The Dance Academy

What The Dance Academy does

The Dance Academy is a family-owned, single-location dance studio headquartered at 27 E Main St in Lehi, Utah, operating continuously for over 25 years (established circa 1997) with a 102-person roster including owners, choreographers, and instructors. The studio serves primarily the Lehi and Utah Valley community, offering dance instruction to dancers ages 2.5 through 18 across six styles: Jazz, Ballet, Contemporary, Acro-Tumbling, Hip Hop, and Lyrical. The product portfolio is organized into a two-tier structure — open combo classes for recreational and entry-level dancers performing in Winter and Spring concerts, and competitive teams (Crew, Elevé, Company, Traveling Companies) for dancers training 2–12 hours per week and competing at local, state, and national competitions. Private one-on-one and semi-private training is offered across every genre as a supplemental service, and a branded merchandise store operates via SpreadShop.

The business generates revenue through recurring monthly tuition, tiered by hours of instruction per week ($54/month for one hour up to $275/month for ten hours), with separate one-time costume fees for concert performers and competitive team members, plus private training fees billed separately. Pricing carries a $10 per-additional-student family discount, late fees after the 25th, and non-refundable terms. There is no proprietary technology platform; the studio relies on third-party SaaS (DanceStudio-Pro for registration and account management, SpreadShop for e-commerce, Vimeo for promotional video) and a WordPress-based website with an active educational blog. All instruction is delivered in-person at the owned studio facility.

Go-to-market is direct-to-consumer with no paid advertising; customer acquisition is driven by word-of-mouth/referrals, organic Google search, an active blog, Facebook and Instagram presence, and visibility through community awards and competitions. The studio markets differentiation around age-appropriate and modest costumes, certified Acrobatic Arts instruction, multi-generational family loyalty, and owned property/facility providing pricing control. Leadership is family-led by Jill Trane (Director/Choreographer, owner) and Cecilee Hansen (Company Director and Choreographer), with no external investors, no funding rounds, and no parent holding company.

Name

The Dance Academy

Legal name

The Dance Academy

Website

https://thedanceacademylehi.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

The Dance Academy is a family-owned dance studio in Lehi, Utah, offering combo classes, tiered competitive teams, and private training across six styles for dancers ages 2.5–18 in the Utah Valley community.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance studio instruction
• Competitive dance teams
• Ballet jazz classes
• Acro tumbling training
• Youth dance education

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Monthly Tuition - Open Classes: Recurring monthly tuition charged for open dance combo classes. Tuition rates are tiered by hours per week of instruction, ranging from $54/month for one hour up to $275/month for ten hours per week. All combo classes include Jazz, Ballet, and Acro-Tumbling and perform at Winter and Spring Concerts. An additional one-time costume fee applies.
2. Monthly Tuition - Competitive Teams: Recurring monthly tuition charged for competitive team participation. Uses the same hourly tuition rate structure as open classes. Competitive team tiers include Crew (2-3 hours/week, 1-2 competitions), Elevé (4-6 hours/week, 3-4 competitions), Company (7 hours/week), and Traveling Companies (9-12 hours/week). A $10 discount per additional student is offered for families.
3. Private Training: One-on-one or semi-private training sessions offered in every genre of dance. Used to prepare dancers for placements, tryouts, solo work, or to improve specific skills. Billed separately from monthly tuition.
4. Costume Fees: One-time costume fees are required for combo classes (performers at Winter and Spring concerts) and competitive team members. Parents have repeatedly expressed appreciation for age-appropriate and modest costumes.
5. Merchandise Store: The Dance Academy operates a merch store via SpreadShop (the-dance-academy-lehi.myspreadshop.com), selling branded merchandise to students and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Dance Academy is a family-owned dance studio in Lehi, Utah that delivers in-person dance instruction through Open Combo Classes for ages 2.5+ in jazz, ballet, acro-tumbling, hip hop, lyrical, and contemporary styles, plus tiered Competitive Teams (Crew, Elevé, Company, Traveling Companies) competing at local, state, and national competitions. Classes are billed as recurring monthly tuition subscriptions with one-time costume fees, and private one-on-one training is offered separately in every genre.

Product overview

The Dance Academy is a family-owned dance studio offering a comprehensive suite of dance instruction services. The core offerings include Open Classes (Combo Classes) providing introductory instruction in Jazz, Ballet, Contemporary, Acro-Tumbling, Hip Hop, and Lyrical dance styles for all ages starting at 2.5 years old. Above the open classes, the studio provides Competitive Teams at multiple levels (Crew, Elevé, Company, and Traveling Companies) for dancers seeking accelerated training and competition experience. Additional services include Private Training for personalized instruction and a Merch Store for branded merchandise. The studio also provides educational blog content covering dance techniques, styles, and life lessons. This is a service-based business offering in-person dance instruction rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Classes (Combo Classes) Introductory and combo dance classes for students of all ages starting at 2.5 years old, covering Jazz, Ballet, Rhythm Dynamics, Hip Hop, and Basic Acro-Tumbling. Classes prepare dancers for group performances at Winter and Spring concerts.
• Jazz Dance Classes Technical jazz instruction focused on developing skills including pirouettes, chaîné turns, piqué, chassés, and leaps while increasing flexibility.
• Ballet Classes Classical ballet instruction covering one of the most artistic, graceful, and precise forms of dance; Company dancers learn essential ballet technique with proper attire.
• Contemporary Dance Classes Contemporary dance instruction preparing dancers for a wide range of movement, learning dynamics, self-awareness, and the use of tension and control; combines ballet, jazz, and acro training.
• Acro-Tumbling Classes Acro-tumbling instruction achieving flexibility, building strength and balance, and improving limbering and tumbling skills; studio is Acrobatic Arts Certified.
• Hip Hop Dance Classes Energetic hip hop instruction featuring variety of body movement, building coordination, rhythm, and choreography skills; uses age-appropriate music and style for both girls and boys.
• Lyrical Dance Classes Lyrical dance instruction merging ballet and jazz techniques to create beautiful, story-driven performances that convey emotion through fluidity, grace, poise, and technical precision.
• Competitive Teams Premium competitive dance experience with multiple team levels (Crew, Elevé, Company, Traveling Companies) training in jazz, ballet, hip hop, contemporary, lyrical, and acro-tumbling; competing at local, state, and national competitions.
• Private Training One-on-one or semi-private dance instruction offered in every genre to help dancers prepare for placements, tryouts, solo work, or to improve specific skills; billed separately from monthly tuition.
• Merch Store Online merchandise store operated via SpreadShop offering branded dance apparel and items for students and families.

Quantifiable outcome

• Dancers have won High Point Overall Studio 2020 at competitions
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Dance Showcase Company: Utah Valley competitive dance program referenced by TDA's instructor Keslie Heath. Comparable as a regional dance instruction + competitive team operator in the same geographic catchment.
• Studio One Dance: Utah Valley dance studio referenced by TDA instructor Keslie Heath as her training origin. Comparable as a regional multi-style studio serving youth dancers in the same Utah County market.
• Hi-Light Dance Academy: Utah-based dance studio explicitly referenced by TDA's instructor Alex Peck as her training origin. Comparable as a Lehi-area dance instruction competitor serving similar age groups and styles in the same geographic market.

Direct peers

• Encore Dance Academy: Multi-location dance studio offering combo classes and competitive teams in multiple genres. Comparable tiered recreational-to-competitive structure with tuition-based monthly billing and competition circuit participation.
• The Dance Club: Utah Valley dance studio where TDA instructor Coy Cassidy trained for 11 years and competed. Comparable as a regional dance studio offering multi-style instruction, competition teams, and recurring tuition to similar age groups in adjacent Utah Valley cities.
• Salt Dance Academy: Salt Lake City–area dance studio offering recreational and competitive programs in ballet, jazz, contemporary, hip hop, and acro. Comparable in programming depth, age range, and team-based competition model.
• Velocity Dance Center: Regional dance studio offering recreational combo classes and competitive teams in multiple styles (jazz, ballet, hip hop, contemporary, lyrical). Directly comparable product/customer mix to TDA's open classes and Crew/Company/Traveling tier structure.

Broad incumbents

• Just for Kix: National youth dance and kickline organization running classes, camps, and competitive teams across many U.S. markets. Comparable because it targets the same school-age dancer demographic with tiered recreational-to-competitive pathways and recurring tuition, but operates at far broader geographic scale.

Emerging players

• Ballet West Academy: Utah-based classical ballet academy where TDA instructor Erin Hansen trained. Comparable as a credentialed dance training institution, though more focused on classical ballet than TDA's multi-genre recreational/competitive mix.

Others

• Odyssey Dance Theatre: Utah-based professional dance company where TDA instructor Ella Jayne Davis performed. Related as a Utah dance ecosystem participant and talent pipeline, but operates as a performance company rather than instructional studio — adjacent, not directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Thedanceacademylehi
• Instagraminstagram.com/thedanceacademylehi
• LinkedInlinkedin.com/company/the-dance-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dance Academy