The Film Agency

What The Film Agency does

The Film Agency S.L.U. is a Madrid-headquartered boutique film and audiovisual marketing agency founded in 2012 by CEO Sarah Calderón. The company serves film producers, sales agents, distributors, VOD platforms, and broadcasters across primarily European markets (Spain, France, Germany, UK, Italy, Austria) with an extended reach through the festival circuit into North America and Latin America. Its service architecture is organized as four integrated modules: THINK EARLY (strategy, positioning, and audience analysis from script stage, integrating Largo.ai for predictive script benchmarking), THINK DATA (monthly SVOD consumption analytics subscriptions across five European markets, powered by a ~20,000-viewer panel via SODA Digital-i and supplemented by GECA), THINK VISUAL (poster, trailer, motion graphics, and brand identity production), and THINK ENGAGEMENT (festival coverage, social media management, alternative marketing, and community activation through the European Film Challenge). The team of approximately 15 employees blends strategy, creative, data analytics, and AI-augmented production capabilities.

Revenue is generated entirely through professional services — project-based marketing contracts, festival campaigns, awards-season strategy, and THINK DATA subscription reports — with pricing tailored per project. The go-to-market motion is event-driven and relationship-led, anchored on physical presence at Cannes, Berlinale, San Sebastián, Málaga, and Venice, plus deep ties to European industry training bodies (EAVE) and co-founding roles in community initiatives such as The Red Balloon Alliance. The firm is privately held, bootstrapped, and single-entity, with no disclosed external investment, no subsidiaries, and no parent company. Notable recent commercial outcomes include Cannes 2025 digital coverage for MK2 Films (Palme d'Or, Grand Prix, Jury Prize), an Oscar-nominated campaign for The Voice of Hind Rajab, three Goya Awards and a Málaga Best Film win for Sorda, and 7 Goya nominations for El Cautivo, demonstrating end-to-end campaign execution from festival launch through awards season.

Name

The Film Agency

Legal name

The Film Agency S.L.U

Website

https://thefilmagency.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Film Agency is a Madrid-based boutique film and audiovisual marketing agency founded in 2012, offering integrated strategy, data analytics, creative production, and audience engagement services to film producers, sales agents, distributors, and VOD platforms across European markets.

Ownership category

akta.pro rank

Product category

Film Marketing & Distribution Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Film marketing services
• Audiovisual marketing
• SVOD analytics
• Film distribution strategy
• Festival marketing campaigns

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Film & Series Marketing: Full-service marketing agency providing strategy, creative production, digital campaigns, and data analytics to film producers, sales agents, distributors, and VOD platforms. Revenue generated through project-based consulting and service contracts across Think Early, Think Visual, Think Engagement, and Think Data service lines. Also includes Kit Digital programme services for eligible SMEs in the audiovisual/cultural sector.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

The Film Agency is a Madrid-based film and audiovisual marketing agency that provides end-to-end marketing services to film producers, sales agents, distributors, and VOD platforms across four integrated modules: Think Early (strategy from development stage), Think Visual (creative assets including posters, trailers, motion graphics), Think Data (monthly SVOD consumption analytics reports across 5 European markets), and Think Engagement (digital campaigns, festival coverage, and audience activation). Services span the full marketing lifecycle from script-stage strategy through theatrical release and awards campaigns, augmented by AI-assisted creative production tools.

Product overview

The Film Agency is a Madrid-based film marketing agency founded in 2012, operating under the 'Think Audience' philosophy. Its service offering is organized as a platform of four integrated marketing modules — THINK EARLY, THINK DATA, THINK VISUAL, and THINK ENGAGEMENT — covering every phase from development through release. THINK EARLY provides long-term strategy from the script stage. THINK DATA delivers monthly SVOD analytics subscription reports powered by SODA Digital-i and GECA panel data. THINK VISUAL produces creative assets including posters, trailers, and motion graphics. THINK ENGAGEMENT drives digital campaigns, festival coverage, and audience activation. The agency also maintains a Blog (industry insights) and a Work portfolio of completed campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Think Early: Strategic marketing service for the development and financing stage and company expansion, including positioning, benchmarking, target audience, promotion strategy, and distribution strategy.
• Think Data
• Think Visual
• Think Engagement
• THINK DATA Subscription Reports

Products and services

• Think Early Long-term marketing strategy from development and financing stage including positioning, benchmarking, target audience analysis, promotion strategy, and distribution strategy. Designed for film producers needing to plan from script stage.
• Think Visual Creative design and production services covering shooting, post-production, and launch stages. Includes posters, trailers, pitch dossiers, press dossiers, social media content, site design, identity and branding, motion graphics, and animation.
• Think Engagement Audience activation and release-stage marketing services including street marketing, alternative marketing, event design, PR and communication, pop-up installations, festival coverage, social media management, editorial content, and European Film Challenge community promotion.
• THINK DATA Subscription Reports Monthly subscription reports providing SVOD consumption analytics across Netflix, Amazon, HBO Max, and Disney+ in 5 European markets (UK, France, Germany, Spain, Italy), plus Filmin and Movistar supplements via GECA. Powered by SODA Digital-i panel of ~20,000 viewers from 7,500 accounts.
• Festival Coverage Services Real-time digital coverage of film festivals including Cannes, San Sebastián, Berlinale, Málaga, and Venice, producing on-site content, social media management, and awards-circuit promotion campaigns.
• Asset Locker Secure digital asset management and delivery platform for housing and distributing promotional materials (posters, trailers, press assets) to distributors, sales agents, and press.

Quantifiable outcome

• Sorda (DEAF) won 3 Goya Awards (Best New Director, Best New Actress, Best Actor) and Best Film Biznaga de Oro at Málaga Film Festival
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

21 partnerships are on record, tiered core, supporting and minor.

• SODA – Digital icoreTechnology or IntegrationPrimary data provider for THINK DATA SVOD reports. SODA (Digital-i) is a UK-based data rating company holding a panel of approximately 20,000 viewers from 7,500 accounts measuring all streaming activity. Data covers Netflix, Amazon, Disney+, Max, and HBO across 5 European markets.
• Beta SeriessupportingTechnology or IntegrationData testing partner for audience panel and promotional material testing. Used to validate positioning strategy and test poster/concept effectiveness with real audiences before finalizing campaign materials for projects like NUDES.
• GECAsupportingTechnology or IntegrationProvider of supplementary SVOD data for the Spanish market, alternating top 30 movies and series from FILMIN and MOVISTAR platforms every two months for the THINK DATA reports.
• Largo.aisupportingTechnology or IntegrationAI script analysis tool used by the team for several years to analyze screenplay pages, offering insights into emotions, genres, and audience potential. Helps producers make data-driven decisions and allows marketers to benchmark projects against comparable films.
• BinaloguesupportingStrategic or Co-development PartnerCreative partner for Biennale College Cinema marketing kit production; collaborated on iconographic poster designs alongside The Film Agency.
• AlqueguiminorStrategic or Co-development PartnerProduction partner for Biennale College Cinema marketing kit.
• The PR FactoryminorStrategic or Co-development PartnerPR partner for Biennale College Cinema international marketing.
• FilmaxsupportingChannel Partner/ Reseller/ DistributorSpanish film distributor; released Ánimas (La Claqueta) in Spain with support from The Film Agency's social media management.
• PolyfilmsupportingChannel Partner/ Reseller/ DistributorAustrian film distributor; close collaboration on HOCHWALD (Why Not You) and HAPPYLAND campaigns for Amour Fou films.
• LazonacoreStrategic or Co-development PartnerProduction company for The Voice of Hind Rajab; collaborated with The Film Agency on social media marketing campaign and digital strategy from San Sebastián Film Festival through theatrical release.
• Pimienta FilmscoreStrategic or Co-development PartnerProduction company for Versailles; collaborated on visual identity, poster design, and trailer for the film's marketing campaign.
• Distinto FilmscoreStrategic or Co-development PartnerProduction company for Sorda (DEAF); The Film Agency developed and executed comprehensive digital strategy and social media marketing campaign from Berlinale and Málaga through theatrical release.
• 3CatcoreStrategic or Co-development PartnerCatalan public broadcaster and production company; produced NUDES series remake in collaboration with Vertigo Films, Wild Bunch subsidiary, and ESCAC Studio. The Film Agency provided Think Early, Think Visual, and Think Data services.
• Vertigo Films Spain (Wild Bunch)coreStrategic or Co-development PartnerSpanish subsidiary of Wild Bunch; co-producer of NUDES series remake alongside 3Cat, ESCAC Studio, and The Film Agency's marketing services.
• ESCAC StudiocoreStrategic or Co-development PartnerFilm school and production studio; co-producer of NUDES series remake with 3Cat and Vertigo Films.
• Amour FoucoreStrategic or Co-development PartnerAustrian production company; long-term creative partner for HOCHWALD (Why Not You, sold by True Colors) and HAPPYLAND (second feature by Evi Romen); engaged The Film Agency for full 360° marketing strategy, poster design, trailer, and Asset Locker.
• La Biennale CollegecoreStrategic or Co-development PartnerTalent development programme of the Venice Film Festival; long-term client for trailer creative direction and editing (The Fisherman nominated for Golden Trailer Awards); strategy led by creative director Gabriel Espinar.
• Luu Vision MediasupportingChannel Partner/ Reseller/ DistributorProduction company for The Fisherman (Zoey Martinson); The Film Agency created the trailer nominated for two Golden Trailer Awards.
• European Film Challenge / MEDIA Creative EuropecoreGTM or Marketing PartnerInitiative previously supported by MEDIA Creative Europe and the European film industry; organized by The Film Agency in Spain to engage younger audiences with European cinema through annual challenges with festival prize opportunities (Berlin, Cannes, Venice).
• The Red Balloon AlliancesupportingStrategic or Co-development PartnerCo-founded by The Film Agency; network of unique and transformative nurseries for film industry workers including Le Ballon Rouge (Cannes, Annecy), El Globo Rojo (San Sebastián, Valladolid, Punto de Vista), and Berlinale Kindergarten (Berlin). Supports work-life balance and gender equality in the industry.
• EAVE (European Audiovisual Entrepreneurs)supportingGTM or Marketing PartnerEuropean audiovisual training organization; The Film Agency team participates in the EAVE Marketing Workshop and teaches marketing for producers in the EAVE Producers Workshop; has contributed to three specialized studies on the future of distribution and audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Falcom Media Group: German-headquartered cinema marketing and distribution services agency with operations across Europe. Directly comparable as a boutique marketing agency serving film distributors and producers with theatrical release campaigns, audience strategy, and creative services.
• MOCEAN: Los Angeles-based entertainment creative agency producing key art, trailers, campaigns and digital content for major film studios. Comparable as a boutique creative agency specialized in motion picture marketing assets (posters, trailers, motion graphics) for theatrical releases.
• Altitude Film Marketing: Marketing arm of UK indie distributor Altitude Film Distribution, providing theatrical marketing services for indie and art-house releases in the UK. Comparable as a specialized film marketing operation delivering strategy, creative, and release campaigns for arthouse titles.
• DDA (DDA Public Relations): Long-established global PR and communications agency specialized in film, TV and entertainment. Comparable to TFA's Think Engagement offering, with deep festival and awards-season expertise (Cannes, Oscars, BAFTA) serving producers, distributors, and sales agents.
• Think Jam: UK-based entertainment marketing agency specializing in film and TV campaigns for studios and distributors. Closely comparable as a boutique agency offering integrated strategy, creative, paid media, and social campaign execution across theatrical and home entertainment windows.
• Trigger Global: UK-based entertainment marketing agency delivering film and TV campaigns including strategy, creative, media planning and digital activation. Comparable to TFA as an integrated boutique serving studios, broadcasters and streamers across theatrical and on-demand windows.

Broad incumbents

• Publicis Groupe: Global advertising holding group with entertainment and media practices (Publicis Media, Leo Entertainment) serving major film studios and streamers. Comparable as a broader incumbent offering film marketing at scale, though not specialized in European indie/arthouse the way TFA is.
• Havas Entertainment (Havas Creative / Havas Media): Global network with entertainment marketing capabilities across film, gaming and live events. Comparable as a broader incumbent offering film campaigns through creative + media planning + buying, though less specialized in festival/arthouse marketing than TFA.
• Omnicom Group (OMD / DDB Entertainment): Global advertising holding company with dedicated entertainment practices serving major film studios, networks and platforms. Comparable as an incumbent competing for large film marketing budgets with broader portfolio offerings, but without TFA's boutique European-indie focus.

Others

• Largo.ai: AI-driven film audience prediction platform used by TFA for script analysis and benchmarking. Comparable as an enabling technology partner whose AI script analytics capability TFA resells/integrates — relevant because Largo.ai could either remain a partner or evolve into a competing data-led film marketing service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thefilmagency
• YouTubeyoutube.com/channel/UCSyDa74Oy1jMDl0qG-u8HzA
• Facebookfacebook.com/thefilmagency
• LinkedInlinkedin.com/company/the-film-agency
• Instagraminstagram.com/thefilmagencyeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Film Agency