
- Legal name
- The Cupbearer LLC
- Website
- https://thecupbearer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Cup Bearer industry classification
Industry- Product category
- Cocktail Catering Services
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
- akta.pro secondary industries
- Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where The Cup Bearer is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Cup Bearer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Cocktail Catering: Premium cocktail catering services for corporate events, private parties, weddings, and social gatherings. Services include professional mixologists, custom cocktail menus, flair bartending entertainment, and full bar setup. Revenue is project-based with typical 50% upfront deposit and balance due before or at event execution.
- Virtual Mixology Classes: Online cocktail-making classes offered in live (30, 45, 60 minute sessions) and pre-recorded formats (5, 10, 15, 30 minutes). Includes optional shipped cocktail kits with tools and ingredients. Revenue from class fees and kit sales.
- SMS/Text Marketing Services: Automated SMS messaging program for event updates, marketing, and customer engagement. Marketing and transactional text messages delivered to opted-in subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event Catering - Custom Quote |
| Unit Pricing | Pay-as-you-go | Live Virtual Classes - 30/45/60 Minutes |
| Unit Pricing | Pay-as-you-go | Pre-Recorded Classes - 5/10/15/30 Minutes |
| Unit Pricing | Pay-as-you-go | Cocktail Kits - Beautifully Packaged |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Cup Bearer product offering
Product offeringCore offering
The Cup Bearer provides premium cocktail catering services for corporate events, private parties, weddings, and luxury brand activations, featuring career mixologists and world-champion flair bartenders who craft every ingredient from scratch. The company also offers virtual mixology classes in live and pre-recorded formats with optional shipped cocktail kits, serving clients including Forbes, Microsoft, Johnson & Johnson, Bloomberg, and Vacheron Constantin across the globe.
Product overview
The Cup Bearer is a cocktail catering company offering a portfolio of beverage experience services. The core offerings include Virtual Mixology Classes (live and pre-recorded online cocktail instruction with optional custom cocktail kits shipped to participants) and on-site Cocktail Catering Services (featuring mobile bar setups and career mixologists who craft cocktails from scratch). Add-on modules include Flair Bartending (world-champion performers), Champagne Towers, Macallan Launch brand activations, Sip & Savor Tables, and Edible Cocktails. The company operates internationally, serving clients including Forbes, Microsoft, Vogue, Bloomberg, and Johnson & Johnson.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Mixology Classes
- Cocktail Catering Services
Companies that use The Cup Bearer
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
The Cup Bearer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
The Cup Bearer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RiedelcoreThe Cup Bearer has been an excellent partner of Riedel's since the launching of their new DSG line of glassware. The cocktails they create and the brand awareness they provide makes them a most valued partner. The partnership involves creating cocktails that showcase Riedel glassware and generating brand awareness for their luxury glassware products.
- OpenTable / ResyminorReservation platforms used for managing bookings and reservations. Privacy policy mentions these as service providers for reservation management.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
The Cup Bearer competitors and assessment
Company assessmentOthers
- Fever-Tree: Premium tonic and mixer brand that supplies cocktail programs at on-premise venues and events, an adjacent enabling partner rather than direct competitor — The Cup Bearer crafts similar mixers from scratch.
Broad incumbents
- Pernod Ricard: Global spirits group with in-house event, experiential, and brand-activation capabilities across brands like Absolut, Jameson, and Perrier-Jouët — competing for the same luxury brand-activation engagements The Cup Bearer serves.
- Diageo: Global spirits major that operates brand activation and corporate event services across its portfolio, comparable as a broader incumbent competing for the same luxury brand-activation and corporate event budgets.
- Beam Suntory: Spirits portfolio company (Maker's Mark, Jim Beam, etc.) with brand experience and event teams that compete with The Cup Bearer for activations from Macallan, Knob Creek, and other brand launches.
- Marriott Events & Catering: Large hotel and event-services incumbent that competes for premium corporate and wedding catering business, including beverage service, against boutique operators like The Cup Bearer.
Direct peers
- Cocktail Courier: Direct-to-consumer cocktail kit and virtual mixology experience company offering monthly themed boxes and online classes, competing directly with The Cup Bearer's shipped-kit virtual class offering.
- Shaker & Spoon: Subscription cocktail kit company that ships curated ingredients paired with mixology instructions, directly comparable to The Cup Bearer's virtual classes and shipped cocktail kit line and competing for the same at-home cocktail experience customer.
- The Cocktail Guru: Mixology events, consulting, and education service that provides bar programs, tastings, and cocktail experiences for brands and private clients — comparable to The Cup Bearer's mixology service and corporate activation work.
- Garnish Mobile Bar Service: Mobile bar and cocktail catering service serving weddings and corporate events in the NYC metro area, directly comparable to The Cup Bearer's on-site cocktail catering offering and target event types.
Emerging players
- Stir Crazy: Smaller virtual mixology and team-building experience provider overlapping with The Cup Bearer's virtual class line for corporate team-building budgets, though with a less premium flair-bartender angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Cup Bearer social profiles
Digital presenceThe Cup Bearer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cup Bearer leadership team
Management profileNumber of profiles
Profiles1 record
The Cup Bearer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cup Bearer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cup Bearer
What does The Cup Bearer do?
The Cup Bearer provides premium cocktail catering services for corporate events, private parties, weddings, and luxury brand activations, featuring career mixologists and world-champion flair bartenders who craft every ingredient from scratch. The company also offers virtual mixology classes in live and pre-recorded formats with optional shipped cocktail kits, serving clients including Forbes, Microsoft, Johnson & Johnson, Bloomberg, and Vacheron Constantin across the globe.
Is The Cup Bearer a public or private company?
The Cup Bearer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cup Bearer founded?
The Cup Bearer was founded in -1. It employs 1 to 10 people.
Where is The Cup Bearer based?
The Cup Bearer is headquartered in Stamford, United States, in the North America region.
How does The Cup Bearer make money?
Three revenue lines are on record. Event Cocktail Catering is the primary driver. The others are virtual Mixology Classes and SMS/Text Marketing Services.
Who are The Cup Bearer's main competitors?
Fever-Tree is listed as an others. Broad incumbents are Pernod Ricard, Diageo, Beam Suntory and Marriott Events & Catering. Direct peers are Cocktail Courier, Shaker & Spoon, The Cocktail Guru and Garnish Mobile Bar Service. Stir Crazy is listed as an emerging player.
Does The Cup Bearer have an API?
No public API is recorded for The Cup Bearer.
What industry is The Cup Bearer in?
The Cup Bearer's product category is Cocktail Catering Services. Its primary akta.pro industry code is THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs), with a secondary code of THAJAGAG, Cocktail Experiences (Mixology Classes, Cocktail Tours). Its NAICS code is 722320 and its SIC code is 7990.